Speakers

Speakers

Keynote Speaker:

Curt HechtCurt Hecht
Global Chief Revenue Officer
The Weather Company
and IAB Board of Directors
@weatherchannel

Curt Hecht serves as Global Chief Revenue Officer for The Weather Channel Companies (TWCC). He joined TWCC after 20 years with Publicis Groupe, most recently as Cheif Executive Officer of the VivaKi Nerve Center in Paris. In this newly created role, Curt is responsible for the overall strategic definition and management of TWCC’s international business. He also leads digital and cable ad sales revenue generation, including all aspects of sales operations for the company’s category—leading digital products such as weather.com, its category-leading mobile and tablet apps, and The Weather Channel, which is the most-distributed cable network, available in more than 100 million homes. He reports to Chairman and Chief Exective Officer David Kenny.

As Chief Executive Officer of the VivaKi Nerve Center in Paris, Curt had been entirely focused on developing the next generation of technical platforms to allow Publicis Groupe and its clients to digitize their processes and scale their digital marketing efforts, as both media channels and consumers become digital. He acted as Publicis Groupe’s primary liaison to digital media companies such as Facebook, Google, Microsoft, and Twitter, developing open and scalable platforms that can be activated by Digitas, Razorfish, Starcom MediaVest Group, and ZenithOptimedia, which collectively are the largest buyers of digital media worldwide. Het was a member of the VivaKi Board of Directors and Publicis Groupe Strategic Leadership Team.

Prior to VivaKi, Curt was Chief Digital Officer at Starcom MediaVest Group (SMG), a subsidiary of Publicis Groupe. There he focused on forecasting the evolving digital media landscape for a client portfolio that invests nearly $26B in media each year. At SMG he was also dedicated to General Motors and worked closely with the client to transform GM into the world's largest digital marketer.

Keynote Speaker:

Ana Maria IrazabalAna Maria Irazabal
Marketing Director
Pepsi


Ana Maria Irazabal, Marketing Director for Brand Pepsi in the U.S., leads the team responsible for the 2009 Pepsi Re-launch, which includes the “Refresh” campaign, the launch of new products, such as Pepsi Natural and Pepsi Throwback, and the launch of www.refresheverything.com, the site behind the successful “Dear Mr. President” program.

Prior to her current role, Ana Maria was Director of Innovation for Sparkling Beverages for four years. She also spent five years at Pepsi International — three years in her home country of Venezuela and two years at PI Headquarters in Purchase, NY, where she was instrumental in the international rollout of Mountain Dew.

Ana Maria came to Pepsi with brand management experience at other CPG companies, such as P&G and Kraft. She holds a degree in Industrial Engineering from the Universidad Catolica Andres Bello in Venezuela, and an MBA summa cum laude from Kellogg School of Management at Northwestern University. She is an active member of ARTE-Ñ, a not-for-profit organization, which aims to bring young Latino artists’ work to the U.S. Ana Maria, Hernando and their daughters Clara, Valentina and Catalina live in Connecticut.

Keynote Speaker:

Luane KohnkeLuane Kohnke
Senior Vice President, Managing Director, Analytics and Accountability
R/GA


Luane Kohnke leads R/GA’s growing analytics practice worldwide, which supports clients across multiple industry verticals, including CPG, technology, financial services and online retail. Her team provides web, social media and advanced statistical approaches for measuring, optimizing and monetizing clients’ marketing programs.

Prior to joining R/GA, Luane co-led the 40+ person strategic services practice at Wunderman NY and managed the print production team. Before Wunderman, she worked on both the agency and client sides for companies such as Grey Direct, Prudential Financial, AT&T and Chase Manhattan. Her extensive experience in consumer insights, marketing information, strategic planning and statistical analysis was honed over several decades in client and agency settings.

Luane worked on a PhD in criminal justice at SUNY Albany and holds a B.A. in sociology and political science from Valparaiso University, graduating with high honors and distinction.

