Speakers

Speakers

Ray AndersonRay Anderson
Chief Executive Officer
Bango


Ray Anderson is Chief Executive of Bango, the business that uniquely enables content providers to market, deliver and sell their products and services directly to mobile phone users on all networks worldwide. He co-founded Bango in 1999 after realizing that the convergence of the Internet with the ubiquity of mobile phones could open up huge opportunities for content and service providers.

In 1988, Ray established IXI which created the industry standard network GUI—X.desktop. In 1993 the company merged with SCO where he held senior executive roles.

In 2005, Ray led the successful floatation of the company and continues to build and steer the Bango team forward into one of the most exciting markets in history.

Ray is an entrepreneur, innovator and investor with over 20 years experience. He was named "Technology Entrepreneur of the Year" in February 2006 and in September 2006 at the ME Awards was given a special award for outstanding contribution to the mobile entertainment industry. He holds a 1st Class Degree in Computer Science from Cambridge University.


Jeff ArbourJeff Arbour
Senior Vice President, North America
The Hyperfactory


Jeff Arbour is SVP of North America for The Hyperfactory and a key driver behind the company's mobile integration efforts in North America in New York, Chicago, and Los Angeles. He has recently helped define domestic and global mobile strategies and executions for top brands such as Toyota, Blackberry, and Coke.

  • Recently named the named the #1 direct and interactive marketers under 30 by DMNews
  • Recently named Top 100 Most influential marketers of 2008 by invesp consulting The E-Commerce Experts

Jeff has been helping brands navigate the mobile channel since 2003. Prior to joining The Hyperfactory in 2006, Jeff worked at Juice Wireless where he built relationships with many leading brands and advertising agencies.


Beth Lubov ButrymowiczBeth Lubov Butrymowicz
Global Media Manager
Intel Corporation


In her role as Global Media Manager, Beth oversees the worldwide media analytics including the Intel Value Point System, a proprietary tool that measures media’s effectiveness to drive engagement with Intel content. This system is applied to all Intel’s paid efforts ranging from search engine marketing to mobile initiatives, and is currently being expanded into the social media. These insights are utilized to optimize current campaigns and shape strategies for future efforts.

Recently Beth has been devoting much of her focus to shaping the mobile strategies that she believes will resonate with Intel’s primary and secondary audiences, as well as investigating what mix of mobile complements Intel’s other worldwide media placements most effectively.

Beth joined Intel in 2006 as a Corporate Brand Strategist responsible for corporate and product brand architecture and valuation of branded assets. Prior to working in media, she was responsible for driving the marketing strategies focusing on Intel’s Corporate Social Responsibility initiatives centered on global education programs.

Beth holds an MBA from Wake Forest University and a Bachelor of Science in Psychology from Drexel University.


Chris CunninghamChris Cunningham
Co-Founder and Chief Executive Officer
appssavvy
@chrisappssavvy

Chris Cunningham co-founded appssavvy, an activity advertising technology company focused on native display, and serves as Chief Executive Officer. His and appssavvy’s vision has pioneered a new advertising model through its native, activity-based advertising platform, adtivity, focused on people’s activity.

The vision of native, activity-based advertising has established Chris as a recognized thought leader. He frequently speaks at industry conferences and forums, including ad:tech, IAB, iMedia, and 4A’s events, and comments on the latest developments in the digital ad industry live on CNBC and Bloomberg TV, or in leading publications, such as The Wall Street Journal, The New York Times, Bloomberg BusinessWeek, and USA Today. For insight into Chris’ unique perspective, read The New York Times’ Corner Office.

In 2012, he was named as one of the “Most Important People in Mobile Advertising.” In 2010 and 2011, he served as co-chair of the IAB Social Media Committee and was a finalist for Ernst & Young’s Entrepreneur of the Year award. Today, appssavvy has more than 40 employees in four offices across the U.S. and is recognized as a great place to work by Crain’s New York Business’ Best Places to Work in NYC—an honor won in 2009, 2010, and 2011.

He’s a member of Doodle.ly’s and United Contests’ Advisory Boards and The Young Entrepreneur Council. Follow Chris on Twitter @chrisappssavvy.


Jon Gregg
Vice President Advertising
SkyGrid Team

Jon has spent over 15 years developing advertising programs across a variety of media platforms while working at some of the premier global media companies in the world - Ogilvy & Mather, WCJ, Yahoo and the News Corporation. He has developed innovative partnerships with iconic brands including Audi, Citigroup, McDonald’s, Merck, Nike and Visa. His experience has spanned digital media across planning, ad sales, content distribution, acquisition and licensing. Currently, Jon is the Vice President of Advertising for SkyGrid and lives with his wife and two sons in the Bay Area.


