Speakers
Keynote
Quincy Smith
President
CBS Interactive, CBS Corporation
Quincy Smith serves as President, CBS Interactive for CBS Corporation. In this role, he is responsible for overseeing the company's entire interactive strategy and helping to guide its implementation across CBS Corporation's varied divisions and online businesses.
Smith works in tandem with each CBS division to formulate new media strategies and partnerships involving all interactive platforms, including Internet, mobile and video gaming. Reporting to Smith is the wide variety of interactive media company-wide, including its wholly-owned Web sites. In addition, Smith works closely with the Company's financial team to identify new businesses that could complement CBS's core assets and build its presence in the fast-growing digital counterpart to its existing programming platforms.
Prior to joining CBS in November 2006, Smith was an executive at Allen & Company, where he was involved with projects including multiple transactions for Google, Advertising.com's sale to AOL, the del.icio.us sale to Yahoo!, Neopets' sale to Viacom, Loudeye's sale to Nokia and CNET's acquisition of Webshots, among other transactions. In this role he also worked with companies such as Comcast, the Weinstein Company and CBS, as well as investments for Allen & Company in SpotRunner, Fon, Ning and SlingMedia, among others.
Prior to Allen & Company, Smith was a Founding Partner of The Barksdale Group, a venture capital firm. Previously, Smith spent five years at Netscape where he ran Investor Relations and Corporate Development and played a role in over 20 joint ventures, investments and acquisitions including Netscape's ultimate sale to AOL. Prior to that, Smith was an investment banker for Morgan Stanley.
Deva Bronson
Digital Media Manager
KFC
Curt Hecht
EVP, Chief Digital Officer
Starcom MediaVest Group
As Chief Digital Officer, Hecht manages worldwide corporate digital strategy for Starcom MediaVest Group (SMG). With a dedicated client focus on General Motors, he provides guidance on building capabilities in a fast-paced digital marketplace.
Accounting for the increasing convergence of a variety of media, Hecht explores how GM can lead the migration of the web's search, video and behavioral targeting capabilities to television. He also pioneered and now directly oversees SMG's digital partnerships and relationships with digital media companies (i.e. Google, Yahoo!).
The sixteen year SMG veteran has serviced United Airlines, 7-Up, McDonald's and Morgan Stanley. He also opened a San Francisco office for Starcom in 1999.
Hecht is an active member of the AAAA advanced television committee, ad:tech Advisory Group and i20. An avid road cyclist, he founded an award-winning 20-member elite cycling team, which has raced nationally and internationally.
Jennifer Hyman
Head of Online Video & Display Marketing
Google
Nick Johnson
VP National Sales
Internet & Broadband, NBC Universal
Nick Johnson was named Vice President, Digital Media Sales for NBC Universal in February 2007. He oversees the national sales force for NBC Universal Digital Media, in addition to leading and coordinating sales strategies across all of the company's digital properties. He reports directly to Peter Naylor, Senior Vice President, NBC Universal Digital Media Sales.
Prior to joining NBC Universal, Johnson was Vice President of National Sales at Reuters beginning in 2006. While there, he was responsible for the National Sales team in both the online and digital outdoor areas. Before that, Johnson spent two years as the Chief Revenue Officer of Revenue Science, responsible for publisher and agency sales as well as driving behavioral targeting.
Additionally, he held various management roles at Lycos, Turner Interactive Sales and CNNSI.com. He began his sales career in 1990 at Levine Huntley Schmidt and Beaver and then with Grey Advertising in Tokyo and New York.
He holds a Bachelor of Arts degree from Gettysburg College in Pennsylvania and resides in Madison, NJ with his wife and three children.
Dina Kaplan
COO
BlipTV
Dina Kaplan is a co-founder and COO of blip.tv. Dina oversees operations for the company, including media partnerships, advertising and sponsorship deals, public relations and marketing.
Blip.tv is an online television network focused on featuring, promoting and monetizing the best original shows on the Web. Blip.tv shares advertising revenues evenly with content creators and syndicates shows to iTunes, the Adobe Media Player and destination sites throughout the Web.
