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IAB Marketplace: Ad Networks & Xchanges |
Speakers
Christine Cook
Senior Vice President, Digital Advertising Sales
Martha Stewart Living Omnimedia
Christine Cook joined Martha Stewart Living Omnimedia in July, 2007. In her current role as Senior Vice President, Digital Advertising Sales, she spearheads the sales effort in support of MSLO's Internet business segment.
Ms. Cook has 13 years of experience in digital advertising sales. She joined MSLO from IAC Partner Marketing, where she served as Vice President, Sales, managing a 52-person team and bearing responsibility for sales marketing and national advertising revenue across such IAC sites as CitySearch, Evite.com, Expedia, Match.com and Ticketmaster.
Previously, Ms. Cook served as Director, Consumer Advertising at the Financial Times. Prior to that, she spent five years at The New York Times Digital in various sales executive roles, culminating in her position as Vice President, International and founder of nytimes.com's first international sales office in London.
A graduate of Louisiana State University in Baton Rouge, Ms. Cook lives with her husband in New York City.
Robert Coolbrith
Research Associate, Internet and Online Media
ThinkEquity Partners
Research Associate Robert Coolbrith joined ThinkEquity in June 2006 as a Research Associate covering the Internet and online media, focusing particularly on digital market services. Before joining ThinkEquity, Robert was an analyst with Financial DNA, a San Francisco research firm focused on the financial technology sector, including brokerages, exchanges and liquidity providers. Robert holds a B.A. in Mathematics from Harvard College.
Eric Gutierrez
Vice President, Marketing
LendingTree
Eric Gutierrez is responsible for management of the strategic online marketing partnerships for LendingTree, LLC which includes LendingTree.com, GetSmart.com, HomeLoanCenter.com, and RealEstate.com. Mr. Gutierrez joined LendingTree in 2004 from AOL where he was responsible for product development, marketing, and strategy within the automotive business unit. Prior to working at AOL, he was enrolled as a medical student at The George Washington University Medical School. Mr. Gutierrez earned his bachelor's degree from theUniversity of Virginia.
Michael J. Kelly
Digital Media Advisor, Investor and Chairman of the Board
Eyeblaster
Michael J. Kelly is a digital media advisor and investor and is Chairman of the Board of Eyeblaster.
Mr. Kelly was the President of AOL Media Networks from February 2004 until September 2007. and was responsible for AOL's global advertising business, including revenues, product and platform development, and media strategy for all of AOL's properties, as well as its Advertising.com network.
Since creating the Media Networks organization, revenues grew from $600 million in 2003 to over $2.1 Billion in just 3 years. Also notable during Mr. Kelly's tenure was the acquisition of Advertising.Com in 2004, the negotiation of a multi-year, multi-billion dollar contract with Google in 2005, the development of AOL's network strategy and other acquisitions (such as Tacoda, Lightingcast and Third Screen Media) as well as the global expansion of Ad.com to 11 countries.
From 2002-2004 Mr. Kelly was President, Global Marketing at Time Warner, where he oversaw the company's Global Marketing group, which works with the word's largest advertisers to develop and implement cross-platform marketing solutions that take full advantage of all of Time Warner's businesses.
Prior to joining Time Warner, Mike was the founder and CEO of American Town Network (ATN), an interactive media company that creates local social networks in thousands of towns. ATN has been referred to by Brandweek magazine as the most comprehensive community information resource in the U.S. Mike continues to serve on ATN's board of directors.
Before establishing ATN, Mr. Kelly had a 17-year career with Time Inc. He was on the launch team of Entertainment Weekly and served as its Publisher from 1996-2000. Prior to EW he held several management positions at Fortune Magazine.
Mr. Kelly began his career at the Chicago Tribune in advertising sales.
Mr. Kelly is an officer of the American Advertising Federation and has served on the boards of The Advertising Council and Professionals in Advertising PAC. He is also a founder of The Kelly Gang, a 501c3 organization that benefits grass roots charities. He is a Chicago native and graduated from the University of Illinois in 1979 with a B.A in Political Science.
Steve Kerho
Vice President, Analytics, Media & Marketing Optimization
Organic, Inc.
Steve is currently the VP of Analytics, Media and Marketing Optimization at Organic. He is responsible for all Media strategy and planning along with Organic's analytics practice which helps clients optimize their media mix and get the most from their online efforts.
Most recently, Steve was the Director of Media and Interactive for Nissan North America overseeing Media, CRM, Search and all online content. Previous work experience includes The Designory, Mazda Motors of America and American Isuzu Motors where he had several positions in Marketing, Sales and Product Planning. He received an MBA from the Anderson School at UCLA.
Joe Mandese
Editor-in-Chief
MediaPost
Joe Mandese is editor-in-chief of MediaPost and its related publications (MediaDailyNews, Online Media Daily, MEDIA and OMMA magazines), which reach more than 125,000 media industry professionals daily. Prior to that he was executive editor leading advertising industry news coverage for Primedia Business Magazines & Media. Earlier in his career, Mandese was a writer and top editor at leading industry publications such as Adweek, Advertising Age, Channels, Brill Media, Fortune, Inside.com, Marketing & Media Decisions, and Variety.
