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Speakers

Keynote

Quincy Smith

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President
CBS Interactive, CBS Corporation

Quincy Smith serves as President, CBS Interactive for CBS Corporation. In this role, he is responsible for overseeing the company's entire interactive strategy and helping to guide its implementation across CBS Corporation's varied divisions and online businesses.

Smith works in tandem with each CBS division to formulate new media strategies and partnerships involving all interactive platforms, including Internet, mobile and video gaming. Reporting to Smith is the wide variety of interactive media company-wide, including its wholly-owned Web sites. In addition, Smith works closely with the Company's financial team to identify new businesses that could complement CBS's core assets and build its presence in the fast-growing digital counterpart to its existing programming platforms.

Prior to joining CBS in November 2006, Smith was an executive at Allen & Company, where he was involved with projects including multiple transactions for Google, Advertising.com's sale to AOL, the del.icio.us sale to Yahoo!, Neopets' sale to Viacom, Loudeye's sale to Nokia and CNET's acquisition of Webshots, among other transactions. In this role he also worked with companies such as Comcast, the Weinstein Company and CBS, as well as investments for Allen & Company in SpotRunner, Fon, Ning and SlingMedia, among others.

Prior to Allen & Company, Smith was a Founding Partner of The Barksdale Group, a venture capital firm. Previously, Smith spent five years at Netscape where he ran Investor Relations and Corporate Development and played a role in over 20 joint ventures, investments and acquisitions including Netscape's ultimate sale to AOL. Prior to that, Smith was an investment banker for Morgan Stanley.

Curt Hecht

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President
VivaKi Nerve Center

When Publicis Groupe launched VivaKi in June of 2008, it tapped Curt Hecht to be President of the VivaKi Nerve Center, a hub of new media companies and capabilities that deliver the tools and resources clients need to reach consumers in the digital world.  The Nerve Center encompasses such capabilities as ad serving and analytics, performance media tools (search, direct, CRM), mobile integration and new ventures and partnerships.

In his role, Curt is entirely focused on developing the next generation of technical platforms to allow Publicis and their clients to migrate from analog media processes, and scale their digital marketing efforts as both media channel and consumer become digital. He will also be the Groupe’s primary liaison to digital media companies such as Facebook, Google, Microsoft, Canoe (Cable MSOs) and Telco, architecting open and scaleable platforms that can be activated by Digitas, Denuo, Starcom MediaVest Group and ZenithOptimedia.

Since launching the Nerve Center, Curt has already orchestrated the launch of Audience on Demand (AOD), an open technology platform built in collaboration with Google, Yahoo, Microsoft and Platform A.   As the first open source partnership across four major internet companies, AOD will deliver the largest audience-on-demand network in the digital advertising industry. By leveraging this platform, clients will be able to connect with precisely defined global audiences in a single campaign buy across multiple networks. He has also been closely involved with Publicis Groupe’s acquisition of Performics, one of the world’s leading search marketing service providers. With 130 clients and 200 search experts, Publicis Groupe now has access to Perfomics’ full suite of proprietary tools and performance marketing capabilities.

Curt was previously the Chief Digital Officer at Starcom MediaVest Group (SMG), part of Publicis Groupe.  There he was focused on mapping the evolving digital media landscape for a client portfolio that invests nearly $26B in media each year.  At SMG he was also dedicated to General Motors, one of the world’s largest advertisers and likely the world’s largest digital marketer.

During his 16 year career at SMG, Curt has amassed a variety of communications experience, including service to such blue-chip clients as United Airlines, 7-Up, McDonald’s and Morgan Stanley.  He has traditional media assignments including development of marketplace negotiations for sports and kid’s marketplaces. He also opened an office in San Francisco for Starcom in 1999 with the then anchor client of Excite@Home and E! television network.

In 2007,  he was named an Ad Age Media Maven and OMMA All-Star, and in 2008, Mediaweek recognized him as a Media All-Star for his work in the digital space.  Presently, he is Chairman of the AAAAs advanced video committee, and member of the Ad:Tech advisory board. Hecht resides in Winnetka, IL with his wife and two daughters. An avid road cyclist, he founded an award-winning 20-member elite cycling team, which has raced nationally and internationally.

Nick Johnson

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VP National Sales
Internet & Broadband, NBC Universal

Nick Johnson was named Vice President, Digital Media Sales for NBC Universal in February 2007. He oversees the national sales force for NBC Universal Digital Media, in addition to leading and coordinating sales strategies across all of the company's digital properties. He reports directly to Peter Naylor, Senior Vice President, NBC Universal Digital Media Sales.

