Sponsors & Experts: Experts: Experts: Experts: Produced by:
Tremor Media
Interactive Advertising Bureau

IAB Marketplace: Ad Networks & Xchanges
March 31, 2008 • New York, NY


Christine CookChristine Cook
Head, Revenue

Christine Cook is Senior Vice President, Digital Advertising Sales for Martha Stewart Living Omnimedia. In this role, she spearheads the sales effort in support of MSLO’s Internet business segment.

Christine has 15 years of experience in digital advertising sales. She joined MSLO in July 2006 from IAC Partner Marketing, where she served as Vice President, Sales, managing an 82-person team and bearing responsibility for national advertising revenue across such IAC sites as CitySearch, Evite.com, Expedia, Match.com and Ticketmaster.

Previously, Christine served as Director, Consumer Advertising at the Financial Times. Prior to that, she spent five years at The New York Times Digital in various sales executive roles, culminating in her position as Vice President, International and founder of nytimes.com’s first international sales office in London.

Robert CoolbrithRobert Coolbrith
Research Associate, Internet and Online Media
ThinkEquity Partners

Research Associate Robert Coolbrith joined ThinkEquity in June 2006 as a Research Associate covering the Internet and online media, focusing particularly on digital market services. Before joining ThinkEquity, Robert was an analyst with Financial DNA, a San Francisco research firm focused on the financial technology sector, including brokerages, exchanges and liquidity providers. Robert holds a B.A. in Mathematics from Harvard College.

Eric GutierrezEric Gutierrez
Vice President, Marketing

Eric Gutierrez is responsible for management of the strategic online marketing partnerships for LendingTree, LLC which includes LendingTree.com, GetSmart.com, HomeLoanCenter.com, and RealEstate.com. Mr. Gutierrez joined LendingTree in 2004 from AOL where he was responsible for product development, marketing, and strategy within the automotive business unit. Prior to working at AOL, he was enrolled as a medical student at The George Washington University Medical School. Mr. Gutierrez earned his bachelor's degree from the University of Virginia.

Michael J. KellyMichael J. Kelly
Digital Media Advisor, Investor and Chairman of the Board

Michael J. Kelly is a digital media advisor and investor and is Chairman of the Board of Eyeblaster.

Mr. Kelly was the President of AOL Media Networks from February 2004 until September 2007. and was responsible for AOL's global advertising business, including revenues, product and platform development, and media strategy for all of AOL's properties, as well as its Advertising.com network.

Since creating the Media Networks organization, revenues grew from $600 million in 2003 to over $2.1 Billion in just 3 years. Also notable during Mr. Kelly's tenure was the acquisition of Advertising.Com in 2004, the negotiation of a multi-year, multi-billion dollar contract with Google in 2005, the development of AOL's network strategy and other acquisitions (such as Tacoda, Lightingcast and Third Screen Media) as well as the global expansion of Ad.com to 11 countries.

From 2002-2004 Mr. Kelly was President, Global Marketing at Time Warner, where he oversaw the company's Global Marketing group, which works with the word's largest advertisers to develop and implement cross-platform marketing solutions that take full advantage of all of Time Warner's businesses.

Prior to joining Time Warner, Mike was the founder and CEO of American Town Network (ATN), an interactive media company that creates local social networks in thousands of towns. ATN has been referred to by Brandweek magazine as the most comprehensive community information resource in the U.S. Mike continues to serve on ATN's board of directors.

Before establishing ATN, Mr. Kelly had a 17-year career with Time Inc. He was on the launch team of Entertainment Weekly and served as its Publisher from 1996-2000. Prior to EW he held several management positions at Fortune Magazine.

Mr. Kelly began his career at the Chicago Tribune in advertising sales.

Mr. Kelly is an officer of the American Advertising Federation and has served on the boards of The Advertising Council and Professionals in Advertising PAC. He is also a founder of The Kelly Gang, a 501c3 organization that benefits grass roots charities. He is a Chicago native and graduated from the University of Illinois in 1979 with a B.A in Political Science.

Steve KerhoSteve Kerho
Vice President, Analytics, Media & Marketing Optimization
Organic, Inc.

Steve is currently the VP of Analytics, Media and Marketing Optimization at Organic. He is responsible for all Media strategy and planning along with Organic's analytics practice which helps clients optimize their media mix and get the most from their online efforts.

Most recently, Steve was the Director of Media and Interactive for Nissan North America overseeing Media, CRM, Search and all online content. Previous work experience includes The Designory, Mazda Motors of America and American Isuzu Motors where he had several positions in Marketing, Sales and Product Planning. He received an MBA from the Anderson School at UCLA.

Joe MandeseJoe Mandese

Joe Mandese is editor-in-chief of MediaPost and its related publications (MediaDailyNews, Online Media Daily, MEDIA and OMMA magazines), which reach more than 125,000 media industry professionals daily. Prior to that he was executive editor leading advertising industry news coverage for Primedia Business Magazines & Media. Earlier in his career, Mandese was a writer and top editor at leading industry publications such as Adweek, Advertising Age, Channels, Brill Media, Fortune, Inside.com, Marketing & Media Decisions, and Variety.

