Speakers

2009 Speakers

Keynote Presenters:

Eric LitmanEric Litman
Chairman and Chief Executive Officer
Medialets
@EricLitman

Eric Litman is Chairman and CEO of Medialets, the essential advertising platform for mobile, tablets and connected devices. He is a pioneer of the Internet’s commercialization, and as a co-founder of Proxicom, helped to build one of the first, largest, and most successful publicly traded interactive agencies. Eric most recently served as Managing Director of WashingtonVC, an early-stage fund and incubator. Previously, Eric held senior executive roles in high-growth Internet businesses, as founder and CEO of Viaduct Technologies, a global Internet and mobile interactive agency. He was also instrumental in building digitalNATION, a world leading web hosting and services provider, from its launch through its $100m acquisition by Verio Internet/NTT (NYSE: NTT). Eric began his career with technical and software engineering positions at GEnie, a pre-Internet online service provider, and NeXT Computer.

Joe LaszloJamie Wells
Director, Global Trade Marketing
Microsoft Mobile Advertising


Over the past decade Jamie Wells has built of wealth strategic marketing and business development expertise, holding key positions across mobile, interactive, experiential and traditional media-based marketing disciplines.

As director of trade marketing, Jamie is responsible for defining Microsoft’s Mobile Advertising positioning within the mobile advertising industry, which includes developing innovative marketing and advertising programs and initiatives, leading Microsoft’s mobile advertising thought leadership efforts and crafting highly effective, cutting edge mobile solutions for advertisers and publishers.

Before joining Microsoft, Jamie led the full service mobile advertising and marketing practice at OMD Worldwide, the largest Global Media Agency and a leader in digital marketing innovation, developing custom strategies and agency best practices that leveraged the mobile channel for all of OMD’s clients, while stewarding a culture of agency intelligence, innovation and best practices to help its clients remain on the bleeding edge of creative mobile advertising, media and analytics.  Additionally, Jamie served in senior marketing and management roles at MangoMOBILE, and Omnicom Company, Ringleader Digital, TCS Mobile and 4Kids Entertainment. Wells was the valedictorian of his Executive M.B.A. class at Montclair State University of NJ and earned a B.A. in English from the University of New Hampshire.

Joe LaszloDanielle Wolfson
Sr. Associate Manager
Taco Bell Interactive Marketing

 
Danielle Wolfson is responsible for managing all interactive advertising for product marketing and brand building initiatives, including management of Tacobell.com content, site optimization and mobile marketing.  She is accountable for the strategic development and management of Taco Bell’s mobile strategy for the “out and about” Taco Bell consumer.

Prior to joining Taco Bell, her extensive experience spanned across both client brand side and digital agencies such as Carat Fusion, Doner, Toyota, eMachines (Gateway), Twentieth Century Fox, Ameriquest, and Disney.  She developed interactive strategies and executed innovative media plans for such clients as Hyundai Motor America and Mazda North America.

Danielle’s background includes digital media planning and buying, direct response interactive marketing, mobile advertising and WAP site creation, creative development, online video, social networking, in-game advertising, podcasting, blog advertising, search engine marketing (SEO and SEM), CRM, events and sweepstakes planning/execution.

She received a Bachelor of Arts in Economics from UCLA.

Jeff ArbourJeff Arbour
Senior Vice President, North America
The Hyperfactory


Jeff Arbour is SVP of North America for The Hyperfactory and a key driver behind the company's mobile integration efforts in North America in New York, Chicago, and Los Angeles. He has recently helped define domestic and global mobile strategies and executions for top brands such as Toyota, Blackberry, and Coke.

  • Recently named the named the #1 direct and interactive marketers under 30 by DMNews
  • Recently named Top 100 Most influential marketers of 2008 by invesp consulting The E-Commerce Experts

Jeff has been helping brands navigate the mobile channel since 2003. Prior to joining The Hyperfactory in 2006, Jeff worked at Juice Wireless where he built relationships with many leading brands and advertising agencies.

