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About Advertising.com
Advertising.com is the technology, data and insights platform of AOL Advertising. The foundation of Ad.com’s technology is AdLearn, the most advanced optimization and bid management system in the business. Advertising.com’s Ad Desk tool empowers the world’s largest advertisers and agencies to directly access the Ad.com network and AOL inventory.
VIP Sponsor:
About Collective
Collective is a leading media and technology solutions provider for display advertising. Founded in 2005, the company delivers targeted audiences to advertising agencies, brand advertisers and publishers. Collective's industry expertise provides a strategic advantage to its clients by leveraging insights to reach audiences. Its flagship solutions are the Collective Network®, the original transparent network for brands; Collective Video®, the world’s first audience-driven video network; Collective Direct™, the high quality network for direct marketers; and AMP®, the leading ad network administration, audience targeting and reach extension platform. The company is headquartered in New York with offices in Atlanta, Boston, Chicago, Dallas, Detroit, Los Angeles and San Francisco. For more information, visit www.collective.com.
VIP Sponsor:
About Microsoft Advertising
Welcome to the new digital landscape. For marketers, it’s more exciting than ever. But it can also feel more intimidating. Audiences have more channels, choices, devices and power. Campaigns have more moving pieces. It can leave you wondering, “How do we get where we need to be?” It helps to have a guide. And Microsoft Advertising® is ready. We offer a unique combination of global reach, breakthrough technology, creativity and integrated analytic tools. And we bring the know-how to put it all together.
So think about a destination: an audience, a goal, an execution, a multi-screen campaign. And think big. That’s your job. We’ll take you there. That’s ours. For more information, visit advertising.microsoft.com
VIP Sponsor:
About Yahoo!
Yahoo!’s vision is to be the center of people’s online lives by delivering personally relevant, meaningful Internet experiences. Yahoo! offers marketers the opportunity to leverage those experiences and reach the right audience. Yahoo! combines the science to target an audience with the art to create engagement and the scale to reach the right audience in meaningful numbers. Yahoo! is headquartered in Sunnyvale, CA. For more information, visit advertising.yahoo.com/network.
Supporting Sponsor:
About 24/7 Real Media
24/7 Real Media, Inc., a WPP company, is the leading global digital marketing company, empowering advertisers and publishers to engage their target audiences with greater precision, transparency and ROI. Using its award winning ad serving, targeting, tracking and analytics platform, powerful search marketing technology and global network of specialized Web sites, the company has turned the art of reaching audiences across virtually any digital medium into a measurable science. The company is headquartered in New York, with 18 offices in 12 countries throughout North America, Europe and the Asia Pacific region. For more information, please visit www.247realmedia.com.
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About adap.tv
Adap.tv develops video advertising trading, serving and management technology that makes video more profitable and less painful. It is the way video advertising works. The adap.tv marketplace (atm) is the industry’s first online video advertising marketplace that connects advertisers, agencies, publishers and ad networks with a robust marketplace to make smart buying and selling decisions in real time. For more information please visit http://adap.tv/.
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About Adconion
Adconion Media Group is the largest independent global audience and content network, reaching more than 350 million unique users every month. Adconion is dedicated to providing advertisers and publishers with the best products, technology and data analysis to create successful online campaigns. Combining the power of global reach with local presence, Adconion helps advertisers reach customers throughout the marketing funnel through display and video advertising—including pre-roll and in-banner ads through the Joost Video Network—to search retargeting. In the U.S. and Australia, Adconion complements these products with creative services and branded entertainment from RedLever. Adconion has 16 offices in seven countries. For more information, visit www.adconion.com.
Supporting Sponsor:
About AdMeld
AdMeld (www.admeld.com) helps the world's premium online publishers maximize revenue from their ad inventory, reduce operating costs and eliminate unwanted ads. Our high-tech, high-touch approach generates the maximum yield for every ad impression by giving publishers access to demand from hundreds of sources (ad networks, exchanges, DSPs) on their own terms. AdMeld’s suite of tools and services enhance publishers’ understanding and control of their discretionary ad inventories. Current AdMeld customers include Answers.com, AccuWeather, Discovery Communications, FOX News, Hearst Television, IAC, New York Post, World Wrestling Entertainment® and more than 130 others worldwide. Founded in 2007, the company is headquartered in New York City with offices in San Francisco and London.
