About NBCUniversal Digital Entertainment
Every month NBCUniversal Digital Entertainment reaches tens of millions of the web’s most engaged users across our extensive portfolio of entertainment sites including: Fandango, E! Online, NBC.com, DailyCandy, BravoTV.com, Oxygen.com, USAnetwork.com, and Syfy.com. Visitors are immersed in NBCUniversal’s unparalleled digital platforms and experiences. As an industry leader in both premium video and powerful dedicated display, NBCUniversal also focuses on creating innovative content, social, and mobile experiences. NBCUniversal is an industry-leading pioneer in interactive multiscreen executions that provide deep connections between our users, our content, and our advertising partners.
Founded in February 2005, YouTube is the world’s most popular online video community, allowing millions of people to discover, watch and share originally-created videos. YouTube provides a forum for people to connect, inform, and inspire others across the globe and acts as a distribution platform for original content creators and advertisers large and small.
About Comcast Digital Entertainment
Comcast Digital Entertainment is a portfolio of premium entertainment and lifestyle brands that reach an influential, passionate and highly engaged audience of men and women who are entertainment, style and pop-culture enthusiasts.
Always on trend, they own the latest gadgets, shop the newest styles and fashion, and see the newest films first. With Comcast Digital Entertainment, advertisers have the opportunity to align with the best brands in the business, including Fandango, Eonline, DailyCandy, G4 and Fancast.
AditAll is an Internet-based, self-service platform that provides a fast, easy, affordable way to create, customize and distribute professional quality video ads and “dynamic” video ads. AditAll’s unique browser-based system combines (1) a searchable library of licensed video and audio clips, (2) easy editing tools, and (3) campaign services that simplify targeting and running effective video campaigns.
One video advertising platform built to maximize the value of premium content, everywhere.
Auditude empowers premium content owners and distributors to maximize the value of video content while providing the optimal experience for consumers wherever that video is viewed.
- Manage Video
Auditude’s Connect 2.0 video advertising platform scales video ad operations, from dynamically ingesting content metadata to managing ad loads, sales rights, and partner revenue shares.
- Monetize Video
Sophisticated targeting and integrated ad products arm your direct sales team with best in class capabilities to drive revenue, with supplemental tools to maximize the value of indirectly sold impressions.
- Delight Viewers
Connect 2.0 ensures your viewers are delighted with the best viewing experience wherever that video is viewed.
Babelgum: A New Player in the Online Video Ecosystem
Babelgum.com and Babelgum Mobile officially launched in April 2009 as a dynamic destination offering high quality, professionally-produced global video content around “passions” that engage and entertain, including Film, Music, Our Earth, Metropolis and Comedy. Until now, the online video ecosystem has been dominated by user-generated content and repurposed broadcast TV. Now, with Babelgum’s exclusive and premium mobile and online content, curated by well-regarded publishers in their fields, Babelgum is poised to be a powerful destination to reach a passionate audience.
Eyeblaster empowers marketers to plan, create, execute and measure cross-channel campaigns that change the rules of engagement. Seamless channel integration, legendary rich media strength and revolutionary analytics add up to a totally immersive brand experience — and the results to back it up. It’s how breakthrough ideas break through. In 2007, Eyeblaster delivered campaigns for nearly 7,000 brand advertisers serving approximately 2,500 ad agencies across over 2,700 global web publishers in over 40 countries worldwide. Eyeblaster is the only provider accredited by the Media Rating Council for compliance with ad measurement guidelines for banner ads, rich media ads and video ads.
About Goodmail Systems, Inc.
Goodmail is making email a dynamic and central part of the marketing mix. Our latest innovation, CertifiedVideo™ is the only solution that lets trusted video play directly in the body of email communications, eliminating the need for additional clicks to web sites. It generates incremental views, new viewers, and extra opportunities to play video ads. It’s like sending a full web page to your best customers in email.
CertifiedEmail™ from Goodmail injects trust into email, making it a more secure, productive and engaging communication channel for brands and their consumers.
Innovid delivers immersive advertising anywhere. Founded in 2007, we provide visionary marketers with the tools to create, deliver, and measure video campaigns, in any format, on any screen, publisher, or ad network. We built our ad server to address the issues specific to video ad serving and simplify the process for agencies and marketers. And as interactive video becomes the new normal, iRoll brings alive this new dimension of online video, reimagining the possibilities for interactive engagement across multiple screens to capture consumer curiosity and draw the viewer deep into the brand experience.
