8:00 AM	Registration Opens Sponsored by:
8:00 AM - 9:00 AM	Networking Breakfast General Session Room, North Pavilion
9:00 AM	General Session Convenes
9:00 AM - 9:15 AM	Content Conquers All: Setting the Agenda Randall Rothenberg, President and Chief Executive Officer, IAB
9:15 AM - 9:45 AM	Keynote Interview Lloyd Braun BermanBraun Interviewed by: Wenda Harris Millard President and Chief Operating Officer, MediaLink
9:45 AM - 10:15 AM	Are Publishers $#@%ed??? The Value of Content in the Age of Data Tolman Geffs, Co-President, The Jordan, Edmiston Group, Inc.
10:15 AM - 10:30 AM	Objects in Mirror Are Closer Than They Appear Five Technologies You Should Have Known About Yesterday Content delivery methods, technologies and devices are evolving at breakneck speed creating a brave new world for brands. This series of short-burst demos, interspersed throughout IAB Innovation Days will showcase recently possible technologies that are defining the futuristic new reality that is taking shape RIGHT NOW. Introduction: Chad Stoller, Executive Vice President, Director of Digital Strategy, North America, BBDO Demo I: Innovid Not Your Father’s Pre-Roll Until now, marketers have had to choose between the allure of interactivity and the proven effectiveness of sight, sound and motion. With the emergence of interactive pre-roll, advertisers are now empowered to leverage the benefits of deep engagement within an in-stream, linear environment. See how advertisers are taking advantage of interactive pre-roll—the iRoll—to reach large scale audiences with a deeply engaging brand experience on any device. Zvika Netter, Chief Executive Officer and Co-Founder, Innovid
10:30 AM - 11:00 AM	Networking Refreshment Break General Session Room, North Pavilion Sponsored by:
11:00 AM - 11:45 AM	Whenever, Wherever and ON Whatever Content Convergence and Place-Shifting Consumers demand content on-demand, not just whenever they want it, but wherever they are and on the best available device. Just as the set-top box revolution drove new behaviors around time shifted viewing, the device revolution has disrupted one of the last bastions of appointment viewing—live events. How can media companies and their technology partners work together to meet the needs of consumers and advertisers to leverage every available screen? Lisa Valentino, Vice President, Digital and Mobile Ad Sales, ESPN Frans Vermeulen, Vice President, Client and Business Services, FreeWheel
12:00 PM - 12:45 PM	Workshops
	Engagement@Scale The Level, 5th floor Join NBC Universal as we share ways we’ve helped advertisers achieve meaningful engagement at significant scale. Discussion will surround how social media is changing analog television viewing—and how you can leverage those trends, video advertising opportunities that deliver breakthrough performance, original video development for the web, as well as engaging beyond the browser opportunities. Nick Johnson, Senior Vice President Sales, NBC Universal Digital Media Matt Ellsworth, Vice President Marketing, NBC Universal Digital Media See How Award-Winning Creative Drives Results (and Get First Look at New Video Ad Product) General Session Room, North Pavilion Want your target audience to lean forward and interact with your video ads? ScanScout Creative Director Bo Tsang will show you how her award-winning team enhances advertisers’ existing creative assets to drive 3–8X the engagement of regular in-stream video ads. See how Tsang and her Ad Lab have delivered the coveted “wow factor" for world-class marketers who utilize ScanScout’s creative, technical, and targeting expertise to drive greater ROI. Best of all, you'll also get a sneak peek at their latest ad innovation, sure to raise the game for everyone. Bo Tsang, Creative Director, ScanScout Jason Krebs, Executive Vice President, ScanScout Advancing Pre-Roll: Best Practices for Higher User Engagement and Interactivity in Pre-Roll Gallery, 4th floor Are you ready for the next generation of pre-roll? No more “talking the talk.” This workshop, brought to you by online video advertising leaders Tremor Media and Innovid, will teach you how to walk the interactive pre-roll walk. Learn how to add interactivity within pre-roll, provide users with control over their experience and how to define and measure engagement. Through creative examples, Tremor Media and Innovid will showcase vChoice iRoll and its features designed to increase consumer engagement and meet your brand objectives. Mukund Ramachandran, Senior Director, Product Marketing, Tremor Media Zvika Netter, Chief Executive Officer and Co-Founder, Innovid
