IAB Professional Development Program

“The IAB class was great — some of the
most valuable four hours I’ve had lately.”
— Jamey Jeff
Vice President, Interactive Technology
Discovery Communications

IAB Professional Development leverages the expertise of IAB members and staff to deliver cutting-edge training on the latest tools, techniques and best practices in interactive advertising. Each low-cost, high-output module delivers marketers, agencies and publishers the skills they need to succeed in the rapidly changing digital landscape.

Completion of 40 hours of training with the IAB or its approved partners earns the IAB Digital Advertising Certificate, a credential that illustrates competency in interactive advertising. For details about this program, click here.

January 14 — Advertising Effectiveness 101: When and How to Measure the Efficacy of Digital Campaigns
January 28 — Professional Presentations: Turn Information into a Story That Sells
~~February 4~~ POSTPONED — Digital Career Workshop: Landing Jobs in Tough Times
February 25 — Getting Credit for Your Impressions: Understanding and Using Attribution Models
March 4 — Secrets to Success in Social Media
March 25 — Best Practices in Yield Management

To make sure you receive further announcements, click here.

For more information on the IAB Digital Advertising Certificate, click here.

We welcome suggestions and feedback for the IAB Professional Development program here. We are particularly interested in hearing your particular training needs. We are also looking for members that may be interested in working with us to develop new course content.

IAB Professional Development Instructors Include: