MIXX Conference & Expo 2012

 

 

Highlights courtesy of Acxiom  Acxiom

Day 1 Highlights | Day 2 Highlights | MIXX Press Coverage


Advertising is…storytelling…experience…anticipation…liquid…touchpoints…1:1…all the time…a magical, emotional connection…persuasion…content…distribution…anything…native…

At the sold-out 2013 IAB MIXX Conference & Expo—Advertising Week’s No. 1 destination—marketers, ad agency creatives and executives, publishers, technologists, and others came together to redefine advertising in a digital world. Sharing their own philosophies on “Advertising Is _________?” they drove insightful, future-focused conversations and debates on how brands, and their partners, will continue to delight and invigorate consumers while building businesses at the same time.

Featured speakers included Marissa Mayer, President and CEO, Yahoo!; Sir Martin Sorrell, Chief Executive, WPP; Colleen DeCourcy, Global Co-Executive Creative Director, Wieden+Kennedy; Brian King, Global Brand Officer, Marriott International; PJ Pereira, Co-Founder and Chief Creative Officer, Pereira & O’Dell; and many more.

IAB MIXX participants, along with other Advertising Week delegates, spent time networking and relaxing in the all-new IAB MIXX Expo. The experience provided everything they needed to navigate the first two days of a busy week—massages at the WedMD Spa, game play at the Microsoft Gaming Stationconcierge services from YP, the Acxiom Attendee Lounge, phone charging stations, places to catch up on email and to meet colleagues, and more.


 

Videos from the stage courtesy of Freewheel  FreeWheel


News from IAB MIXX 2013

 

IAB MIXX Press Coverage


#IABMIXX on Twitter