IAB MIXX Conference & Expo 2012
The Big Bang: When Technology and Creativity Collide
At the sold-out 2012 IAB MIXX Conference & Expo—Advertising Week’s
No. 1 destination—marketers, ad agency creatives and executives, publishers, technologists, and others came together to explore the digital big bang, caused by the collision of technology and creativity.
Industry leaders know that MIXX is the place to make news and make deals. Each year, the event provides educational deep-dives, solution-based sessions, and exclusive networking opportunities. Powerhouse presenters included Marc Andreessen, Co-Founder and General Partner, Andreessen Horowitz; Dennis Crowley, Co-Founder, foursquare; Alfredo Gangotena, Chief Marketing Officer, MasterCard Worldwide; Chris Hughes, Co-Founder, Facebook, and Editor-in-Chief, The New Republic; Nick Law, Global Chief Creative Officer, R/GA; Qi Lu; President, Online Services Division, Microsoft; Sheryl Sandberg, Chief Operating Officer, Facebook; Marc Speichert, Chief Marketing Officer, L’Oréal USA, and more.