Jeff HasenJeff Hasen
Chief Marketing Officer
Hipcricket


Jeff Hasen builds, strengthens and protects brands. He co-created the certification program for the Mobile Marketing Association (MMA). He is one of only two individuals certified by the MMA to train professionals and students on mobile marketing definitions, techniques and benefits.

At Hipcricket, Jeff conceived and led the execution of an accelerated rebranding effort in advance of the mobile marketing software and services company being named “the early leader in the mobile marketing space in the U.S.” by Frost and Sullivan. Hipcricket also won consecutive annual pioneer awards from CTIA — The Wireless Association.

For InfoSpace, he drove a repositioning of the 10-year old company from 1-percent share player in online search to the pioneer in mobile media and to No. 20 on the prestigious Wired 40 list of most innovative companies on Earth.

Earlier in his career, for Nestlé, he directed product launches and reinvigorations; for the Salt Lake Organizing Committee for the Olympic Winter Games of 2002, his work as project director for the “look and feel” program raised community awareness and involvement and introduced the Games’ theme, logo and mascots; for Symantec, he helped consumers and businesses through debilitating computer virus outbreaks.


Eric LitmanEric Litman
Chairman and Chief Executive Officer
Medialets
@EricLitman

Eric Litman is Chairman and CEO of Medialets, the essential advertising platform for mobile, tablets and connected devices. He is a pioneer of the Internet’s commercialization, and as a co-founder of Proxicom, helped to build one of the first, largest, and most successful publicly traded interactive agencies. Eric most recently served as Managing Director of WashingtonVC, an early-stage fund and incubator. Previously, Eric held senior executive roles in high-growth Internet businesses, as founder and CEO of Viaduct Technologies, a global Internet and mobile interactive agency. He was also instrumental in building digitalNATION, a world leading web hosting and services provider, from its launch through its $100m acquisition by Verio Internet/NTT (NYSE: NTT). Eric began his career with technical and software engineering positions at GEnie, a pre-Internet online service provider, and NeXT Computer.


Cheryl LucanegroCheryl Lucanegro
Senior Vice President, Advertising Sales
Pandora


Cheryl Lucanegro was a recent recipient of Mobile Marketer’s Mobile Women to Watch 2010, which “celebrates smart women who are expected to make a difference in mobile advertising, marketing and media in 2010.”

Cheryl built Pandora’s advertising organization from the ground up, developing unique, interactive advertising products while recruiting top notch media sales talent. Today, she leads premium display and mobile marketing ads sales with a nationwide network of media savvy ad professionals. Together they work to bring national brand advertisers innovative solutions that leverage Pandora’s robust mobile marketing platform and its unprecedented affinity among its burgeoning user base. A media industry veteran, Cheryl was part of the founding team of The Industry Standard and has worked for new media ventures such as Salon.com where she was senior vice president of integrated sales. Earlier in her career, she worked for Ziff-Davis Publishing Company and Upside Media. Cheryl has a BS degree in journalism from the University of Florida.


Angela PoeAngela Poe
Online Marketing, Promotions and Social Media Manager
The Gary Group


Angela Poe is currently the viral marketing/social media manager at The Gary Group. Formerly online marketing promotions and new media director at a music label, Angela has explored every corner of the Internet in search of the best pricing and strategies in every aspect of online marketing. Whether getting editorial placements, developing cutting-edge events, stunt and viral marketing executions, she takes each project to heart offering a custom campaign for every client. Her latest assignments have a strong focus on mobile seeking to engage the client’s customers on their hand-held devices wherever they are online or in the world.


Ali Rana
Vice President, Emerging Media
Dynamic Logic

As Vice President of Emerging Media, Ali serves as our industry and company leader on emerging media trends and marketing effectiveness. Ali has led a number of high profile industry research initiatives and currently works with advertisers, agencies and publishers in fine-tuning advertising models within mobile, gaming, online video, online display and cross media.

Ali joined Millward Brown in 1999 leading our Web Technology team. In 2003, he shifted his focus to research leading Millward Brown's Interactive practice.

Ali is a regular speaker to clients as well as at NYU’s Stern School of Business, and a presenter at industry events, including the IAB, ARF and OMMA. Ali has a Bachelor of Arts in Economics from Oberlin College with a minor in Third Stream Computing.