Prior to joining NBC Universal, Johnson was Vice President of National Sales at Reuters beginning in 2006. While there, he was responsible for the National Sales team in both the online and digital outdoor areas. Before that, Johnson spent two years as the Chief Revenue Officer of Revenue Science, responsible for publisher and agency sales as well as driving behavioral targeting.

Additionally, he held various management roles at Lycos, Turner Interactive Sales and CNNSI.com. He began his sales career in 1990 at Levine Huntley Schmidt and Beaver and then with Grey Advertising in Tokyo and New York.

He holds a Bachelor of Arts degree from Gettysburg College in Pennsylvania and resides in Madison, NJ with his wife and three children.

Dina Kaplan

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COO
BlipTV

Dina Kaplan is a co-founder and COO of blip.tv. Dina oversees operations for the company, including media partnerships, advertising and sponsorship deals, public relations and marketing.

Blip.tv is an online television network focused on featuring, promoting and monetizing the best original shows on the Web. Blip.tv shares advertising revenues evenly with content creators and syndicates shows to iTunes, the Adobe Media Player and destination sites throughout the Web.

Before blip.tv Dina was an Emmy-award winning local television news reporter. Prior to reporting, Dina worked as an associate producer for MTV News, including producing stories for MTV's political Choose or Lose coverage. Prior to working in television, Dina was the Director of Research for the Office of the White House Counsel and the assistant to the Director of Presidential Personnel.

Dina is a judge for the Webby Awards; a member of the Producers Guild of America; on the Board of the Socrates Society at the Aspen Institute; on the National Board of Wesleyan University; and on the Advisory Board of the Women's Media Center. Dina is also the founder of the New York Founders Club, a group dedicated to promoting the start-up community in New York City.

Patrick Keane

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Chief Executive Officer
Associated Content

Patrick Keane was named Chief Executive Officer of Associated Content, Inc., in March, 2009. He manages and leads all aspects of Associated Content's corporate, business, consumer and legal initiatives.

Prior to Associated Content, Keane was EVP and Chief Marketing Officer at CBS Interactive where he managed partnerships and strategy for the Interactive division. In addition to sales strategy, he managed CBS Interactive’s efforts in advertising operations, sales marketing, research and analytics, sales training and search engine optimization.

Prior to joining CBS, Keane spent more than four years at Google, Inc. He served as Head of Advertising Sales Strategy at Google, overseeing the group responsible for developing and managing the strategic plans and relationships critical to growing Google’s advertising customer base. He was the original founder and programmer of Zeitgeist, Google’s annual thought leadership forum. Keane also built and led Google’s North American field marketing team, an organization comprising industry marketing, sales analytics, sales marketing, and corporate events.

Prior to Google, Keane was Vice President and Senior Analyst at Jupiter Research where he contributed to all facets of their marketing and media research, as well as the company’s conference division and business development. As head of Jupiter’s Online Advertising service, Keane led research on the buying and selling of interactive media. He and several analysts delivered insight into, and advice on, strategies that helped online advertisers maximize return on investment, publishers generate ad revenues, and technology vendors and service providers position themselves to prospective clients.

He is a former member of the Interactive Advertising Bureau’s Board of Directors and was featured in AdAge’s “40 Under 40” section in 2007. Patrick graduated from Trinity College in Hartford, CT.

As vice president for Yahoo!'s Advertising Marketplaces Group, Cheryl is responsible for driving product strategy for search and display advertising. Her team focuses on advertiser requirements, go to market plans for advertiser offerings and marketplaces, and the packaging of marketing solutions for key categories. She started at Yahoo! more than year ago and before taking on her current role, she was focused on product marketing for Yahoo!'s display advertising business concentrating on rich media, mobile, video and self-service creative assembly offerings.

Prior to Yahoo!, Kellond spent three and a half years at Adobe where she led the vertical solutions team in charge of advertising, media, and publishing. Before Adobe, she provided strategic product management services for technology startups, with clients that included E*TRADE. In the mid-nineties, she was a notable blogging personality at a Web site she later sold to AOL.

Kellond earned her undergraduate degree from the University of Chicago and an MBA from the Massachusetts Institute of Technology Sloan School of Management.

Randy Kilgore

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Chief Revenue Officer
Tremor Media

As Chief Revenue Officer at Tremor Media, Randy Kilgore is responsible for managing the company's sales and inventory growth, expanding its relationships with advertisers and publishers, and overseeing the development of new strategic initiatives.