Cameron Clayton
VP, Mobile, Business Development and International
The Weather Channel Interactive


As vice president of mobile, Cameron Clayton leads the team responsible for the company’s mobile product portfolio which includes The Weather Channel mobile Web, the number one mobile content site in the United States; a full line of multimedia and messaging offerings; and download products such as the popular weather application for iPhone and iPod touch.  

Clayton most recently was vice president of business development at TWCi, responsible for all distribution relationships for Web and mobile, including all the major wireless carriers and wireless content aggregators.  

Clayton joined TWC in 2004 as manager of business development for weather.com.  Previously, he was director of sales and marketing for a regional ISP and a business development director for MSN in New Zealand.

A native of New Zealand, Clayton is on the Mobile Marketing Association board, has been in the United States since 2001 and lives in Atlanta with his family.

Brian ColbertBrian Colbert
Director, Mobile Advertising Sales
ESPN


Brian is the Director of Mobile Advertising Sales for ESPN where he is charged with building relationships with advertisers for ESPN’s mobile product portfolio (WAP, SMS, Video).  As mobile becomes an increasingly important part of the media mix, ESPN is poised to develop cross-platform sponsorship opportunities that leverage the strength and reach of its television, online, print and mobile properties.

Prior to joining ESPN, Brian was the Director of Advertising Sales at Music Choice, the leading video on-demand content provider in the U.S. where he started the sales team and oversaw the company’s sales efforts on VOD, broadband and mobile.  Before Music Choice, Brian was at MTV for several years where he was the Director of Marketing for MTV, MTV2 and MTV.com and also a senior sales executive for mtvU when the network was launched in 2003.

Brian holds a B.A. in Political Science from Duke University.

Michael CollinsMichael Collins
Chief Executive Officer
Joule


Michael Collins is the Chief Executive Officer of Joule, a leading international mobile marketing agency that is part of WPP. Joule is also the designated mobile agency for GroupM, WPP media investment management group.

Michael came to WPP in 2007 to create and launch Joule and has since lead the effort to make Joule into a leading mobile marketing agency working with many of the world’s best known brands. Prior to Joule, Michael was the U.S. General Manager for Refresh Mobile, a global mobile solutions company that was spun out of T-Mobile. Earlier in his career, Michael was a Managing Partner at marchFIRST, which at the time was the world’s largest e-business consultancy, where he led the Strategic Services Practice.

Michael is member of the 4A’s Digital Marketing Committee and is a graduate of the University of Pennsylvania.

Kristine Van Dillen
Director, Industry Initiatives & Partnerships
Mobile Marketing Association


Kristine van Dillen, the Mobile Marketing Association’s Director, Industry Initiatives & Partnerships, brings over 7 years of experience in the wireless industry. The Mobile Marketing Association is the premier global non-profit trade association established to lead the growth of mobile marketing and its associated technologies. In her role, Kristine facilitates the global initiatives of the MMA including coordinating and publishing guidelines and best practices for mobile media and marketing. In her previous position as Director, Product Development at Vindigo, a mobile applications developer, Kristine managed the development of popular downloadable applications including MapQuest Mobile and MovieGoer®. Prior to that, Kristine was a Management Consulting Manager at Accenture in the Communications Industry business unit.

Brian Doyle
Director Mobile Sales
ESPN


Brian P. Doyle is an emerging media and new technology expert based in San Francisco CA. Since 1996, Brian has helped brands and media companies embrace new technology while working for Hands-On Mobile, 4INFO, Limbo 41414, TMX and Food.com where his jobs have included VP of Business Development, Sr. Director Market Development and Director of Sales, among others.