Randall RothenbergRandall Rothenberg
President and Chief Executive Officer
IAB
@R2Rothenberg

Randall Rothenberg is the President and Chief Executive Officer of IAB, the trade association for interactive marketing. IAB represents over 500 leading interactive companies. Its members include Google, Yahoo, Microsoft, AOL, The New York Times, Walt Disney Co., NBC Universal, CBS, Cars.com, Yelp, and scores of other ad-supported digital media companies, which are responsible for selling more than 86 percent of online advertising in the U.S. To support the growth of the interactive advertising and marketing industries, IAB serves as the industry’s public policy and lobbying organization, market and consumer research center, training and development base, and hub for the development of technical standards and operating best practices. IAB has 40 affiliate associations around the world.

Randall led the IAB from 2007 through 2010, and rejoined the association in March 2011, after a stint as Executive Vice President and Chief Digital Officer of Time Inc. Prior to his IAB role, Randall was the Senior Director of Intellectual Capital of Booz Allen Hamilton, the international strategy and technology consulting firm, where he oversaw business development, knowledge management, and thought leadership activities, and directed the award-winning quarterly business magazine strategy+business, Strategy+Business Books, www.strategy-business.com, and other electronic and print publications published by Booz Allen for senior business executives. Previously, he served as the firm’s Chief Marketing Officer.

Prior to Booz Allen, he spent six years at The New York Times, where he was the technology editor and politics editor of the Sunday magazine, the daily advertising columnist, and a media and marketing reporter. For 10 years, he was a marketing and media columnist for Advertising Age, and he continues to blog on the subject at www.randallrothenberg.com. Randall is the author of Where the Suckers Moon: An Advertising Story (Alfred A. Knopf, 1994), a critically-acclaimed chronicle of the birth, evolution, and death of a single advertising campaign.


Ian SchaferIan Schafer
Chief Executive Officer and Founder
Deep Focus
(a part of Engine USA)
@ischafer

Ian Schafer, CEO and Founder of Deep Focus (a part of Engine USA), is one of advertising’s most influential voices in interactive marketing and social media. Prior to founding Deep Focus in 2002, Ian was Vice President of the New Media division of Miramax Films.

Deep Focus is the digital agency for the social age, boasting a client roster that includes brands such as Pepsi, Microsoft, WellPoint, Pernod Ricard, and NestléPurina.

 Under Ian’s guidance, Deep Focus has been lauded for its expertise and excellence at using digital media, technology, creative, and communications strategies to create engaging, value-driven experiences that get people talking. The Emmy® Award-winning firm has been responsible for many memorable, award-winning efforts over the years including AMC’s MadMenYourself and has been the recipient of numerous distinctions, including several IAB & Webby Awards and a Cannes Gold Lion. In 2011, Deep Focus also launched the Moment Studio, a creative newsroom for branded content.

Named a ‘Media Maven’ by Advertising Age and one of Adweek’s “Young Ones”, and “Best CEO Social Media Presence” by the Shorty Awards, Ian has been featured in Wired, The New York TimesThe Wall Street JournalBusinessWeek, AdweekAdvertising Age, USA Today, New York MagazineVarietyCNNFortune and The Hollywood Reporter. Ian also sits on the executive board of the Social Media Advertising Consortium, the Global Advisory Board of Global Social Media Week, and is a co-founder of the Technology, Advertising & Startup Council.

An avid technologist, Ian blogs at http://www.ianschafer.com and can be followed on Twitter at http://www.twitter.com/ischafer.


Stephen StrongStephen Strong
Global Director, Interactive
Alberto Culver


Stephen Strong joined Alberto Culver as Global Director of Interactive in 2008. He oversees interactive marketing strategy for leading beauty care brands such as TRESemme, Nexxus, VO5, St. Ives, and Noxzema.

Prior to Alberto Culver, Stephen spent 8 years as Director of Interactive for Draftfcb's Chicago office. He also pulled his tour of duty in the Dotcom Days at interactive agencies marchFIRST and Four Points Digital. He has 16 years interactive marketing experience working with companies including Kraft, SC Johnson, Kmart, Sears, KFC, Grainger, Circuit City, Motorola, and 3Com. He officially held the title "Webmaster" when it wasn't embarrassing and remembers when GIFs started animating.


Richard TingRichard Ting
Executive Vice President, Global Executive Creative Director, Mobile and Social Platforms
R/GA
@flytip

As Executive Vice President, Global Executive Creative Director, Mobile and Social Platforms, at R/GA, Richard Ting focuses on creating integrated digital platform experiences across the web, mobile, and social media. In his more than 10 years with R/GA, Richard has worked to deepen relationships between consumers and clients, including Nike, Verizon Wireless, Nokia, J&J, MasterCard, and Walmart. In the past year, Richard has spearheaded the R/GA work that won Digiday’s 2011 Social Media Agency of the Year award and OMMA’s 2011 Mobile Agency of the Year award.

