A sold-out crowd of marketers, agencies, publishers and technology professionals played a part in the creative revolution that is championing emotionally resonant and culturally significant digital advertising at MIXX 2009. The recurring themes of quality content, giving the power to the consumer, transcending all platforms, blurring the lines between advertising and entertainment and ultimately finding the right union of art and science in advertising echoed throughout the event.
On the main stage, a combination of industry leaders, technologists and creatives explored how to infuse the power of interactive with emotional resonance of traditional media. Highlights included Yahoo! debuting their first-ever global branding campaign, insights into Adobe from CMO Ann Lewnes, a rarely-performed demonstration of the workstation of the future by Microsoft’s Yusuf Medhi, IAB CEO Randall Rothenberg talking social strategies with Katalyst Media Co-Founder Ashton Kutcher and more.
The two-day event concluded with a celebration of innovation and impact in interactive advertising at the MIXX Awards Gala. Hosted by top comedic talent Jim Breuer, the evening honored the groundbreaking interactive work that is already answering the call for the creative revolution as Tourism Queensland and CumminsNitro Brisbane took home four gold awards and the coveted Best In Show for “The Best Job in the World.”
Day 1 Highlights