Experts & Sponsors

Sponsors & Experts: Experts: Experts: Experts: Produced by:
Tremor Media
Interactive Advertising Bureau

IAB Marketplace: Ad Networks & Xchanges
March 31, 2008 • New York, NY

Experts & Sponsors


Supporting Sponsor:


About Adify

Adify provides technology, services, and expertise so advertisers, entrepreneurs and media companies can strategically expand their reach through thriving vertical ad networks. With Adify, publishers sell ad space to top brands; advertisers efficiently reach highly engaged audiences; and brands engage with consumer communities that influence opinions and offer valuable market insights.
Since 2005 Adify’s Network Builder technology platform and our experienced team have powered more than 200 vertical ad networks; connected more than 15,000 hand-selected, highly influential publishers; and supported the passions of millions of visitors who demand the quality content only available on specialty publishers’ sites.




About Xaxis

Xaxis is a global digital media platform that programmatically connects advertisers and publishers to audiences across all addressable channels. Xaxis combines proprietary technology, unique data assets and exclusive media relationships with the brightest team of audience analysts, data scientists and software engineers. Advertisers working with Xaxis achieve higher ROI from digital marketing campaigns. Publishers deliver relevant content and advertising to new and valuable audiences. Xaxis works with over 2,700 clients across 32 markets in North America, Europe, Asia Pacific and Latin America.

For more information, visit



About aCerno

aCerno is the only predictive targeting ad network. Using analytics to describe who customers are and predict what they'll buy next, aCerno taps a one-of-a-kind dataset to deliver the next generation of behavioral targeting: anonymous actual shopping and purchase behavior data of more than 125MM US online consumers. With more than 350 product manufacturers and multi-channel retailers providing this unique data, plus aCerno's first-of-its-kind mass-scale predictive targeting, aCerno is the best source for marketers to achieve a range of objectives from creating awareness through driving incremental transactions on a retail site.



About AdMob

AdMob is the world's largest mobile advertising platform, serving more than 8 billion mobile banner and text ads per month across a wide range of leading mobile web sites and applications. AdMob helps advertisers connect with a relevant audience of consumers on mobile devices and gives publishers the ability to effectively monetize their mobile traffic.  AdMob provides the tools, data and business models fueling the explosive growth of mobile media in more than 160 countries. AdMob works with thousands of advertisers and publishers, including Adidas, CBS News, Comedy Central, Gap, Lonely Planet,, P&G, Tapulous and Universal Pictures.


ADSDAQ by ContextWeb

About ADSDAQ by ContextWeb

ADSDAQ launched in 2005. ADSDAQ is the only online exchange where both advertisers and publishers have complete control. The exchange's patent-pending, page-level contextual technology offers advertisers efficient pricing and extensive reach, making inventory on the exchange comparable to a site specific buy. As of January 2008, ADSDAQ by ContextWeb ranks among the top 20 ad supported properties, according to comScore Media Metrix, and reaches +88 million monthly unique visitors.

The exchange serves impressions from more than 350 advertisers, including 9 out of the top 10 marketing organizations, and more than 2,500 publishers.

About is the technology, data and insights platform of AOL Advertising. The foundation of the technology is AdLearn, the most advanced optimization and bid management system in the business.'s Ad Desk tool empowers the world's largest advertisers and agencies to directly access the network and AOL inventory. For more information, please visit


Burst Media

About Burst Media

An online media and technology company founded in 1995, Burst Media ( is a leading provider of advertising representation, services and technology to independent Web Publishers. Burst levels the playing field for independent web publishers and enables advertisers to reach finely segmented, engaged consumers as they visit an extensive number of interest-based sub-channels.

Through its Burst Network and Burst Direct offerings, the company represents one of the broadest and deepest offerings of interest-based websites online. The Burst Network delivers customized advertising solutions to brand advertiser looking to reach targeted audiences in a quality and engaging environment. Burst Direct simplifies placing direct response campaigns in front of the most appropriate targets to achieve campaign performance objectives. Burst also markets its ad management platform, AdConductor™, which empowers content web sites, online ad networks, and web portals to manage the complete process of ad sales and service. Burst is headquartered in Burlington, Massachusetts, with offices throughout the United States and in London, UK.


Casale Media

About Casale Media

Casale Media builds innovative, high-performance advertising technology that maximizes digital media value for publishers and advertisers. Its Index platform is the first fully transparent real-time bidding (RTB) management technology that allows publishers to access premium demand through an exchange or a publisher’s own private marketplace.

Casale Media continues to establish its presence in digital advertising through its premium ad network, MediaNet, which is powered by Optimax, the first real-time ad serving and optimization platform. The company works directly with premium media organizations, with a focus on brand-safety and control for advertisers and publishers.



About CPXi

CPXi is a digital media holding company, providing technology, services and processes that make digital more efficient and effective. Distinct divisions evolve in parallel with emerging digital media capabilities to meet the myriad of challenges faced by marketers and content providers. These divisions operate both independently and in concert, and include: bRealTime, providing programmatic solutions for both supply and demand side partners; AdReady, delivering best-in-class programmatic creative, media technology and services for agencies and marketers; CCDR Media, offering cross-channel direct response campaign executions for performance driven marketers; Consumed Media, creating unique content opportunities for today’s evolving digital media ecosystem;, serving as an internal incubator to solve tomorrow’s advertising challenges. CPXi is a privately held company.