William S. MorrisonWilliam S. Morrison
Managing Director, Senior Analyst, Internet and Online Media
ThinkEquity Partners

Bill Morrison joined ThinkEquity in September 2007 as a Managing Director and Senior Analyst covering the Internet and online media sectors. Prior to joining ThinkEquity, Bill worked as a Senior Analyst covering the Internet and online media sectors at JMP Securities since 2005. Before JMP, Bill was a member of Citigroup Smith Barney's U.S. Equity Research Department following the Internet, online media and eCommerce stocks since 2002. In both 2003 and 2004, Citigroup Smith Barney's coverage of the sector was ranked second by Institutional Investor in the magazine's annual review of sellside U.S. equity research providers.

Bill previously worked for two years at Bowman Capital Management, where he evaluated late stage venture capital investments in the Internet and enterprise software industries. Additionally, Bill was a co-founder of PlatinumHealth.com, a healthcare application service provider, and was Director of Business Development for Eagle River Interactive, which provided Internet design, development and systems integration services.

Bill holds a M.B.A. from the Kellogg Graduate School of Management and a B.A. in Political Science and Economics from Colgate University.

Peter NaylorPeter Naylor
Senior Vice President, Advertising Sales

Peter Naylor is the SVP of Advertising Sales at Hulu where he oversees the company's advertising sales and sales operations functions. Prior to Hulu, Naylor was an EVP of Digital Media Sales for NBCUniversal (NBCU) where, during his tenure, he ran digital advertising sales for NBCU's entertainment, news and sports digital properties. Prior to his time at NBCU, Naylor served as the SVP of Sales for the iVillage Properties, which was acquired by NBCU in May 2006. Before joining iVillage, he served as VP of Sales for Terra Lycos. He started his internet sales career at Wired Digital. In the advertising community, Naylor served as the Chairman of the Board of the Internet Advertising Bureau (IAB) in 2012 and sat on the board for over ten years. Naylor also served as Treasurer for the Online Publishers' Association from 2010 to 2013 and sat on the board for over ten years. Naylor is the recipient of the 2015 ASPY Industry Luminary Award and the 2014 ad: tech Industry Achievement award. Currently, Naylor is the founding chairman for the IAB's Video Center of Excellence.

Randall Rothenberg
President and Chief Executive Officer

Randall Rothenberg is the President and Chief Executive Officer of IAB, the trade association for interactive marketing. IAB represents over 500 leading interactive companies. Its members include Google, Yahoo, Microsoft, AOL, The New York Times, Walt Disney Co., NBC Universal, CBS, Cars.com, Yelp, and scores of other ad-supported digital media companies, which are responsible for selling more than 86 percent of online advertising in the U.S. To support the growth of the interactive advertising and marketing industries, IAB serves as the industry’s public policy and lobbying organization, market and consumer research center, training and development base, and hub for the development of technical standards and operating best practices. IAB has 40 affiliate associations around the world.

Randall led the IAB from 2007 through 2010, and rejoined the association in March 2011, after a stint as Executive Vice President and Chief Digital Officer of Time Inc. Prior to his IAB role, Randall was the Senior Director of Intellectual Capital of Booz Allen Hamilton, the international strategy and technology consulting firm, where he oversaw business development, knowledge management, and thought leadership activities, and directed the award-winning quarterly business magazine strategy+business, Strategy+Business Books, www.strategy-business.com, and other electronic and print publications published by Booz Allen for senior business executives. Previously, he served as the firm’s Chief Marketing Officer.

Prior to Booz Allen, he spent six years at The New York Times, where he was the technology editor and politics editor of the Sunday magazine, the daily advertising columnist, and a media and marketing reporter. For 10 years, he was a marketing and media columnist for Advertising Age, and he continues to blog on the subject at www.randallrothenberg.com. Randall is the author of Where the Suckers Moon: An Advertising Story (Alfred A. Knopf, 1994), a critically-acclaimed chronicle of the birth, evolution, and death of a single advertising campaign.

Mr. Rothenberg received an undergraduate degree in Classics from Princeton and currently lives in New York City.

Steve UstarisSteve Ustaris
Group Media Director

Steven Ustaris is responsible for the development and management of Studiocom’s digital media services in the Boston office.  His key focus is the effective activation of clients’ communication platforms within the digital media channel.

Prior to Studiocom, Steve worked at Carat as the Group Media Director heading up the digital media team in Boston. His team’s innovative work across industries such as telecom, consumer electronics, sports apparel, and finance has produced awards from MediaWeek, Cannes Lions (silver medal), and MITX.

Within extensive experience in the field of digital response driven media, Steven has been a panelist and/or moderator for various professional discussion groups covering topics such as behavioral targeting, data and measurement, digital video, etc.  He was selected to be a speaker at the 2008 IAB conference in NY on ad networks and exchanges and was featured on the cover of the 2008 AdAge supplement covering the same subject.  He is a member of the BIMA (Boston Interactive Media Association) executive team and also currently sits on the advisory board of several key advertising networks, including Valueclick Media.