CBS Interactive, CBS Corporation
Quincy Smith serves as President, CBS Interactive for CBS Corporation. In this role, he is responsible for overseeing the company's entire interactive strategy and helping to guide its implementation across CBS Corporation's varied divisions and online businesses.
Smith works in tandem with each CBS division to formulate new media strategies and partnerships involving all interactive platforms, including Internet, mobile and video gaming. Reporting to Smith is the wide variety of interactive media company-wide, including its wholly-owned Web sites. In addition, Smith works closely with the Company's financial team to identify new businesses that could complement CBS's core assets and build its presence in the fast-growing digital counterpart to its existing programming platforms.
Prior to joining CBS in November 2006, Smith was an executive at Allen & Company, where he was involved with projects including multiple transactions for Google, Advertising.com's sale to AOL, the del.icio.us sale to Yahoo!, Neopets' sale to Viacom, Loudeye's sale to Nokia and CNET's acquisition of Webshots, among other transactions. In this role he also worked with companies such as Comcast, the Weinstein Company and CBS, as well as investments for Allen & Company in SpotRunner, Fon, Ning and SlingMedia, among others.
Prior to Allen & Company, Smith was a Founding Partner of The Barksdale Group, a venture capital firm. Previously, Smith spent five years at Netscape where he ran Investor Relations and Corporate Development and played a role in over 20 joint ventures, investments and acquisitions including Netscape's ultimate sale to AOL. Prior to that, Smith was an investment banker for Morgan Stanley.
Digital Media Manager
Global Chief Revenue Officer
The Weather Company
and IAB Board of Directors
Curt Hecht serves as Global Chief Revenue Officer for The Weather Channel Companies (TWCC). He joined TWCC after 20 years with Publicis Groupe, most recently as Cheif Executive Officer of the VivaKi Nerve Center in Paris. In this newly created role, Curt is responsible for the overall strategic definition and management of TWCC’s international business. He also leads digital and cable ad sales revenue generation, including all aspects of sales operations for the company’s category—leading digital products such as weather.com, its category-leading mobile and tablet apps, and The Weather Channel, which is the most-distributed cable network, available in more than 100 million homes. He reports to Chairman and Chief Exective Officer David Kenny.
As Chief Executive Officer of the VivaKi Nerve Center in Paris, Curt had been entirely focused on developing the next generation of technical platforms to allow Publicis Groupe and its clients to digitize their processes and scale their digital marketing efforts, as both media channels and consumers become digital. He acted as Publicis Groupe’s primary liaison to digital media companies such as Facebook, Google, Microsoft, and Twitter, developing open and scalable platforms that can be activated by Digitas, Razorfish, Starcom MediaVest Group, and ZenithOptimedia, which collectively are the largest buyers of digital media worldwide. Het was a member of the VivaKi Board of Directors and Publicis Groupe Strategic Leadership Team.
Prior to VivaKi, Curt was Chief Digital Officer at Starcom MediaVest Group (SMG), a subsidiary of Publicis Groupe. There he focused on forecasting the evolving digital media landscape for a client portfolio that invests nearly $26B in media each year. At SMG he was also dedicated to General Motors and worked closely with the client to transform GM into the world's largest digital marketer.
Head of Online Video & Display Marketing
Senior Vice President, Digital Media Sales
Nick Johnson joined NBC Universal in February, 2007 as Vice President Digital Media Sales and was elevated in early 2010 to Senior Vice President on the heels of 3 years of dramatic revenue growth overseeing the national sales force. Nick has also driven significant organizational change by pivoting the digital sales team out of individual-site silos into an agency-focused consultative sales group focused on selling the entire NBCU Digital Media portfolio consisting of NBC.com, NBCsports.com, AccessHollywood.com, BravoTV.com, Oxygen.com, Syfy.com and USAnetwork.com.
In mid-2010 Nick added responsibility for the Universal Audience Platform—a “first-party” advertising network, that he was instrumental in creating. Nick has been critical to the growth and vitality of the NBCU Digital Media division through steady stewardship of NBCU’s preeminent and engagement-rich digital video platform and through extensions like the UAP to the core digital advertising businesses.
