Interactive Insights Webinars
IAB members:
Submit your proposals for future webinars.
Interactive Insights Webinars draw on average over 100 executives from IAB member companies looking for insights to help grow their business. Each webinar features industry experts taking a deep dive into some of interactive's hottest topics. Check out the current schedule below. Then register, log in and learn!
Upcoming Interactive Insights Webinar Schedule
All webinars take place from 12-1pm ET.
For more information on this and all other member service programs, please contact Corie@iab.net.
We also offer a series of webinars designed for our Long Tail Alliance Members; for details, click here.
IAB Reveals the Latest DoubleClick Benchmarks Report
Marketers and agencies are often faced with questions such as "How do I objectively know if my display ad campaigns are doing well?" and "Are there credible industry benchmarks out there?" Similarly, publishers look for industry-standard performance metrics to demonstrate the value of their advertising programs to their partners.
For the second year in a row, DoubleClick has published the DoubleClick Benchmarks Report, a free report of industry benchmarks that helps marketers, agencies, and publishers evaluate the performance of online display advertising campaigns in the U.S., relative to industry norms. The IAB is excited to share this research with its members in a co-hosted webinar format, where participants can discover highlights from DoubleClick's display ad benchmarks for 2009, as well as insights and trends from the past year.
DoubleClick benchmarks are derived from a robust data set across DoubleClick for Advertisers, based on rigorous methodology with input from the Advertising Research Foundation. Benchmarks covered in this report transect ad format, ad size, and industry vertical, and are normalized across hundreds of advertisers, thousands of campaigns, and tens of billions of ad impressions.
The webinar will be led by Dr. Gabriel Hughes. Gabriel is the Analytics Research Manager at Google in Europe, working with Google's DoubleClick platform to help advertisers develop greater insight into their data. Gabriel has over 10 years experience in digital research solution development and data analysis. Prior to Google, Gabriel was Global Solutions Development Director for online solutions at the market research giant TNS, and before that Research Director at the ad server and publisher network 24/7 Real Media. Gabriel is passionate about evolving research and analytics within the changing digital landscape, and has a PhD in applied economics from the University of London.
Join us on August 4th at 12 Noon, EST, for a presentation and Q&A session with leaders from DoubleClick.
Interactive Advertising and the Optimal Marketing Mix
Today’s marketing executives have to contend with a complex world featuring distracted audiences, disruptive technology, more media vehicles and increasingly complicated metrics. In a fragmented media landscape, it’s not enough to base media planning on instincts or experience alone. A scientific and holistic approach to media mix modeling is vital to ensuring that scarce marketing dollars aren’t wasted.
- How should marketers allocate their budgets given the competition for consumers’ attention?
- What factors determine the right share of budget to allocate to interactive media like search and online display advertising?
- What tools exist to give CMOs a better measure of the return on their marketing investment?
- What should publishers know about the state of the art in media planning to maximize their relevance to marketers and agencies?
The IAB commissioned Marketshare Partners to create a report demonstrating how marketers can best optimize and allocate their marketing budgets. In this webinar, Marketshare Partners will discuss their findings, including archetypical scenarios for marketers in three major industries (financial services, consumer packaged goods, and automotive), overarching strategies for incorporating interactive media into budget planning, and insights for publishers seeking to understand and influence the media planning process.
Presenters:
Iván Markman, COO & CFO, Marketshare Partners
Simona Heumann, Consultant, Marketshare Partners
Joe Laszlo, Director of Research, IAB
Best Practices for High Impact Online Advertising
Marketers seeking to “engage" their target consumer with highly relevant and impactful ads are facing an increasingly challenging situation in today’s fragmented online media landscape. Gaining consumer attention and delivering against brand objectives requires cutting through the clutter without appearing too noisy to the consumer. Join comScore and Kontera to learn how effective user-initiated advertising can advance consumers through each stage of the purchase funnel. We will review current trends in online advertising and shopping behavior, as well as campaign results, lessons learned, and key findings from recent ad effectiveness and consumer sentiment studies conducted by comScore for Kontera to examine:
- The effect of high-impact, user-initiated In-Text display advertising on key funnel metrics: brand awareness, consideration, purchase intent, and subsequent consumer online behavior.
- Consumer sentiment toward today’s most popular display advertising formats, including Banners, Interstitials, In-Text, and Video
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