CBS Interactive, CBS Corporation
Quincy Smith serves as President, CBS Interactive for CBS Corporation. In this role, he is responsible for overseeing the company's entire interactive strategy and helping to guide its implementation across CBS Corporation's varied divisions and online businesses.
Smith works in tandem with each CBS division to formulate new media strategies and partnerships involving all interactive platforms, including Internet, mobile and video gaming. Reporting to Smith is the wide variety of interactive media company-wide, including its wholly-owned Web sites. In addition, Smith works closely with the Company's financial team to identify new businesses that could complement CBS's core assets and build its presence in the fast-growing digital counterpart to its existing programming platforms.
Prior to joining CBS in November 2006, Smith was an executive at Allen & Company, where he was involved with projects including multiple transactions for Google, Advertising.com's sale to AOL, the del.icio.us sale to Yahoo!, Neopets' sale to Viacom, Loudeye's sale to Nokia and CNET's acquisition of Webshots, among other transactions. In this role he also worked with companies such as Comcast, the Weinstein Company and CBS, as well as investments for Allen & Company in SpotRunner, Fon, Ning and SlingMedia, among others.
Prior to Allen & Company, Smith was a Founding Partner of The Barksdale Group, a venture capital firm. Previously, Smith spent five years at Netscape where he ran Investor Relations and Corporate Development and played a role in over 20 joint ventures, investments and acquisitions including Netscape's ultimate sale to AOL. Prior to that, Smith was an investment banker for Morgan Stanley.
Digital Media Manager
Global Chief Revenue Officer
The Weather Company
and IAB Board of Directors
Curt Hecht serves as Global Chief Revenue Officer for The Weather Channel Companies (TWCC). He joined TWCC after 20 years with Publicis Groupe, most recently as Cheif Executive Officer of the VivaKi Nerve Center in Paris. In this newly created role, Curt is responsible for the overall strategic definition and management of TWCC’s international business. He also leads digital and cable ad sales revenue generation, including all aspects of sales operations for the company’s category—leading digital products such as weather.com, its category-leading mobile and tablet apps, and The Weather Channel, which is the most-distributed cable network, available in more than 100 million homes. He reports to Chairman and Chief Exective Officer David Kenny.
As Chief Executive Officer of the VivaKi Nerve Center in Paris, Curt had been entirely focused on developing the next generation of technical platforms to allow Publicis Groupe and its clients to digitize their processes and scale their digital marketing efforts, as both media channels and consumers become digital. He acted as Publicis Groupe’s primary liaison to digital media companies such as Facebook, Google, Microsoft, and Twitter, developing open and scalable platforms that can be activated by Digitas, Razorfish, Starcom MediaVest Group, and ZenithOptimedia, which collectively are the largest buyers of digital media worldwide. Het was a member of the VivaKi Board of Directors and Publicis Groupe Strategic Leadership Team.
Prior to VivaKi, Curt was Chief Digital Officer at Starcom MediaVest Group (SMG), a subsidiary of Publicis Groupe. There he focused on forecasting the evolving digital media landscape for a client portfolio that invests nearly $26B in media each year. At SMG he was also dedicated to General Motors and worked closely with the client to transform GM into the world's largest digital marketer.
Head of Online Video & Display Marketing
Senior Vice President, Digital Media Sales
Nick Johnson joined NBC Universal in February, 2007 as Vice President Digital Media Sales and was elevated in early 2010 to Senior Vice President on the heels of 3 years of dramatic revenue growth overseeing the national sales force. Nick has also driven significant organizational change by pivoting the digital sales team out of individual-site silos into an agency-focused consultative sales group focused on selling the entire NBCU Digital Media portfolio consisting of NBC.com, NBCsports.com, AccessHollywood.com, BravoTV.com, Oxygen.com, Syfy.com and USAnetwork.com.
In mid-2010 Nick added responsibility for the Universal Audience Platform—a “first-party” advertising network, that he was instrumental in creating. Nick has been critical to the growth and vitality of the NBCU Digital Media division through steady stewardship of NBCU’s preeminent and engagement-rich digital video platform and through extensions like the UAP to the core digital advertising businesses.
