Registration Opens

Continental Breakfast

Welcome and Opening Remarks

Randall Rothenberg, President and CEO, IAB

Ad Networks & Exchanges 101 – What Every Marketer, Agency and Publisher Needs to Know First

Ad networks and exchanges are drastically changing the way online advertising is bought and sold. What does this mean for you? Join William S. Morrison and Robert Coolbrith from ThinkEquity Partners as they deliver an objective overview, including an exploration of these new business models, their different categories and the value they potentially bring an organization. Plus, Morrison and Coolbrith will also uncover relevant patterns in usage, marketing trends, publisher responses and future areas of growth.

Robert Coolbrith, Research Associate, Internet and Online Media, ThinkEquity Partners
William S. Morrison, Managing Director, Senior Analyst, Internet & Online Media, ThinkEquity Partners

Learn from the Experts – Round 1

Short, intimate sessions by networks and exchanges to educate advertisers and publishers. This is your chance to meet the experts and get your most pressing questions answered.

Yahoo!

For Publishers

Morning Refreshment Break

Sponsored by

Networks, Exchanges & Your Business Strategy

Ad networks and exchanges are revolutionizing the way media is bought and sold, but are they right for you? With the myriad of opportunities to incorporate networks and exchanges into your business strategy, how do you decide if they can help achieve your goals? Hear from Steve Ustaris, Group Media Director, Carat, Boston who faced this challenge and will share key insights and strategies.

Steve Ustaris, Group Media Director, Carat, Boston

Networking Lunch

Sponsored by

Revenue Science
For Advertisers

Networks & Exchanges: Threat or Opportunity?

Ad networks and exchanges are changing the advertising ecosystem – impacting marketers, agencies and publishers alike. What is their effect on existing business models? What are the implications as networks and exchanges grow? Hear industry leaders as they debate the challenges and opportunities presented by this new advertising phenomenon.

Moderator: Joe Mandese, Editor-in-Chief, MediaPost
Christine Cook, Senior Vice President, Digital Advertising Sales, Martha Stewart Living Omnimedia
Eric Gutierrez, Vice President, Marketing, LendingTree
Steve Kerho, Vice President, Analytics, Media & Marketing Optimization, Organic, Inc.
Peter Naylor, Senior Vice President, Digital Media Sales, NBC Universal

Afternoon Break

Sponsored by

Tribal Fusion

For Advertisers

One View: What's Next?

The past several years have brought a dramatic shift in the buying and selling of online media. Platforms, publishers and even agencies are acquiring, creating and partnering with ad networks and exchanges to secure their presence in the new industry space.

At the forefront of this revolution is Michael J. Kelly, who in 2004 orchestrated AOL's acquisition of Advertising.com while serving as the President of AOL Media Networks.

What's next for ad networks and exchanges? Will media ever become a commodity? Will networks and exchanges remain relegated to non-premium inventory? Will they move out of the interactive space into TV, print and radio? And, amidst all the change, how do you, the marketer, agency or publisher, stay in control?

Michael will address these questions as well as reveal other underlying forces that will no doubt impact your business as this revolution continues.

Michael J. Kelly, Digital Media Advisor, Investor and Chairman of the Board, Eyeblaster