Before blip.tv Dina was an Emmy-award winning local television news reporter. Prior to reporting, Dina worked as an associate producer for MTV News, including producing stories for MTV's political Choose or Lose coverage. Prior to working in television, Dina was the Director of Research for the Office of the White House Counsel and the assistant to the Director of Presidential Personnel.
Dina is a judge for the Webby Awards; a member of the Producers Guild of America; on the Board of the Socrates Society at the Aspen Institute; on the National Board of Wesleyan University; and on the Advisory Board of the Women's Media Center. Dina is also the founder of the New York Founders Club, a group dedicated to promoting the start-up community in New York City.
Patrick Keane
Executive Vice President, Chief Marketing Officer
CBS Interactive
Patrick Keane was named Executive Vice President, Chief Marketing Officer at CBS Interactive, in February 2007. Keane's responsibilities span across a number of core CBS business units with his primary focus being to help CBS monetize new inventory generated by next-generation platforms. Keane oversees the implementation of systems to market and sell CBS content on a growing variety of emerging media platforms and expand the Company's roster of advertisers. In addition to working on sales strategy, he manages CBS Interactive's efforts in online research, reporting and analytics as well as competitive research, sales training and search engine optimization.
In his role, Keane works closely with Jo Ann Ross, President, CBS Network Sales, as well as George Schweitzer, President, CBS Marketing Group and David F. Poltrack, Chief Research Officer for CBS and President, CBS VISION.
Prior to joining CBS, Keane spent more than four years at Google. He served as Head of Advertising Sales Strategy at Google, overseeing the group responsible for developing and managing the strategic plans and relationships critical to growing Google's advertising customer base. Keane also built and lead Google's North American Field Marketing team, an organization comprising industry marketing, sales analytics, sales marketing, and corporate events.
Prior to Google, Keane was Vice President and Senior Analyst at Jupiter Research where he contributed to all facets of their Marketing and Media research, as well as the company's conference division and business development. As head of Jupiter's Online Advertising service, Keane led research on the buying and selling of interactive media. He and several analysts delivered insight into and advice on strategies that helped online advertisers maximize return on investment, publishers generate ad revenues, and technology vendors and service providers position themselves to prospective clients.
Keane is also a member of the IAB Board of Directors and named to the 2007 AdAge 40 under 40 Global Marketing List.
Cheryl Kellond
Vice President, Advertising Marketplaces
Yahoo! Inc.
As vice president for Yahoo!'s Advertising Marketplaces Group, Cheryl is responsible for driving product strategy for search and display advertising. Her team focuses on advertiser requirements, go to market plans for advertiser offerings and marketplaces, and the packaging of marketing solutions for key categories. She started at Yahoo! more than year ago and before taking on her current role, she was focused on product marketing for Yahoo!'s display advertising business concentrating on rich media, mobile, video and self-service creative assembly offerings.
Prior to Yahoo!, Kellond spent three and a half years at Adobe where she led the vertical solutions team in charge of advertising, media, and publishing. Before Adobe, she provided strategic product management services for technology startups, with clients that included E*TRADE. In the mid-nineties, she was a notable blogging personality at a Web site she later sold to AOL.
Kellond earned her undergraduate degree from the University of Chicago and an MBA from the Massachusetts Institute of Technology Sloan School of Management.
Randy Kilgore
Chief Revenue Officer
Tremor Media
As Chief Revenue Officer at Tremor Media, Randy Kilgore is responsible for managing the company's sales and inventory growth, expanding its relationships with advertisers and publishers, and overseeing the development of new strategic initiatives.
Before joining Tremor, Randy spent more than 16 years with Dow Jones & Company, most recently as Senior Vice President of Advertising for Dow Jones Online, which includes The Wall Street Journal Online, MarketWatch, and Barron's Online. He also held positions at leading advertising agencies such as BBDO New York and McCann-Erickson.
