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IAB Marketplace: Ad Networks & Xchanges |
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About Adify
Adify provides technology, services, and expertise so advertisers, entrepreneurs and media companies can strategically expand their reach through thriving vertical ad networks. With Adify, publishers sell ad space to top brands; advertisers efficiently reach highly engaged audiences; and brands engage with consumer communities that influence opinions and offer valuable market insights.
Since 2005 Adify’s Network Builder technology platform and our experienced team have powered more than 200 vertical ad networks; connected more than 15,000 hand-selected, highly influential publishers; and supported the passions of millions of visitors who demand the quality content only available on specialty publishers’ sites.
Experts:
About 24/7 Real Media
24/7 Real Media, Inc., a WPP company, is the leading global digital marketing company, empowering advertisers and publishers to engage their target audiences with greater precision, transparency and ROI. Using its award winning ad serving, targeting, tracking and analytics platform, powerful search marketing technology and global network of specialized Web sites, the company has turned the art of reaching audiences across virtually any digital medium into a measurable science. The company is headquartered in New York, with 18 offices in 12 countries throughout North America, Europe and the Asia Pacific region. For more information, please visit www.247realmedia.com.
About aCerno
aCerno is the only predictive targeting ad network. Using analytics to describe who customers are and predict what they'll buy next, aCerno taps a one-of-a-kind dataset to deliver the next generation of behavioral targeting: anonymous actual shopping and purchase behavior data of more than 125MM US online consumers. With more than 350 product manufacturers and multi-channel retailers providing this unique data, plus aCerno's first-of-its-kind mass-scale predictive targeting, aCerno is the best source for marketers to achieve a range of objectives from creating awareness through driving incremental transactions on a retail site.
About AdMob
AdMob is the world's largest mobile advertising platform, serving more than 8 billion mobile banner and text ads per month across a wide range of leading mobile web sites and applications. AdMob helps advertisers connect with a relevant audience of consumers on mobile devices and gives publishers the ability to effectively monetize their mobile traffic. AdMob provides the tools, data and business models fueling the explosive growth of mobile media in more than 160 countries. AdMob works with thousands of advertisers and publishers, including Adidas, CBS News, Comedy Central, Gap, Lonely Planet, MovieTickets.com, P&G, Tapulous and Universal Pictures. www.admob.com
About ADSDAQ by ContextWeb
ADSDAQ launched in 2005. ADSDAQ is the only online exchange where both advertisers and publishers have complete control. The exchange's patent-pending, page-level contextual technology offers advertisers efficient pricing and extensive reach, making inventory on the exchange comparable to a site specific buy. As of January 2008, ADSDAQ by ContextWeb ranks among the top 20 ad supported properties, according to comScore Media Metrix, and reaches +88 million monthly unique visitors.
The exchange serves impressions from more than 350 advertisers, including 9 out of the top 10 marketing organizations, and more than 2,500 publishers.
About Advertising.com
Advertising.com is the technology, data and insights platform of AOL Advertising. The foundation of Ad.com’s technology is AdLearn, the most advanced optimization and bid management system in the business. Advertising.com’s Ad Desk tool empowers the world’s largest advertisers and agencies to directly access the Ad.com network and AOL inventory.
About Burst Media
An online media and technology company founded in 1995, Burst Media (www.burstmedia.com) is a leading provider of advertising representation, services and technology to independent Web Publishers. Burst levels the playing field for independent web publishers and enables advertisers to reach finely segmented, engaged consumers as they visit an extensive number of interest-based sub-channels.
Through its Burst Network and Burst Direct offerings, the company represents one of the broadest and deepest offerings of interest-based websites online. The Burst Network delivers customized advertising solutions to brand advertiser looking to reach targeted audiences in a quality and engaging environment. Burst Direct simplifies placing direct response campaigns in front of the most appropriate targets to achieve campaign performance objectives. Burst also markets its ad management platform, AdConductor™, which empowers content web sites, online ad networks, and web portals to manage the complete process of ad sales and service. Burst is headquartered in Burlington, Massachusetts, with offices throughout the United States and in London, UK.
About Casale Media
Casale Media is not your typical "ad network." We're a long-established communications technology firm with a core focus on premium media, accountable innovation, and smart technology. We exclusively serve the needs of large, top-rated web publishers, Fortune 500 brands and leading international media agencies. Our business is selling intelligently optimized brand name display media within our highly controlled, "closed-loop" environment, MediaNet. The campaigns that we execute deliver visible results, unequalled flexibility, and total peace of mind to our publishers and clients alike.
MediaNet provides roughly 70 percent coverage of the U.S. online audience through its select collection of 3,000 actively monitored premium properties.
About CPX Interactive
As a global online ad network with a state of the art proprietary ad management platform, CPX Interactive allows clients access to unlimited pools of online inventory while integrating customized suites of data points and providing total insight into both process and results.
CPX Interactive delivers more than 30 billion impressions to more than 200 million unique users in more than 60 countries every month, and was named the 6th fastest growing privately held advertising/marketing company in the U.S. by Inc. Magazine in 2008.
For more information, please visit any of the following sites:
http://twitter.com/cpxinteractive
http://www.facebook.com/cpxinteractive
About DRIVEpm
Microsoft's DRIVEpm is a premier advertising network that provides advertisers and agencies with better results from online media campaigns. DRIVEpm's unique combination of premium media and advanced technology enables advertisers to gain an advantage from greater audience insight, better targeting, and complete control over their brand. DRIVEpm clients continuously benefit from Microsoft's expertise, DRIVE's world class team, and new opportunities that help maximize online campaign performance.