12:45 PM - 1:45 PM	Box Lunch General Session Room, North Pavilion
2:00 PM	General Session Reconvenes
2:00 PM - 2:45 PM	To GRP Or Not To GRP The Never Ending Measurement Conundrum The GRP debate has been raging as long as online video has been a reality. While a true fix is still potentially a few years down the road, the current fever-pitch pace of screen convergence seems to demand a workaround today. If you can’t compare apples to apples, is it better to at least compare apples to...pears? Or does this just create more obstacles on the road to real metrics? Dean Donaldson, Director, Digital Experience, Eyeblaster David Smith, Chief Executive Officer and Founder, Mediasmith Beth Uyenco, Global Research Director, Microsoft Advertising Matt Wasserlauf, Chief Executive Officer, BBE Moderator: Joe Mandese, Editor-in-Chief, MediaPost
2:45 PM - 2:55 PM	Objects in Mirror Are Closer Than They Appear Demo II: Starling.tv Kenny Miller, Co-Founder, Starling.tv Kevin Slavin, Co-Founder, Starling.tv
3:00 PM - 3:45 PM	Workshops
	Find Out What It Takes to Create TV Online General Session Room, North Pavilion Learn all about what it takes to create TV online. From stunning ideation, to creation, to distribution, to measurement–this session will explore how the pieces fit together, using examples from premium brands. Also, all attendees will be eligible to enter the Joost Video Network raffle where we are giving away not one, but two, iPads at the end of the session! Be There; See the Flair. Nick Higgins, Director Global Video, Adconion The Video Marketplace: From Romper Room to Board Room The Level, 5th floor Video is growing up. Just like a teenager moving into adulthood, there are powerful signs that the true potential of the marketplace is coming into view. VINDICO, the first video ad platform, shares its vision from a unique point of view. Matt Timothy, President, VINDICO Group Advertisers Reveal the Secrets to Video Campaign Success Gallery, 4th floor Find out how to run successful online video campaigns from a couple of advertisers who are doing it best! Attend Collective’s workshop for case studies presented by Hyundai and T-Mobile agency representatives, get the latest research from our just-released industry study, and get your questions answered during an informative Q&A session. Plus, all attendees will be eligible to win a Flip video camera. Yeah, that’s how we (pre) roll! Lindsey Kollross, Account Director-Digital, Initiative (Hyundai AOR) Regan Pryzbyl, Strategic Communications Supervisor, Optimedia (T-Mobile AOR) Chip Russo, Vice President Media Sales, Collective Rebecca Witt, Director-Pacific Northwest Sales, Collective
3:45 PM - 4:15 PM	Networking Refreshment Break General Session Room, North Pavilion Sponsored by:
4:15 PM	General Session Reconvenes
4:15 PM - 4:45 PM	Wither the :30?! Long Live the :30!? Once cited as the ad unit of days gone by, the digital :30 is no longer the dividing line in the debate between TV executives trying to “go with what they know” and digital natives who are convinced that the ultimate promise of online video is a media alternative that could succeed in a high-tech future. The tenor of the argument has changed, with some surprising role reversal by the players. Can the :30 be retooled for the digital age? And more important, should it be? Benjamin Palmer, Co-Founder and Chief Executive Officer, The Barbarian Group David Payne, Chief Executive Officer and Co-Founder, ShortTail Media Suzie Reider, Head of Ad Sales, YouTube & Google Display Moderator: Adam Kasper, Senior Vice President, Managing Director, Digital Innovation, Havas Digital
4:45 PM - 4:55 PM	Objects in Mirror Are Closer Than They Appear Demo III: Clicker.tv Just launched Clicker.tv is a breakthrough, browser-based application that brings Clicker’s popular Internet television guide to a 10-foot, “lean-back” viewing experience. This technology enables open navigation of programs across the entire Internet without additional hardware or downloads. The company also recently launched a version of its guide for iPad-compatible Internet TV programming. Jeff Shultz, Senior Vice President, Business Development, Clicker Media
