Demand for digital video is rapidly expanding. Three screens is now the mainstream. The television screen, the computer screen and the mobile screen are all part of the transformation. Digital video is driving the development of interactive, cross-platform campaigns never before integrated.
President of CBS Interactive
Maximizing this medium’s potential involves mastering a perfect combination of content, format and audience, not to mention scale. What works for one campaign won’t work for all, so learning to leverage the power of digital video is your next step to capturing and converting viewers to customers.
• Explore which ad formats and content options will place you in front of your target audience. Get started with the new IAB Digital Video Ad Formats which will be released at the event.
• Review case studies from major marketers and publishers who have harnessed the power of digital video
• Find the best platform for your brand: Video on Demand (VOD), Addressable TV, Mobile, IPTV
• Determine how buyers and sellers can deal with digital video-inspired inventory explosion and the challenges it creates with audience measurement, distribution and brand control
• Hear the content producer’s perspective on ad formats, audience size and digital rights management
• Examine the issue of scale. Reaching mass audiences with results similar to broadcast television can be accomplished by overcoming several common barriers.
Digital video isn’t the wave of the future. It is now. Marketers, agencies, publishers and technology providers can all benefit from attending. Last year this event quickly sold out so register today! Check back soon for a complete agenda.
|Executive Vice President, Chief Marketing Officer
Chief Revenue Officer
Director of Digital Advertising
Executive Vice President
Chief Executive Officer
Vice President, New Business Strategy
Sr. Program Director, Web Services
Chief Marketing Officer
Microsoft Digital Advertising Solutions
Turner Broadcasting System
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