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Sponsors
Title Sponsor:
About Compete
Compete helps the world's top brands improve their marketing based on the online behavior of millions of consumers. Leading marketers such as Carlson Hotels Worldwide, Hyundai Motor America, Upromise, Chrysler, and Verizon Wireless rely on Compete's services to create effective online experiences and highly profitable advertising campaigns. Compete's online behavior database — the largest in the industry — makes the web as engrained in marketing as it is in people's lives.
Compete was founded in 2000 and is located in Boston, MA, with offices throughout the U.S. Compete ranked number 164 on Deloitte's 2007 Technology Fast 500 and ranked 19 on the New England Technology Fast 50. Compete also ranked number 824 on the first-ever Inc. 5,000 list of the fastest-growing private companies in the country.
For more information visit www.competeinc.com. For free competitive site metrics, Compete's award-winning blog and Search AnalyticsTM visit www.compete.com.
Title Sponsor:
About DoubleClick
DoubleClick is a provider of digital marketing technology and services. The world's top marketers, publishers and agencies utilize DoubleClick's expertise in ad serving, rich media, video, search and affiliate marketing to help them make the most of the digital medium. From its position at the nerve center of digital marketing, DoubleClick provides superior insights and insider knowledge to its customers. Headquartered in New York, and with 17 offices and development hubs and 14 data centers worldwide, the company employs more than 1,300 people and delivers billions of digital communications every day. Learn more at www.doubleclick.com.
Title Sponsor:
About Revenue Science
Revenue Science is the world leader in behavioral targeting. They have set the global standard in providing relevant content for interested people across digital media. Their dedication to creating a marketplace for marketers, publishers and Internet users is built on their own solid technical innovation and inspired by a simple thought: To always reach the people for whom the message is most relevant. They partner with the world's leading Web publishers to make their audiences available to marketers based purely on their level of interest. With behavioral targeting from Revenue Science, marketers don't buy space; they buy interested people regardless of where they are.
VIP Sponsor:
About Rapt
Rapt Inc. is the industry standard in advertising yield management solutions. Rapt helps advertising supported businesses realize full value from their media assets through an unrivaled combination of technology, services, and market insight. Rapt's technology enables media companies to better price, predict, and provision advertising assets; Rapt's services help drive best-practice yield strategy and operations; and Rapt's information and data offerings deliver unique insight into supply, demand, and value dynamics across the digital media industry. Rapt's client base includes CNET Networks, Dow Jones & Company, Expedia, Fox Interactive Media, Microsoft, MTV Networks, NBC Universal, The New York Times Company, Reuters, USA TODAY, Yahoo!, and others. More about Rapt can be found at www.rapt.com.
Supporting Sponsor:
About Casale Media
Casale Media® is one of the world's largest online media networks, reaching over 200 million unique visitors worldwide each month and representing more than 4,000 premium online media properties. Casale's established relationships with major online advertisers and publishers across all vertical market segments allows us to deliver the most effective and relevant advertisements, while our sophisticated optimization technology operates in real time on many different levels to ensure that ads are placed in their highest performing locations.
Since launching the network in 2003, Casale Media® has helped some of the world's best known organizations successfully add online display to their media mix. Casale's family of advertising technologies assists these organizations in realizing greater performance and efficiencies for their media spends. To learn more about the world's largest TRUSTe certified online media network, please visit us at www.casalemedia.com.
Supporting Sponsor:
About DeSilva + Phillips
DeSilva+Phillips, media investment bankers, is a New York firm which specializes in the media and digital media industries. We have completed over 185 transactions with a total value of over $8 billion (see them all on our Web site, www.mediabankers.com). Our Digital Media and Technology Group provides M&A and corporate finance advisory to the marketplace for digital media in its many forms: from web-based publications to specialized search engines, from business information services to rich media. Recent clients include Mediabistro.com, sold to Jupitermedia for $23 million; Dedicated Marketing Solutions, sold to Media Initiatives Group; Beauty Schools Directory, sold to PlattForm, Visionary Networks, sold to NameMedia; and Falk AG, sold to DoubleClick. Please contact Jay MacDonald (jay@mediabankers.com), Jeff Dearth (jeff@mediabankers.com) or Ken Sonenclar (SonenclarE@mediabankers.com).
Supporting Sponsor:
About EyeWonder
EyeWonder, Inc. is rich media and digital advertising's fastest-growing innovator, empowering brands and advertisers to leverage the industry's most comprehensive creative capabilities for online campaigns that are proven to deliver richer results. Headquartered in Atlanta, the company's pioneering technology enables advertisers and agencies to focus their time and energy on producing the strongest interactive ad campaigns that reach across more of today's top browsers and operating systems while eliminating inefficiencies that limit creativity and slow workflow processes. Moreover, EyeWonder delivers results. A 2006 Dynamic Logic study found that the EyeWonder-powered campaigns generate a 65 percent increase in aided brand awareness and a 34 percent increase in message association, and that EyeWonder leads all other top rich media providers in generating increased lift in three out of four core brand metrics.
