MIXX Conference & Expo 2012
 

News Coverage of MIXX

New York Times | Debating the Changing Economics of Editorial Content
Wall Street Journal | Digital Marketing Takes Center Stage
Advertising Age | Hulu Ad Chief JP Colaco Is Latest to Depart Video Service
Adweek | Business Insider CEO Says Today's 'Golden Age' for Journalism Is Also Good for Advertisers
Adweek | Xbox Makes Bold Push to Own Living Room
WIRED Innovation Insights | IAB MIXX: On-stage with Michael Barrett, ex-Yahoo CRO and Are Traasdahl, Tapad
CNET | Hulu CEO: $750M means you start getting more scripts
ClickZ | "Insource Digital Aptitude": Reflections on Advertising Week With IAB’s Randall Rothenberg
AdExchanger | IAB MIXX: eBay Says There’s No Such Thing as ‘Enough’ Data
VideoInk | Hulu CEO Andy Forssell Talks Originals, Advertising, That Sale That Never Happened
Fierce Online Video | Why Hulu will never outbit TV networks for original shows

Yahoo!’s Marissa Mayer and Charlie Rose
CNN | Marissa Mayer explains that infamous Vogue photo shoot
Business Insider | Marissa Mayer Explains How She Wooed Tumblr CEO David Karp
AllThingsD | Marissa Mayer Knows Larry Page’s Superpower
AdWeek | Yahoo's Mayer Sees Mobile Ads Following Search Business
TechCrunch | Marissa Mayer Says That She Won’t Read This
Daily Mail (UK) | Marissa Mayer explains come-hither pose in THAT Vogue shoot after facing citicism it wasn't "feminist"
Mashable | Marissa Mayer Explains Her 'Vogue' Photo Shoot
PandoDaily | Has Facebook quieted the mobile advertising haters? Marissa Mayer thinks so
AdExchanger | Mayer On Yahoo's Future: It's All About Personalization And Partnerships
Mediabistro | Tuesday Odds and Ends
Cynopsis Daily | Cynopsis: Digital - Content Media
BetaBeat | Marissa Mayer Does Not Feel Bad About That Vogue Photo

Martin Sorrell
TechCrunch | WPP’s Martin Sorrell Sees Growing Relevance For Ad Agencies In A Tech-Centric World
DigiDay | Martin Sorrell: WPP Isn’t an Advertising Company
AdExchanger | CEO Sorrell Says WPP Group Has A New Competitive Set

IAB Announcements at MIXX

IAB Releases Digital Video Rising Stars Style Guide & Technical Specifications for Public Comment

New IAB Study of 300 Brand Marketers Shows Striking 142% Uptick in Mobile Advertising Budgets Between 2011 and 2013

2013 IAB MIXX Award Winners Announced

News Coverage of IAB Announcements

IAB Releases Digital Video Rising Stars Style Guide & Technical Specifications for Public Comment
MediaPost | IAB Issues Tech Specs and Style Guide for Rising Star Formats Today
AdExchanger | Millennial Measurement; New IAB Video Ads
Cynopsis | Cynopsis: Digital - Advertising

New IAB Study of 300 Brand Marketers Shows Striking 142% Uptick in Mobile Advertising Budgets Between 2011 and 2013
Business Insider – The Brief | Mobile Ad Spending Has Doubled Since 2011 [The Brief]
AdAge | Mobile Ad Budgets More than Double From 2011: IAB Study
MediaPost (also picked up by Digital Signage Pulse) | IAB Forecasts Uptick in Mobile Brand Marketers’ Ad Spend
BtoB | Brand Marketer Mobile Budgets Up 142% Since 2011
Research-Live | Marketers’ Mobile Budgets Expected to Grow Says IAB Survey
Mobile Entertainment | Brands’ Mobile Ad Budgets Have Grown 142 Percent in Two Years
Biz Report |  1 in 5 Marketers Will Increase Mobile Budgets By 50% or More in Next 2 Years
L.A. Biz Journal | Mobile Ad-Spending Sees Sharp Uptick
Media Life |Study: Mobile Ad Budgets Soar 142 Percent
AdExchanger |Facebook Transaction Data; Reaching for Publishers
LA Times | Mobile-Ad Budgets Rise 142% Since 2011, Study Says
Warc | IAB Reports Mobile Ad Budget Rise
RBR | IAB: 142% Increase From Mobile Ad Budgets
Marketing Pilgrim | IAB Reports Bright Future for Mobile Advertising But Challenges Remain
L.A. Biz (Biz Journal) | Mobile-ad spending sees sharp uptick
Mobile Commerce | Mobile-ad budgets rise 142% since 2011, study says
Smartphone Advertising | Mobile Ad Budgets More than Double From 2011: IAB Study
Mobile Entertainment | Brands' mobile ad budgets have grown 142 per cent in two years
The Drum | Brand Marketer Mobile Budgets Surge 142% in Two Years, Finds IAB Study

2013 MIXX Award Winners
The Australian | Coke Campaign Takes Top Digital Award
BandT | Aussie Agencies Dominate at IAB MIXX Awards in New York
Adotas | Coca-Cola and Leo Burnett Sydney Take Top Prize at IAB MIXX Awards
AdNews | Australians Sweep IAB MIXX Awards 
Beet.TV | IAB’s Rothenberg: Creativity is "Flourishing" in the Emerging Digital Media World
Broadway World | Telemundo's MIA MUNDO & SECRETEANDO Receive IAB MIXX Awards
AOL Advertising | AOL Reigns Victorious at IAB MIXX
Between 0 and 1 | Gold at IAB MIXX Awards