Randy has served on the boards of the Interactive Advertising Bureau (IAB) and the Online Publishers Association (OPA), and was named to Media Magazine's 100 Most Influential list in 2005.
Jason Knell
Senior Strategic Alliances Manager
Adobe
Jason Knell is a senior manager of strategic alliances at Adobe Systems, responsible for working with key media and entertainment partners to adopt Adobe's solutions. Previous to his current role, Jason managed Adobe's global partnerships for the Flash Video Streaming Service delivered by content delivery partners. Jason joined Adobe through the acquisition of Macromedia in 2005, where he spent 5 years working extensively in the rich media and Flash streaming partner ecosystem.
David Lang
President
MindShare Entertainment
Since joining MindShare Entertainment in 2005, his first agency job, David Lang has mastered the art of entertaining busy moms and active young guys. In 12 months alone, he produced 10 high-profile branded entertainment projects for brands including Unilever's Dove, Degree, AXE, Suave and Sprint. David's latest success brought together two of MindShare's major clients – Unilever and Sprint – in an unprecedented partnership, "In The Motherhood," a multi-platform series that married real life stories submitted by moms with professional screenwriters and top name talent to create the first ever comedy series "for Moms, by Moms, and about Moms."
As for prestigious industry recognition, his team won a 2007 Bronze Cannes Media Lions in the Best Use of TV category for his collaboration on the Dove Cream Oil Launch Campaign and the 2007 Creative Media Award in the TV category for the same campaign. In 2006 he was named a Media Maven by Advertising Age.
David is an Emmy Award winning producer, as well as writer, director, and former on-air talent. He has developed and produced programs for cable and broadcast networks with a focus on comedy, reality, documentary and scripted genres. His interest in marketing and in linking marketers to content is a long-standing one, beginning in 1998 with his first branded program.
David joined MindShare from Loren Michaels' Broadway Video, where he was Senior Vice President, Development & Production.
David, his wife, Debra, and their two children live in Manhattan.
Rishi Malhotra
Vice President, Multiplatform Program Marketing
Home Box Office Inc
Rishi Malhotra is Vice President of Multiplatform Program Marketing for Home Box Office Inc. He is responsible for managing the promotion of HBO programming across all platforms, including HBO On Demand, Apple iTunes, and HBO's branded YouTube channel.
Prior to assuming the role of Multiplatform Program Marketing, Rishi was responsible for overseeing product management, marketing strategy, and enhanced content development for HBO On Demand and iTV initiatives.
Since joining HBO in 2004, he has been responsible for driving multi-platform content development, launching new SVOD and HD product offerings, and developing cross-platform marketing strategies for many of HBO's programming franchises.
Before joining HBO, Rishi worked in various capacities as a brand and product strategist with Pricewaterhouse Coopers in Financial Services and with Proxicom, Inc. in their Digital Media and Online practice. In 2002, he founded Boogie Entertainment, Inc a music consultancy specializing in aligning established brands with multi-touchpoint music services and developing original sonic brand strategies. Over the years, he's had the pleasure of delivering creative solutions for industry-leading brands like Lexus, Nike, Motorola and American Express.
Rishi holds a Bachelors of Science in Biology from Washington University in St. Louis and is currently based in New York City. He's a regular speaker at industry events like CES, NCTA, and Digital Hollywood.
Ted Moon
Director of Digital Media
Sprint Nextel
Mr. Moon joined Nextel in September 1999 initially to manage all direct marketing efforts of Nextel including direct mail and direct response print. However, it was an experiment with online marketing upon his arrival that launched a new direction and quickly changed his focus. For the last two years, he has focused exclusively on online marketing, driving leads to various sales channels as well as spearheading the online branding efforts for Nextel. Since the merger uniting Sprint with Nextel, Ted has added Media Innovations in addition to his online media responsibilities for the new company.
Prior to coming to Nextel, Mr. Moon spent three years at MCI, the last two in the very successful airline partnership program managing the Southwest Airlines and US Airways relationships.
