IAB MIXX Conference & Expo Marketplace 2011
What’s the Story? Building Narrative in the Digital Age
At the sold-out 2011 IAB MIXX Conference & Expo Marketplace, marketers, ad agency executives, and publishers gathered to discuss and debate the new art and science of storytelling in the digital age. Some of advertising’s brightest minds—Twitter’s Adam Bain, Facebook’s Carolyn Everson, The Martin Agency’s Mike Hughes, Coca-Colas’s Jonathan Mildenhall, Wieden+Kennedy’s Iain Tait, LinkedIn’s Jeff Weiner, and many more—shared insights and expertise on how technology-infused storytelling is changing the world of consumer engagement.
Industry Announcements at MIXX
IAB News Released at MIXX
IAB MIXX Press Coverage