4:55 PM - 5:30 PM	Science, Scale and Soul The Future of Online Publishing is in the Platform Joanne Bradford, Chief Revenue Officer, Demand Media Steven Kydd, Executive Vice President, Studios, Demand Media
5:30 PM	General Session Adjourns
5:30 PM - 6:30 PM	Networking Cocktail Reception Sponsored by:

8:30 AM	Registration Opens Sponsored by:
8:30 AM - 9:30 AM	Networking Breakfast General Session Room, North Pavilion
9:30 AM - 9:45 AM	Welcome Remarks Randall Rothenberg, President and Chief Executive Officer, IAB
9:45 AM - 10:15 AM	Branded Content, Content Brands Recent acquisition activity and heavy coverage in the trades make it clear that everyone is jumping into the content game. AOL was a first mover in identifying content as the centerpiece of the next iteration of the web, setting the stage for the reinvention of the online content industry through acquisitions like StudioNow and large investments in journalistic talent and platforms like Seed. AOL Chairman and Chief Executive Officer, Tim Armstrong, is here to tell us why content matters–to users, to advertisers and to his competition. Tim Armstrong Chairman and Chief Executive Officer, AOL Randall Rothenberg President and Chief Executive Officer, IAB
10:15 AM - 10:45 AM	Keynote Presentation Robert Bowman President and Chief Executive Officer, Major League Baseball Advanced Media
10:45 AM - 10:55 AM	Objects in Mirror Are Closer Than They Appear Demo IV: Glam Media Secrets Revealed Samir Arora, Chairman and Chief Executive Officer, Glam Media
10:55 AM - 11:30 AM	Curated Content & the Insights Marketplace From Insight to Action The value chain is evolving. What happens when content becomes inventory, advertisers become programmers and publishers become insights engines? Hear from the Chairman of BabyCenter on how the category leading branded publisher is crafting the marketplace of the future. Tina Sharkey, Chairman and Global President, BabyCenter
11:30 AM - 12:00 PM	Networking Refreshment Break General Session Room, North Pavilion
12:00 PM - 12:45 PM	Workshops
	You've Got Branded Content The Level, 5th floor AOL's Chairman and Chief Executive Officer has made a number of bold investments in original content for the web. But what does this mean for marketers and agencies? Come hear how AOL is approaching branded entertainment and helping brands take advantage of the content its more than 3,000 producers create every day. From client success stories to sneak peeks at our newly-created platforms, this session will provide insights for any marketer or agency seeking to engage audiences through original, high-quality programming on the web. Bill Crandall, Vice President, Group X Online Video; What’s Now and Next General Session Room, North Pavilion Clients and agencies are continuing to increase their investment in the online video space. Break Media will provide examples of what clients are doing to maximize ROI, gain audience awareness, and distribute their video content and advertising messaging across the medium while becoming increasingly targeted to specific demographics. See what advertisers are doing now, as well as what the future of online video advertising will look like. Andrew Budkofsky, Executive Vice President, Sales and Partnerships, Break Media Connecting Your Brand to Your Audience Gallery, 4th floor The original branded content space is heating up. Innovative and savvy brands have an increased appetite for customized branded content and see the value as an integral part of their strategic marketing plans. Join the NBC Digital Studio in an open conversation around how to connect your audience through the power of content. By taking a consumer centric approach, we'll dive into two of the hottest demographics right now, moms & youth. We'll share insights and discuss how we were able to activate against these two very different target segments using a variety distribution strategies, social media platforms and digital word of mouth tactics. Cori Anger, Director of Programming and Marketing, NBC Digital Studio Lauren Bloom, Director of Brand Strategy, NBC Digital Studio
12:45 PM - 1:45 PM	Box Lunch General Session Room, North Pavilion
2:00 PM	General Session Reconvenes
