Presentations

Presentations

	The Case for Viewable Impressionsas presented by Peter Naylor Executive Vice President, Digital Media Sales, NBCUniversal Chairman, IAB Board of Directors	recap
	A World View on Media Usageas presented by Marc Speichert Chief Marketing Officer L’Oréal USA	recap
	A Fireside Chat with Dennis Crowleyas presented by Dennis Crowley Co-Founder foursquare	recap
	New Era of Digital Advertisingas presented by Qi Lu President, Online Services Division Microsoft	recap
	Insights for Marketers: Using Measurement to Build a Better Ecosystem for Brand Campaignsas presented by Tom Buday Global Head, Marketing and Consumer, Communication Nestle	recap
	The Only Way to be Creative Is to be Mobileas presented by Melanie Varley Chief Strategy Officer, Global MEC, and Andy Wasef Head, Mobile and Emerging Platforms, North America MEC	recap
	Mastercard’s Priceless Creativityas presented by Alfredo Gangotena Chief Marketing Officer MasterCard Worldwide	recap