Advertising is…storytelling…experience…anticipation…liquid…touchpoints…1:1…all the time…a magical, emotional connection…persuasion…content…distribution…anything…native…
At the sold-out 2013 IAB MIXX Conference & Expo—Advertising Week’s No. 1 destination—marketers, ad agency creatives and executives, publishers, technologists, and others came together to redefine advertising in a digital world. Sharing their own philosophies on “Advertising Is _________?” they drove insightful, future-focused conversations and debates on how brands, and their partners, will continue to delight and invigorate consumers while building businesses at the same time.
IAB MIXX participants, along with other Advertising Week delegates, spent time networking and relaxing in the all-new IAB MIXX Expo. The experience provided everything they needed to navigate the first two days of a busy week—massages at the WedMD Spa, game play at the Microsoft Gaming Station, concierge services from YP, the Acxiom Attendee Lounge, phone charging stations, places to catch up on email and to meet colleagues, and more.
News from IAB MIXX 2013
New IAB Study of 300 Brand Marketers Shows Striking 142% Uptick in Mobile Advertising Budgets Between 2011 and 2013
IAB Releases Digital Video Rising Stars Style Guide & Technical Specifications for Public Comment
IAB MIXX Press Coverage
#IABMIXX on Twitter