Before joining Tremor, Randy spent more than 16 years with Dow Jones & Company, most recently as Senior Vice President of Advertising for Dow Jones Online, which includes The Wall Street Journal Online, MarketWatch, and Barron's Online. He also held positions at leading advertising agencies such as BBDO New York and McCann-Erickson.

Randy has served on the boards of the Interactive Advertising Bureau (IAB) and the Online Publishers Association (OPA), and was named to Media Magazine's 100 Most Influential list in 2005.

Jason Knell is a senior manager of strategic alliances at Adobe Systems, responsible for working with key media and entertainment partners to adopt Adobe's solutions. Previous to his current role, Jason managed Adobe's global partnerships for the Flash Video Streaming Service delivered by content delivery partners. Jason joined Adobe through the acquisition of Macromedia in 2005, where he spent 5 years working extensively in the rich media and Flash streaming partner ecosystem.

David Lang 

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President
Mindshare Entertainment

In this new world of marrying branded content, marketing and entertainment, David Lang has had success on all fronts — he’s won an Emmy award in television; named one of the “17 most influential and innovative” in earning Ad Age’s Media Maven award; and was a recipient of the Bronze Medal at the Cannes Lions International Advertising Festival.

As Head of Mindshare Entertainment in North America, David oversees all creative development & production, strategic marketing and deal making in the entertainment marketing arena. He also sits on Mindshare’s North American Leadership Group.

As a content strategist, David thrives on developing compelling, executable and economical branded concepts that can achieve a brand’s goals across different channels. As an experienced television executive producer, he understands the entire creative process and has extensive relationships with other writers, producers and directors. His experience as a marketer allows him to develop and sell strategically grounded cross-promotional campaigns to advertisers, increasing brand health & market share.

His most successful creation to date came when he brokered an unprecedented marketing partnership between Unilever and Sprint as he executive produced “In the Motherhood” — a multi-platform comedy series starring Jenny McCarthy, Leah Remini and Chelsea Handler. “In the Motherhood” — with over 21 million video views — has become the first-ever, web-based, branded entertainment project to cross over tthe to traditional broadcast television, as ABC recently optioned the property as a prime time, program in development.

Recently, David completed a handful of high profile projects, including Dove/Alicia Keys for MTV and Sprint’s “Create Your Hero” for NBC/Heroes. For Degree, he negotiated a ground breaking partnership with Fox’s Emmy-award winning show, “24”, where he helped create a new character that lived in the CTU world called, “The Rookie.” For this project, MSE created and produced 2 short films and 7 national commercials, while orchestrating and overseeing the multi-platform marketing campaign.

Other major projects include Dove’s groundbreaking “webisodes” starring Felicity Huffman & directed by Penny Marshall; a prime time special that was the centerpiece of a brand launch for Axe; and a 10-episode, multi-platform television series for American Express entitled, Trip of a Lifetime. In his three years at MSE, David and his team have produced over 20 projects for the agency’s major clients, including IBM, American Express, Unilever, Kimberly Clark and Sprint.

Before joining Mindshare Entertainment, he was Senior Vice President of Development and Production at Lorne Michaels’ Broadway Video, where he oversaw his group’s development of shows and the production process as show runner/executive producer.

Rishi Malhotra is Vice President of Multiplatform Program Marketing for Home Box Office Inc. He is responsible for managing the promotion of HBO programming across all platforms, including HBO On Demand, Apple iTunes, and HBO's branded YouTube channel.

Prior to assuming the role of Multiplatform Program Marketing, Rishi was responsible for overseeing product management, marketing strategy, and enhanced content development for HBO On Demand and iTV initiatives.

Since joining HBO in 2004, he has been responsible for driving multi-platform content development, launching new SVOD and HD product offerings, and developing cross-platform marketing strategies for many of HBO's programming franchises.

Before joining HBO, Rishi worked in various capacities as a brand and product strategist with Pricewaterhouse Coopers in Financial Services and with Proxicom, Inc. in their Digital Media and Online practice. In 2002, he founded Boogie Entertainment, Inc a music consultancy specializing in aligning established brands with multi-touchpoint music services and developing original sonic brand strategies. Over the years, he's had the pleasure of delivering creative solutions for industry-leading brands like Lexus, Nike, Motorola and American Express.

Rishi holds a Bachelors of Science in Biology from Washington University in St. Louis and is currently based in New York City. He's a regular speaker at industry events like CES, NCTA, and Digital Hollywood.

