Home > Events & Learning > Overview

IAB Leadership Forum: Performance Marketing - A New Era of Accountability
Wednesday, March 19, 2008
Chicago, IL

Lead Generation. Mobile. Social Networking.
Digital Video. Search Marketing.

Featuring keynote
Bill Wise
General Manager,
Global Exchange

Performance marketing has always been about accountability - to yourself and to your clients. But times have changed. The voice of the consumer online and the increase in government regulation makes marketers, agencies and publishers accountable like never before. Get prepared by attending the IAB Leadership Forum: Performance Marketing.

Education-packed sessions to include:
• A Special Case Study from Purina & Petcentric.com on Social Networking
• Legislation, Regulation, Privacy and Your Business
• Next Gen Lead Gen: Maximize Your ROI
• Remarketing through Networks & Exchanges
• Performance on Emerging Platforms:
   Ready for Prime Time with Case Studies on Mobile, Social Networking and Digital Video
• A Crystal Ball for Your Leads - Understanding Predictive Scoring

Title Sponsor: VIP Sponsor: VIP Sponsor: Supporting Sponsor: Produced by:
ValueClick Media
Atlas Advertising Platform from Microsoft
Advertising.com Interactive Advertising Bureau