Home > Events & Learning > 2011 MIXX Conference & Expo Wrap-Up
MIXX 2011 Wrapup
Videos from the stage courtesy of


IAB MIXX Conference & Expo Marketplace 2011
What’s the Story? Building Narrative in the Digital Age

At the sold-out 2011 IAB MIXX Conference & Expo Marketplace, marketers, ad agency executives, and publishers gathered to discuss and debate the new art and science of storytelling in the digital age. Some of advertising’s brightest minds—Twitter’s Adam Bain, Facebook’s Carolyn Everson, The Martin Agency’s Mike Hughes, Coca-Colas’s Jonathan Mildenhall, Wieden+Kennedy’s Iain Tait, LinkedIn’s Jeff Weiner, and many more—shared insights and expertise on how technology-infused storytelling is changing the world of consumer engagement.

Each year, during Advertising Week, the MIXX Conference & Expo Marketplace provides educational deep-dives, solution-based sessions, and once-a-year networking opportunities that no media professional could afford to miss.

Day 1 Recap | Day 2 Recap

IAB #MIXX 2011 on Twitter

Industry Announcements at MIXX

IAB News Released at MIXX

IAB Rising Stars Ad Units Generate New Levels of Consumer Engagement with Display
Michael Lebowitz, Big Spaceship Founder & CEO, Named New Chair of IAB Agency Advisory Board
First Tablet Buyer’s Guide Released by IAB for U.S. Mobile Marketplace, Another Step in Driving Mobile Forward
IAB Calls on Mobile Industry to Come Together to Create Common Standards for Research on Mobile Audience and Ad Effectiveness

IAB MIXX Press Coverage