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Understanding Search Marketing and PPC for Display and Ad Sellers, In Partnership with The Center for Sales Strategy

Tuesday, July 31, 2012 — 9:00am - 12:30pm ET

With all the technology available to brands today, integrated solutions are increasingly difficult to develop but increasingly necessary. An integrated solution is more than an advertiser’s tagline repurposed on multiple platforms. A strong understanding of how digital products work in tandem is essential for today’s online display and ad sellers. The Center for Sales Strategy will help Digital Display and Ad sellers understand the impact Search Marketing and PPC have on overall digital advertising campaigns. Participants will:

• Understand the effect display advertising has on search results, both paid and organic
• Learn categories best suited to search that can benefit from Display advertising
• The advantages and disadvantages of the PPC model
• How to compare display advertising CTR’s against search PPC

This course is geared towards junior level and/or new to the industry salespeople.

9:00AM - 12:30PM, The Ad Lab at IAB Offices - 116 East 27th Street, 8th Floor, New York, NY 10016
$299 non-members / $249 for IAB Members