Nick is a Digital pioneer having spent the last 15 years focused on the Digital space in a variety of sales leadership roles at places like Reuters, Revenue Science and CNNSI.com. Prior to joining the Digital revolution, Nick spent seven years on the agency side of the business in New York and Tokyo.
He holds a Bachelor of Arts degree from Gettysburg College in Pennsylvania and resides in Madison, NJ with his wife and three children.
Dina Kaplan is a co-founder and COO of blip.tv. Dina oversees operations for the company, including media partnerships, advertising and sponsorship deals, public relations and marketing.
Blip.tv is an online television network focused on featuring, promoting and monetizing the best original shows on the Web. Blip.tv shares advertising revenues evenly with content creators and syndicates shows to iTunes, the Adobe Media Player and destination sites throughout the Web.
Before blip.tv Dina was an Emmy-award winning local television news reporter. Prior to reporting, Dina worked as an associate producer for MTV News, including producing stories for MTV's political Choose or Lose coverage. Prior to working in television, Dina was the Director of Research for the Office of the White House Counsel and the assistant to the Director of Presidential Personnel.
Dina is a judge for the Webby Awards; a member of the Producers Guild of America; on the Board of the Socrates Society at the Aspen Institute; on the National Board of Wesleyan University; and on the Advisory Board of the Women's Media Center. Dina is also the founder of the New York Founders Club, a group dedicated to promoting the start-up community in New York City.
Chief Executive Officer
Patrick Keane was named Chief Executive Officer of Associated Content, Inc., in March, 2009. He manages and leads all aspects of Associated Content's corporate, business, consumer and legal initiatives.
Prior to Associated Content, Keane was EVP and Chief Marketing Officer at CBS Interactive where he managed partnerships and strategy for the Interactive division. In addition to sales strategy, he managed CBS Interactive’s efforts in advertising operations, sales marketing, research and analytics, sales training and search engine optimization.
Prior to joining CBS, Keane spent more than four years at Google, Inc. He served as Head of Advertising Sales Strategy at Google, overseeing the group responsible for developing and managing the strategic plans and relationships critical to growing Google’s advertising customer base. He was the original founder and programmer of Zeitgeist, Google’s annual thought leadership forum. Keane also built and led Google’s North American field marketing team, an organization comprising industry marketing, sales analytics, sales marketing, and corporate events.
Prior to Google, Keane was Vice President and Senior Analyst at Jupiter Research where he contributed to all facets of their marketing and media research, as well as the company’s conference division and business development. As head of Jupiter’s Online Advertising service, Keane led research on the buying and selling of interactive media. He and several analysts delivered insight into, and advice on, strategies that helped online advertisers maximize return on investment, publishers generate ad revenues, and technology vendors and service providers position themselves to prospective clients.
He is a former member of the Interactive Advertising Bureau’s Board of Directors and was featured in AdAge’s “40 Under 40” section in 2007. Patrick graduated from Trinity College in Hartford, CT.
Vice President, Advertising Marketplaces
As vice president for Yahoo!'s Advertising Marketplaces Group, Cheryl is responsible for driving product strategy for search and display advertising. Her team focuses on advertiser requirements, go to market plans for advertiser offerings and marketplaces, and the packaging of marketing solutions for key categories. She started at Yahoo! more than year ago and before taking on her current role, she was focused on product marketing for Yahoo!'s display advertising business concentrating on rich media, mobile, video and self-service creative assembly offerings.
Prior to Yahoo!, Kellond spent three and a half years at Adobe where she led the vertical solutions team in charge of advertising, media, and publishing. Before Adobe, she provided strategic product management services for technology startups, with clients that included E*TRADE. In the mid-nineties, she was a notable blogging personality at a Web site she later sold to AOL.
Kellond earned her undergraduate degree from the University of Chicago and an MBA from the Massachusetts Institute of Technology Sloan School of Management.
Chief Revenue Officer
As Chief Revenue Officer at Tremor Video, Randy Kilgore is responsible for managing the company’s sales and inventory growth, expanding its relationships with advertisers and publishers, and overseeing the development of new strategic initiatives. Before joining Tremor, Randy spent more than 16 years with Dow Jones & Company, most recently as Senior Vice President of Advertising for Dow Jones Online, which includes The Wall Street Journal Online, MarketWatch, and Barron's Online. He also held positions at leading advertising agencies such as BBDO New York and McCann-Erickson.
