Speakers

Speakers

Keynote:

Maria MandelMaria Mandel


Senior Partner, Executive Director of Digital Innovation
Ogilvy

Maria is currently Senior Partner, Executive Director of Digital Innovation at Ogilvy. She consults across the Ogilvy group on emerging communication platforms such as broadband, mobile marketing, gaming, digital out-of-home, community marketing and advanced TV.

Prior to joining Ogilvy, Maria was VP - Director of Interactive Services at Draft where she oversaw clients such as Verizon/Verizon Wireless, Unilever, Jose Cuervo International and Johnson & Johnson. She joined Draft after they acquired the interactive group from Lowe Worldwide. At Lowe, Maria was a VP-Account Director and led interactive advertising initiatives for Unilever, Lego, RCN, DirectHit.com, and RCA.

Her client-side experience includes brand management at Kraft where she worked on several brands under the Maxwell House portfolio. Previous to her experience at Kraft, she was also the Founder and President of Market-Strat, a Philadelphia based advertising agency, with clients that included AT&T, Dow Jones & Company, Kellogg's USA, and Citibank.

Maria is on the board of the Mobile Marketing Association (MMA) and co-chairs their Marketing Strategy and Best Practices committee. She is also on the AAAA's Advanced Television committee as well as numerous industry organizations and advisory boards. She has received over twenty-five industry awards including three Echo awards and seven Caples. Maria is an adjunct professor of marketing at NYU's Stern Business School where she teaches a course in integrated marketing communications. She is a graduate of the University of Pennsylvania's Wharton Business School.

Mike Anderson


Lead Consultant
Live Nation's ConcertVision Program


Mike Anderson is the lead consultant for Live Nation's ConcertVision program. Mr. Anderson designed, developed and manages the system that delivers targeting video advertising to over 85 Live Nation / House of Blues concert venues across the country with over three million viewers during the concert season.

Live Nations's ConcertVision delivers video, animations and interactive mobile phone applications.

Prior to Live Nation ConcertVision, Mr. Anderson was the Vice President of Production for Clear Channel Interactive Mr. Anderson has 20 years experience in the interactive multimedia consulting business working with Disney, Universal Studios, the Discovery Channel and the Department of Defense among others.

Jeff ArbourJeff Arbour
Senior Vice President, North America
The Hyperfactory


Jeff Arbour is SVP of North America for The Hyperfactory and a key driver behind the company's mobile integration efforts in North America in New York, Chicago, and Los Angeles. He has recently helped define domestic and global mobile strategies and executions for top brands such as Toyota, Blackberry, and Coke.

  • Recently named the named the #1 direct and interactive marketers under 30 by DMNews
  • Recently named Top 100 Most influential marketers of 2008 by invesp consulting The E-Commerce Experts

Jeff has been helping brands navigate the mobile channel since 2003. Prior to joining The Hyperfactory in 2006, Jeff worked at Juice Wireless where he built relationships with many leading brands and advertising agencies.

Julie AskJulie Ask


Research Director
JupiterResearch

As a Research Director with JupiterResearch, Julie Ask focuses on evolving trends in the telecommunications – specifically wireless - industry, examining both the marketing and technology issues these companies face as they look to deploy new technologies and services to enhance their businesses. JupiterResearch's wireless coverage examines business models, technology trends, and consumer behavior and attitudes to provide strategic advice and insight to those in the industry or those looking for a presence on the "third screen." Ask joined JupiterResearch in May 2001.

Ask's telecom experience dates back to her research at COMSAT Laboratories where as an engineer she did microwave circuit design - the focus of her graduate work. After graduating, she began her career in as an engineer in Germany. After earning her M.B.A., she worked for almost five years as a management consultant within the both the Operations Management and Communications Groups at Booz Allen & Hamilton where her primary area of focus was telecommunications strategy in the US and Europe. Prior to joining Jupiter Research, she worked as a Business Development and Product Marketing Manager for a wireless data company, Livemind, a start-up in San Francisco.

Ask holds a B.S. in Electrical Engineering and a M.S. in Electrical Engineering and Computer Science from the Massachusetts Institute of Technology as well as an M.B.A. from the University of Michigan. She lives in San Francisco.