As an industry innovator Brian has produced some of the most impactful integrated media campaigns. Most recently, he worked on the NFL and NASCAR applications with SPRINT after establishing 4INFO as the largest SMS media company in the US. In his current role at ESPN as the Director of Mobile Sales & Strategy, Brian works across product, marketing, sales, planning and production to successfully integrate mobile media into their clients marketing programs. Brian also sits on the advisory board of Limbo, Conduit and Hands-On Mobile.

When not working, Brian likes to spend time with his fiancé, practicing yoga, or playing lacrosse, tennis and golf.

Derek Handley
Chief Executive Officer and Co-Founder
The Hyperfactory

 

Mark HimmelsbachMark Himmelsbach
Senior Vice President, Director, Digital Strategy, North America
BBDO


Mark leads the digital strategy group and is responsible for inspiring and extending creative ideas across digital, social, mobile, and emerging platforms. His job is to foster ideas that encourage consumers to engage in and share compelling commercial content, push BBDO to the forefront of innovation, and demonstrate digital advertising’s impact on business results.

Most recently, Mark has worked with Visa to develop its 2012 Olympics global campaign, partnered with AT&T to launch its 4G LTE mobile broadband network and devices, and created the first ever Facebook film for Barefoot Wine. Mark has been with BBDO for over two years and has worked across clients including GE, Mars, FedEx, and Hyatt.

Prior to BBDO, he was the Director of Emerging Media at PHD Media and developed ideas for Discovery Channel, HBO, Charles Schwab, and New Balance. He helped develop the Bank of America 2008 Olympics strategy while at Organic.

Before his career path turned towards marketing, Mark helped build playgrounds for the nonprofit KaBOOM! and evaluated technology plans for the US Secret Service.

Mark has a BA from Georgetown University and an MBA from the Kellogg School of Management at Northwestern University. You can find him @himmelsblog.

Graeme Hutton
SVP, Director of Consumer Insights
Universal McCann


Graeme came from the UK to the US in ’98, and his only regret is that he did not do it sooner! Graeme joined UM in 2006.  At UM, he has engineered and activated a broad-based set of integrated communications and consumer insight tools which dovetail in to the agency’s burgeoning arsenal of media research products and systems.  He works across all UM clients and projects but his key clients include MasterCard and Sony.

Prior to joining UM, Graeme spent three years in San Francisco as ZenithOptimedia’s strategic resources director on HP, developing and assessing global ad budgets and their effects on consumer and business predisposition and purchasing patterns.

In the mid 90’s, Graeme was chairman of the UK’s Audit Bureau of Circulations where he doubled the company’s revenues in two years by developing their business press and electronic media auditing. At that time, he also won the Institute of Practitioners in Advertising, the UK’s leading advertising industry body, Media Award for Research.  Graeme also earned the Communication Advertising & Marketing Foundation’s Diploma with a double distinction in London.

He has a regular column on insight development in Media Post magazine.  He is an advisory council member for a number of organizations including Google TV, Simmons Research, the Media Ratings Council, and the Internationalist, a global publication focusing on the leading developments in international advertising, media and research.

Joe LaszloParan Johar
Chief Marketing Officer
JumpTap


Paran Johar leads the teams responsible for JumpTap’s global marketing activities. He is the driving force behind evangelizing the adoption of mobile advertising and supports the advertiser, publisher and carrier solution brands that serve thousands of partners. Before joining JumpTap, Mr. Johar was EVP of Digital Marketing for North America and Managing Director of MRM's Los Angeles office. Mr. Johar’s responsibilities included overseeing all operations of the LA office and all digital marketing in North America including online media, search marketing, and mobile marketing. Prior to MRM, Mr. Johar was GM of the Los Angeles office for Tribal DDB where he was responsible for all online media, SEM, and SEO activities in North America. Under his leadership, the Los Angeles office grew from $0 to over $80MM in annual billings, winning numerous awards such as Adweek's Interactive Agency of the Year in 2005. A seasoned and accomplished marketer and entrepreneur, Mr. Johar brings to JumpTap a diverse background in online branding and marketing communication work from other leading agencies such as Saatchi and Saatchi, BBDO Worldwide iXL, Poppe Tyson, Bates USA,. His client roster has spanned a broad range of work with media and brands including General Motors, Microsoft, Avery Dennison, Paramount Pictures, Wells Fargo Bank, Abbott Labs, Toyota, and many others.