Randy has served on the boards of the Interactive Advertising Bureau (IAB) and the Online Publishers Association (OPA), and was named to Media Magazine’s 100 Most Influential list in 2005.
Senior Strategic Alliances Manager
Jason Knell is a senior manager of strategic alliances at Adobe Systems, responsible for working with key media and entertainment partners to adopt Adobe's solutions. Previous to his current role, Jason managed Adobe's global partnerships for the Flash Video Streaming Service delivered by content delivery partners. Jason joined Adobe through the acquisition of Macromedia in 2005, where he spent 5 years working extensively in the rich media and Flash streaming partner ecosystem.
In this new world of marrying branded content, marketing and entertainment, David Lang has had success on all fronts — he’s won an Emmy award in television; named one of the “17 most influential and innovative” in earning Ad Age’s Media Maven award; and was a recipient of the Bronze Medal at the Cannes Lions International Advertising Festival.
As Head of Mindshare Entertainment in North America, David oversees all creative development & production, strategic marketing and deal making in the entertainment marketing arena. He also sits on Mindshare’s North American Leadership Group.
As a content strategist, David thrives on developing compelling, executable and economical branded concepts that can achieve a brand’s goals across different channels. As an experienced television executive producer, he understands the entire creative process and has extensive relationships with other writers, producers and directors. His experience as a marketer allows him to develop and sell strategically grounded cross-promotional campaigns to advertisers, increasing brand health & market share.
His most successful creation to date came when he brokered an unprecedented marketing partnership between Unilever and Sprint as he executive produced “In the Motherhood” — a multi-platform comedy series starring Jenny McCarthy, Leah Remini and Chelsea Handler. “In the Motherhood” — with over 21 million video views — has become the first-ever, web-based, branded entertainment project to cross over tthe to traditional broadcast television, as ABC recently optioned the property as a prime time, program in development.
Recently, David completed a handful of high profile projects, including Dove/Alicia Keys for MTV and Sprint’s “Create Your Hero” for NBC/Heroes. For Degree, he negotiated a ground breaking partnership with Fox’s Emmy-award winning show, “24”, where he helped create a new character that lived in the CTU world called, “The Rookie.” For this project, MSE created and produced 2 short films and 7 national commercials, while orchestrating and overseeing the multi-platform marketing campaign.
Other major projects include Dove’s groundbreaking “webisodes” starring Felicity Huffman & directed by Penny Marshall; a prime time special that was the centerpiece of a brand launch for Axe; and a 10-episode, multi-platform television series for American Express entitled, Trip of a Lifetime. In his three years at MSE, David and his team have produced over 20 projects for the agency’s major clients, including IBM, American Express, Unilever, Kimberly Clark and Sprint.
Before joining Mindshare Entertainment, he was Senior Vice President of Development and Production at Lorne Michaels’ Broadway Video, where he oversaw his group’s development of shows and the production process as show runner/executive producer.
Vice President, Multiplatform Program Marketing
Home Box Office Inc
Rishi Malhotra is Vice President of Multiplatform Program Marketing for Home Box Office Inc. He is responsible for managing the promotion of HBO programming across all platforms, including HBO On Demand, Apple iTunes, and HBO's branded YouTube channel.
Prior to assuming the role of Multiplatform Program Marketing, Rishi was responsible for overseeing product management, marketing strategy, and enhanced content development for HBO On Demand and iTV initiatives.
Since joining HBO in 2004, he has been responsible for driving multi-platform content development, launching new SVOD and HD product offerings, and developing cross-platform marketing strategies for many of HBO's programming franchises.
Before joining HBO, Rishi worked in various capacities as a brand and product strategist with Pricewaterhouse Coopers in Financial Services and with Proxicom, Inc. in their Digital Media and Online practice. In 2002, he founded Boogie Entertainment, Inc a music consultancy specializing in aligning established brands with multi-touchpoint music services and developing original sonic brand strategies. Over the years, he's had the pleasure of delivering creative solutions for industry-leading brands like Lexus, Nike, Motorola and American Express.
