IAB - Sponsors

Sponsors

Principal Sponsor:

About NBC Universal Digital Media

NBC Universal Digital Media is changing the entertainment experience with new digital extensions and products that provide a deep connection between our users, our advertisers, and our content. By capitalizing on emerging digital platforms we continue to be industry leaders in the online marketplace. Our portfolio of digital properties includes AccessHollywood.com, BravoTV.com, CNBC.com, iVillage.com, NBC.com, NBCSports.com, SciFi.com, TelevisionWithoutPity.com, and USANetwork.com. For more information, visit www.nbcunidigital.com.

Title Sponsor:

About Tremor Media

Tremor Media is a leading online video advertising network providing advertisers with both in-banner and in-stream video advertising opportunities on over 800 top-tier publisher sites with more than 92 million unique visitors per month.

Tremor also provides publishers with a full suite of products and services to monetize streaming video and maximize ROI. Tremor's full service solutions offer the necessary tools for advertisers and publishers to utilize online video advertising as a powerful interactive medium. For more information visit: www.tremormedia.com.

VIP Sponsor:

About Adobe

Adobe revolutionizes how the world engages with ideas and information - anytime, anywhere and through any medium. For more information, visit www.adobe.com.

VIP Sponsor:

About Advertising.com

Advertising.com, a subsidiary of AOL LLC, is the largest, most experienced network in the industry. We reach over 85% of the Internet universe, that's more unique visitors than any other online property. We harness this extensive reach via our comprehensive, fully integrated suite of online marketing solutions, which include display advertising, search engine marketing, managed affiliate placements and video advertising. These solutions our powered by our industry-leading technologies, including our award-winning AdLearn® optimization platform and our LeadBack® suite of behavioral targeting solutions. And, our service is unmatched. Our award-winning sales organization and dedicated account management teams are focused on delivering measurable results for both direct response and branding objectives. Just ask the members of our new Atlanta office, here to provide our clients with the highest level of service and performance!

VIP Sponsor:

About DoubleClick

DoubleClick is a provider of digital marketing technology and services. The world's top marketers, publishers and agencies utilize DoubleClick's expertise in ad serving, rich media, video, search and affiliate marketing to help them make the most of the digital medium. From its position at the nerve center of digital marketing, DoubleClick provides superior insights and insider knowledge to its customers. Headquartered in New York, and with 17 offices and development hubs and 14 data centers worldwide, the company employs more than 1,300 people and delivers billions of digital communications every day. Learn more at www.doubleclick.com.

Supporting Sponsor:

About Brightcove

Brightcove lets you realize the potential of online video with the most comprehensive Internet TV service available today. We're dedicated to harnessing the inherent power of the Internet to transform the distribution and consumption of media. Brightcove empowers content owners - from independent producers to major broadcast networks - to reach their audiences directly through the Internet. At the same time, we help web publishers enrich their sites with syndicated video programming, and we give marketers more ways to communicate and engage with their consumers. Most importantly, we give people the freedom to easily find, watch and participate in a broad range of video content - when and where they choose.

Supporting Sponsor:

About Dynamic Logic

Dynamic Logic is a leading research company with expertise in measuring marketing effectiveness. Dynamic Logic's research includes: AdIndex® to test and analyze advertising across digital platforms, CrossMedia ResearchTM to evaluate multimedia campaigns, MarketNorms®, a syndicated ad effectiveness planning and benchmarking database, and LinkSelect for Digital, an online copy-testing solution developed jointly with Millward Brown. Founded in 1999, the company is headquartered in New York City with offices in Chicago, San Francisco, Providence, London, Paris, Frankfurt and Tokyo. Clients include leading marketers, advertising agencies and media companies. Dynamic Logic is a Millward Brown company, which is part of The Kantar Group, the information and consultancy arm of WPP. www.dynamiclogic.com

Supporting Sponsor:

About EyeWonder

EyeWonder, Inc. is rich media and digital advertising's fastest-growing innovator, empowering brands and advertisers to leverage the industry's most comprehensive creative capabilities for online campaigns that are proven to deliver richer results. Headquartered in Atlanta, the company's pioneering technology enables advertisers and agencies to focus their time and energy on producing the strongest interactive ad campaigns that reach across more of today's top browsers and operating systems while eliminating inefficiencies that limit creativity and slow workflow processes. Moreover, EyeWonder delivers results. A 2006 Dynamic Logic study found that the EyeWonder-powered campaigns generate a 65 percent increase in aided brand awareness and a 34 percent increase in message association, and that EyeWonder leads all other top rich media providers in generating increased lift in three out of four core brand metrics.