Paran is a prominent figure on the global industry conference circuit and has spoken at many shows including, iMedia, Ad:tech, DMA, DPAC, Digiday, Digital Hollywood, Giga Om’s Mobilize, Internet2Go, OMMA Mobile, NAB, Mobile Marketing Forum NY, GSMA Barcelona, Asia & Atlanta, MEF Cannes, Always On Digital Summit, CTIA Las Vegas, Emote Stockholm, VisionGain, and MoTV Las Vegas.

Joe LaszloJoe Laszlo
Senior Director, Mobile Marketing Center of Excellence
IAB
@iab

As the Senior Director of IAB’s Mobile Marketing Center of Excellence, Joe Laszlo plays a key role furthering the Center’s mission to grow the mobile interactive industry. Joe manages many of the IAB’s mobile standardization, best practices, research, and educational projects; provides guidance and advice for both buyers and sellers of mobile media; and oversees the IAB’s Mobile Committee and Tablet Task Force.

He served as the IAB’s Director of Research from September 2007 through December 2010, a role in which he oversaw a variety of projects meant to illuminate the value of online advertising to a variety of stakeholders. He also managed the IAB Mobile Committee for much of that time. During his IAB career, Joe has led IAB projects including writing a buyer’s guide to mobile advertising and the creation of the industry’s first guidelines for mobile web ad impression counting, a joint undertaking of the IAB, MMA, and MRC.

Prior to joining the IAB, he had an eight-year tenure at Jupiter Research, where he first started researching and writing about mobile internet topics in 2000.

Michael LebowitzMichael Lebowitz
Founder and Chief Executive Officer
Big Spaceship
Chair of the IAB Agency Advisory Board
@bigspaceship

Michael Lebowitz is Founder and CEO of Big Spaceship, one of the most recognized and awarded creative agencies in the world. Since launching Big Spaceship in 2000, Michael has been integral in acquiring and serving clients, including 20th Century Fox, A&E, ABC, Adobe, Chobani Champions, Coca-Cola, General Electric, Glaceau, Google, Gucci, HBO, Linden Lab, Microsoft, MoMA, NBC Universal, Nike, OfficeMax, Royal Caribbean, Sony Pictures, Target, Victoria’s Secret and Wrigley.

Over the past decade, Michael has led Big Spaceship to attain countless awards of high distinction, and he has been named among the 2010 Creativity 50 and the 2008 OMMA Online All-Stars. Michael is a founder and was an inaugural board member of the Society of Digital Agencies. He is also a member of the Google Creative Council, P&G’s Design Board, AIGA’s Visionary Design Council and the International Academy of Digital Arts & Sciences. Michael currently serves as Chairman of the IAB Agency Advisory Board.

Joy LiuzzoJoy Liuzzo
Director of Marketing & Mobile Research
InsightExpress


Joy Liuzzo is Director of Marketing & Mobile Research at, a leading provider of high-quality, digital marketing research and advertising effectiveness solutions. She is responsible for the strategic development and management of mobile ad measurement and custom mobile research efforts across the organization. Liuzzo works closely with Product Development on the creation of all mobile research solutions, and oversees the company’s mobile position and all mobile external partnerships and affiliations. She is also responsible for the company’s digital media measurement marketing initiatives. Liuzzo has extensive strategy and research experience in new media and telecommunications. She joined InsightExpress from AOL where she held a high level role that involved mobile marketing and product development and worked closely with clients at every phase of the research process. Liuzzo holds a B.A. from Hollins College and an M.S. from Old Dominion University.