DRIVE Performance Media is taking the digital advertising network to a whole new level. We provide media only from the top 250 web publishers. By specializing in only the top sites, our experienced media team can maintain a close relationship with each publisher in the network and ensure that our inventory is just right for our advertising clients. The DRIVEpm advertising team has been recognized as the best in the business when it comes to understanding and fulfilling our advertisers' goals. That's why so many of the world's top agencies and marketers already use DRIVEpm to reach their audience.
About interCLICK
interCLICK is the ONLY truly transparent ad network offering real-time site by site reporting focusing on the top 500 websites. interCLICK takes transparency to a new level by providing the advertiser with impressions, clicks, and conversions on per website basis. Combining sophisticated behavioral and contextual targeting capabilities with unmatched transparency made interCLICK the fastest growing ad network in 2007, as reported by comScore.
About LookSmart
LookSmart is an online advertising and technology company that provides performance solutions for online advertisers and publishers. LookSmart offers advertisers targeted, pay-per-click (PPC) search advertising, contextual search advertising, and display banner advertising via its Advertiser Networks; and an Ad Center platform for customizable private-label advertiser solutions for online publishers. LookSmart is based in San Francisco, California. For more information, visit www.looksmart.com or call 415-348-7500.
About AudienceScience
AudienceScience is a technology leader providing marketers with the control that enables universal access to audiences. Their integrated audience platform, The Audience Gateway™, drives digital marketing success. Accessing 250 billion data insights into 386 million people worldwide, AudienceScience empowers marketers with the intelligence and control to execute effective global campaigns. Since 2003, AudienceScience has delivered over 100,000 targeted campaigns for clients including American Airlines, Financial Times, Gannett, New York Times Digital, NikkeiNet, SKECHERS and Wall Street Journal Digital. For more information, please visit www.AudienceScience.com.
About Right Media
Since Right Media launched digital advertising's first exchange platform in the spring of 2005, adoption of ad exchanges, both from a participation and development standpoint, has been enthusiastic. The Right Media Exchange has made the concepts of a fair, open, standardized marketplace, and the efficiency and profitability that result for all buyers/sellers, fundamental in our industry.
Today, over 145 Exchange members, and the 30,000+ buyers and sellers they bring with them, trade over five billion impressions a day on the Exchange. While it started as, and continues to be, the most sensible solution for monetizing and buying non-premium inventory, that's only a fraction of the picture. RMX membership gives you the means to manage your ad business holistically — from full ad serving and auto-optimization, to business development, to business expansion.
Founded in 2003, Right Media is a Yahoo! company based in New York, with offices in London, Moscow, Eugene, San Francisco and Tallahassee.
About TRAFFIQ
TRAFFIQ™ is an online advertising exchange, connecting media buyers and web publishers directly, in a transparent auction-based bidding environment. It offers advertisers and publishers the opportunity to buy and sell traffic efficiently, openly and without the limitations presented by many of the current blind systems.
TRAFFIQ's unique transaction model focuses on buying and selling discretionary blocks of inventory, with defined start and end dates. The result? Sellers reduce unsold inventory and secure fair market value, and buyers find premium and precise matches.
TRAFFIQ offers clear details of ad placement with all media listings, so advertisers and publishers can protect their brand via precise selection of publication and content. Access to transaction history and performance analytics lets buyers and sellers monitor, analyze, and react to ad performance and market fluctuations.
On TRAFFIQ, buyers pay no exchange fees, and sellers only pay a fixed, published commission on ads sold.
About Tremor Media
Tremor Media (www.tremormedia.com), the leading online video monetization and advertising platform, provides brand advertisers with in-stream and in-banner video advertising solutions on top-tier publisher sites with a combined 188.4 million uniques, reaching 88 percent of Internet users. Tremor Media’s innovative video ad formats, advanced targeting and industry-leading measurement tools enable advertisers to deliver efficient, scalable and engaging video campaigns with measurable impact. In addition, Tremor Media’s Acudeo® technology provides publishers with a full suite of products and services to monetize streaming video and maximize ROI.
About Tribal Fusion
Tribal Fusion is the leading site representation company serving over 30 billion monthly impressions and over 230 million unique worldwide users per month. We partner with top quality web publishers to provide brand advertisers with targeted ad placements. Offering site-specific, channel-wide, run-of-network ads as well as behavioral and contextual placements, Tribal Fusion delivers results through expert advice and intelligent technology. www.tribalfusion.com.
About ValueClick Media
Twelve years of experience and access to the global data resources of ValueClick, Inc. make ValueClick Media the largest and most robust audience network of its kind. Proprietary consumer behavioral data, direct relationships with 8,000 publishers and access to additional inventory via real-time bidding, advanced behavioral targeting and optimization technology, strict network quality controls and superior service make ValueClick Media the network leading marketers and agencies rely on to reach their performance objectives. For more information, visit www.valueclickmedia.com.
About Yahoo!
Yahoo!’s vision is to be the center of people’s online lives by delivering personally relevant, meaningful Internet experiences. Yahoo! offers marketers the opportunity to leverage those experiences and reach the right audience. Yahoo! combines the science to target an audience with the art to create engagement and the scale to reach the right audience in meaningful numbers. Yahoo! is headquartered in Sunnyvale, CA. For more information, visit advertising.yahoo.com/network.
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