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Adify
Advertising.com
interCLICK
Tremor Media
Interactive Advertising Bureau
 

IAB Marketplace: Ad Networks & Xchanges
March 31, 2008 • New York, NY

Agenda

8:00 AM

Registration Opens

8:00 AM - 9:00 AM

Continental Breakfast

9:00 AM - 9:15 AM

Welcome and Opening Remarks

Randall Rothenberg
Randall Rothenberg, President and CEO, IAB

9:15 AM - 9:45 AM

Ad Networks & Exchanges 101 – What Every Marketer, Agency and Publisher Needs to Know First

Ad networks and exchanges are drastically changing the way online advertising is bought and sold. What does this mean for you? Join William S. Morrison and Robert Coolbrith from ThinkEquity Partners as they deliver an objective overview, including an exploration of these new business models, their different categories and the value they potentially bring an organization. Plus, Morrison and Coolbrith will also uncover relevant patterns in usage, marketing trends, publisher responses and future areas of growth.

Robert Coolbrith, Research Associate, Internet and Online Media, ThinkEquity Partners
William S. Morrison, Managing Director, Senior Analyst, Internet & Online Media, ThinkEquity Partners

9:45 AM - 11:15 AM

Learn from the Experts – Round 1

Short, intimate sessions by networks and exchanges to educate advertisers and publishers. This is your chance to meet the experts and get your most pressing questions answered.

  Mezzanine Level Second Floor
 
Plaza Room

Promenade Room

Hudson Room

East End Room

Sutton Room

Broadway Room
9:45 am

Yahoo!

For Publishers

Casale Media

For Publishers
Advertising.com

For Publishers
Tremor Media

For Advertisers
ADSDAQ by ContextWeb
For Advertisers
LookSmart

For Advertisers
5 minutes     Time's up! Next...      
10:05 am Yahoo!

For Advertisers
Casale Media

For Advertisers
Advertising.com

For Advertisers
Tremor Media

For Publishers
ADSDAQ by ContextWeb
For Publishers
LookSmart

For Publishers
5 minutes     Time's up! Next...      
10:25 am Yahoo!

For Publishers
Casale Media

For Publishers
Advertising.com

For Publishers
Tremor Media

For Advertisers
ADSDAQ by ContextWeb
For Advertisers
LookSmart

For Advertisers
5 minutes     Time's up! Next...      
10:45 am Yahoo!

For Advertisers
Casale Media

For Advertisers
Advertising.com

For Advertisers
Tremor Media

For Publishers
ADSDAQ by ContextWeb
For Publishers
LookSmart

For Publishers
   
11:15 AM - 11:30 AM

Morning Refreshment Break

Sponsored by
Adify

11:30 AM - 12:00 PM

Networks, Exchanges & Your Business Strategy

Ad networks and exchanges are revolutionizing the way media is bought and sold, but are they right for you? With the myriad of opportunities to incorporate networks and exchanges into your business strategy, how do you decide if they can help achieve your goals? Hear from Steve Ustaris, Group Media Director, Carat, Boston who faced this challenge and will share key insights and strategies.

Steve Ustaris, Group Media Director, Carat, Boston

12:00 PM - 1:00 PM

Networking Lunch

Sponsored by
interCLICK

1:00 PM - 2:30 PM Learn from the Experts – Round 2
  Mezzanine Level Second Floor
 
Plaza Room

Promenade Room

Hudson Room

East End Room

Sutton Room

Broadway Room
1:00 pm

Revenue Science
For Advertisers

ValueClick Media
For Advertisers
DRIVEpm

For Advertisers
AdMob

For Publishers
Burst Media

For Publishers
Right Media

For Publishers
5 minutes     Time's up! Next...      
1:20 pm Revenue Science
For Publishers
ValueClick Media
For Publishers
DRIVEpm

For Publishers
AdMob

For Advertisers
Burst Media

For Advertisers
Right Media

For Advertisers
5 minutes     Time's up! Next...      
1:40 pm Revenue Science
For Advertisers
ValueClick Media
For Advertisers
DRIVEpm

For Advertisers
AdMob

For Publishers
Burst Media

For Publishers
Right Media

For Publishers
5 minutes     Time's up! Next...      
2:00 pm Revenue Science
For Publishers
ValueClick Media
For Publishers
DRIVEpm

For Publishers
AdMob

For Advertisers
Burst Media

For Advertisers
Right Media

For Advertisers
   
2:30 PM - 3:15 PM

Networks & Exchanges: Threat or Opportunity?

Ad networks and exchanges are changing the advertising ecosystem – impacting marketers, agencies and publishers alike. What is their effect on existing business models? What are the implications as networks and exchanges grow? Hear industry leaders as they debate the challenges and opportunities presented by this new advertising phenomenon.

Moderator: Joe Mandese, Editor-in-Chief, MediaPost
Christine Cook, Senior Vice President, Digital Advertising Sales, Martha Stewart Living Omnimedia
Eric Gutierrez, Vice President, Marketing, LendingTree
Steve Kerho, Vice President, Analytics, Media & Marketing Optimization, Organic, Inc.
Peter Naylor, Senior Vice President, Digital Media Sales, NBC Universal

3:15 PM - 3:30 PM

Afternoon Break

Sponsored by
Adify

3:30 PM - 5:00 PM Learn from the Experts – Round 3
  Mezzanine Level Second Floor
 
Plaza Room

Promenade Room

Hudson Room

East End Room

Sutton Room

Broadway Room
3:30 pm

Tribal Fusion

For Advertisers

TRAFFIQ

For Advertisers
aCerno

For Advertisers
24/7 Real Media 

For Publishers
CPX Interactive

For Publishers
interCLICK

For Publishers
5 minutes     Time's up! Next...      
3:50 pm Tribal Fusion

For Publishers
TRAFFIQ

For Publishers
aCerno

For Publishers
24/7 Real Media

For Advertisers

CPX Interactive

For Advertisers
interCLICK

For Advertisers
5 minutes     Time's up! Next...      
4:10 pm Tribal Fusion

For Advertisers
TRAFFIQ

For Advertisers
aCerno

For Advertisers
24/7 Real Media

For Publishers
CPX Interactive

For Publishers
interCLICK

For Publishers
5 minutes     Time's up! Next...      
4:30 pm Tribal Fusion

For Publishers
TRAFFIQ

For Publishers
aCerno

For Publishers
24/7 Real Media

For Advertisers
CPX Interactive

For Advertisers
interCLICK

For Advertisers
   
5:00 PM - 5:30 PM

One View: What's Next?

The past several years have brought a dramatic shift in the buying and selling of online media. Platforms, publishers and even agencies are acquiring, creating and partnering with ad networks and exchanges to secure their presence in the new industry space.

At the forefront of this revolution is Michael J. Kelly, who in 2004 orchestrated AOL's acquisition of Advertising.com while serving as the President of AOL Media Networks.

What's next for ad networks and exchanges? Will media ever become a commodity? Will networks and exchanges remain relegated to non-premium inventory? Will they move out of the interactive space into TV, print and radio? And, amidst all the change, how do you, the marketer, agency or publisher, stay in control?

Michael will address these questions as well as reveal other underlying forces that will no doubt impact your business as this revolution continues.

Michael J. Kelly, Digital Media Advisor, Investor and Chairman of the Board, Eyeblaster

5:30 PM - 6:30 PM Networking Reception