2009 Sponsors
About NBC Universal Digital Media
NBC Universal Digital Media represents the online home of our entertainment portfolio: NBC.com, iVillage.com, BravoTV.com, Oxygen.com, USAnetwork.com, SCIFI.com, AccessHollywood.com and NBCSports.com. Every month, tens of millions of the most engaged users on the Internet consume our Emmy Award-winning content both on our websites and via emerging platforms such as mobile, widgets, and social networking. With our creative flexibility, TV360 capability, and innovative advertising platforms, NBCU can create “Solutions with Scale” that provide deep connections between our users, our content and our advertising partners.
About YouTube
Founded in February 2005, YouTube is the world’s most popular online video community, allowing millions of people to discover, watch and share originally-created videos. YouTube provides a forum for people to connect, inform, and inspire others across the globe and acts as a distribution platform for original content creators and advertisers large and small.
About Comcast.net
Comcast.net packages the web’s best content sources for news, sports, finance, entertainment and more, and features one of the web’s deepest libraries of professional video content.
The site combines this extensive content with a suite of online tools for Comcast customers, providing one-click access to email, voicemail, and a guide to what to watch on TV, On Demand, and Online. Comcast.net’s audience is extremely attractive to advertisers, as they are highly engaged broadband users and over-index in some of the most valuable advertiser segments. Advertisers can target sponsored link ads in sections including News, Sports, Finance, Entertainment and Mail Center.
About AditAll
AditAll is an Internet-based, self-service platform that provides a fast, easy, affordable way to create, customize and distribute professional quality video ads and “dynamic” video ads. AditAll’s unique browser-based system combines (1) a searchable library of licensed video and audio clips, (2) easy editing tools, and (3) campaign services that simplify targeting and running effective video campaigns.
About Auditude
Auditude empowers you to manage and monetize your video content. The Auditude Connect video ad platform is a complete ad server supporting complex forecasting, custom targeting, multi-party selling and distribution, real-time reporting, and advanced ad formats.
Our video ad platform is not based on ad tags. It’s based on feeds. We can accept feeds directly from your content management system to automatically organize and categorize your video content.
Our content aware architecture efficiently manages video which allows you to focus your time on monetization, not unnecessary management of content.
Our Connect video ad platform customers include Comcast, MySpace and Yahoo!.
About Babelgum
Babelgum: A New Player in the Online Video Ecosystem
Babelgum.com and Babelgum Mobile officially launched in April 2009 as a dynamic destination offering high quality, professionally-produced global video content around “passions” that engage and entertain, including Film, Music, Our Earth, Metropolis and Comedy. Until now, the online video ecosystem has been dominated by user-generated content and repurposed broadcast TV. Now, with Babelgum’s exclusive and premium mobile and online content, curated by well-regarded publishers in their fields, Babelgum is poised to be a powerful destination to reach a passionate audience.
About Eyeblaster
Eyeblaster empowers marketers to plan, create, execute and measure cross-channel campaigns that change the rules of engagement. Seamless channel integration, legendary rich media strength and revolutionary analytics add up to a totally immersive brand experience — and the results to back it up. It’s how breakthrough ideas break through. In 2007, Eyeblaster delivered campaigns for nearly 7,000 brand advertisers serving approximately 2,500 ad agencies across over 2,700 global web publishers in over 40 countries worldwide. Eyeblaster is the only provider accredited by the Media Rating Council for compliance with ad measurement guidelines for banner ads, rich media ads and video ads.
About Goodmail Systems, Inc.
Goodmail is making email a dynamic and central part of the marketing mix. Our latest innovation, CertifiedVideo™ is the only solution that lets trusted video play directly in the body of email communications, eliminating the need for additional clicks to web sites. It generates incremental views, new viewers, and extra opportunities to play video ads. It’s like sending a full web page to your best customers in email.
CertifiedEmail™ from Goodmail injects trust into email, making it a more secure, productive and engaging communication channel for brands and their consumers.
About Innovid
Innovid (www.innovid.com) is a leading provider of In-Video Advertising solutions that allows publishers and advertisers to go beyond conventional advertising limits and use video content as an interactive canvas to deliver engaging in-video brand experiences.
Innovid’s platform combines the marketing value of rich engaging in-video units with the personalization and interactivity of the Internet. Following recent campaigns for Budweiser, Mazda, Kraft Foods, Warner Brothers and more, Innovid is able to deliver exceptionally high engagement rates, greater than other online video solutions. Beyond brand integration and ad serving, Innovid’s solution includes a deep analytics dashboard to track each engagement and demonstrate clear ROI.
About Next New Networks
Next New Networks is TV for the Internet. As the leading independent producer of online television networks Next New Networks creates, packages, brands, markets and syndicates some of the Web’s most popular regularly scheduled and episodic programming. Since March 2007, the company has launched thirteen networks; its programming has been viewed over 450 million times.