Eric BaderEric Bader
Founder and Chief Executive Officer
MOBILIZE
@DijitalE

Eric Bader is the founder and chief executive of MOBILIZE, a managed mobile services platform for enterprises.

Eric was recently the global President and the Chief Strategy Officer at Initiative, a performance-led communications agency. He was responsible for the largest 14 markets around the world as well as strategic business planning, thought leadership and development of the network.

Prior to arriving at Initiative, Bader was President of BrandInHand, a leading mobile marketing company that he co-founded in 2007.

Bader was formerly Managing Director of Digital, at MediaVest Worldwide. Under his leadership, Advertising Age named MediaVest its Digital Media Agency of the Year in 2006. In 2007 Eric was named Mediaweek’s Digital Media All-Star.

Before his tenure at MediaVest he was the head of online enterprises at CSTV Networks (now CBS College Sports) and prior to that, Eric served for seven years as Senior Partner, Executive Director of Interactive Marketing at Ogilvy.

Eric began his career at Mezzina/Brown Advertising and was one of the founding members of Eagle River Interactive, one of the early brand web development shops.

Linda BarrabeeLinda Barrabee


Program Manager, Consumer Research - Mobile Entertainment
Yankee Group


Linda Barrabee is a program manager in Yankee Group's Consumer Research with an expertise in mobile entertainment. Specifically, Barrabee assists clients in navigating the increasing value-chain complexities of the emerging mobile content ecosystem. Her research focuses on the competitive landscape, business models, distribution (on- and off-deck), pricing, and market segmentation strategies. Her research also extends to nascent mobile marketing/advertising market, and impact on wireless carriers/service providers, content owners/publishers, enablers, agencies and advertisers.

Prior to joining Yankee Group, she worked in business development at a software start-up. She also spent six years at Pyramid Research, providing international market analysis and consulting services to the communications industry.

Barrabee holds a B.A. degree from Trinity College in Connecticut and an M.B.A. with honors from the American Graduate School of International Management (AGSIM/Thunderbird) in Arizona.

Rich BegertRich Begert


President and CEO
SinglePoint


Rich Begert has been involved with the wireless industry since its infancy. He launched two of the industry's most influential initiatives: the first wireless data network in the U.S. (CDPD) and AT&T's Digital One rate, which dramatically increased wireless usage by eliminating roaming charges.

Rich joined McCaw Cellular Communications in 1986 in a marketing position and rose quickly through the organization, first to general manager and later to regional president of the western United States for AT&T Wireless, a role he maintained until his departure in 1998.

As president and CEO of ImageX, Rich led the company from private funding to its initial public offering in 1999. Under his leadership, the company completed five acquisitions, and Rich negotiated the company's acquisition by Kinko's, which was acquired by FedEx six months later. Before his tenure at McCaw Cellular, Rich spent nine years at Xerox in various sales and sales management positions.

Rich is a 1978 graduate from the University of Washington with a BA in business administration with a marketing emphasis. He currently resides on both the board of trustees and the foundation board for the Fred Hutchinson Cancer Research Center and Families Northwest.

Jordan BermanJordan Berman


Executive Director, Media Innovation
AT&T Mobility


Jordan Berman is the Executive Director of Media Innovation at AT&T Mobility, the nation's largest wireless carrier with 71 million subscribers. He leads a team in New York responsible for identifying, developing and marketing new content, services, applications, and business models that will accelerate transformation of the mobile handset into an indispensable entertainment, information and communications tool. Jordan directs AT&T Mobility's efforts in connecting 3rd party advertisers with AT&T customers via the carrier's emerging advertising and marketing platform. He also manages exclusive partnerships with HBO, MTV and WWE. Prior to AT&T/Cingular, Berman spent 6 years at Showtime Networks where he directed online marketing and advertising as well as promotions and partnership marketing for the premium cable network. His main focus was on building awareness and tune-in to Showtime's award winning original series like Weeds, Dexter and The L Word while bolstering subscriptions to the network via acquisition campaigns in collaboration with cable and satellite affiliates.