For more information on Richer Media and Richer Results, please visit www.eyewonder.com.
Supporting Sponsor:
About Front Porch, Inc.
Front Porch, Inc. is the worldwide leader in ISP-based behavioral targeting. Front Porch partners with ad networks to bring them higher revenue and improve the user experience by enabling more relevant ads on any site. Ad networks enjoy higher CPMs and advertisers enjoy higher CTRs. We increase opportunities for delivering targeted ads even when users leave specific sites. Front Porch, Inc. solutions are deployed in over 2,500 locations in 33 countries with wired, wireless, cable, telco, airports, hotels, and other ISPs. We're privately-held, founded in 1998 and profitable for many years. To learn more, contact us at partner@frontporch.com.
Supporting Sponsor:
About The Jordan, Edmiston Group, Inc. (JEGI)
The Jordan, Edmiston Group, Inc. (JEGI) is a leading independent investment bank for the media and information industries, having completed nearly 500 M&A transactions.
Recent successful online media and marketing services transactions include: the sale of Money-Media, the leading provider of online information for the US money management industry, to Pearson; the sale of Becker Group, a leading experiential marketing company, to Viad; the sale of iParenting, one of the Internet's most popular communities for parents and parents-to-be, to the Walt Disney Company; the sale of KnowledgeStorm, a leading provider of online lead generation for IT vendors, to TechTarget for $58 million; the sale of Circles to Sodexho, VentureDirect to Arlington Capital Partners, Healia to Meredith, TechnologyGuide.com to TechTarget, and Cymfony to TNS Media Intelligence; the representation of Gorilla Nation Media in a $50+ million investment by Great Hill Partners; and Reed Business Information's acquisition of BuyerZone.com.
For more information, please contact Managing Directors Tolman Geffs (tolmang@jegi.com) or Scott Peters (scottp@jegi.com) at 212-754-0710.
Supporting Sponsor:
About Operative
Established in 2000, Operative is a global organization that provides its clients with technology and services to improve all aspects of their advertising operations lifecycle, from pre-sale to collections, trafficking to reconciliation. OperativeDashboard™, an ASP software solution, is an end-to-end workflow management platform that enables media publishers to automate contract management, product packaging and pricing, inventory management, campaign reporting and revenue recognition. Operative's client base includes The Wall Street Journal, FIM, The Economist, MSN, Smart Money, iVillage, NBC Universal, and National Public Broadcasting. More information about Operative can be found at: operative.com.
Supporting Sponsor:
About SilverCarrot
Online lead generation pioneer SilverCarrot Group of Companies was founded in 1999 and has been an evolving pioneer in the online marketing space. Operating units include SilverCarrot, SilveriNet, Ampere Media and Recipe4Living.
Most recently, SilverCarrot launched iFlipit™ at ad:tech New York. iFlipit™ is a powerful, targeted system that converts traditional banner ads into a source of highly-qualified, non-incentivized leads and information inquiries for advertisers. iFlipit™ offers a full in-banner experience for the consumer and allows websites to increase site stickiness because consumers are not redirected to another site.
iFlipit™ addresses industry concerns about quality, transparency and legal challenges of traditional "lead gen" by harnessing SilverCarrot's proprietary "Bullseye" offer-generation engine. iFlipit™ transforms banner advertising into a real-time powerful direct marketing medium.
Major investors include Dolphin Equity Partners, Wall Street Technology Partners, Newlight Associates, Incubator Ventures, Seed Capital Partners, Marketing 1:1 Ventures and Westmont Venture Partners.
Visit us at www.iflipitnetwork.com or call Dorothy Young, President/CEO, at 646-873-4996.
Supporting Sponsor:
About Theorem
Since 2002 Theorem (www.theoreminc.net) is pioneering outsourced ad operations, search operations and specialized reporting and analytical services to digital marketers.
Some of the leading online brands are leveraging Theorem's services to scale their media operations, improve service levels and gain a competitive edge. Using a combination of domain expertise and process excellence Theorem is able to drive significant cost savings for its customers. Theorem's global service delivery model enables on site US/Europe support and off shore operational support.
The IAB Ecosystem 2.0 Conference is a tremendous opportunity for companies looking to interact with and promote to the senior executives at top internet publishers, marketers and agencies. Sponsorship opportunities are customizable to the marketing needs of the sponsor and the cost of exposure to this audience is extremely competitive.
To find out more about sponsorship opportunities please contact Andrew Q. Kraft at andrew@iab.net.
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