Nick is a Digital pioneer having spent the last 15 years focused on the Digital space in a variety of sales leadership roles at places like Reuters, Revenue Science and CNNSI.com. Prior to joining the Digital revolution, Nick spent seven years on the agency side of the business in New York and Tokyo.
He holds a Bachelor of Arts degree from Gettysburg College in Pennsylvania and resides in Madison, NJ with his wife and three children.
Dina Kaplan is a co-founder and COO of blip.tv. Dina oversees operations for the company, including media partnerships, advertising and sponsorship deals, public relations and marketing.
Blip.tv is an online television network focused on featuring, promoting and monetizing the best original shows on the Web. Blip.tv shares advertising revenues evenly with content creators and syndicates shows to iTunes, the Adobe Media Player and destination sites throughout the Web.
Before blip.tv Dina was an Emmy-award winning local television news reporter. Prior to reporting, Dina worked as an associate producer for MTV News, including producing stories for MTV's political Choose or Lose coverage. Prior to working in television, Dina was the Director of Research for the Office of the White House Counsel and the assistant to the Director of Presidential Personnel.
Dina is a judge for the Webby Awards; a member of the Producers Guild of America; on the Board of the Socrates Society at the Aspen Institute; on the National Board of Wesleyan University; and on the Advisory Board of the Women's Media Center. Dina is also the founder of the New York Founders Club, a group dedicated to promoting the start-up community in New York City.
Chief Executive Officer
Patrick Keane was named Chief Executive Officer of Associated Content, Inc., in March, 2009. He manages and leads all aspects of Associated Content's corporate, business, consumer and legal initiatives.
Prior to Associated Content, Keane was EVP and Chief Marketing Officer at CBS Interactive where he managed partnerships and strategy for the Interactive division. In addition to sales strategy, he managed CBS Interactive’s efforts in advertising operations, sales marketing, research and analytics, sales training and search engine optimization.
Prior to joining CBS, Keane spent more than four years at Google, Inc. He served as Head of Advertising Sales Strategy at Google, overseeing the group responsible for developing and managing the strategic plans and relationships critical to growing Google’s advertising customer base. He was the original founder and programmer of Zeitgeist, Google’s annual thought leadership forum. Keane also built and led Google’s North American field marketing team, an organization comprising industry marketing, sales analytics, sales marketing, and corporate events.
Prior to Google, Keane was Vice President and Senior Analyst at Jupiter Research where he contributed to all facets of their marketing and media research, as well as the company’s conference division and business development. As head of Jupiter’s Online Advertising service, Keane led research on the buying and selling of interactive media. He and several analysts delivered insight into, and advice on, strategies that helped online advertisers maximize return on investment, publishers generate ad revenues, and technology vendors and service providers position themselves to prospective clients.
He is a former member of the Interactive Advertising Bureau’s Board of Directors and was featured in AdAge’s “40 Under 40” section in 2007. Patrick graduated from Trinity College in Hartford, CT.
Vice President, Advertising Marketplaces
As vice president for Yahoo!'s Advertising Marketplaces Group, Cheryl is responsible for driving product strategy for search and display advertising. Her team focuses on advertiser requirements, go to market plans for advertiser offerings and marketplaces, and the packaging of marketing solutions for key categories. She started at Yahoo! more than year ago and before taking on her current role, she was focused on product marketing for Yahoo!'s display advertising business concentrating on rich media, mobile, video and self-service creative assembly offerings.
Prior to Yahoo!, Kellond spent three and a half years at Adobe where she led the vertical solutions team in charge of advertising, media, and publishing. Before Adobe, she provided strategic product management services for technology startups, with clients that included E*TRADE. In the mid-nineties, she was a notable blogging personality at a Web site she later sold to AOL.
Kellond earned her undergraduate degree from the University of Chicago and an MBA from the Massachusetts Institute of Technology Sloan School of Management.
Senior Vice President and Chief Revenue Officer
Chairman, IAB Board of Directors
Randy Kilgore oversees Tremor Video’s North American advertising sales efforts with responsibility for advertising, strategy, and category development.