Danielle Nohe
Director, Telecommunications & Media
Compete


Danielle brings a decade of telecommunications, client services, and consulting experience to Compete that includes positions at BearingPoint Consulting and Pivot, Inc.  In these roles, Danielle helped technology and telecommunications companies build, launch, and market their products.  As a Director in the telecom & media practice, Danielle leverages her experience to tap consumer behavior data to advise several strategic accounts on strategies to win, keep, and grow customers more effectively, with a specific focus on the effectiveness of the online channel.  Danielle is also the champion behind Compete’s Smartphone Intelligence product which looks at the behavior and attitudes of Smartphone owners, providing insight to all types of marketers and advertisers to better leverage this mobile channel.  Danielle holds a Bachelor’s in Economics from Boston College.

Oke Okaro
Vice President, Mobile Product Development
ESPN


Oke Okaro is vice president of product development at ESPN responsible for driving the growth and market leadership of ESPN's mobile business through innovative products and services that uniquely serve sports fans and drive value for wireless carriers and advertising partners.

Okaro's team delivers ESPN's mobile products including ESPN's Mobile Websites, ESPN Alerts, ESPN Applications (MVP, iPhone apps etc), ESPN Mobile Games and ESPN Video.
Previously, Okaro was senior director of mobile and interactive TV at ESPN and led the successful launch of several services including ESPN’s first interactive TV service, the ESPN Interactive Zone, on the Dish Network. 

Prior to joining ESPN, Okaro was a business/product development consultant at Riverview Ventures, a strategy consultant on media and telecoms engagements at IBM business services (formerly PricewaterhouseCoopers) and a senior software engineer at the Royal Bank of Scotland and Symbol Technologies.

He holds an MBA from The Wharton School at the University of Pennsylvania where he was awarded the Shils-Zeidman award for Entrepreneurship and a BSc in Computer Science from the University of Hertfordshire, England.

Stu Rodnick
Senior Director, Strategic Insights
Platform-A


Stu Rodnick is responsible for leading Strategic Insights for Platform A's east coast clients, as well as Platform A's Adlytics trade marketing insights program which highlights new online marketing approaches. 
 
Stu joined AOL in 2000 and has worked in multiple positions including leading Consumer Research at Advertising.com, AOL's Advertising Effectiveness Team and multiple Broadband Insights & Strategy initiatives. Stu contributed to the development of Platform A's industry leading addressable media solution, has led addressable media programs with most of the top advertisers within the consumer packaged goods industry and was a part of the team that developed the advertising businesses for AOL’s social media properties – AIM and ICQ.

Before joining AOL, Stu worked at Salomon Smith Barney where he was a part of the launch-team for several new products and contributed to the revitalization the Smith Barney Mutual Fund Group. 
 
Stu received his BS in Information Management & Technology from Syracuse University and his MBA from Fordham University. Stu lives in New York with his wife and two sons.

Joe LaszloSteven Rosenblatt
Senior Vice President of Advertising Sales
Quattro Wireless


As Senior Vice President of Advertising Sales at Quattro Wireless, Steven Rosenblatt is responsible for driving sales of Quattro's mobile ad network.

Previously, Rosenblatt was vice president of sales for Maxim Digital, the Interactive Media, Mobile, and Broadband Division of Alpha Media Group Inc. He had been with Alpha Media (Formerly Dennis Publishing), publisher of Maxim and Blender magazines, since October 2003 where he helped build out the fast growing sales, operations and client services team. During Rosenblatt's tenure, Maxim Digital saw a four-fold increase in advertising revenue while working with companies such as Procter & Gamble, Verizon Wireless, and Anheuser Busch.

He holds a Bachelor of Arts degree from the University of Michigan.

Gary SchwartzGary Schwartz
CEO
Impact Mobile

Gary Schwartz founded Impact Mobile in 2002 having worked in the IT and telecommunications industry for over 20 years. Over the past eight years, Gary has played a leadership role in the mobile industry, running the first cross-carrier short code campaign in North America.

