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2009 Sponsors
About NBC Universal Digital Media
NBC Universal Digital Media represents the online home of our entertainment portfolio: NBC.com, iVillage.com, BravoTV.com, Oxygen.com, USAnetwork.com, Syfy.com, AccessHollywood.com and NBCSports.com. Every month, tens of millions of the most engaged users on the Internet consume our Emmy Award-winning content both on our web sites and via emerging platforms such as mobile, widgets and social networking. With our creative flexibility, TV360 capability and innovative advertising platforms, NBCU can create “Solutions with Scale” that provide deep connections between our users, our content and our advertising partners.
About YouTube
Founded in February 2005, YouTube is the world’s most popular online video community, allowing millions of people to discover, watch and share originally-created videos. YouTube provides a forum for people to connect, inform, and inspire others across the globe and acts as a distribution platform for original content creators and advertisers large and small.
About Comcast Digital Entertainment
Comcast Digital Entertainment is a portfolio of premium entertainment and lifestyle brands that reach an influential, passionate and highly engaged audience of men and women who are entertainment, style and pop-culture enthusiasts.
Always on trend, they own the latest gadgets, shop the newest styles and fashion, and see the newest films first. With Comcast Digital Entertainment, advertisers have the opportunity to align with the best brands in the business, including Fandango, Eonline, DailyCandy, G4 and Fancast.
About AditAll
AditAll is an Internet-based, self-service platform that provides a fast, easy, affordable way to create, customize and distribute professional quality video ads and “dynamic” video ads. AditAll’s unique browser-based system combines (1) a searchable library of licensed video and audio clips, (2) easy editing tools, and (3) campaign services that simplify targeting and running effective video campaigns.
About Auditude
Auditude empowers you to manage and monetize your video content. The Auditude Connect video ad platform is a complete ad server supporting complex forecasting, custom targeting, multi-party selling and distribution, real-time reporting, and advanced ad formats.
Our video ad platform is not based on ad tags. It’s based on feeds. We can accept feeds directly from your content management system to automatically organize and categorize your video content.
Our content aware architecture efficiently manages video which allows you to focus your time on monetization, not unnecessary management of content.
Our Connect video ad platform customers include Comcast, MySpace and Yahoo!.
About Babelgum
Babelgum: A New Player in the Online Video Ecosystem
Babelgum.com and Babelgum Mobile officially launched in April 2009 as a dynamic destination offering high quality, professionally-produced global video content around “passions” that engage and entertain, including Film, Music, Our Earth, Metropolis and Comedy. Until now, the online video ecosystem has been dominated by user-generated content and repurposed broadcast TV. Now, with Babelgum’s exclusive and premium mobile and online content, curated by well-regarded publishers in their fields, Babelgum is poised to be a powerful destination to reach a passionate audience.
About Eyeblaster
Eyeblaster empowers marketers to plan, create, execute and measure cross-channel campaigns that change the rules of engagement. Seamless channel integration, legendary rich media strength and revolutionary analytics add up to a totally immersive brand experience — and the results to back it up. It’s how breakthrough ideas break through. In 2007, Eyeblaster delivered campaigns for nearly 7,000 brand advertisers serving approximately 2,500 ad agencies across over 2,700 global web publishers in over 40 countries worldwide. Eyeblaster is the only provider accredited by the Media Rating Council for compliance with ad measurement guidelines for banner ads, rich media ads and video ads.
About Goodmail Systems, Inc.
Goodmail is making email a dynamic and central part of the marketing mix. Our latest innovation, CertifiedVideo™ is the only solution that lets trusted video play directly in the body of email communications, eliminating the need for additional clicks to web sites. It generates incremental views, new viewers, and extra opportunities to play video ads. It’s like sending a full web page to your best customers in email.
CertifiedEmail™ from Goodmail injects trust into email, making it a more secure, productive and engaging communication channel for brands and their consumers.
About Innovid
Innovid developed the groundbreaking iRoll which embeds interactive elements in pre-roll video ads making them dynamic and engaging without forcing audiences away from the page. Innovid's proprietary technology provides a seamless integration between videos, embedded images and interactive features, empowering today's marketers to engage their audiences more deeply than ever before. Beyond ad integration and serving, the company solution includes a back-end analytics dashboard to measure and track engagement. Visit www.Innovid.com.
About Next New Networks
Next New Networks is TV for the Internet. As the leading independent producer of online television networks Next New Networks creates, packages, brands, markets and syndicates some of the Web’s most popular regularly scheduled and episodic programming. Since March 2007, the company has launched thirteen networks; its programming has been viewed over 450 million times.