About DRIVEpm

Microsoft's DRIVEpm is a premier advertising network that provides advertisers and agencies with better results from online media campaigns. DRIVEpm's unique combination of premium media and advanced technology enables advertisers to gain an advantage from greater audience insight, better targeting, and complete control over their brand. DRIVEpm clients continuously benefit from Microsoft's expertise, DRIVE's world class team, and new opportunities that help maximize online campaign performance.

DRIVE Performance Media is taking the digital advertising network to a whole new level. We provide media only from the top 250 web publishers. By specializing in only the top sites, our experienced media team can maintain a close relationship with each publisher in the network and ensure that our inventory is just right for our advertising clients. The DRIVEpm advertising team has been recognized as the best in the business when it comes to understanding and fulfilling our advertisers' goals. That's why so many of the world's top agencies and marketers already use DRIVEpm to reach their audience.



About interclick

interclick is a technology company which has built the only data-valuation platform for advertisers. Combining its unique technology with analytical expertise and media fulfillment, interclick helps marketers navigate the complex data ecosystem to drive successful online display and video campaigns. The company's proprietary data-valuation platform, OSM, is a powerful solution which aggregates and organizes billions of data points from third-party providers—delivering actionable consumer insights, scalable audiences, and the most effective campaign execution. For more information, visit



About LookSmart

LookSmart is an online advertising and technology company that provides performance solutions for online advertisers and publishers. LookSmart offers advertisers targeted, pay-per-click (PPC) search advertising, contextual search advertising, and display banner advertising via its Advertiser Networks; and an Ad Center platform for customizable private-label advertiser solutions for online publishers. LookSmart is based in San Francisco, California. For more information, visit or call 415-348-7500.


Audience Science

About AudienceScience

AudienceScience is a global digital marketing technology company enabling universal access to audiences through the AudienceScience Gateway. The AudienceScience Gateway is a proprietary audience delivery platform that unleashes the power of data, making it simple to create, understand, and engage relevant audiences. By leveraging industry leading technology, superior service, and unique data assets, AudienceScience drives digital marketing success for advertisers, agencies, publishers, and technology partners. Since 2003, AudienceScience has powered over 300,000 successfully targeted campaigns worldwide. For more information, please visit and follow @AudienceScience on Twitter.


Right Media

About Right Media, a Yahoo! Company

Right Media, the world’s trusted digital advertising marketplace, launched the first global digital advertising exchange in 2005, evolving to support the needs of businesses in today’s digital media world. From sellers maximizing yield to buyers optimizing their ROI, businesses choose Right Media as the premium, trusted destination where they can build invaluable relationships. With the market as fragmented and complex as it is today, Right Media provides needed simplicity and control by combining multiple supply sources through one flexible interface.




TRAFFIQ™ is an online advertising exchange, connecting media buyers and web publishers directly, in a transparent auction-based bidding environment. It offers advertisers and publishers the opportunity to buy and sell traffic efficiently, openly and without the limitations presented by many of the current blind systems.

TRAFFIQ's unique transaction model focuses on buying and selling discretionary blocks of inventory, with defined start and end dates. The result? Sellers reduce unsold inventory and secure fair market value, and buyers find premium and precise matches.

TRAFFIQ offers clear details of ad placement with all media listings, so advertisers and publishers can protect their brand via precise selection of publication and content. Access to transaction history and performance analytics lets buyers and sellers monitor, analyze, and react to ad performance and market fluctuations.

On TRAFFIQ, buyers pay no exchange fees, and sellers only pay a fixed, published commission on ads sold.


Tremor Video

About Tremor Video

Tremor Video (NYSE:TRMR) helps make every advertising moment more relevant for consumers. The company’s heritage as custodians of the most recognized advertiser and publisher brands is built on leadership in all-screen analytics and a long-standing commitment to transparency. Our premium video marketplace offers the full spectrum of video ad products and services, including premium programmatic buying and selling and analytics that connect the two. Learn more:


Tribal Fusion

About Tribal Fusion

Tribal Fusion is a global online advertising provider that drives sales for the world’s top brands by helping them learn about, reach, and engage their online audiences more effectively.

We combine our premium publisher network, advanced online ad technology, and integrated audience data on a single platform to deliver audience insights, targeting, and creative solutions that transform the way brands connect with their prospective customers.

Tribal Fusion is a division of Exponential Interactive, a global digital advertising company headquartered in Emeryville, CA, which offers its solution to brand advertisers in 25 countries worldwide.


ValueClick Media

About ValueClick Media

Twelve years of experience and access to the global data resources of ValueClick, Inc. make ValueClick Media the largest and most robust audience network of its kind. Proprietary consumer behavioral data, direct relationships with 8,000 publishers, and access to additional inventory via real-time bidding, advanced behavioral targeting and optimization technology, strict network quality controls, and superior service make ValueClick Media the network leading marketers and agencies rely on to reach their performance and branding objectives. For more information, visit



About Right Media, a Yahoo! Company

Right Media, the world’s trusted digital advertising marketplace, launched the first global digital advertising exchange in 2005, evolving to support the needs of businesses in today’s digital media world. From sellers maximizing yield to buyers optimizing their ROI, businesses choose Right Media as the premium, trusted destination where they can build invaluable relationships. With the market as fragmented and complex as it is today, Right Media provides needed simplicity and control by combining multiple supply sources through one flexible interface.