Berman started his career at Black & Decker with stints on the event marketing and Home Depot account sales teams. He then moved into the advertising agency business with account management positions at Lois USA on Minolta and at DDB where he helped to re-launch the fabled Atari brand after its acquisition by Hasbro. Berman followed his passion for interactive entertainment by founding Shorn.com, an award winning online entertainment destination that delivered original content for twenty something cubicle dwellers positioned as "entertainment for the ill-tempered." The dot com bust of 2000 led Berman to shutter Shorn.com and join Viacom's Showtime to lead their foray into new media. Jordan has a Bachelor of Science in industrial and labor relations from Cornell University and an MBA in marketing from NYU's Stern School of Business. He currently lives in Princeton, New Jersey with his wife, Elizabeth, and their two sons, Dean and Nate.

Skip BrandSkip Brand


Chief Revenue Officer
Pudding Media


Chief Revenue Officer Skip serves as the Chief Revenue Officer at Pudding Media where he focuses on strategic partnerships. Prior to joining Pudding Media, Brand was a VP of Business Development and Strategy at JiWire pioneering a WiFi advertising network, which attracted some of the Internet's biggest brands. Brand grew their advertising network to more than 60 advertisers including top brands like Dell, Nokia, Toshiba, Ford, Bank of America, Schwab, HBO and Microsoft.

At Yahoo!, Brand worked with top advertisers in technology and telecommunications to embark on mobile advertising with brands like Intel, HP, Sony, Sprint, Samsung, and AT&T. He also was the interim VP of Yahoo!'s Global Alliances group, where he defined strategy and led the overall execution of Yahoo!'s worldwide partnership and alliance efforts. Before joining Yahoo!, Brand was the VP of product and business development at SimpleDevices and also held executive positions at Excite@Home and Cox Communications. Brand has a Ph.D. in Technology Policy from Arizona State University and also holds a B.S., a Master's in Public Information Management.

John BurbankJohn Burbank


Chief Marketing Officer
The Nielsen Company

John Burbank is Chief Marketing Officer for The Nielsen Company. In this position, John is responsible on a company-wide basis for Nielsen's strategic marketing, business development, market insights, brand development, communications and knowledge management functions. He reports to Susan Whiting, Executive Vice President of The Nielsen Company.

John has considerable experience in leading major global brands. Before Nielsen, John was Chief Marketing Officer for AOL, responsible for building brands and driving audience metrics in support of the company's advertising business model. Prior to joining AOL, he served as Vice President Marketing at AT&T, and helped lead the business through the transition from AT&T Wireless, Cingular and then AT&T. Among his achievements, John developed the "Signal Bars" advertising campaign, which was subsequently adopted by Cingular and the new AT&T.

Prior to AT&T, John spent a decade at Procter & Gamble in brand management and finance. As a Brand Manager on Pampers he led P&G's pioneering Internet efforts and established Pampers.com as the global centerpiece to a multi-platform 360-degree marketing program directed towards new mothers.

John began his career at the Chicago Tribune Company.

He received a BA and MBA from the University of Chicago.

Brian ColbertBrian Colbert
Director, Mobile Advertising Sales
ESPN


Brian is the Director of Mobile Advertising Sales for ESPN where he is charged with building relationships with advertisers for ESPN’s mobile product portfolio (WAP, SMS, Video).  As mobile becomes an increasingly important part of the media mix, ESPN is poised to develop cross-platform sponsorship opportunities that leverage the strength and reach of its television, online, print and mobile properties.

Prior to joining ESPN, Brian was the Director of Advertising Sales at Music Choice, the leading video on-demand content provider in the U.S. where he started the sales team and oversaw the company’s sales efforts on VOD, broadband and mobile.  Before Music Choice, Brian was at MTV for several years where he was the Director of Marketing for MTV, MTV2 and MTV.com and also a senior sales executive for mtvU when the network was launched in 2003.

Brian holds a B.A. in Political Science from Duke University.

Paul Cushman


Director Mobile Sales Strategy
Yahoo!


Paul Cushman is the Director of Mobile Sales Strategy and is responsible for the monetization strategy for all of Yahoo's mobile advertising solutions such as oneSearch, m.yahoo.com and Yahoo! GO.

