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IAB Marketplace: Ad Networks & Xchanges
March 31, 2008
Roosevelt Hotel
New York, NY

Sponsors & Experts: Experts: Experts: Experts: Produced by:
Adify
Advertising.com
interCLICK
Tremor Media
Interactive Advertising Bureau
 

IAB Marketplace: Ad Networks & Xchanges
March 31, 2008 • New York, NY

Attention marketers, agencies and publishers — the dramatic effect of ad networks and exchanges are being felt throughout the advertising ecosystem.

Ad networks and exchanges are changing the world of online advertising. How much do you know about them and how do they affect you? Join us at the IAB Marketplace: Ad Networks & Xchanges event to find out!

At this one-day education packed event, you will:

  • Learn how to protect your brand and clients as you gain an understanding of where and in what context your ads appear
  • Gain an objective overview of ad networks and exchanges from top industry analysts from ThinkEquity and receive a copy of their exclusive industry report featuring an in-depth analysis of the network and exchange landscape
  • Understand key strategic considerations each marketer, agency and publisher must weigh when incorporating networks and exchanges into a media plan
  • Learn both the positives and negatives of networks and exchanges, as well as other factors to address when deciding if, and in what capacity, networks and exchanges make sense for you
  • Meet the ad networks and exchanges who are changing the game and find out if and how they can benefit you

If you are a marketer, agency professional or publisher who wants to know more about ad networks and exchanges, this is the event for you! Register today and stay on top of the media buying and selling evolution!

Advisory Board

Joe Casale, President & CEO, Casale Media
Julia Casale-Amorim, EVP, Casale Media
Sarah Chubb, President, Condé Nast Digital
Biff Burns, Vice President, Marketing, ContextWeb Inc.
Brian Flatow, Senior Vice President, The Ad Store
Jack Haber, VP eBusiness, Colgate Palmolive
Kathleen Morris, Event Manager, Advertising.com
Nicolle Pangis, Director, Global Deployment & Business Integration, 24/7 Real Media
Dakota Sullivan, CMO, BlueLithium
Steve Ustaris, Group Media Director, Carat
Shar VanBoskirk, Principal Analyst, Forrester
Tony Winders, VP, Marketing, ValueClick Media
Yael Yekutiel, Director, Marketing & Public Relations, TRAFFIQ