Gary founded the mobile committee for the Interactive Advertising Bureau (www.iab.net) in 2006 and has worked to publish literature such as the Mobile Buyer's Guide help extend the digital buy into mobile.

Additionally, in 2007, Gary started work to help establish a joint task force between the Mobile Marketing Association (MMA) and the IAB with the aid of the Media Rating Council (MRC) to develop global, auditable mobile measurement standards. This initiative is scheduled to launch mid-2010.

In 2008, Gary was elected as the Americas vice-chair of the Mobile Entertainment Forum (www.m-e-f.org) with a remit to develop a global Mobile Commerce Guidebook to demystify the space for brands and retailers. This initiative is currently underway.

Gary is an honors graduate from Columbia University and the Stanford University Center in Tokyo. He is the recipient of the Macromedia People Choice Award as well as the Dodge Foundation award for innovation.

Impact Mobile has become an industry leader in North America providing carriers, agencies, brands and retailers the mobile technology and network to help them drive return on their advertising investment.

Joe LaszloSteve Siegel
Mobile Solution Specialist
Microsoft Advertising


As boundaries between mobile carriers, media companies, consumer brands and wireless consumers fade, Steve Siegel is helping clients build relationships with customers via the mobile channel.  He has helped companies like Verizon Wireless, Viacom, Dunkin Donuts, Borders and The History Channel leverage the mobile channel for their marketing programs.

Steve has also helped educate the marketplace on industry best practices in the mobile channel.  His clients’ programs have won awards including a CTAM Gold Mark Award for The History Channel and a MITX Award Best Mobile Marketing Campaign for A&E’s “Dog the Bounty Hunter”.

Steve is an active member of the IAB’s Mobile Advertising Committee and the MMA Promotions Best Practice Committee.

Steve joined Microsoft from HipCricket where he shaped and grew the Brand business with campaigns for Macys, Nestle Waters and JVC.  He was a pioneer at Nokia (formerly Enpocket) in developing effective mobile marketing and advertising programs.

Chad StollerChad Stoller
Executive Vice President, Director of Digital Strategy, North America
BBDO


Chad Stoller, recently joined BBDO as Executive Vice President, Director of Digital Strategy for North America for BBDO. Not only is he one of the most highly regarded thought-leaders in the digital space, he has a proven track record filled with examples of award-winning work created on behalf of clients such as Chrysler, Bank of America, NBC Universal, Sprint and others. Chad came to BBDO from Omnicom sister agency, Organic, where he helmed their emerging platforms strategy.

Earlier in his career, he worked for 15 years at New York marketing agency Arnell Group.

Paul Thenstedt
Director of Sales, Midwest
NBC Universal Digital Media


Paul Thenstedt manages a regional sales force that is responsible for generating NBC Universal multi-platform client solutions and driving advertising revenue for NBCU digital properties NBC.com, NBCSports.com, NBCOlympics.com, BravoTV.com, SyFy.com, USANetwork.com, Oxygen.com, TelevisionWithoutPity.com, and AccessHollywood.com.
 
Thenstedt has been in the media business since 1987, starting his career in New York as a National Television Buyer at McCann Erickson. He spent 8 years selling cable for CNN before serving as VP, CNN Interactive Sales and has been selling Digital Media including Video Pre-Roll and Mobile since 1997.

Richard TingRichard Ting
Executive Vice President, Global Executive Creative Director, Mobile and Social Platforms
R/GA
@flytip

As Executive Vice President, Global Executive Creative Director, Mobile and Social Platforms, at R/GA, Richard Ting focuses on creating integrated digital platform experiences across the web, mobile, and social media. In his more than 10 years with R/GA, Richard has worked to deepen relationships between consumers and clients, including Nike, Verizon Wireless, Nokia, J&J, MasterCard, and Walmart. In the past year, Richard has spearheaded the R/GA work that won Digiday’s 2011 Social Media Agency of the Year award and OMMA’s 2011 Mobile Agency of the Year award.