2:00 PM - 2:45 PM	Ka-ching! Cashing In on New Forms of Digital Content Creation How Advertisers Profit From Next-Generation Magazine Content Case studies co-produced with Magazine Publishers of America Moderator: Nina Link, President and Chief Executive Officer, Magazine Publishers of America Case Study I Connecting With Authentic Video Content: A PCWorld/ASUS Case Study Michael Kisseberth, President and Chief Executive Officer, PCWorld | Macworld Case Study II Nymag.com and HSBC: Finding the Untapped Voice in the Online Community Leslie Farrand, Executive Director, Print and Integrated Sales, New York Media Dawn Fichot, Senior Brand Marketing Manager, HSBC Case Study III Listening to Your Audience: MSLO and GE Case Study Christine Cook, Senior Vice President, Digital Advertising Sales, Martha Stewart Living Omnimedia Sarah Wehrli, Director of Branded Content, OMD
3:00 PM - 3:45 PM	Workshops
	Sports As A Driver Of New Branded Content Opportunities & Partnerships Gallery, 4th floor For sports fans it’s ESPN’s authority and personality behind the content that deepens their level of engagement and interaction across our screens. Now more than ever, the power of social is driving the fan’s experience, as live sports fuels social media. Join us as we take a peek under the tent to illustrate how ESPN is leveraging the social graph to create the ultimate branded experience around sports for advertisers. We will share insights, case studies and new partnerships that showcase the way brands are enabling new experiences and creating value for the consumer. Lisa Valentino, Vice President, Digital and Mobile Ad Sales, ESPN Sarah Hollis, Senior Director, Digital Marketing, ESPN David Roter, Senior Director, Digital Ad Sales, ESPN The Future of Advertising–How Brands Are Engaging Users Through Content-Driven Advertising General Session Room, North Pavilion By using next-generation hyperlinks, brands are aligning with some of the best content on the web and are delivering relevant, genuinely useful information such as music, search results, local information, articles, whitepapers, recipes, games, videos, and more. Join Vibrant and today’s top brand marketers for a discussion on next-generation advertising and discover how leading brands are transforming traditional online ads into fantastic brand experiences by delivering rich, real-time content directly inside ad units. Anna Kassoway, Senior Vice President Global Marketing and Creative Solutions, Vibrant Media The Power of Branded Entertainment: Blurring the Lines Between Advertising & Digital Content The Level, 5th floor This panel of experts from the content development and advertising worlds will debate and explore the power, challenges and best practices of branded content. Drew Buckley, Chief Operating Officer, Electus Noah Oppenheim, Head of Development, Reveille Chris Actis, Senior Vice President, Digital Director, MediaVest Moderator: Brian Hunt, Senior Creative Director, Yahoo!
3:45 PM - 4:15 PM	Networking Refreshment Break General Session Room, North Pavilion
4:15 PM	General Session Reconvenes
4:15 PM - 4:45 PM	Content Brands: The Financial News Edition   Speed, accuracy, transparency and relevance has never been higher in the world of news. With business models up for grabs in the vicious battle between premium, freemium and free, how are news organizations addressing news consumption habits? Learn how one of the largest global news companies is forging its path. Kevin Krim, Global Head, Bloomberg Digital Jacob Weisberg, Chairman, The Slate Group
4:45 PM - 4:55 PM	Objects in Mirror Are Closer Than They Appear Demo V: stickybits Billy Chasen, Founder and Chief Executive Officer, stickybits.com
4:55 PM - 5:30 PM	Branded Entertainment from the Masses Yahoo!’s acquisition of Associated Content has dramatically expanded its ability to generate real-time content across a wide range of topics and categories. Hear more from both companies about how they plan to integrate these new offerings into Yahoo!’s media business and build user engagement, and what this will mean for advertisers. Michael Cohen, Director of Business Planning and Operations, Associated Content Mollie Spilman, Senior Vice President, Global B2B Marketing, Yahoo!
5:30 PM	General Session Adjourns
5:30 PM - 6:30 PM	Networking Cocktail Reception