Randy started with Tremor Video in 2006 after 16 years with Dow Jones, most recently as Senior Vice President, Sales and Marketing, WSJ.com. Randy is the Chairman of the IAB Board of Directors and previously served on the board of the OPA.
Randy holds a B.A. in english and history from Ohio Wesleyan University.
Senior Strategic Alliances Manager
Jason Knell is a senior manager of strategic alliances at Adobe Systems, responsible for working with key media and entertainment partners to adopt Adobe's solutions. Previous to his current role, Jason managed Adobe's global partnerships for the Flash Video Streaming Service delivered by content delivery partners. Jason joined Adobe through the acquisition of Macromedia in 2005, where he spent 5 years working extensively in the rich media and Flash streaming partner ecosystem.
In this new world of marrying branded content, marketing and entertainment, David Lang has had success on all fronts — he’s won an Emmy award in television; named one of the “17 most influential and innovative” in earning Ad Age’s Media Maven award; and was a recipient of the Bronze Medal at the Cannes Lions International Advertising Festival.
As Head of Mindshare Entertainment in North America, David oversees all creative development & production, strategic marketing and deal making in the entertainment marketing arena. He also sits on Mindshare’s North American Leadership Group.
As a content strategist, David thrives on developing compelling, executable and economical branded concepts that can achieve a brand’s goals across different channels. As an experienced television executive producer, he understands the entire creative process and has extensive relationships with other writers, producers and directors. His experience as a marketer allows him to develop and sell strategically grounded cross-promotional campaigns to advertisers, increasing brand health & market share.
His most successful creation to date came when he brokered an unprecedented marketing partnership between Unilever and Sprint as he executive produced “In the Motherhood” — a multi-platform comedy series starring Jenny McCarthy, Leah Remini and Chelsea Handler. “In the Motherhood” — with over 21 million video views — has become the first-ever, web-based, branded entertainment project to cross over tthe to traditional broadcast television, as ABC recently optioned the property as a prime time, program in development.
Recently, David completed a handful of high profile projects, including Dove/Alicia Keys for MTV and Sprint’s “Create Your Hero” for NBC/Heroes. For Degree, he negotiated a ground breaking partnership with Fox’s Emmy-award winning show, “24”, where he helped create a new character that lived in the CTU world called, “The Rookie.” For this project, MSE created and produced 2 short films and 7 national commercials, while orchestrating and overseeing the multi-platform marketing campaign.
Other major projects include Dove’s groundbreaking “webisodes” starring Felicity Huffman & directed by Penny Marshall; a prime time special that was the centerpiece of a brand launch for Axe; and a 10-episode, multi-platform television series for American Express entitled, Trip of a Lifetime. In his three years at MSE, David and his team have produced over 20 projects for the agency’s major clients, including IBM, American Express, Unilever, Kimberly Clark and Sprint.
Before joining Mindshare Entertainment, he was Senior Vice President of Development and Production at Lorne Michaels’ Broadway Video, where he oversaw his group’s development of shows and the production process as show runner/executive producer.
Vice President, Multiplatform Program Marketing
Home Box Office Inc
Rishi Malhotra is Vice President of Multiplatform Program Marketing for Home Box Office Inc. He is responsible for managing the promotion of HBO programming across all platforms, including HBO On Demand, Apple iTunes, and HBO's branded YouTube channel.
Prior to assuming the role of Multiplatform Program Marketing, Rishi was responsible for overseeing product management, marketing strategy, and enhanced content development for HBO On Demand and iTV initiatives.
Since joining HBO in 2004, he has been responsible for driving multi-platform content development, launching new SVOD and HD product offerings, and developing cross-platform marketing strategies for many of HBO's programming franchises.
Before joining HBO, Rishi worked in various capacities as a brand and product strategist with Pricewaterhouse Coopers in Financial Services and with Proxicom, Inc. in their Digital Media and Online practice. In 2002, he founded Boogie Entertainment, Inc a music consultancy specializing in aligning established brands with multi-touchpoint music services and developing original sonic brand strategies. Over the years, he's had the pleasure of delivering creative solutions for industry-leading brands like Lexus, Nike, Motorola and American Express.