Richard has received nearly every major industry award, including the Cannes Titanium Lion, the Grand Clio, the International ANDY Awards GRANDY, and the D&AD Black Pencil, plus multiple MMA trophies. Richard is a sought-after thought leader in the mobile and social platforms industry and has served as the 2011 Interactive Jury President of the International Clio Awards and juror for the London International Awards, The Effies, and The Webby Awards. He has also spoken at numerous conferences including SXSWi, Advertising Week, The One Club, the Mobile Marketing Forum, and Nokia World. In the past year, Richard has published articles in Advertising Age, Adweek, Digiday, Luxury Daily, and Mobile Marketer.

An avid follower of emerging digital trends, Richard helps to drive R/GA’s futurevision program and currently serves as an executive member of the International Academy of Digital Arts and Sciences and sits on the Google Social Leadership Council. He has strong ties in the academic world and previously taught “Designing the Future of TV” at NYU’s Interactive Telecommunications Program. Richard also has been a guest lecturer at Brown University, Parsons School of Design, Miami Ad School, and Howard University.

In 2010, Adweek rated Richard as a top 25 ad voice on Twitter. You can learn more about him on his blog, www.flytip.com, and on Twitter @flytip.

Joe LaszloPhuc Truong
Managing Director U.S., Mobext Mobile Marketing
US Mobext


Phuc Truong leads mobile marketing efforts in the US for Mobext / Havas Digital. He has been focused in mobile marketing since 2001 and is considered a leading pioneer in the industry. His mobile experience covers both branding and direct response campaigns for clients within retail, CPG, automotive and travel & hospitality.

Prior to joining the Havas family, Phuc was a founding team member of MobileLime (now known as Modiv Media), one of the first U.S.-based companies to turn the mobile phone into a marketing, loyalty and payment device. There he played a vital role in developing the company sales and marketing strategy, formulating and executing on all facets of merchant and consumer acquisition from pilot to national launch. As a result of his leadership in part, MobileLime was able to secure financing rounds from leading venture capitalists.

Prior to his current role, Phuc was responsible for driving growth and new business projects at Media Contacts. During his tenure in this position, Media Contacts experienced more than double digit growth in revenue (organic and new business), billings and staff. He also has several years of experience growing companies and is a proven entrepreneur in leading organizations from idea generation to national expansion.

Phuc received an MBA from Babson College, and a BS from Bentley College.

Joe LaszloKen Willner
Chief Executive Officer
Zumobi


A veteran marketing and digital media specialist, Ken has been actively involved in the development of mobile as a media platform since 2002. As Chief Executive Officer of Zumobi, Ken leads an experienced team in the development and growth of Zumobi's mobile media business. Prior to Zumobi, Ken was Vice President of Advertising and Media at AT&T Wireless, where he developed a number of innovative marketing programs to stimulate consumer adoption of mobile content and applications.

One of his most successful programs was the American Idol media sponsorship, where he was the driving force behind an integrated marketing campaign widely recognized as the seminal event that popularized text messaging in the United States. Earlier, Ken was Founder and Vice President of Marketing at Fizzylab, an early entrant in the contextual search and advertising space. By developing marketing programs and partnerships with leading digital media companies, Ken helped grow Fizzylab from a garage start-up to a company with more than 50 media clients in just 15 months.

Ken began his career in the advertising business and held senior management roles at national advertising agencies including McCann-Erickson and Rubin Postaer and Associates. During this time, he led the development of advertising and branding campaigns for leading consumer companies including The Walt Disney Company, Hitachi, Washington Mutual Bank, WebTV and Domino's Pizza, among others.

Ken graduated from the University of Washington with a B.A. in marketing. He is on the steering committee of InMobile.org and a member of the WINMEC Media and Entertainment Advisory Board at UCLA.