Participants

Title Sponsor: VIP Sponsor: VIP Sponsor: Supporting Sponsor: Produced by:
ValueClick Media
Atlas Advertising Platform from Microsoft
MediaWhiz
Advertising.com Interactive Advertising Bureau
 

IAB Leadership Forum: Performance Marketing
A New Era of Accountability
Wednesday, March 19, 2008 • Chicago, IL

Participants

Brad Aaron SVP Business Development, General Counsel Q Interactive
Bill Adams Director of Sales Active Response Group
Moufid Al-Joundi Director of Affiliate Marketing Singlesnet
Brian Atwood Account Executive Advertising.com
Ryan Avecilla Product Analyst, DART Search DoubleClick
Roger Baron Corporate Media Research Director Draftfcb
Keith Baumgartner Media Planner DraftFCB
Richard Behrens Sales Manager Atlas Advertiser Suite
Eric Benderoff Technology Reporter Chicago Tribune
Becky Blaisdell Account Manager Career Education Corporation
Teresa Bordenet Sr. Manager of Enterprise Partnerships Adready
James Boruff Senior Account Manager Permission Data
Tim Braz Associate Sales Manager ValueClick Media
David Broitman EVP Sunman Direct
Tanya Brown VP,  New Business Development Webclients
Maegan Buckler Sales Manager Atlas Advertiser Suite
Sal Cacciato Account Executive - Sales MediaWhiz
Tricia Cagua VP, Online Marketing Q Interactive
Adam Carpenter Account Executive Advertising.com
David Carrillo Local Marketing Solutions, Product Analyst DoubleClick
Julia Casale-Amorim EVP Casale Media
Michael Cashion President Acquisis LLC
John Chandler Principal Analyst Atlas Institute
Josh Chasin Chief Research Officer comscore
Sean Cheyney Director of Marketing AccuQuote
Craig Chinn Group Director Atlas Advertiser Suite
Andrew Chou Director Of Performance Marketing MediaWhiz
Fabio Ciocchi Contributing Writer Meio & Mensagem
Will Clayton Director of Product adshuffle.com
Gary Cornick CEO Decision Tree Media, Inc
Jennifer Costabile Regional Marketing Mgr Chevrolet General Motors
Jamie Crouthamel Old Town Capital
Terena Da Silva Media Supervisor Starcom
Jill Dechenne Account Supervisor CMD
Lawrence DiCapua Senior Marketing Manager, CRM Pepsi-Cola Company
Kevin Doohan Director, Web Marketing Conagra Foods
Annie Duguid Manager, Business Development Cox Enterprises
Kim Evenson SVP Marketing eDiets.com
Jeremy Fain Senior Director of Industry Services IAB
Celia French VP of Media Career Education Corporation
Fred Gale Regional Vice President Q Interactive
Hans Gerwitz VP Technology Infuz
Philippe Geyskens Vice President / Director DIGITAS
Bob Girolamo VP, Sales Q Interactive
Mark Goeke Exec Director Strategic Biz Dev Britannica.com
Simon Goldberg Director, E-Communications Abbott
Carolyn Goldfarb Sales Director DRIVEpm
Arden Goldstein Field Marketing Manager Starwood Hotels & Resorts
Mitch Golub President Cars.com
Miguel Gonzalez Vice President Draftfcb
Abby Gotfredson Media Supervisor Draftfcb
Adam Graff Director of Media Career Education Corporation
David Graff General Council Azoogle Ads
Josh Gray Executive Vice President of Strategic Development. ValueClick
Jill Groebl VP, Digital Marketing MMG Worldwide
Gayle Guzzardo VP, Product Management Q Interactive
Tim Hedstrom Sr Director Multi Media Sales Manager ESPN
Gloria Henderson VP Digital Operations DAC Group
Ron Hendricks Chief Innovation Officer Datamark, Inc
Patrick Hounsell VP GM Digital Media and Marketing Avenue A | Razorfish
Jeanne (Jenny) Hwang Manager, Professional Services Right Media
Stu Ingis Partner Venable LLC & IAB Lead Council
Karl Jacob CEO Wallop
Sam Jordan Vice President- Sales Acquisis LLC
Jason Kalish Partner Services DoubleClick
Mary Kang Activation Director Starcom Worldwide
Christin Kennedy Advertising Product Manager Cars.com