William S. Morrison
Managing Director, Senior Analyst, Internet and Online Media
ThinkEquity Partners
Bill Morrison joined ThinkEquity in September 2007 as a Managing Director and Senior Analyst covering the Internet and online media sectors. Prior to joining ThinkEquity, Bill worked as a Senior Analyst covering the Internet and online media sectors at JMP Securities since 2005. Before JMP, Bill was a member of Citigroup Smith Barney's U.S. Equity Research Department following the Internet, online media and eCommerce stocks since 2002. In both 2003 and 2004, Citigroup Smith Barney's coverage of the sector was ranked second by Institutional Investor in the magazine's annual review of sellside U.S. equity research providers.
Bill previously worked for two years at Bowman Capital Management, where he evaluated late stage venture capital investments in the Internet and enterprise software industries. Additionally, Bill was a co-founder of PlatinumHealth.com, a healthcare application service provider, and was Director of Business Development for Eagle River Interactive, which provided Internet design, development and systems integration services.
Bill holds a M.B.A. from the Kellogg Graduate School of Management and a B.A. in Political Science and Economics from Colgate University.
Peter Naylor
Senior Vice President, Digital Media Sales
NBC Universal
As Senior Vice President of Digital Media Sales for NBC Universal, Peter Naylor drives advertising sales for all of NBC Universal's digital properties, including NBC.com, NBCSports.com and NBColympics.com, CNBC.com, SciFi.com, Bravotv.com, USANetwork.com, Oxygen.com, AccessHollywood.com, and iVillage and its affiliated businesses such as iVillage Total Health, Gardenweb and Astrology.com. With almost two decades of experience in the Internet, magazine and radio advertising sales industries, Naylor brings a wealth of expertise to this role.
Prior to his post at NBC Universal, Naylor headed advertising sales for the iVillage Properties, which was acquired by NBC Universal in May 2006. At iVillage, he was responsible for overseeing the activities of the iVillage sales team and driving new partnerships and advertising revenue opportunities for the company. Before joining iVillage in April 2002, he served as Vice President of Sales, Eastern Region/National Agency Relations for Terra Lycos, which is a leading portal.
Previously, Naylor served as Eastern Sales Director for Wired Digital Interactive, an online pioneer of commercial publishing on the Web. He has also held advertising sales positions with Vanity Fair and Spin magazines and at radio stations WSSH in Boston and WSRO in Marlboro, Massachusetts.
Naylor sits on the boards of The Internet Advertising Bureau, The Online Publishers' Association and Goodwill Industries of New York and New Jersey. In addition, he was a founding board member of 212, a New York interactive media trade association.
He holds a Bachelor of Arts degree in economics and English from Denison University in Ohio. He lives in Ridgewood, New Jersey.
Randall Rothenberg
President and CEO
IAB
Randall Rothenberg is the president and CEO of the Interactive Advertising Bureau, the trade association for interactive marketing in the United States. The IAB represents over 300 leading interactive companies; members are responsible for selling over 86% of online advertising in the U.S. On behalf of its members, the IAB evaluates and recommends standards and practices, conducts effectiveness research and educates marketers, media, and advertising companies about interactive marketing.
Before assuming leadership of the IAB in 2007, Mr. Rothenberg was the Senior Director of Intellectual Capital of Booz Allen Hamilton, the international strategy and technology consulting firm, where he oversaw business development, knowledge management, and thought leadership activities, and directed the award-winning quarterly business magazine strategy+business, Strategy+Business Books, www.strategy-business.com, and other electronic and print publications published by Booz Allen for senior business executives. Previously, he served as the firm's chief marketing officer.
Prior to Booz Allen, Mr. Rothenberg spent six years at The New York Times, where he was the technology editor and politics editor of the Sunday magazine, the daily advertising columnist, and a media and marketing reporter. Mr. Rothenberg is the author of Where the Suckers Moon: An Advertising Story (Alfred A. Knopf, 1994), a critically-acclaimed chronicle of the birth, evolution, and death of a single advertising campaign.
Steve Ustaris
Group Media Director
Carat, Boston
Steven is responsible for the management of the Carat's digital media services group in the Boston office. His service line focuses on the effective activation of client communication platforms within the digital media channel. This includes target audience analysis (consumption and receptivity), digital media strategy development, emerging media evaluation and analysis, and of course, media planning, buying, execution, analysis and optimization practice.
A graduate of Fairfield University, Mr. Ustaris has been successful in designing digital strategies that produce returns on client objectives considerate of brand health. His work experience includes a portfolio of clients across industries such as telecom, consumer electronics, enterprise solutions, sports apparel, and finance.
He has been a panelist and/or moderator for various discussion groups covering topics such as behavioral targeting, brand "engagement," rich media, and corporate blogging. He was recently elected to the executive committee of BIMA (Boston Interactive Media Association) and was a nominee for the 2006 Mediaweek Media All-star award.
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