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Intelligent Selling of Interactive Advertising – Level I, Taught by The Laredo Group

Tuesday, November 13, 2012 8:30am - 4:45pm ET

Essential Technologies, Concepts and Best Practices - Gain a thorough understanding of industry terminology, technologies and interactive advertising principles and concepts. This course will cover ad delivery, measurement, pricing, research and creative; highlighting those components that impact advertising delivery, efficiency and performance. Whether you're new or just need to improve your knowledge and skills, this is an essential course. Click here for a complete course description, registration, and pricing.

9:00AM - 4:30PM, The Ad Lab at IAB Offices - 116 East 27th Street, 8th Floor, New York, NY 10016

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