Ted began his career in direct response advertising in New York City, as an account executive at Ogilvy & Mather Direct (now OgilvyOne) working on AT&T and IBM during his stay. He later became a product manager for Newbridge Communications, a continuities and book club publisher and marketer.
Mr. Moon received his undergraduate degree from the University of Michigan in 1989 where he was a co-captain of the lacrosse team and an MBA in marketing from the University of Notre Dame in 1993. Ted lives and dies with the Miami Dolphins and is a World War II history buff, concentrating mainly on the European Theatre of Operations from D-Day and thereafter.
Mitch Oscar
EVP
Carat Digital
Mitchell Oscar currently holds the position of Executive Vice President, Director of CaratDigital. Carat Digital is a new division of Carat focusing on new digital platforms and the integration of interactive TV, wireless and online applications with traditional media. Its mission is to explore the potential value of interactive media applications and technologies for the development (ideas and implications) and execution of advertising models by Carat clients:
Interactive television propositions, emerging media applications and technologies, new distribution methodologies and consumer adoption.
Carat Digital's presentation "Here, There, Everywhere" is an exploration of emerging digital platforms in the United States including interactive television (personal video recorders, addressability, interactive program guides, video on demand, and the TV portal), and new distribution platforms (digital cable, digital terrestrial TV and broadband). Prior to joining Carat, Mitch was SVP/Director of Media Futures at Universal McCann whose responsibility was the creation and management of a media division dedicated to the investigation, strategic positioning and execution of new digital media. Partnerships included Cox Communications (long form advertising), AT&T Broadband/ACTV (addressability), CNN/Cartoon Network (VOD/cross digital media platforms), Discovery (VOD, SVOD, high definition), TechTV (virtual channel/cross media platforms), Weather (virtual channel), TiVo (PVR), RePlayTV (PVR), ShadowTV (streaming), Wink (enhanced TV), Digeo (TV portal), Invidi (addressability), Visible World (addressability), Vindigo (wireless), Profilium (wireless), LiquidGeneration (Gen Y marketing) and Liberty Media (evolution of new media and commercial production).
Since 1991, Mitch has been president of HocusFocus, a media and marketing consultancy whose primary focus is interactive television and television distribution technologies. Client roster includes: ESPN, Fox, Cox, AT&T Broadband, Visible World, CNN, Cartoon Network, Digeo, Navic, RePlayTV, and Cablevision.
Ari Paparo
Group Product Manager
Google
As Group Product Manager for Google, Ari helps lead the product vision for technologies in the areas of rich media, video and display advertising. As a thought leader in the online marketing industry, Ari regularly speaks at industry events including recent and upcoming appearances at Ad:Tech, iMedia and OMMA events.
Prior to joining Google, Ari served as the VP of Advertiser Products for DoubleClick, where he was in charge of agency ad serving technology solutions. Products under Ari's leadership included DoubleClick Rich Media and Video, DoubleClick In-Stream, DoubleClick Mobile, DART for Advertisers and MediaVisor.
Throughout his career, Ari has developed Internet marketing strategies for leading brands and interactive agencies, with an emphasis on emerging technologies and blogs. He was a founder and COO of Blink.com, a venture-supported personal information management service.
Ari earned his MBA from Columbia and is a lifelong New Yorker.
Steve Robinson
President & Founder
Panache
Seeing the need for a stable and effective advertising revenue model in the media eco-system, Steve founded Panache in 2006. He has always been at the forefront of technological solutions, designing and implementing best of breed technology to address the business problems faced by many Fortune 500 companies and government agencies.
In 1995, Steve founded Panache's parent company, Panther Software, to develop mission critical, high-performance data exchange software for clients. Steve served as the technical lead on many of Panther's leading edge development projects, and his work in component object modeling and disparate systems connectivity has been published in numerous periodicals. Prior to that, Steve served as the lead developer for Fidelity's "Fidelity Online Xpress", creating one of the first online trading software applications.
Steve is a magna cum laude graduate of the University of Florida with a degree in Finance and Accounting.
