2012 IAB MIXX Conference & Expo Highlights

MIXX Conference & Expo 2012

Videos from the stage courtesy of


IAB MIXX Conference & Expo 2012
The Big Bang: When Technology and Creativity Collide

At the sold-out 2012 IAB MIXX Conference & Expo—Advertising Week’s
No. 1 destination—marketers, ad agency creatives and executives, publishers, technologists, and others came together to explore the digital big bang, caused by the collision of technology and creativity.

Industry leaders know that MIXX is the place to make news and make deals. Each year, the event provides educational deep-dives, solution-based sessions, and exclusive networking opportunities. Powerhouse presenters included Marc Andreessen, Co-Founder and General Partner, Andreessen Horowitz; Dennis Crowley, Co-Founder, foursquare; Alfredo Gangotena, Chief Marketing Officer, MasterCard Worldwide; Chris Hughes, Co-Founder, Facebook, and Editor-in-Chief, The New Republic; Nick Law, Global Chief Creative Officer, R/GA; Qi Lu; President, Online Services Division, Microsoft; Sheryl Sandberg, Chief Operating Officer, Facebook; Marc Speichert, Chief Marketing Officer, L’Oréal USA, and more.

Day 1 Recap | Day 2 Recap

IAB #IABMIXX 2012 on Twitter

IAB News Released at MIXX

Ad-Supported Internet Responsible for 5.1 Million U.S. Jobs, Contributes $530 Billion to U.S. Economy in 2011 Alone, According to IAB Study
Research on IAB Rising Stars Display Ad Units Shows Big Lift Across Core Interactive Metrics
Mobile Screens Have Strong Influence on Male Moviegoers, According to Groundbreaking Research from IAB & InMobi
IAB Expands QAG – ‘Quality Assurance Guidelines’ – to Include All Buyers & Sellers of Digital Media, Delivering Brand Safety Across Digital Transactions
IAB Research Shows Digital Media on the Upswing for Election 2012, Political Strategists Predict Bigger Spends in Future National Elections

IAB MIXX Press Coverage