At the sold-out 2014 IAB MIXX Conference—the centerpiece of —marketers, ad agency creatives and executives, publishers, technologists others came together explore how brands, creatives, content creators, consumers and everyone in the value chain can, and must, partner to change minds and attitudes, and ultimately compel people to act. Sharing their own philosophies on Digital’s Renaissance Moment: Art, Beauty & Human Emotion in Marketing, a lineup of star-studded speakers and industry leaders drove insightful, future-focused conversations and debates on how brands, and their partners, will continue to delight and invigorate consumers while building businesses at the same time.
Featured speakers included Katie Couric, Sheryl Sandberg, Kevin Spacey, Jared Leto, Maurice Lévy, Tim Armstrong, Jeff Benjamin, Steve Gleason, Denise Karkos, Dawn Ostroff, Bob Pittman and many more.
IAB MIXX participants, along with other Advertising Week delegates, spent time networking and relaxing in the all-new IAB MIXX Lounge. The experience provided everything they needed to navigate the first two days of Advertising Week, making it a home away from home during the busy week of events that span New York City.
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