Shamim Samadi
Associate Product Manager
Google
Ian Schafer
CEO
Deep Focus
Ian Schafer, CEO and Founder of Deep Focus, has redefined the way brands and entertainment properties are marketed online, and actively promotes the idea that "interactive" is not just a medium - it's a philosophy.
Deep Focus, OMMA Magazine's 2007 Media Planning & Buying Agency of the Year and winner of a 2007 Cannes Promo Lion, is a full-service, thought-leading interactive marketing agency and consultancy that boasts a client roster that includes some of the most recognizable names in entertainment, lifestyle and CPG brands, including: HBO, Glaceau, TruTV, MSG, Comedy Central, New Line Cinema, Picturehouse, CBS, Nike and Bacardi USA.
Under Ian's guidance, the agency has consistently crafted innovative, creative campaigns and promotions that are not only industry firsts, but raise the bar for the entire interactive industry worldwide. Deep Focus has been responsible for many memorable, award-winning campaigns over the years, and in addition to being named by AdAge as one of 2007's hottest indie interactive agencies, was most recently the recipient of a 2007 IAC award and two 2007 Webby Awards, including one for People's Choice.
Most recently tapped as an AdAge 2007 Media Maven, Ian is considered by many as the foremost expert in interactive marketing and social media solutions, and has been featured in a number of outlets including The New York Times, The Wall Street Journal, Advertising Age, Adweek, New York Magazine, Variety, CNN, and The Hollywood Reporter.
Ian is a graduate of The George Washington University and currently resides in New York City with his wife, Cheryl and dog, Mookie.
Alan Schulman
Senior Vice President, Executive Creative Director,
Executive Director of User Experience
imc2
Alan Schulman is Executive Creative Director of imc2 - one of the nation's top ten interactive agencies and the largest remaining independent. An industry leader in the development of advertising for new and emerging media platforms, Alan oversees the development of interactive campaigns for such major brand marketers as Procter & Gamble, The Coca-Cola Company, Johnson & Johnson and Nestle among others. He has been referred to as a "Creative Director of the Future" by Advertising Age's CREATIVITY magazine and is the recipient of the 2006 Gold MIXX Award for Outstanding use of Broadband Video for his wok on Splenda®.
Prior to joining imc2, Alan served as Chief Creative Officer of Brand New World - the New York agency he co-founded to specialize in creative solutions for interactive and emerging media. It was there that Alan produced award-winning interactive campaigns for such national brands as Verizon, Ford, Coca-Cola and Johnson & Johnson.
Prior to founding Brand New World, Alan was the first Creative executive to serve within a major media services company as Senior Vice President/Creative Director of Universal McCann Futures - the emerging media group of Universal McCann North America. There Alan was responsible for the extension of McCann-Erickson's traditional advertising into Broadband, Video on Demand and Wireless media for such global brands as Coca-Cola, Microsoft, SONY, L'OREAL, Johnson & Johnson and many others. Prior to joining McCann-Erickson, Alan served within the Interpublic network as Executive Director of the Media & Entertainment Practice for FutureBrand Worldwide, the top 5 Branding Consultancy where he created digital branding programs for such noted online publishers as Terra, MSN, AOL and others.
Alan serves on the Board of Advisors of TiVO, Tremor Media, the Board of Governors of the National Academy of Television Arts & Sciences (EMMYS-New Media) and is a member of the New York Marketing & Media Technologies Council. He has served on the AAAA Advanced Television Committee, Interpublic's Convergence and Branded Entertainment Advisory Committees and has been a judge of the YAHOO! Purple Chair Award, the IAB MIXX awards and the OMMA Awards.
Creatively, Alan has been involved in such noted brand launches as TiVO, MSN, XBOX and AOL China among others. He has been a speaker on emerging media for numerous Media and Entertainment-related organizations including the CES, NAB, NATAS, CTAM, iMEDIA, IAB, IRTS, NCTA, MIPCOM, NATPE and the AAAA's. Alan has won many awards across the branding, advertising, and digital spectrum including One Show, Clio, AICP, AIGA, ADDY, TELE, and ProMax/BDA. Most recently, he was recently the recipient of the 2006 MIXX Award for Best use of Broadband Video by the Interactive Advertising Bureau as well as internal Global Branding and Marketing Awards from Johnson & Johnson and Procter & Gamble.