Paul brings over 17 years of mobile and advertising experience to the company, most recently as Vice President of Business Development, Mobio Networks where he was responsible for the business development strategy and managing relationships with large web service providers such as portals, travel, entertainment and social networking sites. Prior to Mobio he was the VP of US Consumer Products for Neven Vision, a pioneer in the field of mobile visual search. And before that, Paul was VP of Mobile Marketing at m-Qube for 4 years creating effective SMS programs, and several notable industry firsts, for the likes of P&G, Coors, Warner Music, Nestle, Nike, Boost Mobile, Kodak, Visa and their agencies.

Before coming to the US, Paul worked for McCann-Erickson Worldwide for over 10 years in Hong Kong, Saigon and Jakarta planning campaigns for American Express, Coca-Cola, General Motors, Gillette, Nestle, Unilever and other large clients. Paul began his career in London, working in sales promotion.

Paul has a BA in Strategic Marketing from the University of Hertfordshire, England. He lives in Woodside, California with his wife Liz and their 2 children.

Mark DonovanMark Donovan
Senior Vice President and Senior Mobile Analyst
comScore


Mark Donovan is one of the leading experts in the mobile industry. He served as CMO of M:Metrics prior to the company’s acquisition by comScore in 2008. Before joining M:Metrics, Donovan worked for RealNetworks, as Director of Mobile Strategy and later Director of Mobile Services, leading the team that launched North America’s first 3G mobile video services.

Mark is a frequent speaker and author on new media and mobility and has more than fifteen years of experience conducting research, data analysis, and modeling for the academic, public, and private sectors. He holds a Ph.D. in political science from the University of Washington, a master’s degree in public policy from San Diego State University and a bachelor’s degree in business and entrepreneurship from Loyola Marymount University.

Please follow this link to view Mark’s profile on LinkedIn.

Vladimir EdelmanVladimir Edelman


Chief Executive Officer
Ansible Mobile


Vladimir Edelman is the Chief Executive Officer of Ansible. Prior to Ansible, Mr. Edelman was the CEO of Soapbox Mobile, which he joined in July 2006 with the goal of growing a new breed of mobile advertising agency. During his tenure, Mr. Edelman grew revenue over 500%, recruited an industry-leading team, and brought in client's such as GM, Harrah's, P&G, ESPN & Microsoft.

Before Soapbox Mobile, Mr. Edelman served as Vice President and General Manager of Mobile ESPN Publishing Worldwide, where he managed all aspects of ESPN's domestic and international wireless publishing business, including application licensing, video, wireless Internet, games, and messaging products to carriers. At ESPN, he also led business and product development, strategic planning and relationships with wireless network operators, handset manufacturers and content aggregators.

Prior to joining ESPN, Mr. Edelman served as Vice President & General Manager for Vulcan Sports Media where he oversaw Emerging technologies. His experience also includes executive positions at CBS, FOX, Time-Warner, and MSNBC. Mr. Edelman holds an M.S. in financial journalism from Boston University, and his written work has appeared in Playboy, SPY, The Boston Globe, Entertainment Weekly, and Psychology Today.

John Haegele


CEO
Van Wagner Sports Group / Dorna USA


John Haegele has spent the last 15 years creating and building new revenue streams for traditional and digital media organizations in the sports industry. As CEO, he currently leads Van Wagner's Sports and Entertainment Group, one of the fastest growing, independently owned sports marketing/advertising firms in the country and a subsidiary of Van Wagner Communications, LLC. During his tenure at Van Wagner, including 3½ years as COO, Haegele transitioned the Sports and Entertainment Group to more diversified revenue streams, producing strong revenue growth, and adding close to 100 new teams and partners. Van Wagner Sports and Entertainment represents over 200 organizations on both the professional and college sports levels.

