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Title Sponsor: VIP Sponsor: VIP Sponsor: Supporting Sponsor: Produced by:
ValueClick Media
Atlas Advertising Platform from Microsoft
MediaWhiz
Advertising.com Interactive Advertising Bureau
 

IAB Leadership Forum: Performance Marketing
A New Era of Accountability
Wednesday, March 19, 2008 • Chicago, IL

Sponsors

Title Sponsor:

ValueClick Media

About ValueClick Media

Known best for the performance of its display advertising network, over the past eleven years ValueClick Media has helped thousands of marketers build awareness, generate leads and drive sales. Combining the scale of more than 80 percent reach of the U.S. Internet audience with access to the most anonymous consumer behavioral data and the industry’s most advanced targeting and optimization technology, ValueClick Media is the premier advertising network partner for marketers focused on performance and publishers who want to earn more for their available online inventory. For more information visit www.valueclickmedia.com.

 

VIP Sponsor:

Atlas Advertising Platform from Microsoft

About Atlas Advertising Platform from Microsoft

The Atlas Platform from Microsoft includes two leading ad management solutions, the Atlas Advertiser Suite and the Atlas Publisher Suite. The Atlas Advertiser Suite is an online campaign management and ad-serving solution that gives agencies and advertisers a competitive advantage in planning and delivering effective multi-channel digital campaigns and reporting more insightful results. The Atlas Publisher Suite enables publishers to more accurately forecast their inventory, optimize the delivery of their premium impressions and efficiently handle the sale of unsold inventory. Through the Atlas Advertising Platform, Microsoft helps advertisers and publishers achieve better results by providing more insight, greater control and an unparalleled level of service and expertise. To learn how our solutions and our team can help you improve your digital advertising results, visit www.AtlasSolutions.com.

 

VIP Sponsor:

Casale Media

About Casale Media

Casale Media is not your typical "ad network". We are an established media technology firm with an isolated focus on brand safety, premium accountable media, and smart innovative software solutions. We exclusively serve the needs of large, top-rated web publishers, Fortune 500 brands, and leading international media agencies.

Our business is selling intelligently optimized brand name display inventory within our highly controlled, "short-tail" environment, MediaNet®. The campaigns that we execute deliver visible results, unequalled flexibility, and complete peace of mind to our publishers and clients alike.

MediaNet® provides almost 70% coverage of the U.S online audience through its select collection of 3,000 actively monitored premium properties.

 

VIP Sponsor:

MediaWhiz

About MediaWhiz

MediaWhiz provides results driven marketing solutions for advertisers and publishers. Our full service offering consists of lead generation, affiliate marketing, display advertising, email and search marketing services. 3,000 advertisers generate over 40 million highly qualified leads annually through the MediaWhiz distribution network of more than 25,000 publishers and 140 million active shopper emails. MediaWhiz is changing the meaning of marketing performance by enabling advertisers to efficiently increase the scope of their interactive marketing initiatives, while paying for RESULTS. More information on MediaWhiz is available at www.mediawhiz.com.

 

VIP Sponsor: 

Q Interactive

About Q Interactive

Q Interactive is a performance-driven advertising network specializing in predictive behavioral targeting, the most advanced targeting online today. This cutting edge targeting cost-effectively acquires customers for advertisers and agencies, and maximizes advertising revenue for publishers.
 
Q Interactive’s predictive behavioral targeting increases ROI by using a combination of online and offline data: self-reported geo-demographic, contextual, behavioral, and transaction-based – no other provider has this breadth of data.
 
Every year more than 1,000 leading brands rely on Q Interactive's consultative service to generate quality results, including nearly half of the nation’s top 100 advertisers as ranked by Advertising Age, such as Procter & Gamble, Sears, Home Depot and PepsiCo.

 

Supporting Sponsor: 

Advertising.com

About Advertising.com

Advertising.com, a subsidiary of AOL LLC, is the largest, most experienced network in the industry. We reach over 85% of the Internet universe, that's more unique visitors than any other online property. We harness this extensive reach via our comprehensive, fully integrated suite of online marketing solutions, which include display advertising, search engine marketing, managed affiliate placements and video advertising. These solutions our powered by our industry-leading technologies, including our award-winning AdLearn® optimization platform and our LeadBack® suite of behavioral targeting solutions. And, our service is unmatched. Our award-winning sales organization and dedicated account management teams are focused on delivering measurable results for both direct response and branding objectives. Just ask the members of our new Atlanta office, here to provide our clients with the highest level of service and performance!