Overview
 

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Featured Speakers Include:
Eric Litman

Eric Litman
Chairman and Chief Executive Officer
Medialets


Ian Schafer Ian Schafer
Chief Executive Officer and Founder
Deep Focus

Richard Ting Richard Ting
Vice President and Executive Creative Director, Mobile and Emerging Platforms Group
R/GA

Faris Yakob Faris Yakob
Chief Innovation Officer
MDC Partners
 

Speakers at IAB events include the industry's most influential thought leaders.  Click on the pictures below to watch videos of onstage presentations from last year's IAB Mobile event.
 
Danielle Wolfson,
Senior Associate Manager at Taco Bell, gives an Advertiser's perspective on mobile marketing.

Organic's Chad Stoller moderates a panel on the future of mobile advertising and discusses whether mobile applications will deliver.

The IAB Mobile Advertising Committee leaders who created the Buyer's Guide help attendees create a step-by-step playbook for managing their own mobile buys.
Panelists at the 2009 Mobile Marketplace talk about the planning and buying process for mobile.
Joe Laszlo, IAB, and Kristine Van Dillen, MMA, talk about what's measurable in the mobile space.
Brands and agencies want to learn about mobile -
get your name on the waiting list now.
 


 
 
 
The IAB Mobile Marketplace is all about buying, selling and solving—providing information from savvy brands and platform experts that can lead you to a robust, successful mobile strategy at a time when every consumer message must be on-the-go. Examine the inner workings of the mobile space with a focus on practical, actionable insights to help you leverage the growing opportunities to engage consumers and convert them to customers. Teach me how, teach me now—that’s what IAB events are all about.

This event is filling up fast!

Already registered to attend are executives from AIG, Burger King, Cablevision, CBS, Capri Sun, Carat, DDB New York, Diageo, Dentsu America, Deutsch, Estee Lauder, Gap, Gevalia, Kraft Foods, Lord & Taylor, L'Oreal Paris, Mastercard, MEC, Mercedes-Benz USA, MGM Grand Hotel, Mindshare, MRM Worldwide, Nestle, Optimedia, PepsiCo, PHD, Priceline.com, Ralph Lauren, Sanofi-aventis, Unilever, Wunderman, Wyndham Hotel Group and others.

SOLD OUT! Get your name on the waiting list now.
 


Photos from the 2009 Mobile Marketplace: