Long Tail Alliance Educational Webinars

The IAB and its partners produce educational webinars aimed specifically at the needs of small, growing publishers. These webinars are produced from input received by the Long Tail Alliance and are part of IAB's ongoing efforts to support the long tail community.

For more information about the IAB Long Tail Alliance, click here.

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2010 IAB Long Tail Webinar Schedule

All Webinars are One hour starting at 5PM ET

There are no upcoming Long Tail Alliance webinars scheduled yet. Please check back soon.


For more information on this and all other member service programs, please contact Cor[email protected].


 

Getting Started with Affiliate Marketing: 5 Things Advertisers Need to Know

For over a decade Affiliate Marketing has been a tried and true tactic for acquiring and retaining customers. In this seminar you’ll learn the basics of how to create a successful Affiliate Marketing program and channel. Topics covered include technology options, assessing the competitive landscape, commission structures and what will be required of your marketing department. Leave with a solid understanding of the 5 Things Advertisers Must Know to be successful!
 
Speaker: Scott Allan, Vice President of Marketing, LinkShare