Haegele has established a track record of successfully launching and operating six new ventures in the last fifteen years. Before coming to Van Wagner, Haegele founded JEHM Management, a strategy and marketing consulting agency, which targeted start-up and early stage sports/entertainment companies. In 1998, Haegele was hired to build Broadcast.com's sports channel, which he took from a start-up aggregator of audio broadcasts to a market defining and leading new distribution channel for college and professional sports organizations and teams. After Yahoo acquired Broadcast.com in 1999, Haegele managed the highly popular Yahoo! Sports service, introducing several new products and services and securing integrated marketing and distribution partnerships with the NFL, NBA, English Premiere League and the Major League Baseball Players Association to name a few.

Haegele got started in sports at the NFL, serving on the small development team that launched the League's new satellite TV subscription services, web properties such as NFL.com and Superbowl.com, as well as several interactive TV products. His varied responsibilities included business plan development, project management, sponsorship sales, and programming acquisition.

John holds a Bachelor of Arts degree from Swarthmore College and an MBA from the Kellogg Graduate School of Management.

Eric HarberEric Harber


President and COO
HipCricket


Eric has spent his career applying his business skills to products, services and companies at every stage of their strategic growth. His breadth of experience in general management, strategy, M&A, product, sales and marketing has earned him a reputation for driving revenue growth, building effective teams and managing change in dynamic environments.

Eric joined HipCricket from Qpass, Amdocs' Advertising, Commerce, and Entertainment Division, where he was Vice President of Corporate and Business Development. Qpass delivers mobile solutions to companies including major entertainment companies and America's best-known wireless carriers. While at Qpass, he extended the company's offerings and diversified its revenue streams by creating new product lines, partnerships, acquisitions, and strategic business opportunities. His work helped build the company's employee base four-fold and increase its revenue by a factor of ten, all while expanding its customer base and global reach. In 2006, he played a key role in the company's $275 million acquisition by Amdocs.

His 20 years of industry expertise spans mobile, telecommunications, networking, e-commerce, media and entertainment. Prior to joining Qpass, Eric was General Manager and Executive Vice President of ChannelAdvisor Corporation, where he built relationships with customers and partners including Google, eBay, Amazon, Motorola, Sprint, Sears and IBM, establishing ChannelAdvisor as a leader in e-commerce/online marketplace software and services.

Previously, Eric helped to start, grow, and lead Motricity, a mobile software and services company. Eric held various executive leadership positions there including Chief Marketing Officer and SVP, formulating strategy, driving execution by successfully selling to major mobile operators and media companies, and managing dramatic growth for the company. Eric was also part of the original executive team that built and successfully sold Netsation, a venture-backed network software company, to Nortel Networks yielding a 1200 percent return on invested capital in one year. He subsequently held global marketing responsibility at Nortel and also brings expertise from his leadership positions at Citigroup, Accenture, and his own consulting firm.

Eric has held several board and corporate advisory board positions, including serving on the Americas board of the Mobile Entertainment Forum. Eric studied at Oxford University and earned a degree in Engineering from Stanford University, as well as an MBA from Duke University. Eric is an author, lecturer, and frequent speaker on a variety of global industry topics including mobile and media issues.

Victoria HoytVictoria Hoyt


Senior Ad Solutions Manager
4INFO, Inc.


Victoria Hoyt is the Senior Ad Solutions Manager for 4INFO, the leading SMS advertising network in the US. As an expert with over 5 years of experience in mobile sales and marketing at Yahoo and 4 years of Network Sales experience at DoubleClick, she is uniquely positioned at 4INFO to bring both of those powerful mediums together. Victoria has a Bachelor of Arts Degree in American Studies from Middlebury College as well as a Master's in Education from Lesley College. She has found the Master's in Education to be especially handy in these early days of mobile evangelism.

Kent Johnson


Director, Business Operations
PLATFORM-A | Advertising.com Networks


As Director of Business Operations at Third Screen Media, Mr. Johnson manages the day-to-day activities and strategic direction of the company's Product Management and Campaign Delivery teams. He is responsible for sustaining business operations that effectively support advertisers, publishers, and licensees, while also maintaining corporate revenue goals.

Prior to joining Third Screen in 2007, Mr. Johnson spent ten years at Sprint-Nextel in Kansas City. There, he oversaw several diverse Internet product initiatives spanning from dial-up to broadband and onto mobile.

Mr. Johnson has a BA degree in chemistry from the University of Kansas.