Rishi holds a Bachelors of Science in Biology from Washington University in St. Louis and is currently based in New York City. He's a regular speaker at industry events like CES, NCTA, and Digital Hollywood.
Director of Digital Media
Mr. Moon joined Nextel in September 1999 initially to manage all direct marketing efforts of Nextel including direct mail and direct response print. However, it was an experiment with online marketing upon his arrival that launched a new direction and quickly changed his focus. For the last two years, he has focused exclusively on online marketing, driving leads to various sales channels as well as spearheading the online branding efforts for Nextel. Since the merger uniting Sprint with Nextel, Ted has added Media Innovations in addition to his online media responsibilities for the new company.
Prior to coming to Nextel, Mr. Moon spent three years at MCI, the last two in the very successful airline partnership program managing the Southwest Airlines and US Airways relationships.
Ted began his career in direct response advertising in New York City, as an account executive at Ogilvy & Mather Direct (now OgilvyOne) working on AT&T and IBM during his stay. He later became a product manager for Newbridge Communications, a continuities and book club publisher and marketer.
Mr. Moon received his undergraduate degree from the University of Michigan in 1989 where he was a co-captain of the lacrosse team and an MBA in marketing from the University of Notre Dame in 1993. Ted lives and dies with the Miami Dolphins and is a World War II history buff, concentrating mainly on the European Theatre of Operations from D-Day and thereafter.
Mitchell Oscar currently holds the position of Executive Vice President, Director of CaratDigital. Carat Digital is a new division of Carat focusing on new digital platforms and the integration of interactive TV, wireless and online applications with traditional media. Its mission is to explore the potential value of interactive media applications and technologies for the development (ideas and implications) and execution of advertising models by Carat clients:
Interactive television propositions, emerging media applications and technologies, new distribution methodologies and consumer adoption.
Carat Digital's presentation "Here, There, Everywhere" is an exploration of emerging digital platforms in the United States including interactive television (personal video recorders, addressability, interactive program guides, video on demand, and the TV portal), and new distribution platforms (digital cable, digital terrestrial TV and broadband). Prior to joining Carat, Mitch was SVP/Director of Media Futures at Universal McCann whose responsibility was the creation and management of a media division dedicated to the investigation, strategic positioning and execution of new digital media. Partnerships included Cox Communications (long form advertising), AT&T Broadband/ACTV (addressability), CNN/Cartoon Network (VOD/cross digital media platforms), Discovery (VOD, SVOD, high definition), TechTV (virtual channel/cross media platforms), Weather (virtual channel), TiVo (PVR), RePlayTV (PVR), ShadowTV (streaming), Wink (enhanced TV), Digeo (TV portal), Invidi (addressability), Visible World (addressability), Vindigo (wireless), Profilium (wireless), LiquidGeneration (Gen Y marketing) and Liberty Media (evolution of new media and commercial production).
Since 1991, Mitch has been president of HocusFocus, a media and marketing consultancy whose primary focus is interactive television and television distribution technologies. Client roster includes: ESPN, Fox, Cox, AT&T Broadband, Visible World, CNN, Cartoon Network, Digeo, Navic, RePlayTV, and Cablevision.
Group Product Manager, Advertiser Products
As Group Product Manager for Google, Ari Paparo helps lead the product vision for technologies in the areas of rich media, search and display. As a thought leader in the online marketing industry, Ari regularly speaks at industry events including Ad:Tech, iMedia, OMMA, IAB and local interactive marketing events.
Prior to joining Google, he served as the Vice President, Advertiser Products, for DoubleClick where he was in charge of ad serving technology solutions. Products under Ari’s leadership included DoubleClick Rich Media and Video, DoubleClick In-Stream, DoubleClick Mobile, DART for Advertisers and MediaVisor.
Throughout his career, Ari has developed Internet marketing strategies for leading brands and interactive agencies, with an emphasis on emerging technologies, blogs and syndication. He was a Founder and Chief Opearting Officer of Blink.com, a venture-supported personal information management service.
Ari earned his MBA from Columbia.