Supporting Sponsor:
About AdXpose
AdXpose, developed by Mpire Corporation, is the first and only transparent, page-level campaign verification and optimization technology in the online display advertising market. Originally created in 2007 in order to provide visibility into our own AdXpose Media Practice, AdXpose was made commercially available to advertisers in early 2009.
Founded in 2005, Mpire is backed by Draper Fisher Jurvetson and Ignition Partners. Mpire is AlwaysOn's OnMedia Newcomer of the Year for 2009, and an OnMedia 100 winner for 2009 and 2010.
AdXpose is located in Seattle, WA, with operations in San Francisco, CA, New York, NY, and London, UK.
Supporting Sponsor:
About AudienceScience
AudienceScience is a technology leader providing marketers with the control that enables universal access to audiences. Their integrated audience platform, The Audience Gateway™, drives digital marketing success. Accessing 250 billion data insights into 386 million people worldwide, AudienceScience empowers marketers with the intelligence and control to execute effective global campaigns. Since 2003, AudienceScience has delivered over 100,000 targeted campaigns for clients including American Airlines, Financial Times, Gannett, New York Times Digital, NikkeiNet, SKECHERS and Wall Street Journal Digital. For more information, please visit www.AudienceScience.com.
Supporting Sponsor:
About BlueKai
BlueKai (http://www.bluekai.com) created the world's largest and highest quality online intent data exchange to better connect advertisers with their target consumers online. BlueKai aggregates valuable shopping and research activities across the Internet, offering non-personally identifiable actionable data to marketers, ad networks and publishers on over 200 million retail, travel, auto, education and financial product shoppers online. Additionally through strategic partnerships with top-tier data providers—who earn revenue in a privacy friendly way—the BlueKai Exchange gives marketers access to over 10,000+ combinations of intent, demographic, geographic, lifestyle, B2B data and additional segments.
Supporting Sponsor:
About Break Media
Break Media is one of the largest entertainment properties and providers of content—video, editorial and games—to men online. The company's branded properties (Break.com, CagePotato, MadeMan, Chickipedia, HolyTaco, ScreenJunkies, AllLeftTurns and FileFront), combined with the publisher sites in the Break Media Network, reach more than 100 million men worldwide on a monthly basis. Break Media is currently the 38th-largest web property in the U.S., and it operates the fifth-largest video advertising network in that market. Break Media offers its advertisers a variety of unique marketing opportunities, helping those brands interact with the Break audience on a targeted, integrated basis using innovative ad formats. For more information, please visit http://breakmedia.break.com/.
Supporting Sponsor:
About Casale Media
Casale Media is not your typical "ad network." We're a long-established communications technology firm with a core focus on premium media, accountable innovation, and smart technology. We exclusively serve the needs of large, top-rated web publishers, Fortune 500 brands and leading international media agencies. Our business is selling intelligently optimized brand name display media within our highly controlled, "closed-loop" environment, MediaNet. The campaigns that we execute deliver visible results, unequalled flexibility, and total peace of mind to our publishers and clients alike.
MediaNet provides roughly 70 percent coverage of the U.S. online audience through its select collection of 3,000 actively monitored premium properties.
Supporting Sponsor:
About ContextWeb, operator of the ADSDAQ Ad Exchange
ContextWeb operates the ADSDAQ Ad Exchange—the only online ad exchange where advertisers and publishers both enjoy complete control. The ADSDAQ Ad Exchange works with more than 12,000 ad buyers and ad sellers every day. Using page-level, contextual technology the ADSDAQ Ad Exchange delivers category-specific, brand-safe inventory along with extensive in-category reach, all with a purchase comparable to a site or portal buy. The ADSDAQ Ad Exchange ranks among the top 15 ad-supported properties, according to comScore, reaching 143 million monthly unique visitors. For more information, please visit: www.contextweb.com.
Supporting Sponsor:
About CPX Interactive
As a global online ad network with a state of the art proprietary ad management platform, CPX Interactive allows clients access to unlimited pools of online inventory while integrating customized suites of data points and providing total insight into both process and results.
CPX Interactive delivers more than 30 billion impressions to more than 200 million unique users in more than 60 countries every month, and was named the 6th fastest growing privately held advertising/marketing company in the U.S. by Inc. Magazine in 2008.