Scott Kelliher


Director of Mobile Advertising
Virgin Mobile USA


With over 15 years of experience in brand development, marketing and sales management, Scott Kelliher joined Virgin Mobile USA in June 2006.

As the director of mobile advertising for Virgin Mobile USA, Kelliher oversees the different programs available to Virgin Mobile's media partners, including Sugar Mama, Virgin Mobile USA's platform designed to allow customers to interact with different types of advertising creative in exchange for free airtime.

Prior to becoming a member of the VMU team, Kelliher was the national director of sales and production for The Lodge in NYC which provided original music compositions for television and radio advertising. While there he was responsible for development, creation and implementation of national sales and marketing strategies for the company. Before The Lodge, he was the national director of sales for Elias Arts and the director of marketing and strategic ventures for BLADES Board & Skate.

Kelliher received his Bachelor of Arts in Philosophy of Music from Bates College in Lewiston, ME.

Mickey Alam Khan Mickey Alam Khan


Editor in Chief
Mobile Marketer


Mickey Alam Khan is editor in chief of Mobile Marketer, a trade news publication that covers mobile marketing, media and commerce at www.mobilemarketer.com and through its daily newsletter and blog. He was previously editor in chief of eMarketer and DM News. He lives in New York.

Jeffrey LitvackJeffrey Litvack


Global Director, New Media Markets
AP Digital


Jeffrey Litvack is the Global Director, New Media Markets for AP Digital. Jeff is responsible for setting AP's Digital Strategy including identifying and assessing new and emerging market and product opportunities for AP news, photo, and video content worldwide, deal execution, and new product development. Jeff is responsible for the launch of AP's Mobile News Network a new multimedia service aimed at wireless users who want access to local and national news from trusted news sources – wherever they are. Designed specifically for "smart phones," AP's mobile Web news application provides a rich media gateway to local newspaper content, supplemented by AP's international, national and state news.

Previously, Jeff served as the Executive Director at the Museum of Television & Radio, where he sourced, negotiated, and executed online video partnerships with leading-edge technology companies specializing in digitization, storage, retrieval, and rights management. Prior to MT&R, Jeff was with Yack, Inc., the "TV Guide to the Web" as the Head of Business Development and Strategic Planning and was responsible for expanding the company's core product to include new forms of online programming (e.g. webcasts, video-on demand, online radio, etc).

Jeff is highly regarded for his visionary knowledge of and work in converging media platforms and channels and has spoken at numerous industry conferences, including Streaming Media West, Media Asset Management, and EMediatainment World. He is also the author of several published works in such publications as HFMA's Managing the Margins, Advanced Magazine and Healthcare Informatics.

Jeff holds a J.D. from Harvard Law School and a B.S. in Economics from the University of Pennsylvania, Wharton School of Business where he graduated summa cum laude.

Joy LiuzzoJoy Liuzzo
Director of Marketing & Mobile Research
InsightExpress


Joy Liuzzo is Director of Marketing & Mobile Research at, a leading provider of high-quality, digital marketing research and advertising effectiveness solutions. She is responsible for the strategic development and management of mobile ad measurement and custom mobile research efforts across the organization. Liuzzo works closely with Product Development on the creation of all mobile research solutions, and oversees the company’s mobile position and all mobile external partnerships and affiliations. She is also responsible for the company’s digital media measurement marketing initiatives. Liuzzo has extensive strategy and research experience in new media and telecommunications. She joined InsightExpress from AOL where she held a high level role that involved mobile marketing and product development and worked closely with clients at every phase of the research process. Liuzzo holds a B.A. from Hollins College and an M.S. from Old Dominion University.

Gary SchwartzGary Schwartz
CEO
Impact Mobile

Gary Schwartz founded Impact Mobile in 2002 having worked in the IT and telecommunications industry for over 20 years. Over the past eight years, Gary has played a leadership role in the mobile industry, running the first cross-carrier short code campaign in North America.

Gary founded the mobile committee for the Interactive Advertising Bureau (www.iab.net) in 2006 and has worked to publish literature such as the Mobile Buyer's Guide help extend the digital buy into mobile.