President & Founder
Seeing the need for an effective advertising revenue model for video in the media and entertainment eco-system, Steve started Panache in 2006. Since then, Panache has been building sell-side software solutions for linear television and successfully applying the same principles to online video for major publisher clients. Steve has always been at the forefront of technical innovation, designing and implementing best-of-breed technologies to solve business problems for Fortune 500 companies and government agencies.
In 1996, Steve founded Panache's parent company, Panther Software, to develop mission-critical, high-performance data exchange software, video delivery and advertising solutions for enterprises such as Motorola, Viacom, Microsoft, NASA, Citicorp, EDS, and Ticketmaster. Under Steve’s leadership, Panther Software grew to a multi-million dollar sale company.
While at Panther, Steve’s work in component object modeling and disparate systems connectivity was published in numerous periodicals. Since starting Panache, he has been a frequent contributor to new media publications such as MediaPost and regularly speaks at industry events, including OMMA, NAB, IAB and Digital Hollywood.
Steve is a magna cum laude graduate of the University of Florida with a degree in Finance and Accounting.
Associate Product Manager
Chief Executive Officer and Founder
Deep Focus (a part of Engine USA)
Ian Schafer, CEO and Founder of Deep Focus (a part of Engine USA), is one of advertising’s most influential voices in interactive marketing and social media. Prior to founding Deep Focus in 2002, Ian was Vice President of the New Media division of Miramax Films.
Deep Focus is the digital agency for the social age, boasting a client roster that includes brands such as Pepsi, Microsoft, WellPoint, Pernod Ricard, and NestléPurina.
Under Ian’s guidance, Deep Focus has been lauded for its expertise and excellence at using digital media, technology, creative, and communications strategies to create engaging, value-driven experiences that get people talking. The Emmy® Award-winning firm has been responsible for many memorable, award-winning efforts over the years including AMC’s MadMenYourself and has been the recipient of numerous distinctions, including several IAB & Webby Awards and a Cannes Gold Lion. In 2011, Deep Focus also launched the Moment Studio, a creative newsroom for branded content.
Named a ‘Media Maven’ by Advertising Age and one of Adweek’s “Young Ones”, and “Best CEO Social Media Presence” by the Shorty Awards, Ian has been featured in Wired, The New York Times, The Wall Street Journal, BusinessWeek, Adweek, Advertising Age, USA Today, New York Magazine, Variety, CNN, Fortune and The Hollywood Reporter. Ian also sits on the executive board of the Social Media Advertising Consortium, the Global Advisory Board of Global Social Media Week, and is a co-founder of the Technology, Advertising & Startup Council.
Vice President, Global Digital Marketing and Brand Content
Alan Schulman serves as VP, Global Digital Marketing & Brand Content for SapientNitro. In his global role, Alan helps drive SapientNitro’s Digital Marketing Services for such Brand Marketers as Unilever, MasterCard, Verizon and numerous others. He joined SapientNitro in 2012 as Chief Creaitve Officer of the New York Office.
Prior to joining SapientNitro, Alan served in a variety of roles as a digital creative executive within The Interpublic Group — holding digital creative leadership roles at McCann-Erickson, FutureBrand Worldwide and Foote, Cone & Belding. Alan is the recipient of numerous awards for Creative Excellence including AICP, ANDY, One Show, FWA, the Interactive Advertising Bureau’s (IAB) MIXX Awards, Promax/BDA and numerous others. He is also the recipient of awards from the internal marketing organizations of Johnson & Johnson and Procter & Gamble as well as having been named a Digital ALL STAR by OMMA in 2011.
Alan currently serves as a member of the IAB’s Product Development Board, the 4A’s Creative Technology Committee, the Creative Review Commitee of The Ad Council, the New York Media & Marketing Technologies Council and the National Academy of Television Arts & Sciences (EMMYS) New Media Committee. He also sits on the Advisory Boards of TiVO, The Wharton School of Business / Advertising 2020 Technology Curriculum Council, RGM, & DPAA — the Digital Place Based Advertising Association. He was recently named to the faculty of the ANA MarketingUniversity — the executive learning division of the Assoication of National Advertisers. Equally as acomplished as a Jazz Guitarist, Alan holds a Masters Degree in Jazz Arranging & Composition from Howard University in Washington, DC and has appeared with such noted jazz artists as Anita Baker, Wynton Marsalis, Herbie Hancock and Michael Feinstein.