Richard has received nearly every major industry award, including the Cannes Titanium Lion, the Grand Clio, the International ANDY Awards GRANDY, and the D&AD Black Pencil, plus multiple MMA trophies. Richard is a sought-after thought leader in the mobile and social platforms industry and has served as the 2011 Interactive Jury President of the International Clio Awards and juror for the London International Awards, The Effies, and The Webby Awards. He has also spoken at numerous conferences including SXSWi, Advertising Week, The One Club, the Mobile Marketing Forum, and Nokia World. In the past year, Richard has published articles in Advertising Age, Adweek, Digiday, Luxury Daily, and Mobile Marketer.

An avid follower of emerging digital trends, Richard helps to drive R/GA’s futurevision program and currently serves as an executive member of the International Academy of Digital Arts and Sciences and sits on the Google Social Leadership Council. He has strong ties in the academic world and previously taught “Designing the Future of TV” at NYU’s Interactive Telecommunications Program. Richard also has been a guest lecturer at Brown University, Parsons School of Design, Miami Ad School, and Howard University.

In 2010, Adweek rated Richard as a top 25 ad voice on Twitter. You can learn more about him on his blog, www.flytip.com, and on Twitter @flytip.


Erin WilsonErin Wilson
Specialist Sales Executive
Microsoft Mobile Advertising


As a Mobile Solution Specialist with Microsoft Advertising, Erin works with a nationwide team of mobile experts to create integrated, cross-platform solutions for Microsoft’s esteemed clients. The Mobile Specialist team leverages both the Microsoft Mobile Media properties as well as the Verizon Wireless on-deck inventory, of which Microsoft exclusively represents, to create unique, targeted and highly scalable campaigns.

Prior to Microsoft, Erin was most recently Director, Mobile Advertising at WeatherBug, the exclusive on-deck weather provider to Verizon Wireless. Erin honed her Search skills with Reprise Media (IPG), where she created solutions for agencies and brands within the search marketing, search engine optimization and social media marketing fields. Ms. Wilson began her career in mobile in 2005 with Counts Media, an arts & entertainment start up focused on unique SMS overlays for Broadway shows. Erin independently orchestrated Intel’s “Multiply Yourself” SMS/MMS campaign which was featured on the Reuters and Nasdaq billboards in Times Square during the holiday season of 2006-2007. Ms. Wilson began her career with four years at Interep National Radio Sales, which provides her with a unique perspective on the importance of on and off-line media integration.

Erin is an active resident of New York City, giving back through various civic and industry organizations. She is a proud graduate of Central Missouri State University, Home of the Fighting Mules.


Faris YakobFaris Yakob
Chief Innovation Officer
MDC Partners


Faris Yakob is Chief Innovation Officer at MDC/kbs+p.

He’s trying to make everything more awesome, stealing from the engines of innovation, technology and culture, to create innovative solutions for clients and partner agencies.

Previously he was Executive Vice President, Chief Technology Strategist at McCann-Erickson New York. As Chief Technology Strategist he was tasked with helping to work out how brands, people and technology can play better together, developing consumer involved ideas for Nikon, Verizon and Kohl’s.

Before that he spent five years being the Digital Ninja at groundbreaking communication strategy agency Naked Communications, in London, Sydney and New York, working with brands like Google, Sony and Nokia.

After getting a MA in English at Lady Margaret Hall, Oxford, Faris spent some time as a management consultant, helping blue chips and start-ups navigate the emerging digital landscape, building a number of digital businesses and then writing for Maxim magazine before landing in communications planning.

Faris regularly writes about brands, media, communications, technology and that for a number of publications including the Fast Company, Contagious Magazine, and Forbes. He writes a blog called Talent Imitates, Genius Steals, which Campaign named one of the top ten advertising blogs in the UK and was nominated as one of the ten ‘Best blogs to follow’ by Mashable.

www.farisyakob.com @faris

He was awarded the President’s Prize for his thesis on the future of brands from the IPA in the UK. He also sat on the Mobile Marketing and the Social Media committees for the IPA. He has been lucky enough to be invited to talk about this sort of thing at conferences all over the world, from Romania to Brazil, was invited to speak at MIT’s Future of Entertainment conference, and has lectured at the University of Westminster and the University of Southern California.

Faris has served on the jury for the Content and Contact category at the Clio Awards, the digital jury for the Campaign BIG Awards and is the President of the jury for the NEW Category at London international Awards for the second year running. He has written chapters about social media for two Age of Conversation books, the proceeds of which went to Variety, helped organise Twestival, a global twitter meet up to raise money for charities.

He was named a Campaign “Face to Watch” in January 2008, a week after he had left the country to crack the states, where no one reads Campaign.