About Next New Networks
Next New Networks is TV for the Internet. As the leading independent producer of online television networks Next New Networks creates, packages, brands, markets and syndicates some of the Web’s most popular regularly scheduled and episodic programming. Since March 2007, the company has launched thirteen networks; its programming has been viewed over 450 million times.
Hit programming includes independent film and music network $99 Music Videos, Barely Political (creators of Obama Girl), TMI Weekly (co-hosted by web celeb Julia Allison), auto news network Fast Lane Daily, DIY filmmaker network Indy Mogul, lifestyle network ThreadBanger, and tech comedy network Barely Digital.
Panache helps premium video publishers make online video a profitable and sustainable business. We are a comprehensive ad platform that fits into major publishers’ existing operations and works with existing ad server and video player infrastructure. Publishers increase ad sales revenue and video viewing while reducing the time and cost of getting campaigns live. www.PanacheTech.com
Platform-A, AOL’s advertising business, reaching 91% of the U.S. Internet audience, is the industry’s largest digital advertising platform. Platform-A offers the most comprehensive suite of marketing solutions, powered by the Web’s best advertising technologies. Platform-A includes AOL’s leading media properties – AOL.com, AIM, MapQuest, and more – and Advertising.com’s third-party networks. Platform-A also includes TACODA’s audience insights and behavioral targeting; Quigo, a site- and content-targeting solution; ADTECH, an international digital ad serving business; Third Screen Media, a mobile ad serving network; and buy.at, an affiliate marketing solution. Platform-A currently has operations in the United States, nine countries across Europe, including Denmark, Finland, France, Germany, Netherlands, Norway, Spain, Sweden, the UK, and Japan through a joint venture with Mitsui. Learn more at http://www.platform-a.com.
PointRoll, a Gannett company, enables advertisers, agencies, and web publishers to create, deliver, and measure interactive and action-inspiring mobile, tablet, rich media display, online video, and social campaigns. Delivering both the art and science of digital engagement, PointRoll provides the creative tools, analytics, distributed content, and expertise marketers need to effectively engage consumers across screens and make a memorable and measurable impression. Evolving beyond the banner, PointRoll allows marketers to find consumers wherever they are across any digital platform and deliver a relevant and engaging brand or direct response experience, dramatically improving ad effectiveness. For more information, visit www.pointroll.com.
Quantcast is a digital advertising company specialized in audience measurement and real-time advertising. As the pioneer of direct audience measurement in 2006, Quantcast has today the most in-depth understanding of digital audiences across the web, allowing marketers and publishers to make the smartest choices as they buy and sell the most effective targeted advertising on the market.
About Tremor Video
Tremor Video is a leading provider of technology-driven video advertising solutions enabling brand advertisers to engage consumers across multiple internet-connected devices including computers, smartphones, tablets, and connected TVs. Our clients include some of the world’s largest brand advertisers and agencies. These relationships have helped us create a robust online video ecosystem that includes more than 500 premium websites and mobile applications, of which over 200 partner with us exclusively. Our proprietary technology, VideoHub, analyzes in-stream video content, detects viewer and system attributes, and leverages our large repository of stored data to optimize video ad campaigns for brand-centric metrics.
YuMe is a leading provider of digital video brand advertising solutions. Its proprietary data-science driven technologies and large audience footprint drive inventory monetization and enable advertisers to reach targeted, brand receptive audiences across a wide range of internet-connected devices. Designed to serve the specific needs of brand advertising, YuMe’s technology platform simplifies the complexities associated with delivering effective digital video advertising campaigns in today’s highly-fragmented market. YuMe.com
About Advertising Age
Advertising Age is the leading global source of news, intelligence, and conversation for marketing and media communities. Ongoing coverage of strategic topics like CMO strategies and data-driven marketing is complemented by breaking news on digital, social media, and more.
About Cynopsis Media
Cynopsis is a free daily e-publication for the television, digital, advertising and media industries. Launched April 1997, Cynopsis Media publishes four editions - Cynopsis, Cynopsis: Digital and Cynopsis: Kids - sent via email daily to a combined total subscriber base of more than 100,000. Our most recent addition, Cynopsis: Classified Advantage, a weekly e-publication, ID’s great industry jobs from both Cynopsis editions and numerous other sources, as well as providing actionable expert advice of how to get a job and keep it!
To subscribe to Cynopsis E-publications please go to www.Cynopsis.com. For information on advertising program, contact Chuck Bolkcom at [email protected].
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