Sponsors

Title Sponsor: VIP Sponsor: VIP Sponsor: Supporting Sponsor: Produced by:
ValueClick Media
Atlas Advertising Platform from Microsoft
MediaWhiz
Advertising.com Interactive Advertising Bureau
 

IAB Leadership Forum: Performance Marketing
A New Era of Accountability
Wednesday, March 19, 2008 • Chicago, IL

Sponsors

Title Sponsor:

ValueClick Media

About ValueClick Media

Twelve years of experience and access to the global data resources of ValueClick, Inc. make ValueClick Media the largest and most robust audience network of its kind. Proprietary consumer behavioral data, direct relationships with 8,000 publishers, and access to additional inventory via real-time bidding, advanced behavioral targeting and optimization technology, strict network quality controls, and superior service make ValueClick Media the network leading marketers and agencies rely on to reach their performance and branding objectives. For more information, visit www.valueclickmedia.com.

 

VIP Sponsor:

Atlas Advertising Platform from Microsoft

About Atlas Advertising Platform from Microsoft

The Atlas Platform from Microsoft includes two leading ad management solutions, the Atlas Advertiser Suite and the Atlas Publisher Suite. The Atlas Advertiser Suite is an online campaign management and ad-serving solution that gives agencies and advertisers a competitive advantage in planning and delivering effective multi-channel digital campaigns and reporting more insightful results. The Atlas Publisher Suite enables publishers to more accurately forecast their inventory, optimize the delivery of their premium impressions and efficiently handle the sale of unsold inventory. Through the Atlas Advertising Platform, Microsoft helps advertisers and publishers achieve better results by providing more insight, greater control and an unparalleled level of service and expertise. To learn how our solutions and our team can help you improve your digital advertising results, visit www.AtlasSolutions.com.

 

VIP Sponsor:

Casale Media

About Casale Media

Casale Media builds innovative, high-performance advertising technology that maximizes digital media value for publishers and advertisers. Its Index platform is the first fully transparent real-time bidding (RTB) management technology that allows publishers to access premium demand through an exchange or a publisher’s own private marketplace.

Casale Media continues to establish its presence in digital advertising through its premium ad network, MediaNet, which is powered by Optimax, the first real-time ad serving and optimization platform. The company works directly with premium media organizations, with a focus on brand-safety and control for advertisers and publishers.

 

VIP Sponsor:

MediaWhiz

About MediaWhiz

MediaWhiz provides results driven marketing solutions for advertisers and publishers. Our full service offering consists of lead generation, affiliate marketing, display advertising, email and search marketing services. 3,000 advertisers generate over 40 million highly qualified leads annually through the MediaWhiz distribution network of more than 25,000 publishers and 140 million active shopper emails. MediaWhiz is changing the meaning of marketing performance by enabling advertisers to efficiently increase the scope of their interactive marketing initiatives, while paying for RESULTS. More information on MediaWhiz is available at www.mediawhiz.com.

 

VIP Sponsor: 

Q Interactive

About Q Interactive

Q Interactive is a performance-driven advertising network specializing in predictive behavioral targeting, the most advanced targeting online today. This cutting edge targeting cost-effectively acquires customers for advertisers and agencies, and maximizes advertising revenue for publishers.
 
Q Interactive’s predictive behavioral targeting increases ROI by using a combination of online and offline data: self-reported geo-demographic, contextual, behavioral, and transaction-based – no other provider has this breadth of data.
 
Every year more than 1,000 leading brands rely on Q Interactive's consultative service to generate quality results, including nearly half of the nation’s top 100 advertisers as ranked by Advertising Age, such as Procter & Gamble, Sears, Home Depot and PepsiCo.

 

Supporting Sponsor: 

Advertising.com

About Advertising.com

Advertising.com is the technology, data and insights platform of AOL Advertising. The foundation of the technology is AdLearn, the most advanced optimization and bid management system in the business. Advertising.com's Ad Desk tool empowers the world's largest advertisers and agencies to directly access the Advertising.com network and AOL inventory. For more information, please visit www.Advertising.com.