Jason Kent Search Manager SMG Search
Sandra Kinney Digital Marketing Manager General Motors
Michael Kraut Vice President, National Sales Cars.com
Christian Kugel Denuo
Rohan Kumar CMO AdShuffle.com
Anne Lapinski Online Marketing Director Valspar
Melissa Lederer SVP Marketing & Communications Q-Interactive
Aaron Letscher Senior Director, Corporate Partnerships Right Media
Grace Liau VP Director Digitas
Joseph Licari Group Director Atlas Advertiser Suite
Jeff Liebl VP Marketing eBureau
Thomas Lilley VP Sales FactorTG
Ryan Lindholm Account Director Euro RSCG
Mandy MacKay Product Marketing Specialist The New York Times
Don Mathis President AzoogleAds
Warren Mays Sales Director Atlas Publisher Suite
William McNulty President Decision Tree Media
Jim Merante VP, Operations Webclients
William Misloski Director, eMarketing Orbitz
Harvey Morris Marketing Director Chicago Convention & Tourism
Martha Nechvatal DirectorCorporate Communications Leapfrog Online
Kevin Neville VP Advertising Sales Careerbuilder.com
Eric Obeck President SendTec
Eric ONeill President Permission Data
Lee Peeler President National Advertising Review Council
Sanaz Pentz Account Executive TARGUSinfo
Jody Persky Advertising Manager Career Education Corporation
David Plante Sales Manager DRIVEpm
Mary Jo Preston Media Buyer/Planner Boelter Lincoln Marketing
Julie Propper Director, Advertising Analytics ESPN
Brian Quinton Senior Editor Direct Magazine
Brenda Robertson Vice President of Lead Management Career Education Corporation
Jim Robinson Director of Sales DoubleClick Performics
Monica Rodriguez-Gerber Director of Sales - Midwest Traffic Marketplace
Barb Rogers Regional Sales Manager Casale Media
Tim Rogers Sr. Account Executive ValueClick Media
Craig Rosenfeld VP Sales-Performance Marketing MediaWhiz
Kristin Rosmorduc Advertising Director Travelzoo
Randall Rothenberg President & CEO IAB
Brenton Rupple Jr Managing Director Baird
Inga Ruzhitsky Media Planner Draftfcb
PeteSsalcido EVP Sales adshuffle.com
Phil Schechter COO SilverCarrot, Inc./Ampere Media LLC
Colleen Shannon Sales Manager DRIVEpm
Jonathan Shapiro CEO MediaWhiz
Donna Shaw V.P. Marketing Chicago Convention & Tourism Bureau
Lorraine Shearing Senior Manager-Internet Marketing Accenture
Dennis Sheehan Group Director, Online Marketing Scholastic Inc.
Rob Sherlock Chief Creative Officer Draftfcb
Jeffrey Shibata Consumer Communications Supervisor Saatchi & Saatchi
Graham Smith Associate Product Manager- Rich Media DoubleClick
Kim Smith COO Active Response Group
Ian Spencer Search Engine Marketing Manager DAC Group
Carrie Stec VP, Sales Q Interactive
Steve Suslow EVP Sales Active Response Group
Craig Swerdloff VP & GM, Postmaster Network Return Path
Annie Tan VP, Data and Analytics SilverCarrot, Inc.
Andrew Thomashow Director of Media Sales Ampere Media
Bill Todd Sr. VP Sales, North America ValueClick Media
Steve Tschosik Sr. Account Executive ValueClick Media
Kelly Twohig SVP, Digital Activation Director Starcom Worldwide
Patti Venturini Sr. Director of Marketing New Business Cosmetique
Denise Weaver Sr. Manager IAC Advertising Solutions
Matt Webster Director of Emerging Media Movéo Integrated Branding
Sam Wehrs Director Starcom
Jared Weyker Online Advertising Mgr CBOE.com
John Whitmore Director, Southeast Sales Valueclick Media
Jeremy Whitt Interactive AMD Cramer-Krasselt
Thomas Wilson VP Marketing and Client Operations AdReady
Matt Wise President & CEO Q Interactive
Bill Wise General Manager Global Exchange, Yahoo!
Natalie Wuchenich Research Manager Association of Directory Marketing
Dave Yovanno Chief Operating Officer ValueClick Media
Rafael Zorrilla Director Marketing Bankrate