Rishi holds a Bachelors of Science in Biology from Washington University in St. Louis and is currently based in New York City. He's a regular speaker at industry events like CES, NCTA, and Digital Hollywood.
Director of Digital Media
Mr. Moon joined Nextel in September 1999 initially to manage all direct marketing efforts of Nextel including direct mail and direct response print. However, it was an experiment with online marketing upon his arrival that launched a new direction and quickly changed his focus. For the last two years, he has focused exclusively on online marketing, driving leads to various sales channels as well as spearheading the online branding efforts for Nextel. Since the merger uniting Sprint with Nextel, Ted has added Media Innovations in addition to his online media responsibilities for the new company.
Prior to coming to Nextel, Mr. Moon spent three years at MCI, the last two in the very successful airline partnership program managing the Southwest Airlines and US Airways relationships.
Ted began his career in direct response advertising in New York City, as an account executive at Ogilvy & Mather Direct (now OgilvyOne) working on AT&T and IBM during his stay. He later became a product manager for Newbridge Communications, a continuities and book club publisher and marketer.
Mr. Moon received his undergraduate degree from the University of Michigan in 1989 where he was a co-captain of the lacrosse team and an MBA in marketing from the University of Notre Dame in 1993. Ted lives and dies with the Miami Dolphins and is a World War II history buff, concentrating mainly on the European Theatre of Operations from D-Day and thereafter.
Mitchell Oscar currently holds the position of Executive Vice President, Director of CaratDigital. Carat Digital is a new division of Carat focusing on new digital platforms and the integration of interactive TV, wireless and online applications with traditional media. Its mission is to explore the potential value of interactive media applications and technologies for the development (ideas and implications) and execution of advertising models by Carat clients:
Interactive television propositions, emerging media applications and technologies, new distribution methodologies and consumer adoption.
Carat Digital's presentation "Here, There, Everywhere" is an exploration of emerging digital platforms in the United States including interactive television (personal video recorders, addressability, interactive program guides, video on demand, and the TV portal), and new distribution platforms (digital cable, digital terrestrial TV and broadband). Prior to joining Carat, Mitch was SVP/Director of Media Futures at Universal McCann whose responsibility was the creation and management of a media division dedicated to the investigation, strategic positioning and execution of new digital media. Partnerships included Cox Communications (long form advertising), AT&T Broadband/ACTV (addressability), CNN/Cartoon Network (VOD/cross digital media platforms), Discovery (VOD, SVOD, high definition), TechTV (virtual channel/cross media platforms), Weather (virtual channel), TiVo (PVR), RePlayTV (PVR), ShadowTV (streaming), Wink (enhanced TV), Digeo (TV portal), Invidi (addressability), Visible World (addressability), Vindigo (wireless), Profilium (wireless), LiquidGeneration (Gen Y marketing) and Liberty Media (evolution of new media and commercial production).
Since 1991, Mitch has been president of HocusFocus, a media and marketing consultancy whose primary focus is interactive television and television distribution technologies. Client roster includes: ESPN, Fox, Cox, AT&T Broadband, Visible World, CNN, Cartoon Network, Digeo, Navic, RePlayTV, and Cablevision.
Group Product Manager, Advertiser Products
As Group Product Manager for Google, Ari Paparo helps lead the product vision for technologies in the areas of rich media, search and display. As a thought leader in the online marketing industry, Ari regularly speaks at industry events including Ad:Tech, iMedia, OMMA, IAB and local interactive marketing events.
Prior to joining Google, he served as the Vice President, Advertiser Products, for DoubleClick where he was in charge of ad serving technology solutions. Products under Ari’s leadership included DoubleClick Rich Media and Video, DoubleClick In-Stream, DoubleClick Mobile, DART for Advertisers and MediaVisor.
Throughout his career, Ari has developed Internet marketing strategies for leading brands and interactive agencies, with an emphasis on emerging technologies, blogs and syndication. He was a Founder and Chief Opearting Officer of Blink.com, a venture-supported personal information management service.
Ari earned his MBA from Columbia.
President & Founder
Seeing the need for an effective advertising revenue model for video in the media and entertainment eco-system, Steve started Panache in 2006. Since then, Panache has been building sell-side software solutions for linear television and successfully applying the same principles to online video for major publisher clients. Steve has always been at the forefront of technical innovation, designing and implementing best-of-breed technologies to solve business problems for Fortune 500 companies and government agencies.
