Overview

 

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Mobile advertising is on the verge of a revolution — and it's much deeper than display advertising popping up on wireless screens. The combination of advanced technology, personalization and an always-on environment opens up epic possibilities to reach consumers in ways not even imagined just a short time ago. Mobile marketing is no longer what's next, it's what's now.

With eMarketer projecting mobile advertising spend to reach $1.7 billion in 2008 and major brands and ad agencies incorporating the small screen into comprehensive advertising plans, mobile marketing is quickly earning a place among interactive advertising's most utilized platforms. Conquering it quickly will put you in a position to stay on the forefront of its continuing evolution.

Join vendors who are creating ground breaking technologies, innovators who are moving mobile in this new direction, and brand marketers, ad agency executives and media companies interested in learning how to leverage it at the IAB Leadership Forum: Mobile on Monday, July 21 in New York.

2008 Advisory Board

Advisory Board Chair:
Matthew Snyder
Founder & CEO ADObjects Inc
Frank Babieri CEO Transpera
Mike Baker VP, Nokia Interactive Nokia / Enpocket
Jordan Berman Executive Director, Media Innovation AT&T Wireless
Michael Collins CEO GroupM (Kinetic)
Mark Collins VP, Consumer Data AT&T Wireless
Paul Cushman Director, Mobile Sales Strategy Yahoo
Mark Fruhan Senior Partner Mobility Ventures 
Mitch Golub President Cars.com
Atif Hussein VP, Mobile Comscore
Nihal Mehtar CEO Buzzd
Gary Schwartz CEO Impact Mobile
Chetan Sharma President Sharma Consulting
Jason Spero CMO AdMob

 


Title Sponsor: VIP Sponsors: Supporting Sponsors: Media Sponsor: Produced by:
NAVTEQ Media Solutions
4INFO
AdMob
Advertising Age Interactive Advertising Bureau

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