For more information, please visit any of the following sites:
http://twitter.com/cpxinteractive
http://www.facebook.com/cpxinteractive
Supporting Sponsor:
About Dapper
Dapper is an advertising technology platform company with a mission to change the way that advertisers and agencies create, traffic and optimize dynamic display ads. Leveraging its core technology - built on machine learning, intent exploration, sophisticated matching algorithms, and real-time automated optimization - Dapper can deliver dynamically assembled, intent-driven display ads that drive increased relevance and performance. The company is headquartered in San Francisco, CA with offices in New York and Tel Aviv. Dapper is a privately held company with funding from Accel Partners. For more information, please see our demo (http://bit.ly/cpKma) or subscribe to Dapper’s blog at blog.dapper.net.
Supporting Sponsor:
About DoubleVerify
DoubleVerify (www.doubleverify.com) is the worldwide online media verification solutions provider. DoubleVerify provides agencies, marketers, publishers and ad networks with the first fully automated, fully authenticated, third-party verification solution for Internet advertising transactions. Implementation benefits include increased advertising accountability by detecting and preventing waste or misuse of advertising budgets. As a result, advertisers and their agencies can take proactive measures and maintain brand reputation, while increasing accountability. DoubleVerify monitors billions of advertising transactions per month for major Fortune 500 marketers. DoubleVerify is headquartered in New York City, with engineering offices in Tel Aviv, Israel. Investors in DoubleVerify include Blumberg Capital, First Round Capital and Genacast Ventures.
Supporting Sponsor:
About eXelate
eXelate’s two-tiered targeting solution features a sophisticated data management toolset (teXi) and our open marketplace for data (the eXchange) which empower advertisers, agencies, networks and publishers to leverage targeting data in a privacy-friendly manner while driving ROI. eXelate’s teXi:DM is a publisher data management solution featuring pixel rotation, usage/latency monitoring, consumer privacy tools and Private Marketplace, our white-labeled data storefront. teXi for Buyers includes a dynamic planning/acquisition interface that manages eXelate, third party and internal targeting data. The eXelate eXchange has a broad pool of data on 150M UV in segments such as B-to-B, auto, travel, finance, shopping and demographics.
Supporting Sponsor:
About FreeWheel
FreeWheel (www.freewheel.tv) offers the most formidable system for digital video ad management and monetization. Founded by a handful of former DoubleClick executives, FreeWheel’s solution-set has already armed companies like Turner, ESPN, Warner Brothers, CBS, VEVO, Discovery Communications and others with the tools and services necessary to make more money from their video content.
Monetization Rights Management® (www.freewheel.tv/products/mrm) is FreeWheel’s flagship product. It empowers content owners and distributors to successfully manage ad sales rights, produce accurate inventory forecasts, deliver yield-optimized ads and analyze video business performance. Its capabilities extend across all devices, anytime, anywhere. Follow FreeWheel on Twitter @FreeWheeldotTV.
Supporting Sponsor:
About Google
Google's innovative search technologies connect millions of people around the world with information every day. Founded in 1998 by Stanford Ph.D. students Larry Page and Sergey Brin, Google today is a top web property in all major global markets. Google's targeted advertising program, which is the largest and fastest growing in the industry, provides businesses of all sizes with measurable results, while enhancing the overall web experience for users. Google is headquartered in Silicon Valley with offices throughout North America, Europe and Asia. For more information, visit www.google.com.
Supporting Sponsor:
About Lidango
Lidango (www.Lidango.com) helps international premium publishers connect with top advertisers and monetize their incoming traffic at the best rates possible.
Our industry-leading platform includes ultimate user-friendly software and optimization tools, allowing publishers to maximize the revenue of their advertising inventory, reduce operating costs and select the most appropriate advertisers.
Lidango is proud of its account management which supports publishers with personal approach and valuable advices to maximize their business results.
Founded in 2005, the company has offices in New York City and London.
Current Lidango customers include more than 130 worldwide premium websites.
Join our network and monetize your incoming traffic (www.Lidango.com).