Senior Vice President, Media
Adam Shlachter is Senior Vice President, Media at Digitas New York. In this role, Shlachter leads media for the American Express Global Advertising & Brand Management team, serves as the New York Media Capability Lead, and in addition leads digital video media work across North America.
A sought-after industry expert on topics that include cross-channel media, strategic planning and campaign measurement, Adam’s insights have appeared in publications such as Adage, The Wall Street Journal and Digiday, and he is a frequent speaker at conferences and industry events.
Shlachter joined Digitas from MEC where he was Managing Partner, Digital Practice Lead. During his tenure at MEC he worked with key US clients including Macy’s, Pizza Hut, KFC, IKEA, Campbell’s, Novartis, Scotts Miracle-Gro and Virgin Atlantic, and also spearheaded MEC’s digital trading initiatives. Prior to joining MEC, Adam spent three years at Starwood Hotels & Resorts in various interactive advertising and marketing roles. Earlier in his career, at Lowe & Partners and JWT, Adam worked with a variety of top brands in the interactive space, including Marriott Hotels, Heineken, Amstel Light, Novel and T. Rowe Price.
Adam is a member of the AD Club and the Interactive Advertising Bureau (IAB). His accolades include being named to the Board of Directors of the 212 Interactive Advertising Club in 2011, receiving the President Award from the AD Club and being honored by Young Audiences New York for his influence and resource in the digital media industry.
He received his MBA in International Business in 2005 from the Zicklin School of Business at Baruch College.
Senior Vice President Digital Media & Branded Entertainment
Jon Vlassopulos serves as the Senior Vice President, Digital Media & Branded Entertainment for Endemol USA, the largest independent television production company in the world with hit shows such as Deal or No Deal, Extreme Makeover: Home Edition, 1 vs. 100, Fear Factor and Big Brother. He oversees the U.S. digital media division, which is responsible for selling and producing original programming for brands, agencies and other non-traditional partners; selling and producing interactive television shows; and establishing digital distribution and licensing opportunities for Endemol's vast library of shows.
In the past two years, Jon has established Endemol USA as a digital entertainment leader, spearheading multi-million dollar original programming deals with Comcast, AOL and Break.com. He has created a new market for interactive entertainment in the U.S. through Deal or No Deal's hit "Lucky Case Game" and the production of the first-ever interactive-TV shows for TBS and BET. He has also successfully secured multiple licensing deals in the online and wireless space including hit skill-based games distributed through King.com and the Deal or No Deal mobile game in partnership with Mobliss, which is now one of the top 10 mobile games in the market today, having sold more than 1.3 million units to date.
Previously, Jon was President of Kargo Global, a leading mobile content company that publishes the mobile applications of major media brands such as Vibe, Spin, Weekly World News and Premiere.
Prior to Kargo Global, Jon was Senior Director, Business Development and Strategic Partnerships at AT&T Wireless where he managed entertainment product groups, media partnerships and a youth group focused on delivering cutting-edge applications. He also helped to establish the mobile marketing business by working with CPG brands and advertising agencies. He launched the industry's first end-to-end wireless music service, the first music recognition service and the largest SMS brand campaign with Kellogg's and McDonald's. Prior to AT&T Wireless he spent seven years at the major media conglomerate Bertelsmann AG where he held executive positions working in New York, Hong Kong, and Tokyo in its music, media, and technology businesses.
Jon serves as a member of Endemol's Global Digital Board, where he is responsible for leading the implementation of the company's digital initiatives worldwide. He is also a board member of the National Association of Television Program Executives (NATPE), JoeCartoon, a leading online animation company, and the Liberty Science Center in New Jersey. Additionally, Jon is the Co-Chair of the Content Committee of the Mobile Marketing Association.
Jon received his undergraduate degree from Durham University in Chinese, Economics and Korean. He is a regular speaker at media and wireless conferences such as CTIA, Digital Hollywood, Digital Commerce Summit, Music 2.0, NAPTE, Mobile Entertainment Forum, Digital Music Forum and others.
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