Ted Moon

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Director of Digital Media
Sprint Nextel

Mr. Moon joined Nextel in September 1999 initially to manage all direct marketing efforts of Nextel including direct mail and direct response print. However, it was an experiment with online marketing upon his arrival that launched a new direction and quickly changed his focus. For the last two years, he has focused exclusively on online marketing, driving leads to various sales channels as well as spearheading the online branding efforts for Nextel. Since the merger uniting Sprint with Nextel, Ted has added Media Innovations in addition to his online media responsibilities for the new company.

Prior to coming to Nextel, Mr. Moon spent three years at MCI, the last two in the very successful airline partnership program managing the Southwest Airlines and US Airways relationships.

Ted began his career in direct response advertising in New York City, as an account executive at Ogilvy & Mather Direct (now OgilvyOne) working on AT&T and IBM during his stay. He later became a product manager for Newbridge Communications, a continuities and book club publisher and marketer.

Mr. Moon received his undergraduate degree from the University of Michigan in 1989 where he was a co-captain of the lacrosse team and an MBA in marketing from the University of Notre Dame in 1993. Ted lives and dies with the Miami Dolphins and is a World War II history buff, concentrating mainly on the European Theatre of Operations from D-Day and thereafter.

Mitch Oscar

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EVP
Carat Digital

Mitchell Oscar currently holds the position of Executive Vice President, Director of CaratDigital. Carat Digital is a new division of Carat focusing on new digital platforms and the integration of interactive TV, wireless and online applications with traditional media. Its mission is to explore the potential value of interactive media applications and technologies for the development (ideas and implications) and execution of advertising models by Carat clients:

Interactive television propositions, emerging media applications and technologies, new distribution methodologies and consumer adoption.

Carat Digital's presentation "Here, There, Everywhere" is an exploration of emerging digital platforms in the United States including interactive television (personal video recorders, addressability, interactive program guides, video on demand, and the TV portal), and new distribution platforms (digital cable, digital terrestrial TV and broadband). Prior to joining Carat, Mitch was SVP/Director of Media Futures at Universal McCann whose responsibility was the creation and management of a media division dedicated to the investigation, strategic positioning and execution of new digital media. Partnerships included Cox Communications (long form advertising), AT&T Broadband/ACTV (addressability), CNN/Cartoon Network (VOD/cross digital media platforms), Discovery (VOD, SVOD, high definition), TechTV (virtual channel/cross media platforms), Weather (virtual channel), TiVo (PVR), RePlayTV (PVR), ShadowTV (streaming), Wink (enhanced TV), Digeo (TV portal), Invidi (addressability), Visible World (addressability), Vindigo (wireless), Profilium (wireless), LiquidGeneration (Gen Y marketing) and Liberty Media (evolution of new media and commercial production).

Since 1991, Mitch has been president of HocusFocus, a media and marketing consultancy whose primary focus is interactive television and television distribution technologies. Client roster includes: ESPN, Fox, Cox, AT&T Broadband, Visible World, CNN, Cartoon Network, Digeo, Navic, RePlayTV, and Cablevision.

Ari Paparo 

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Group Product Manager, Advertiser Products
Google

As Group Product Manager for Google, Ari helps lead the product vision for technologies in the areas of rich media, video and display advertising. As a thought leader in the online marketing industry, Ari regularly speaks at industry events including recent and upcoming appearances at Ad:Tech, iMedia and OMMA events.

Prior to joining Google, Ari served as the VP of Advertiser Products for DoubleClick, where he was in charge of agency ad serving technology solutions. Products under Ari's leadership included DoubleClick Rich Media and Video, DoubleClick In-Stream, DoubleClick Mobile, DART for Advertisers and MediaVisor.

Throughout his career, Ari has developed Internet marketing strategies for leading brands and interactive agencies, with an emphasis on emerging technologies and blogs. He was a founder and COO of Blink.com, a venture-supported personal information management service.

Ari earned his MBA from Columbia and is a lifelong New Yorker.

Steve Robinson

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President & Founder
Panache

Seeing the need for a stable and effective advertising revenue model in the media eco-system, Steve started Panache in 2006. He has always been at the forefront of technological solutions, designing and implementing best-of-breed technologies to solve business problems for Fortune 500 companies and government agencies.

In 1996, Steve founded Panache's parent company, Panther Software, to develop mission-critical, high-performance data exchange software, video delivery, and advertising solutions for clients such as Motorola, Viacom, Microsoft, NASA, Citicorp, EDS, and Ticketmaster. Under Steve’s leadership, Panther Software grew to a multi-million dollar sale company.

