Long Tail Alliance Educational Webinars
The IAB and its partners produce educational webinars aimed specifically at the needs of small, growing publishers. These webinars are produced from input received by the Long Tail Alliance and are part of IAB's ongoing efforts to support the long tail community.
For more information about the IAB Long Tail Alliance, click here.
2010 IAB Long Tail Webinar Schedule
All Webinars are One hour starting at 5PM ET
September 14
What You Need to Know about AdSense presented by Google
October 5
Growth and Funding: Raising a Tech Company
presented by The Hatchery
October 19
Should my website publish a digital magazine or digital magazine app?
presented by Smarter Media Sales
November 2
How to capture local ad dollars on your website
presented by Paper G
November 16
Engagement Marketing. How Smart Marketers Use Email, Social, and Mobile Media to Fuel the Conversation with Customers
presented by ExactTarget
December 7
Getting Started with Affiliate Marketing: 5 Things Advertisers Need to Know
presented by LinkShare
What You Need to Know about AdSense
Growth and Funding: Raising a Tech Company
Speaker: David Blumenstein, Managing Partner, The Hatchery
Should my website publish a digital magazine or digital magazine app?
Up until recently digital magazines were mostly used by print publishers looking to extend their content onto the web. But the release of the iPad changed that. Magazine style content delivered either as a digital magazine or though a magazine style app can be used to engage your website users differently and extend the reach and value of your content. During this session we will explore the reasons why this kind of engagement is different and why a growing number of website publishers are creating digital magazine content for their readers.
- How interactive digital magazine content can complement website content
- Examples of web publishers who are publishing digital magazine formats
- How this approach can appeal to advertisers
Speaker: Josh Gordon, President, Smarter Media Sales
How to capture local ad dollars on your website
Learn how you can use technology to auto-generate local display ads for self-serve advertisers and sales reps to use for prospecting customers.
Speakers: Victor Wong, Paper G
Engagement Marketing. How Smart Marketers Use Email, Social, and Mobile Media to Fuel the Conversation with Customers
To succeed in selling to today’s hyper-social, and connected customer, marketers must maximize every touch-point to “ignite” the conversation, create interest, and give people a reason to buy. In this session, Joel Book will show how innovative companies are leveraging digital marketing tactics and technologies to attract, engage, and retain customers.
With case study examples from both B-to-B and B-to-C companies, you will see how smart marketers are using Email – in combination with Social Media, and Mobile – to attract potential new customers, aid the product evaluation and buying process, and support the selling and customer retention efforts of retail partners and field sales managers.
Among the case study examples included will be:
- Hitachi Data Systems
- Genworth Financial
- Volvo Construction Equipment
- ScottsMiracle-Gro
- Motorcycle Superstore
- Papa John’s
- Icelandair
- Johnston & Murphy
- SkyMall
- Dreamfields Pasta
- Pier 1 Imports
What Attendees Will Learn:
- Why Email has become the linchpin of successful customer engagement strategies
- How to use Email + Social Media to attract new customers and accelerate marketing ROI
- How to use Email + CRM to shorten the buying cycle and improve sales force productivity
- How to use Email + Mobile acquire new email subscribers
Leading this exploration into the power and possibilities of digital marketing is Joel Book of ExactTarget. ExactTarget is a leading provider of on-demand software for high-performance interactive marketing. More than 7,500 companies, associations, and brands like Careerbuilder.com, Expedia.com, USA Today, The Home Depot, and Papa John’s use ExactTarget to deliver relevant and timely information to customers.
Speaker: Joel Book, Principal, Marketing Research & Education Group, ExactTarget
Getting Started with Affiliate Marketing: 5 Things Advertisers Need to Know
For over a decade Affiliate Marketing has been a tried and true tactic for acquiring and retaining customers. In this seminar you’ll learn the basics of how to create a successful Affiliate Marketing program and channel. Topics covered include technology options, assessing the competitive landscape, commission structures and what will be required of your marketing department. Leave with a solid understanding of the 5 Things Advertisers Must Know to be successful!
Speaker: Scott Allan, Senior Director of Marketing, LinkShare
For more information on this and all other member service programs, please contact Corie@iab.net.
Share