In 1996, Steve founded Panache's parent company, Panther Software, to develop mission-critical, high-performance data exchange software, video delivery and advertising solutions for enterprises such as Motorola, Viacom, Microsoft, NASA, Citicorp, EDS, and Ticketmaster. Under Steve’s leadership, Panther Software grew to a multi-million dollar sale company.
While at Panther, Steve’s work in component object modeling and disparate systems connectivity was published in numerous periodicals. Since starting Panache, he has been a frequent contributor to new media publications such as MediaPost and regularly speaks at industry events, including OMMA, NAB, IAB and Digital Hollywood.
Steve is a magna cum laude graduate of the University of Florida with a degree in Finance and Accounting.
Associate Product Manager
Chief Executive Officer and Founder
Ian Schafer, CEO and Founder of Deep Focus (a part of Engine USA), is one of advertising’s most influential voices in interactive marketing and social media. Prior to founding Deep Focus in 2002, Ian was Vice President of the New Media division of Miramax Films.
Deep Focus is an award-winning engagement and innovation agency boasting a client roster that includes brands such as AMC, Microsoft, Capital One, WellPoint, The National Association of Realtors, Samsung, and MoMA.
Under Ian’s guidance, Deep Focus has been lauded for its expertise and excellence at using digital media, technology, creative, and communications strategies to create engaging, value-driven experiences that get people talking. The Emmy®-nominated firm has been responsible for many memorable, award-winning efforts over the years including 2009’s MadMenYourself.com, and has been the recipient of numerous distinctions, including several Webby Awards and a Cannes Gold Lion.
Named a ‘Media Maven’ by Advertising Age and one of Adweek’s “Young Ones”, Ian has been featured in Wired, The New York Times, The Wall Street Journal, BusinessWeek, Adweek, Advertising Age, USA Today, New York Magazine, Variety, CNN, Fortune, The Hollywood Reporter and The Harvard Business Review. Ian also sits on the executive board of the Social Media Advertising Consortium, and the Global Advisory Board of Global Social Media Week.
Vice President and Chief Creative Officer
Alan Schulman is VP, Chief Creative Officer of SapientNitro, NY. Known both as a thought leader and innovator in the evolution of branded storytelling for new emerging digital platforms and devices, Alan has served as an award-winning creative executive at both traditional and digital agencies. He has helped steward such noted integrated campaigns as myM&M’s “Faces” for MARS/Wrigley, Diet Coke’s “WEAR RED for Heart Truth”, Splenda Journeys™ branded content series for Johnson & Johnson, the launch of ALLI for GSK, and many others. His 10+ years of advertising innovations in Web-based, Mobile, iTV and Digital Out of Home platforms earned him the distinction of 2011 Creative ALL STAR by OMMA Magazine.
Prior to SapientNitro, Alan served as Chief Creative Officer of imc2 – one of the US’s leading interactive marketing agencies. There, he oversaw the development and deployment of digital programs and emerging media deployments for such global brand marketers as Procter & Gamble, The Coca-Cola Company, Samsung, Johnson & Johnson and Nestle among others.
Prior to imc2, Alan was the first creative executive to serve within a major media services company as Senior Vice President/Creative Director of Universal McCann Futures - the emerging media group of Universal McCann North America. There Alan was responsible for the extension of McCann-Erickson’s traditional advertising into Online, Video on Demand and Wireless media for such global brands as Coca-Cola, Microsoft, SONY, L’OREAL, Johnson & Johnson and many others. Prior to joining McCann-Erickson, Alan served within the Interpublic network as Executive Director of the Media & Entertainment Practice for FutureBrand Worldwide, the top 5 Branding Consultancy where he created digital branding programs and applications for such noted brand launches as MSN, Dreamworks SKG, AOL, Terra and others.
Alan has served on the Board of Agency Advisors of the IAB, TiVO, DPAA, Tremor Media, the Board of Governors of the National Academy of Television Arts & Sciences (EMMYS) and is a member of the New York Marketing & Media Technologies Council. He has served on the AAAA Advanced Media Committee, Interpublic’s Convergence and Branded Entertainment Advisory Committees and has been a judge of the YAHOO! Purple Chair Award, the IAB MIXX awards and the OMMA Awards.