For more information on Richer Media and Richer Results, please visit www.eyewonder.com.

Supporting Sponsor:

About Panache

Panache's patent-pending technology connects video publishers, advertisers, and ad networks through an innovative media mapping technology that enables and simplifies delivery of all ad formats into video on the Web, television, IPTV, Internet-connected players and handheld devices. Panache makes it simple to create a media map which defines where, when and how advertising should be displayed across the video timeline. The specific advertising is determined by external ad serving and targeting systems that communicate seamlessly with Panache's media maps. Media maps follow the video content to any third-party video player or technology, making it easy to deliver advertising and monetize content no matter how video is distributed or syndicated.

With one solution, Panache simplifies technical and operational complexity and helps monetize video regardless of distribution channel or technology environment. For more information please visit www.PanacheTech.com

Supporting Sponsor:

About Ripe Digital

The premier digital entertainment production and distribution company, Ripe Digital was the first to develop a multi-platform video distribution network. Today, Ripe's programming is available On Demand to over 100 million screens via digital cable providers, broadband, and video enabled mobile devices. Ripe Digital is exclusively focused on producing entertaining short-form video programming. The Company owns and operates three distinct ad-supported networks, RipeTV, OctaneTV and FlowTV. Based in Los Angeles, CA, Ripe Digital's networks can be found on Time Warner and Comcast On Demand and online at www.ripetv.com, www.octanetv.com and www.flow.tv.

Supporting Sponsor:

About ScanScout

ScanScout is the market-leading online video ad network. The company partners with major advertisers and publishers to maximize video advertising opportunities. ScanScout creates a new significant revenue stream for publishers, helping them to extract the most value out of their video content and monetize it in a user-friendly manner. For advertisers, ScanScout provides the ability to target, optimize and deliver ad messages to the right content and audience, maximizing user engagement. ScanScout is one of the largest online video networks on the web, serving hundreds of millions of ad impressions every month. The company is headquartered in Boston with offices in New York and Los Angeles. For more information, please visit: www.scanscout.com

Supporting Sponsor:

About ValueClick Media

ValueClick Media is one of the world's largest and most effective performance advertising networks. Offering innovative solutions to advertisers through its advanced display and lead generation platforms, ValueClick Media leverages its global reach, extensive targeting capabilities and market-leading optimization technology to accomplish any online marketing objective. For publishers, ValueClick Media offers comprehensive solutions to earn the highest revenue for their available advertising inventory. Underlying all of ValueClick Media's solutions is an experienced and passionate team dedicated to helping advertisers and publishers achieve online advertising results.

Media Sponsor:

About Advertising Age

Advertising Age is the most trusted brand of news and intelligence on advertising, marketing and media, delivered however and whenever our community wants to consume it.

Exhibitor:

About PointRoll

Since 2000, PointRoll has powered the most creative and complex online ads that have helped clients across a variety of verticals, including: automotive, B2B, consumer goods, entertainment, finance, non-profit, pharmaceutical, retail, sports and technology solve problems unique to their business. In addition to building brand and increasing awareness, our rich media solutions are used to:

Create a wider distribution network for existing and original video assets than television affords
Facilitate real-time inventory search and display for automotive dealers, retailers and real estate companies
Pre qualify leads for financial institutions
Raise funds for political candidates and causes
Drive voter turnout
Engage web users by providing an interactive and immersive experience
Recruit participants for clinical trials
Download white papers

For more information and to view our creative showcase, please visit pointroll.com.

To find out more about sponsorship opportunities please contact Corie Blumstein at corie@iab.net.