< back to all seminars

Digital 101 for Sales, In Partnership with UTALK

Wednesday, April 11, 2012 —

Give sales teams a solid understanding of integrated digital strategy and impart a strong sense of confidence when selling client facing digital solutions across a variety of platforms. This ½ day workshop will:

• Pitch the most suitable online solutions to clients with confidence so all objections can be handled and overcome and the right commercial solutions be developed
• Provide an overview of the new digital trends and business and potential future developments
• Emphasize on best practices in search, analytics, display and social media advertising as well as the overarching integrated strategy
• Explain the importance of digital analytic tools to measure and monitor performance (ROI, KPI’s)

This course is geared towards junior level and/or new to the industry salespeople on the publisher-side.