Additionally, in 2007, Gary started work to help establish a joint task force between the Mobile Marketing Association (MMA) and the IAB with the aid of the Media Rating Council (MRC) to develop global, auditable mobile measurement standards. This initiative is scheduled to launch mid-2010.

In 2008, Gary was elected as the Americas vice-chair of the Mobile Entertainment Forum (www.m-e-f.org) with a remit to develop a global Mobile Commerce Guidebook to demystify the space for brands and retailers. This initiative is currently underway.

Gary is an honors graduate from Columbia University and the Stanford University Center in Tokyo. He is the recipient of the Macromedia People Choice Award as well as the Dodge Foundation award for innovation.

Impact Mobile has become an industry leader in North America providing carriers, agencies, brands and retailers the mobile technology and network to help them drive return on their advertising investment.

Larry ShapiroLarry Shapiro


Executive Vice President, Business Development and Operations, General Manager, North American Mobile
Walt Disney Internet Group


Larry Shapiro is executive vice president of business development and operations for the Walt Disney Internet Group (WDIG) and general manager of its North American mobile content business. In his mobile content role, Shapiro leads both mDisney, which focuses on Disney-branded mobile content, as well as Starwave Mobile, which was established to focus on publishing third party properties and non-Disney branded mobile content from within The Walt Disney Company. In his business development role, Shapiro leads all content, distribution and technology partnership activities for the company across new media platforms and he also manages WDIG's legal and public affairs functions.

A key player in the formation of WDIG, Shapiro previously served as executive vice president, business development and operations for The Walt Disney Company's online unit, Buena Vista Internet Group (BVIG). Prior to the November 1999 merger of Infoseek Corporation and BVIG, Shapiro was senior vice president, business and legal affairs for BVIG.

He joined the company as vice president-counsel within Disney's corporate legal department, where he led numerous transactions, including Disney's acquisition of Starwave Corporation and its 1998 investment in Infoseek. Before joining Disney, Shapiro was an associate at two Los Angeles-area law firms: Weil, Gotshal & Manges, and O'Melveny & Myers.

Shapiro graduated from the University of Pennsylvania and holds a J.D. from the University of Michigan.

Bruce StewartBruce Stewart


Vice President and General Manager for Connected Life Americas
Yahoo! Inc.


Bruce Stewart is currently the Vice President and General Manager for Connected Life Americas with Yahoo! Inc. based at the company headquarters in Sunnyvale, CA. Mr. Stewart is responsible for a team in the Connected Life group that leads all strategic and business development activities in the Americas for Yahoo!'s broadband, mobile/wireless, digital home and PC desktop application businesses and partnerships. Prior to joining Yahoo!, Mr. Stewart served as Vice President and Senior Vice President with America Online, Inc. based in Dulles, Virginia outside Washington DC, and was responsible for all strategic and business development activities for the AOL low cost Access Group. Prior to this role, Mr. Stewart was SVP and General Manager of the AOL Strategic Business Solutions unit. Mr. Stewart joined AOL in April of 2002.

Prior to joining AOL, Mr. Stewart served as the Executive Vice President, International, and the Managing Director of both Exodus Europe and Exodus Asia Pacific for Exodus Communications, Inc., as well as President and Director of its international subsidiaries. Prior to the acquisition of Globalcenter Inc. by Exodus Communications, Inc. in January 2001 for $3 billion, Mr. Stewart served as Executive Vice President of International and Corporate Development for Globalcenter Inc., a subsidiary of Global Crossing, Inc.

From January 1993 until January 2000, Mr. Stewart served as Partner, Vice President & General Counsel and Executive Director of Communications with InterMedia Partners, then the nation's 9th largest broadband cable system operator and providing advanced cable communications services, high-speed Internet access and digital entertainment services. InterMedia Partners was sold in late 1999 to AT&T Broadband, Charter Communications & Insight Communications.

From early 1991 to January 1993, Mr. Stewart served as legal counsel for Scholastic Productions, Inc., a subsidiary of Scholastic, Inc. based in New York, which develops, produces and distributes family programming to the network television, cable, feature film and home video markets, and manages a licensing and merchandising business.