Among his other creative endeavors, Alan is an avid jazz guitarist who has appeared with such noted jazz artists as Anita Baker, Wynton Marsalis, Herbie Hancock and Michael Feinstein.
Adam Shlachter
Senior Partner, Group Director
Mediaedge:cia
In his role as a Group Director at MEC Interaction, Adam Shlachter focuses on developing online and emerging communication efforts for clients' various brands or products in order to reach their target audiences across the digital landscape.
He oversees the teams responsible for managing MEC Interaction's Retail, QSR and Travel clients which include Macy's, Virgin Atlantic, KFC, Pizza Hut, Sony Ericsson, IKEA and VF Corporation. His teams produce various integrated communications plans to bridge the gap between digital and analog media and help clients navigate the spaces their audiences are spending increasing amounts of time within.
Since joining MEC in 2006, Shlachter has been the digital lead for our biggest retail clients, including Sears and Macy's, and has helped to develop programs that connect their brands with their target consumers as they change their media habits to include spending a significant portion of their time online.
Shlachter is a member of the 4A's, IAB, and 212 Interactive Advertising Club. He is also a frequent contributor to Adweek, MediaPost and various industry and agency panels and committees.
Jon Vlassopulos
Senior Vice President Digital Media & Branded Entertainment
Endemol USA
Jon Vlassopulos serves as the Senior Vice President, Digital Media & Branded Entertainment for Endemol USA, the largest independent television production company in the world with hit shows such as Deal or No Deal, Extreme Makeover: Home Edition, 1 vs. 100, Fear Factor and Big Brother. He oversees the U.S. digital media division, which is responsible for selling and producing original programming for brands, agencies and other non-traditional partners; selling and producing interactive television shows; and establishing digital distribution and licensing opportunities for Endemol's vast library of shows.
In the past two years, Jon has established Endemol USA as a digital entertainment leader, spearheading multi-million dollar original programming deals with Comcast, AOL and Break.com. He has created a new market for interactive entertainment in the U.S. through Deal or No Deal's hit "Lucky Case Game" and the production of the first-ever interactive-TV shows for TBS and BET. He has also successfully secured multiple licensing deals in the online and wireless space including hit skill-based games distributed through King.com and the Deal or No Deal mobile game in partnership with Mobliss, which is now one of the top 10 mobile games in the market today, having sold more than 1.3 million units to date.
Previously, Jon was President of Kargo Global, a leading mobile content company that publishes the mobile applications of major media brands such as Vibe, Spin, Weekly World News and Premiere.
Prior to Kargo Global, Jon was Senior Director, Business Development and Strategic Partnerships at AT&T Wireless where he managed entertainment product groups, media partnerships and a youth group focused on delivering cutting-edge applications. He also helped to establish the mobile marketing business by working with CPG brands and advertising agencies. He launched the industry's first end-to-end wireless music service, the first music recognition service and the largest SMS brand campaign with Kellogg's and McDonald's. Prior to AT&T Wireless he spent seven years at the major media conglomerate Bertelsmann AG where he held executive positions working in New York, Hong Kong, and Tokyo in its music, media, and technology businesses.
Jon serves as a member of Endemol's Global Digital Board, where he is responsible for leading the implementation of the company's digital initiatives worldwide. He is also a board member of the National Association of Television Program Executives (NATPE), JoeCartoon, a leading online animation company, and the Liberty Science Center in New Jersey. Additionally, Jon is the Co-Chair of the Content Committee of the Mobile Marketing Association.
Jon received his undergraduate degree from Durham University in Chinese, Economics and Korean. He is a regular speaker at media and wireless conferences such as CTIA, Digital Hollywood, Digital Commerce Summit, Music 2.0, NAPTE, Mobile Entertainment Forum, Digital Music Forum and others.
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