IAB Professional Development Program

The IAB is pleased to launch its Professional Development program, a series of seminars based on the expertise of our members and professional staff. These offerings are designed to speed the adoption of IAB’s best practices and provide publishing, marketing, and agency professionals the knowledge they need to employ interactive advertising effectively. Presented by industry experts at affordable prices, IAB Professional Development grows the interactive advertising ecosystem through education.

Completion of 40 hours of training with the IAB or its approved partners earns the IAB Digital Advertising Certificate, a credential that illustrates competency in interactive advertising. For details about this program, click here.

Summer 2009 Classes include:

June 9 New York — Professional Presentations: Turn Information into a Story That Sells
June 16 San Francisco — Managing Multiple Sales Channels
June 16 San Francisco — Marketing with Social Media and Networks
June 16 San Francisco— Metrics 101 — Understanding and Using Measurement Data
July 16 New York — Targeting: Reaching the Right Audience Online
July 23 New York — Closing the Deal with Data: Using Research to Sell

^{Schedule Subject to Change}

For class descriptions, logistics, and registration information, click here.

For more information on the IAB Digital Advertising Certificate, click here.

The IAB Professional Development program is in a launch-and-learn phase, and we welcome suggestions and feedback here. We are particularly interested in hearing your particular training needs. We are also looking for members that may be interested in working with us to develop new course content.