At the sold-out 2011 IAB MIXX Conference & Expo Marketplace, marketers, ad agency executives, and publishers gathered to discuss and debate the new art and science of storytelling in the digital age. Some of advertising’s brightest minds—Twitter’s Adam Bain, Facebook’s Carolyn Everson, The Martin Agency’s Mike Hughes, Coca-Colas’s Jonathan Mildenhall, Wieden+Kennedy’s Iain Tait, LinkedIn’s Jeff Weiner, and many more—shared insights and expertise on how technology-infused storytelling is changing the world of consumer engagement.

Each year, during Advertising Week, the MIXX Conference & Expo Marketplace provides educational deep-dives, solution-based sessions, and once-a-year networking opportunities that no media professional could afford to miss.