Hit programming includes independent film and music network $99 Music Videos, Barely Political (creators of Obama Girl), TMI Weekly (co-hosted by web celeb Julia Allison), auto news network Fast Lane Daily, DIY filmmaker network Indy Mogul, lifestyle network ThreadBanger, and tech comedy network Barely Digital.
About Panache
Panache helps premium video publishers make online video a profitable and sustainable business. We are a comprehensive ad platform that fits into major publishers’ existing operations and works with existing ad server and video player infrastructure. Publishers increase ad sales revenue and video viewing while reducing the time and cost of getting campaigns live. www.PanacheTech.com
About Platform-A
Platform-A, AOL’s advertising business, reaching 91% of the U.S. Internet audience, is the industry’s largest digital advertising platform. Platform-A offers the most comprehensive suite of marketing solutions, powered by the Web’s best advertising technologies. Platform-A includes AOL’s leading media properties – AOL.com, AIM, MapQuest, and more – and Advertising.com’s third-party networks. Platform-A also includes TACODA’s audience insights and behavioral targeting; Quigo, a site- and content-targeting solution; ADTECH, an international digital ad serving business; Third Screen Media, a mobile ad serving network; and buy.at, an affiliate marketing solution. Platform-A currently has operations in the United States, nine countries across Europe, including Denmark, Finland, France, Germany, Netherlands, Norway, Spain, Sweden, the UK, and Japan through a joint venture with Mitsui. Learn more at http://www.platform-a.com.
About PointRoll
PointRoll is the leading provider of digital marketing solutions and technology. PointRoll powers the most effective digital campaigns by delivering both the art and science of consumer engagement, enabling advertisers, agencies and publishers to create, deliver and measure interactive and action-inspiring online video, rich media display, mobile, social and search campaigns. Providing the creative tools, targeting, analytics and expertise marketers need to effectively engage consumers, PointRoll enables brands to make a memorable and measurable impression. Powering 50 percent of all rich media campaigns online and serving over 350 billion impressions for more than two-thirds of the Fortune 500 brands, PointRoll delivers results. For more information visit www.pointroll.com.
About Quantcast
Quantcast measures and organizes the world's audiences in real-time so advertisers can buy, sell and connect with the people who matter most to them. Ranked Fast Company's #3 Most Innovative Company on the Web for 2010, the company is used by the world's leading media agencies, hundreds of major marketers and millions of global web sites including thousands of the world's best known destinations. Quantcast connects the planning, buying, and media fulfillment processes, delivering the marketplace's most consistent and accountable audiences.
About Tremor Media
Tremor Media (www.tremormedia.com), the leading online video monetization and advertising platform, provides brand advertisers with in-stream and in-banner video advertising solutions on top-tier publisher sites with a combined 188.4 million uniques, reaching 88 percent of Internet users. Tremor Media’s innovative video ad formats, advanced targeting and industry-leading measurement tools enable advertisers to deliver efficient, scalable and engaging video campaigns with measurable impact. In addition, Tremor Media’s Acudeo® technology provides publishers with a full suite of products and services to monetize streaming video and maximize ROI.
About YuMe
YuMe is a video advertising technology company that is making professional video profitable for publishers and impactful for advertisers. Our publishers use our ACE Ad Management platform to make their content more valuable by matching the right ad to the right viewer at the right time. Advertisers love us because we deliver high quality video content at scale, unmatched audience targeting and ad campaign performance that maximizes ROI. YuMe’s video ad network provides advertisers unprecedented reach, brand safety, contextual relevance, controlled syndication and consistent delivery across all digital media platforms—web, downloads, mobile and IPTV. To learn more, visit www.yume.com.
About Advertising Age
Advertising Age (adage.com) is a multi-platform media brand delivering news and intelligence to the advertising, marketing and media industries, as well as targeted strategies for brand building and messaging in today's complex business world.
From the digital community to the entertainment industries, from the Hispanic market to the global stage itself, agencies, media and marketers all turn to Ad Age print, digital and special event brands for the insights and analysis they need to succeed.
About Cynopsis Media
Cynopsis is a free daily e-publication for the television, digital, advertising and media industries. Launched April 1997, Cynopsis Media publishes four editions - Cynopsis, Cynopsis: Digital and Cynopsis: Kids - sent via email daily to a combined total subscriber base of more than 100,000. Our most recent addition, Cynopsis: Classified Advantage, a weekly e-publication, ID’s great industry jobs from both Cynopsis editions and numerous other sources, as well as providing actionable expert advice of how to get a job and keep it!
To subscribe to Cynopsis E-publications please go to www.Cynopsis.com. For information on advertising program, contact Chuck Bolkcom at Chuck@cynopsis.com.
To find out more about sponsorship and exhibit opportunities, please contact Phil Ardizzone, Director of Event Sales, at phil@iab.net.
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