Featured Speakers
Jamie Wells Director, Global Trade Marketing Microsoft Mobile Advertising	Michael Lebowitz Founder & CEO Big Spaceship	Danielle Wolfson Senior Associate Manager Taco Bell Interactive Marketing	Eric Litman Chairman & CEO Medialets

Learn how to leverage mobile advertising and reach consumers any time, any place.

The mobile advertising space has rapidly matured and the combination of advanced technology, personalization and an always-on environment has introduced epic new ways for brands to reach consumers. Mobile marketing is everywhere—any time, any place.

The IAB Mobile Marketplace examines the inner workings of the mobile space with a focus on practical, actionable insights about how savvy brands can utilize the growing opportunities to engage consumers and convert them to customers.

• Explore real-world case studies from leading brands which will help inspire your own innovative campaigns
• Develop a “buyers’ playbook” for determining what types of buys make sense for specific campaigns and how you can evaluate the success metrics of each
• Take a deep dive into the IAB Mobile Buyers’ Guide to learn how and why to buy mobile in order to reach consumers effectively
• Cut through the clutter of products, services and applications in the mobile space and learn how to make this wide array of choices a tactical advantage
• Network with senior executives from leading agencies, consumer brands, media companies and solutions providers