2009 Sponsors
About NBC Universal Digital Media
NBC Universal Digital Media represents the online home of our entertainment portfolio: NBC.com, iVillage.com, BravoTV.com, Oxygen.com, USAnetwork.com, Syfy.com, AccessHollywood.com, and NBCSports.com. Every month, tens of millions of the most engaged users on the Internet consume our Emmy Award-winning content both on our web sites and via emerging platforms such as mobile, widgets, and social networking. With our creative flexibility, TV360 capability, and innovative advertising platforms, NBCU can create “Solutions with Scale” that provide deep connections between our users, our content, and our advertising partners.
About YouTube
Founded in February 2005, YouTube is the world’s most popular online video community, allowing millions of people to discover, watch and share originally-created videos. YouTube provides a forum for people to connect, inform, and inspire others across the globe and acts as a distribution platform for original content creators and advertisers large and small.
About Comcast Digital Entertainment
Comcast Digital Entertainment is a portfolio of premium entertainment and lifestyle brands that reach an influential, passionate and highly engaged audience of men and women who are entertainment, style and pop-culture enthusiasts.
Always on trend, they own the latest gadgets, shop the newest styles and fashion, and see the newest films first. With Comcast Digital Entertainment, advertisers have the opportunity to align with the best brands in the business, including Fandango, Eonline, DailyCandy, G4 and Fancast.
About AditAll
AditAll is an Internet-based, self-service platform that provides a fast, easy, affordable way to create, customize and distribute professional quality video ads and “dynamic” video ads. AditAll’s unique browser-based system combines (1) a searchable library of licensed video and audio clips, (2) easy editing tools, and (3) campaign services that simplify targeting and running effective video campaigns.
About Auditude
One video advertising platform built to maximize the value of premium content, everywhere.
Auditude empowers premium content owners and distributors to maximize the value of video content while providing the optimal experience for consumers wherever that video is viewed.
- Manage Video
Auditude’s Connect 2.0 video advertising platform scales video ad operations, from dynamically ingesting content metadata to managing ad loads, sales rights, and partner revenue shares. - Monetize Video
Sophisticated targeting and integrated ad products arm your direct sales team with best in class capabilities to drive revenue, with supplemental tools to maximize the value of indirectly sold impressions. - Delight Viewers
Connect 2.0 ensures your viewers are delighted with the best viewing experience wherever that video is viewed.
About Babelgum
Babelgum: A New Player in the Online Video Ecosystem
Babelgum.com and Babelgum Mobile officially launched in April 2009 as a dynamic destination offering high quality, professionally-produced global video content around “passions” that engage and entertain, including Film, Music, Our Earth, Metropolis and Comedy. Until now, the online video ecosystem has been dominated by user-generated content and repurposed broadcast TV. Now, with Babelgum’s exclusive and premium mobile and online content, curated by well-regarded publishers in their fields, Babelgum is poised to be a powerful destination to reach a passionate audience.
About Eyeblaster
Eyeblaster empowers marketers to plan, create, execute and measure cross-channel campaigns that change the rules of engagement. Seamless channel integration, legendary rich media strength and revolutionary analytics add up to a totally immersive brand experience — and the results to back it up. It’s how breakthrough ideas break through. In 2007, Eyeblaster delivered campaigns for nearly 7,000 brand advertisers serving approximately 2,500 ad agencies across over 2,700 global web publishers in over 40 countries worldwide. Eyeblaster is the only provider accredited by the Media Rating Council for compliance with ad measurement guidelines for banner ads, rich media ads and video ads.
About Goodmail Systems, Inc.
Goodmail is making email a dynamic and central part of the marketing mix. Our latest innovation, CertifiedVideo™ is the only solution that lets trusted video play directly in the body of email communications, eliminating the need for additional clicks to web sites. It generates incremental views, new viewers, and extra opportunities to play video ads. It’s like sending a full web page to your best customers in email.
CertifiedEmail™ from Goodmail injects trust into email, making it a more secure, productive and engaging communication channel for brands and their consumers.
About Innovid
Innovid delivers immersive advertising anywhere. Founded in 2007, Innovid provides visionary marketers with the tools to create, deliver,and measure video campaigns, in any format, on any screen, publishe,r or ad network. Innovid’s Ad Server was developed to address the issues specific to video ad serving and simplify the process for agencies and marketers. Bringing a new dimension to online video, Innovid’s iRoll reimagines the possibilities for interactive engagement across multiple screens. For more information, visit www.Innovid.com.
About Next New Networks
Next New Networks is TV for the Internet. As the leading independent producer of online television networks Next New Networks creates, packages, brands, markets and syndicates some of the Web’s most popular regularly scheduled and episodic programming. Since March 2007, the company has launched thirteen networks; its programming has been viewed over 450 million times.