While at Panther, Steve’s work in component object modeling and disparate systems connectivity was published in numerous periodicals. Since starting Panache he has been a frequent contributor to new media publications such as MediaPost and regularly speaks at industry events, including OMMA, NAB, IAB and Digital Hollywood.

Steve is a magna cum laude graduate of the University of Florida with a degree in Finance and Accounting.

Ian Schafer

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CEO and Founder
Deep Focus

Ian Schafer, CEO and Founder of Deep Focus, has redefined the way brands and entertainment properties are marketed online, and actively promotes the idea that "interactive" is not just a medium - it's a philosophy.

Deep Focus, OMMA Magazine's 2007 Media Planning & Buying Agency of the Year and winner of a 2007 Cannes Promo Lion, is a full-service, thought-leading interactive marketing agency and consultancy that boasts a client roster that includes some of the most recognizable names in entertainment, lifestyle and CPG brands, including: HBO, Glaceau, TruTV, MSG, Comedy Central, New Line Cinema, Picturehouse, CBS, Nike and Bacardi USA.

Under Ian's guidance, the agency has consistently crafted innovative, creative campaigns and promotions that are not only industry firsts, but raise the bar for the entire interactive industry worldwide. Deep Focus has been responsible for many memorable, award-winning campaigns over the years, and in addition to being named by AdAge as one of 2007's hottest indie interactive agencies, was most recently the recipient of a 2007 IAC award and two 2007 Webby Awards, including one for People's Choice.

Most recently tapped as an AdAge 2007 Media Maven, Ian is considered by many as the foremost expert in interactive marketing and social media solutions, and has been featured in a number of outlets including The New York Times, The Wall Street Journal, Advertising Age, Adweek, New York Magazine, Variety, CNN, and The Hollywood Reporter.

Ian is a graduate of The George Washington University and currently resides in New York City with his wife, Cheryl and dog, Mookie.

Alan Schulman
Founder & Chief Creative Officer
U . D I G > The Digital Innovations Group

Alan Schulman is Founder and Chief Creative Officer of U.DIG >The Digital Innovations Group.

A creative leader in the integration of traditional advertising into digital media, Alan has recently been behind award-winning digital and viral campaigns for M&M MARS, Diet Coke, Splenda, ALLI, Pizza Hut and many others.

Alan recently served as Executive Creative Director of imc2—one of the nation’s top ten digital advertising agencies where he oversaw the development and deployment of digital programs and emerging media for such global brand marketers as Procter & Gamble, The Coca-Cola Company, Samsung, Johnson & Johnson and Nestle among others. Prior to joining imc2, Alan served as Chief Creative Officer of Brand New World—the New York agency he co-founded to specialize in creative solutions for interactive and emerging media. It was there that Alan produced award-winning online programs for such brand marketers as SONY, Verizon, Johnson & Johnson and The Coca-Cola Company.

Alan was the first Creative executive to serve within a major media services company as Senior Vice President/Creative Director of Universal McCann Futures—the emerging media group of Universal McCann North America. There Alan was responsible for the extension of McCann-Erickson’s traditional advertising into Broadband, Video on Demand and Wireless media for such global brands as Coca-Cola, Microsoft, SONY, L’OREAL, Johnson & Johnson and many others. Prior to joining McCann-Erickson, Alan served within the Interpublic network as Executive Director of the Media & Entertainment Practice for FutureBrand Worldwide, the top 5 Branding Consultancy where he created digital branding programs for such noted online publishers as Terra, MSN, AOL and others.

Alan currently serves on the Board of Advisors of the IAB MIXX, OVAB, TiVO, Tremor Media, the Board of Governors of the National Academy of Television Arts & Sciences (EMMYS-New Media) and is a member of the New York Marketing & Media Technologies Council. He has served on the AAAA Advanced Media Committee, Interpublic’s Convergence and Branded Entertainment Advisory Committees and has been a judge of the YAHOO! Purple Chair Award, the IAB MIXX awards and the OMMA Awards.

Alan has been a leading creative voice on emerging media appearing before numerous Media and Entertainment-related organizations including the CES, NAB, NATAS, CTAM, iMEDIA, IAB, IRTS, NCTA, MIPCOM, NATPE and the AAAA’s. He has also appeared as a digital advertising expert before such government organizations as the Federal Trade Commission (FTC), the Federal Communications Commission (FCC) and the US Information Agency (USIA). Alan has appeared as a regular speaker on the evolution of creative assets in the digital age for such global brand marketers as The Coca-Cola Company, Procter & Gamble, Verizon, M&M MARS, Johnson & Johnson, Anheuser-Busch and many others.