Supporting Sponsor:
About Lucidmedia
LucidMedia (www.lucidmedia.com) is a demand-side ad management and targeting platform that delivers optimized display direct response and brand advertising campaigns to interactive agencies. LucidMedia DSP™ with intelligent real-time bidding (RTB) is available as a hosted, managed service to interactive agencies and their advertisers. LucidMedia DSP offers an easy-to-use and secure agency interface, proprietary campaign optimization, consolidated buying across the Internet’s largest repositories, unique insights on real-time inventory availability, universal frequency capping, and reach into 95% of the online population. Founded in 1999, LucidMedia processes more 3.5 billion ads every day for hundreds of major brand advertisers.
Supporting Sponsor:
About Netmining
Netmining is a global provider of audience targeting solutions that are proven to increase conversion rates across websites, online advertising, email programs and offline sales channels. With a real-time profiling engine that understands each individual’s interests and buying propensity, Netmining enables companies to deliver highly relevant and personalized interactions across the entire customer lifecycle.
Netmining, dually-headquartered in New York City and Brussels with offices across Europe, Asia and North America, operates as a division of Innovation Interactive, a digital marketing services company. Netmining is a member of the Interactive Advertising Bureau (IAB) and the Network Advertising Initiative (NAI).
For more information visit http://www.netmining.com/.
Supporting Sponsor:
About Peer39
Peer39 is recognized as the global leader in semantic advertising technology. We help networks and exchanges, agencies, premium publishers and emerging advertising platforms boost ROI by leveraging semantic targeting capabilities while protecting advertiser brands in real time. Using natural language processing and machine learning, Peer39's patented algorithms increase the value of online content by understanding meaning and sentiment, and matching the most relevant ad to the page. The company was founded in 2006 by engineers, scientists and entrepreneurs from leading Internet companies and academic research centers. Headquartered in New York City, Peer39 maintains an R&D center in Israel.
Supporting Sponsor:
About Rubicon Project
Headquartered in Los Angeles, the Rubicon Project launched in 2007 with a mission to automate the $65 billion global online advertising industry. The company’s digital advertising technology and data platform, REVV for Publishers™, is engineered to accelerate revenue for premium publishers. Backed by $42 million in funding from Clearstone Venture Partners, Mayfield Fund, IDG Ventures and GE/NBC Universal’s Peacock Equity Fund, the Rubicon Project serves premium publishers like NBC Universal, Gannett and CareerBuilder; optimizing more than 50 billion ads each month and reaching more than 500 million unique Internet users. the Rubicon Project also helps ad sales channels around the world gain access to precise audience-segmented inventory, at broad scale.
Supporting Sponsor:
About Theorem
A global leader in online media operations and reporting, Theorem’s expertise and experience maximizes the power of clients’ campaigns. From creative design, to optimized ad placement, and exacting and innovative data analysis, Theorem helps measure and achieve marketing goals.
Using combinations of scale, expertise and operational maturity Theorem delivers creative services, media operations and reporting to some of the most sophisticated digital marketers in the world.
Since 2002, leading publishers, brands, ad network and digital agencies have leveraged Theorem’s expertise and experience to scale and supplement their digital media operations in the Americas, Asia Pacific, Europe and Middle East.
Supporting Sponsor:
About Turn
Turn's mission is to deliver the most effective data-driven advertising in the world. Our focus is to create deep customer intimacy between the marketer and their targeted audiences while delivering outstanding results. Turn is powered by its real-time media buying and optimization platform that delivers custom audiences at scale, exceptional performance, and insightful analytics to advertising agencies and premium brand advertisers across all quality inventory sources. The company is based in Silicon Valley with locations in New York City, Chicago, San Francisco, Los Angeles and Charlotte. For more information, visit http://www.turn.com.
Supporting Sponsor:
About ValueClick Media
Twelve years of experience and access to the global data resources of ValueClick, Inc. make ValueClick Media the largest and most robust audience network of its kind. Proprietary consumer behavioral data, direct relationships with 8,000 publishers and access to additional inventory via real-time bidding, advanced behavioral targeting and optimization technology, strict network quality controls and superior service make ValueClick Media the network leading marketers and agencies rely on to reach their performance objectives. For more information, visit www.valueclickmedia.com.
To find out more about sponsorship and exhibit opportunities, please contact Phil Ardizzone, Director of Event Sales, at phil@iab.net.
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