Hit programming includes independent film and music network $99 Music Videos, Barely Political (creators of Obama Girl), TMI Weekly (co-hosted by web celeb Julia Allison), auto news network Fast Lane Daily, DIY filmmaker network Indy Mogul, lifestyle network ThreadBanger, and tech comedy network Barely Digital.
About Panache
Panache helps premium video publishers make online video a profitable and sustainable business. We are a comprehensive ad platform that fits into major publishers’ existing operations and works with existing ad server and video player infrastructure. Publishers increase ad sales revenue and video viewing while reducing the time and cost of getting campaigns live. www.PanacheTech.com
About Platform-A
Platform-A, AOL’s advertising business, reaching 91% of the U.S. Internet audience, is the industry’s largest digital advertising platform. Platform-A offers the most comprehensive suite of marketing solutions, powered by the Web’s best advertising technologies. Platform-A includes AOL’s leading media properties – AOL.com, AIM, MapQuest, and more – and Advertising.com’s third-party networks. Platform-A also includes TACODA’s audience insights and behavioral targeting; Quigo, a site- and content-targeting solution; ADTECH, an international digital ad serving business; Third Screen Media, a mobile ad serving network; and buy.at, an affiliate marketing solution. Platform-A currently has operations in the United States, nine countries across Europe, including Denmark, Finland, France, Germany, Netherlands, Norway, Spain, Sweden, the UK, and Japan through a joint venture with Mitsui. Learn more at http://www.platform-a.com.
About PointRoll
PointRoll, a Gannett company, enables advertisers, agencies, and web publishers to create, deliver, and measure interactive and action-inspiring mobile, tablet, rich media display, online video, and social campaigns. Delivering both the art and science of digital engagement, PointRoll provides the creative tools, analytics, distributed content, and expertise marketers need to effectively engage consumers across screens and make a memorable and measurable impression. Evolving beyond the banner, PointRoll allows marketers to find consumers wherever they are across any digital platform and deliver a relevant and engaging brand or direct response experience, dramatically improving ad effectiveness. For more information, visit www.pointroll.com.
About Quantcast
Quantcast is an audience measurement and targeting company. The pioneer of direct audience measurement, we start with the industry’s most in-depth understanding of digital audiences to help marketers and publishers buy and sell the most effective targeted advertising and drive conversions through the full funnel. Our products let publishers match their audience to the exact consumers an advertiser wants to reach with impression level targeting. Ranked Fast Company’s #3 Most Innovative Company on the web and the overall winner of AlwaysOn’s Global 250 Top Private Companies, Quantcast is used by the world’s leading advertisers, the top 10 media agencies and 100+ million web destinations. Launched in 2006, Quantcast is headquartered in San Francisco and backed by Founders Fund, Polaris Venture Partners, Revolution Ventures, and Cisco Systems.
About Tremor Video
Tremor Video provides four-screen video advertising solutions to brand advertisers and top-tier publishers. Leveraging its innovative video ad formats and publisher technology, Tremor Video is the only video ad platform that can provide true brand safety by scanning and categorizing video streams before an ad is ever served. Powered by the award-winning VideoHub platform, our optimization engine gets smarter at finding and engaging viewers with every ad served, enabling Tremor Video to encourage pay-per-engagement pricing. And, first-of-its-kind analytics empower brand marketers and agencies to measure what matters and gain true transparency into their campaigns and the video ecosystem. tremorvideo.com
About YuMe
YuMe is a video advertising technology company that is making professional video impactful for advertisers. Our publishers use our ACE Ad Management platform which matches the right ad to the right viewer at the right time. We deliver high quality video content at scale, unmatched audience targeting, and ad campaign performance for our advertisers. With 600+ publishers, more than 2 billion video streams and 95 million unique viewers per month, YuMe’s Connected Audience Network delivers unprecedented reach, brand safety, contextual relevance, and controlled syndication across all digital media platforms—web, downloads, mobile, and IPTV. Learn more at www.yume.com.
About Advertising Age
Advertising Age is the leading global source of news, intelligence and conversation for marketing and media communities. Ongoing coverage of strategic topics like CMO Strategies and data-driven marketing is complemented by breaking news on digital, social media, and more.
About Cynopsis Media
Cynopsis is a free daily e-publication for the television, digital, advertising and media industries. Launched April 1997, Cynopsis Media publishes four editions - Cynopsis, Cynopsis: Digital and Cynopsis: Kids - sent via email daily to a combined total subscriber base of more than 100,000. Our most recent addition, Cynopsis: Classified Advantage, a weekly e-publication, ID’s great industry jobs from both Cynopsis editions and numerous other sources, as well as providing actionable expert advice of how to get a job and keep it!
To subscribe to Cynopsis E-publications please go to www.Cynopsis.com. For information on advertising program, contact Chuck Bolkcom at Chuck@cynopsis.com.
To find out more about sponsorship and exhibit opportunities, please contact Phil Ardizzone, Director of Event Sales, at phil@iab.net.