Hit programming includes independent film and music network $99 Music Videos, Barely Political (creators of Obama Girl), TMI Weekly (co-hosted by web celeb Julia Allison), auto news network Fast Lane Daily, DIY filmmaker network Indy Mogul, lifestyle network ThreadBanger, and tech comedy network Barely Digital.
About Panache
Ad-Insertion Platform for Major Media and Entertainment Companies
Easily tailored to publisher’s business, Panache is for major media and entertainment companies that have their own inside sales teams. Panache is not an ad network, but an infrastructure company that provides large publishers the right platform, tools and services for generating ad revenue as they move their video business to the Internet. Panache supports a publisher’s ability to create unlimited ad avails (locations in video where ads appear) and provides insertion of all ad formats for any video — long-form, short-form, HD, on-demand streams and live events.
About Platform-A
Platform-A, AOL’s advertising business, reaching 91% of the U.S. Internet audience, is the industry’s largest digital advertising platform. Platform-A offers the most comprehensive suite of marketing solutions, powered by the Web’s best advertising technologies. Platform-A includes AOL’s leading media properties – AOL.com, AIM, MapQuest, and more – and Advertising.com’s third-party networks. Platform-A also includes TACODA’s audience insights and behavioral targeting; Quigo, a site- and content-targeting solution; ADTECH, an international digital ad serving business; Third Screen Media, a mobile ad serving network; and buy.at, an affiliate marketing solution. Platform-A currently has operations in the United States, nine countries across Europe, including Denmark, Finland, France, Germany, Netherlands, Norway, Spain, Sweden, the UK, and Japan through a joint venture with Mitsui. Learn more at http://www.platform-a.com.
About PointRoll
PointRoll is the leading provider of rich media display advertising technology, enabling engaging online experiences that connect consumers with brands and drive conversion. Powering the most interactive and highly measurable video ads, PointRoll helps advertisers and their agencies drive branding and response with capabilities including HD, full-screen and interactive video, in-stream alternative formats, gaming, dynamic content, send to a friend, and much more. PointRoll ads can be as full-featured as a website and just as measurable, tracking interactions, time spent, click-through, video completion rates and over 125 other metrics. Visit www.pointroll.com/showcase or call us at 800.203.6956 for more details.
About Quantcast
Quantcast measures and organizes audiences in real-time so advertisers can connect with the people who matter most to them. Engaging all 220 million U.S. Internet users, Quantcast provides audience insights that help ad buyers and sellers understand online consumers in real-time. Uniquely, advertisers can apply insights about small groups of customers to the entire U.S. Internet population, so they can reach larger groups of prospective customers numbering in the millions, even tens of millions.
Launched in 2006, Quantcast is used by 9 of the top 10 media agencies, marketers from every major advertising category and more than half of the top ad supported websites.
About Tremor Media
Tremor Media is the leading online video advertising network providing advertisers with both in-banner and in-stream video advertising opportunities on over 2,000 top-tier publisher sites with more than 142 million unique visitors per month.
Tremor Media also offers the Acudeo Video Monetization Platform for publishers, a full suite of products and services to monetize streaming video and maximize ROI. Tremor Media’s full service solutions offer the necessary tools for advertisers and publishers to utilize online video advertising as a powerful interactive medium.
About YuMe
YuMe is a premium video advertising network and provider of the leading video ad management platform ACE. Our focus is on connecting brands with consumers via video advertising and delivering the right audience for every advertiser. Our advanced campaign targeting, measurement and optimization tools ensure contextual relevance for an advertiser’s message and that campaign ROI is maximized. With more than 550 million video streams per month and over 500 publishers in our network, YuMe reaches more than 60 million unique viewers every month. For more information, visit www.yume.com.
About Advertising Age
Advertising Age (adage.com) is a multi-platform media brand delivering news and intelligence to the advertising, marketing and media industries, as well as targeted strategies for brand building and messaging in today's complex business world.
From the digital community to the entertainment industries, from the Hispanic market to the global stage itself, agencies, media and marketers all turn to Ad Age print, digital and special event brands for the insights and analysis they need to succeed.
About Cynopsis Media
Cynopsis is a free daily e-publication for the television, digital, advertising and media industries. Launched April 1997, Cynopsis Media publishes four editions - Cynopsis, Cynopsis: Digital and Cynopsis: Kids - sent via email daily to a combined total subscriber base of more than 100,000. Our most recent addition, Cynopsis: Classified Advantage, a weekly e-publication, ID’s great industry jobs from both Cynopsis editions and numerous other sources, as well as providing actionable expert advice of how to get a job and keep it!
To subscribe to Cynopsis E-publications please go to www.Cynopsis.com. For information on advertising program, contact Chuck Bolkcom at Chuck@cynopsis.com.
To find out more about sponsorship and exhibit opportunities, please contact Phil Ardizzone, Director of Event Sales, at phil@iab.net.
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