Alan has appeared as a regular speaker on the evolution of creative assets in the digital age for such global brand marketers as The Coca-Cola Company, Procter & Gamble, Verizon, M&M MARS, Johnson & Johnson, In-Bev and many others. He has won many awards across the branding, advertising, and digital spectrum including One Show, Clio, AICP, AIGA, ADDY, TELE, and ProMax/BDA. He has also earned Global Branding and Marketing Awards from both the Johnson & Johnson and Procter & Gamble marketing organizations.
Among his other creative endeavors, Alan is an avid jazz guitarist who has appeared with such noted jazz artists as Anita Baker, Wynton Marsalis, Herbie Hancock and Michael Feinstein. He resides in Harlem, NYC.
Senior Partner, Digital Practice Lead
Adam has more than ten years of digital marketing experience in developing programs and solutions for clients to reach their target audiences across the evolving media landscape. Since joining MEC in 2006, Adam has been the digital lead for retail clients such as Sears, Macy’s, IKEA and Yum Brands, helping to develop campaigns that connect brands with their target consumers. Prior to MEC, he worked at Starwood Hotels & Resorts in interactive advertising and marketing and at Lowe & Partners and JWT. He has worked with top brands in the interactive space, including Marriott Hotels, Heineken, Amstel Light, Lipton and T. Rowe Price. Adam is a member of the 4A’s, IAB, 212, and a frequent contributor to various industry publications and conference panels. He received his master’s degree in international business from Baruch College.
Senior Vice President Digital Media & Branded Entertainment
Jon Vlassopulos serves as the Senior Vice President, Digital Media & Branded Entertainment for Endemol USA, the largest independent television production company in the world with hit shows such as Deal or No Deal, Extreme Makeover: Home Edition, 1 vs. 100, Fear Factor and Big Brother. He oversees the U.S. digital media division, which is responsible for selling and producing original programming for brands, agencies and other non-traditional partners; selling and producing interactive television shows; and establishing digital distribution and licensing opportunities for Endemol's vast library of shows.
In the past two years, Jon has established Endemol USA as a digital entertainment leader, spearheading multi-million dollar original programming deals with Comcast, AOL and Break.com. He has created a new market for interactive entertainment in the U.S. through Deal or No Deal's hit "Lucky Case Game" and the production of the first-ever interactive-TV shows for TBS and BET. He has also successfully secured multiple licensing deals in the online and wireless space including hit skill-based games distributed through King.com and the Deal or No Deal mobile game in partnership with Mobliss, which is now one of the top 10 mobile games in the market today, having sold more than 1.3 million units to date.
Previously, Jon was President of Kargo Global, a leading mobile content company that publishes the mobile applications of major media brands such as Vibe, Spin, Weekly World News and Premiere.
Prior to Kargo Global, Jon was Senior Director, Business Development and Strategic Partnerships at AT&T Wireless where he managed entertainment product groups, media partnerships and a youth group focused on delivering cutting-edge applications. He also helped to establish the mobile marketing business by working with CPG brands and advertising agencies. He launched the industry's first end-to-end wireless music service, the first music recognition service and the largest SMS brand campaign with Kellogg's and McDonald's. Prior to AT&T Wireless he spent seven years at the major media conglomerate Bertelsmann AG where he held executive positions working in New York, Hong Kong, and Tokyo in its music, media, and technology businesses.
Jon serves as a member of Endemol's Global Digital Board, where he is responsible for leading the implementation of the company's digital initiatives worldwide. He is also a board member of the National Association of Television Program Executives (NATPE), JoeCartoon, a leading online animation company, and the Liberty Science Center in New Jersey. Additionally, Jon is the Co-Chair of the Content Committee of the Mobile Marketing Association.
Jon received his undergraduate degree from Durham University in Chinese, Economics and Korean. He is a regular speaker at media and wireless conferences such as CTIA, Digital Hollywood, Digital Commerce Summit, Music 2.0, NAPTE, Mobile Entertainment Forum, Digital Music Forum and others.
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