Mr. Stewart received a B.A. degree from Holy Cross College in 1986 and a J.D. from Case Western Reserve University Law School in 1990. Mr. Stewart currently lives with his wife and family near Washington, DC in Potomac, Maryland.

Sophia StuartSophia Stuart


Mobile Director
Hearst Magazines Digital Media


Sophia Stuart joined Hearst Magazines Digital Media group as Mobile Director in June 2006. She is responsible for building mobile content and services across Hearst Magazines' brands in the USA and rejoins Hearst after leading digital media ventures for the company's UK operations (National Magazine Company) from 1999 to 2001.

Starting initially as a journalist in the UK, Ms. Stuart wrote about art, fashion, media and technology for The Independent newspaper (UK), The Guardian (UK), Time Out (London), Black + White (Studio Magazines in Australia), Out (NYC), International Broadcast and Screen International.

She created the first digital media team at Common Purpose, the international leadership organization that aims to improve the way towns and cities are run. After a brief consulting job at Condé Nast UK for the original British Vogue and GQ web sites, Ms. Stuart joined The National Magazine Company to launch more than 21 corporate and consumer-facing online ventures.

From 2001 to 2006, Ms. Stuart spent five years in California, directing a range of digital projects including online, 3D animation, motion capture and mobile applications for clients including New Line Cinema, 20th Century Fox and Neven Vision (now part of Google's mobile operations).

Erin WilsonErin Wilson
Specialist Sales Executive
Microsoft Mobile Advertising


As a Mobile Solution Specialist with Microsoft Advertising, Erin works with a nationwide team of mobile experts to create integrated, cross-platform solutions for Microsoft’s esteemed clients. The Mobile Specialist team leverages both the Microsoft Mobile Media properties as well as the Verizon Wireless on-deck inventory, of which Microsoft exclusively represents, to create unique, targeted and highly scalable campaigns.

Prior to Microsoft, Erin was most recently Director, Mobile Advertising at WeatherBug, the exclusive on-deck weather provider to Verizon Wireless. Erin honed her Search skills with Reprise Media (IPG), where she created solutions for agencies and brands within the search marketing, search engine optimization and social media marketing fields. Ms. Wilson began her career in mobile in 2005 with Counts Media, an arts & entertainment start up focused on unique SMS overlays for Broadway shows. Erin independently orchestrated Intel’s “Multiply Yourself” SMS/MMS campaign which was featured on the Reuters and Nasdaq billboards in Times Square during the holiday season of 2006-2007. Ms. Wilson began her career with four years at Interep National Radio Sales, which provides her with a unique perspective on the importance of on and off-line media integration.

Erin is an active resident of New York City, giving back through various civic and industry organizations. She is a proud graduate of Central Missouri State University, Home of the Fighting Mules.

Randy R. Zadra


Telmex/America Movil Visiting Fellow & Resident Executive
Massachusetts Institute of Technology (MIT) Media Lab


Randy Zadra has over 15 years of experience in the communications sector, and academia, including extensive international experience.

He is currently a Visiting Fellow at the MIT Media Lab where he works and lectures on all aspects of mobile technology, and is a member of the Communications Futures Program. He is also a judge in the MIT 100K business plan competition.

He previously worked in senior management capacities with Microcell – a leading Canadian mobile carrier, and with Teleglobe - a global communications carrier where he held various positions including vice president Americas where he managed a P&L of $300M and helped to grow the company's revenues in over 30 countries. Teleglobe was sold to BCE Inc. (NYSE:BCE) for $4.5 Billion.

Randy was also Chief Operating Officer with Orblynx, an internet caching and multicasting software company, and founding managing director of the Institute for Connectivity (ICA) – a $25M fund established for financing and promoting information technology innovation in emerging markets.

He is fluent in French, Italian, English and Spanish, and is a regular speaker at domestic and international industry conferences and events.

 

 

 


Title Sponsor: VIP Sponsors: Supporting Sponsors: Media Sponsor: Produced by:
NAVTEQ Media Solutions
4INFO
AdMob
Advertising Age Interactive Advertising Bureau

View complete sponsor info ยป