About NAVTEQ Media Solutions
NAVTEQ Media Solutions is the industry’s leading global location-based mobile ad network. NAVTEQ’s patented LocationPoint™ Advertising (LPA) technology enables brick and mortar merchants to pinpoint where consumers are, deliver ads within a few meters of advertised points of purchase, and guide them to the merchant’s doorstep with convenient one-click “Click-to-Map” and “Click-to-Route” calls to action. As the world leader in high-quality maps and location-based content, NAVTEQ is uniquely qualified to provide the most accurate location-based targeting and to ensure a great consumer engagement experience.
To find out more, visit: www.navteqmedia.com
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About Right Media, a Yahoo! Company
Right Media, the world’s trusted digital advertising marketplace, launched the first global digital advertising exchange in 2005, evolving to support the needs of businesses in today’s digital media world. From sellers maximizing yield to buyers optimizing their ROI, businesses choose Right Media as the premium, trusted destination where they can build invaluable relationships. With the market as fragmented and complex as it is today, Right Media provides needed simplicity and control by combining multiple supply sources through one flexible interface.
The leader in text messaging services, 4INFO helps people stay in the know while they're on the go. Founded in 2004, 4INFO delivers millions of real-time SMS answers and entertainment messages – both as a response to a search query, or as an alert on subjects ranging from sports scores and weather updates to stock quotes and celebrity gossip. 4INFO's services work on any cell phone and are free of charge. Companies partner with 4INFO to connect with their mobile audiences and deliver free ad-supported SMS content. 4INFO's SMS ad serving technology and targeted advertising programs give businesses the ability to reach consumers in a new medium with measurable results. Headquartered in San Mateo, Calif., 4INFO is backed by Draper Fisher Jurvetson, Gannett Company, Inc., Sand Hill Capital, NBC Universal and U.S. Venture Partners. Learn more at: http://www.4info.net.
ESPN.com and ESPN Mobile, home to sports fans when they can’t consume ESPN on TV.
ESPN.com is the #1 sports site in total minutes with over 2 billion monthly. Over 26 million fans log on monthly for sports news, statistics, analysis, scores, video, audio, fantasy, games, and social connections. When fans are on-the-go, ESPN Mobile is their news and information source. As the leading mobile sports site, representing 65 percent category share, ESPN Mobile attracts over 10 million monthly unique users, sends 65+ million SMS alerts monthly and provides award-winning Apps. From homepages to WAP pages to apps, SMS, and online video, ESPN Digital serves every fan’s sports needs. www.espncms.com
About Platform-A/Third Screen Media
Platform-A, AOL's advertising business, is the industry's largest digital advertising network, offering the most comprehensive suite of marketing solutions, powered by the web's best advertising technologies. Platform-A's network includes AOL's leading media properties – AOL.com, AIM, MapQuest, Bebo and more – and Advertising.com's third-party networks. Platform-A also includes TACODA's audience insights and behavioral targeting; Quigo, a site- and content-targeting solution; ADTECH, an international digital ad serving business; Third Screen Media, a mobile ad serving network; and buy.at, an affiliate marketing solution. Platform-A currently has operations in the United States and Europe.
AdMob is the world's largest mobile advertising platform, serving more than 8 billion mobile banner and text ads per month across a wide range of leading mobile web sites and applications. AdMob helps advertisers connect with a relevant audience of consumers on mobile devices and gives publishers the ability to effectively monetize their mobile traffic. AdMob provides the tools, data and business models fueling the explosive growth of mobile media in more than 160 countries. AdMob works with thousands of advertisers and publishers, including Adidas, CBS News, Comedy Central, Gap, Lonely Planet, MovieTickets.com, P&G, Tapulous and Universal Pictures. www.admob.com
Air2Web is the preferred mobile marketing company connecting consumers with brands via their mobile devices. Air2Web provides marketers the tools and technology to promote brands and their products and services, offer additional service and information to consumers, and enable mobile transactions. Highlighted Air2Web customers include The Weather Channel, Proctor & Gamble, Starbucks, Traffic.com, AT&T and UPS. For more information on Air2Web, visit www.air2web.com.
comScore is a global leader in measuring the digital world and preferred source of digital business analytics. comScore helps clients better understand, leverage, and profit from the rapidly evolving digital marketing landscape by providing data, analytics, and on-demand software solutions for the measurement of online ads and audiences, media planning, website analytics, advertising effectiveness, copy-testing, social media, search, video, mobile, cross-media, e-commerce, and a broad variety of emerging forms of digital consumer behavior. comScore services, which now include the product suites of recent acquisitions AdXpose, Nedstat, Nexius XPlore, ARSGroup, and Certifica, are used by more than 1,800 clients worldwide.
About Advertising Age
Advertising Age (adage.com) is a multi-platform media brand delivering news and intelligence to the advertising, marketing and media industries, as well as targeted strategies for brand building and messaging in today’s complex business world. From the digital community to the entertainment industries, from the Hispanic market to the global stage itself, agencies, media, and marketers all turn to Ad Age print, digital, and special event brands for the insights and analysis they need to succeed.
Pandora is free personalized music available anywhere and everywhere. With one-click, Pandora provides the best music discovery based on your choice of artist or song. Pandora streams personalized music at home, at work or while on the go on mobile phones on AT&T, Sprint and Verizon networks.
Pandora delivers unmatched music enjoyment and discovery based on its proprietary Music Genome. The Music Genome Project began in 2000 and it’s the most extensive analysis of popular music ever undertaken. Professional musicians analyze each song in the 700,000+ collection to capture its unique musical identity.
About Yankee Group
As the first independent technology research and consulting firm, Yankee Group is the most respected source of deep insight and counsel on the impact of global connectivity. For nearly 40 years, Yankee Group has conducted primary research that charts the pace of technology change and its effect on networks, consumers and enterprises. Headquartered in Boston, Yankee Group has a global presence including operations in North America, Europe, the Middle East, Africa, Latin America and Asia-Pacific.
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