Alan has won many awards across the branding, advertising, and digital spectrum including One Show, Clio, AICP, AIGA,, ADDY, TELE, and ProMax/BDA. Recently, he was the recipient of the MIXX Award for Best use of Broadband Video by the Interactive Advertising Bureau as well as earning Global Branding and Marketing Awards from both the Johnson & Johnson and Procter & Gamble marketing organizations. He has been referred to as a "Creative Director of the Future" by Advertising Age's CREATIVITY magazine.

Among his other creative endeavors, Alan is an avid jazz guitarist who has appeared with such noted jazz artists as Anita Baker, Wynton Marsalis, Herbie Hancock and Michael Feinstein. He resides in Harlem with his wife Stacey Lynn, 3 children…and a very slow broadband connection.

Adam Shlachter

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Senior Partner, Group Director 
Mediaedge:cia 

In his role as a Group Director at MEC Interaction, Adam Shlachter focuses on developing online and emerging communication efforts for clients' various brands or products in order to reach their target audiences across the digital landscape. 

He oversees the teams responsible for managing MEC Interaction's Retail, QSR and Travel clients which include Macy's, Virgin Atlantic, KFC, Pizza Hut, Sony Ericsson, IKEA and VF Corporation. His teams produce various integrated communications plans to bridge the gap between digital and analog media and help clients navigate the spaces their audiences are spending increasing amounts of time within.

Since joining MEC in 2006, Shlachter has been the digital lead for our biggest retail clients, including Sears and Macy's, and has helped to develop programs that connect their brands with their target consumers as they change their media habits to include spending a significant portion of their time online.

Shlachter is a member of the 4A's, IAB, and 212 Interactive Advertising Club.  He is also a frequent contributor to Adweek, MediaPost and various industry and agency panels and committees.

Jon Vlassopulos

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Senior Vice President Digital Media & Branded Entertainment
Endemol USA

Jon Vlassopulos serves as the Senior Vice President, Digital Media & Branded Entertainment for Endemol USA, the largest independent television production company in the world with hit shows such as Deal or No Deal, Extreme Makeover: Home Edition, 1 vs. 100, Fear Factor and Big Brother.  He oversees the U.S. digital media division, which is responsible for selling and producing original programming for brands, agencies and other non-traditional partners; selling and producing interactive television shows; and establishing digital distribution and licensing opportunities for Endemol's vast library of shows.

In the past two years, Jon has established Endemol USA as a digital entertainment leader, spearheading multi-million dollar original programming deals with Comcast, AOL and Break.com. He has created a new market for interactive entertainment in the U.S. through Deal or No Deal's hit "Lucky Case Game" and the production of the first-ever interactive-TV shows for TBS and BET.  He has also successfully secured multiple licensing deals in the online and wireless space including hit skill-based games distributed through King.com and the Deal or No Deal mobile game in partnership with Mobliss, which is now one of the top 10 mobile games in the market today, having sold more than 1.3 million units to date.

Previously, Jon was President of Kargo Global, a leading mobile content company that publishes the mobile applications of major media brands such as Vibe, Spin, Weekly World News and Premiere.
Prior to Kargo Global, Jon was Senior Director, Business Development and Strategic Partnerships at AT&T Wireless where he managed entertainment product groups, media partnerships and a youth group focused on delivering cutting-edge applications. He also helped to establish the mobile marketing business by working with CPG brands and advertising agencies. He launched the industry's first end-to-end wireless music service, the first music recognition service and the largest SMS brand campaign with Kellogg's and McDonald's. Prior to AT&T Wireless he spent seven years at the major media conglomerate Bertelsmann AG where he held executive positions working in New York, Hong Kong, and Tokyo in its music, media, and technology businesses.

Jon serves as a member of Endemol's Global Digital Board, where he is responsible for leading the implementation of the company's digital initiatives worldwide.  He is also a board member of the National Association of Television Program Executives (NATPE), JoeCartoon, a leading online animation company, and the Liberty Science Center in New Jersey. Additionally, Jon is the Co-Chair of the Content Committee of the Mobile Marketing Association.

Jon received his undergraduate degree from Durham University in Chinese, Economics and Korean.  He is a regular speaker at media and wireless conferences such as CTIA, Digital Hollywood, Digital Commerce Summit, Music 2.0, NAPTE, Mobile Entertainment Forum, Digital Music Forum and others.

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