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Once a year pioneers from across the advertising ecosystem gather to address the state of the industry at the IAB Annual Meeting. The 2009 theme, “Brands Battle Back,” mirrors last year’s in-depth conversations on commoditization, as we explore how marketer brands, agency brands and publisher brands work to support each other to grow. It’s a challenging undertaking in the current economic conditions. Our robust agenda and speaker line-up will explore the “battle” from all angles and the knowledge and networking you take away will secure your place as an invaluable asset to any organization.
Last year’s sold-out audience of more than 400 executives representing the largest media companies, brands and advertising agencies in the world helped set the vision for the coming year and beyond. And, they attracted unprecedented media coverage. 2009 promises to be even more intense.
Make your plans now to ensure you don’t miss ideas and new partners that can drive business to your door immediately.
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Featured Speakers Include:
Michael Mendenhall
Senior Vice President and
Chief Marketing Officer
Hewlett-Packard Company
David Payne
CEO & Co-Founder
ShortTail Media,
an alliance of
Premium Publishers
David Rosenblatt
President,
Display Advertising
Google
Plus:
Nick Brien
President and
Chief Executive Officer
Mediabrands
2008 Annual Meeting Highlights:
Wrap-Up Article
Live Blog
Press Coverage
IAB Sales Awards
IAB Service Excellence Awards
Presentations
Participants
Photos
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