Keynote Speaker:

Tracey ScheppachTracey Scheppach
Senior Vice President/Video Innovation Director
VivaKi


The world we live in is one of constant innovation, with online video, DVRs, VOD, mobile media and video sites like YouTube and Hulu allowing consumers to access information however and whenever they want. And that’s just the beginning. As video technology continues to develop, it’s Tracey Scheppach’s job not only to understand it all, but to grasp how those changes affect consumers’ behaviors and responses to advertising — and where marketers fit into the equation. She examines the world of advanced video contact points in her role at worldwide media agency network Starcom MediaVest Group (SMG), constantly striving to obtain better information to enhance media plans for some of the world’s biggest marketers.

In her SMG role — adopted in June 2009 — Tracey is responsible for all strategic and operational oversight of SMG’s Advanced Media Center of Excellence and is charged with determining best practices and standards for emerging video technologies. She also helps invest clients’ advertising dollars across cutting edge video contact points such as addressable advertising, online video, DVRs, VOD, IPTV, interactive TV, mobile video, second-by-second set-top box measurement and more. Scheppach is also is one of the founders of the VivaKi program known as The Pool, a testing initiative built on the collaborative participation of a select group of clients, content providers and tech companies—all of whom are “pooling” insights and resources in pursuit of future engagement models while still in the development stage. The goal of this research and development initiative is to gain insights into emerging forms of media and create industry standards for new advertising models.

Prior, Tracey was at full-service SMG agency Starcom USA where she was — and still is — a vocal industry advocate for the freeing and widespread use of national set-top box data, which will provide the business with a dramatically improved perspective on real life viewing behaviors — and thus improved accountability. She continues to be a leader in second-by-second set-top box data, working with partners like TNS, TiVo, DIRECTV, Google TV, Charter, Comcast and more. Since 2006 she has pioneered industry initiatives around addressable advertising, pushing television distribution companies, clients and the industry toward the next level of relevance and data-driven effectiveness.

A frequent speaker at industry events, she is also quoted in publications such as Advertising Age, Adweek, Mediaweek and Entertainment Weekly, radio talk shows such as NPR and newspapers such as the New York Times, Financial Times and the Wall Street Journal. Scheppach was named a Woman to Watch by Advertising Age in 2008, and was also recognized in Mediaweek’s Watch List for 2009 and iMedia Connection’s list of top 25 Internet Marketing Leaders and Innovators. Starcom’s LEGO team, guided by Scheppach, won the Interactive/Enhanced TV category for Media magazine’s Creative Media Awards and Mediaweek’s Media Plan of the Year in 2008.  She is also a member of the American Association of Advertising Agencies Digital Video Innovation committee, Google TV’s Measurement Advisory Board and Invidi’s Advisory Board.

Prior to joining Starcom, Tracey was Vice President of Programming and Research at OpenTV, a global interactive TV company. Working with Wink, Inc., a pioneer in the interactive television industry, she helped create branding campaigns with 60 advertisers — including Procter & Gamble — on over 100 brands across 28 U.S. networks. Before that, as Monsanto Company’s Marketing Director, she oversaw the development and implementation of communications strategies to secure global public acceptance of biotechnology through global advertising strategy and research. Scheppach also served as Monsanto’s Brand Manager for Equal and NutraSweet, helping earn a Clio Award for Equal’s 1998 “Scream” execution.

Sloan BroderickSloan Broderick
Managing Director
MediaCom Interaction


Sloan is the Managing Partner and Managing Director for MediaCom Interaction (formerly Beyond Interaction) and is responsible for all aspects of the agency’s digital operations and strategy, including the continued integration of digital marketing into MediaCom’s core business.

Sloan manages teams that integrate internet-based communications & services, business strategy, media and advertising, to help clients demonstrate measurable returns on their marketing and media investments.

He has extensive digital experience including online media awareness and acquisition campaigns, branded entertainment, site and interactive experience development, social networking and search engine marketing. Sloan has also led brand development, customer insights, product development and loyalty engagements on behalf of his clients.

Prior to joining MediaCom, Sloan held various senior marketing positions at Publicis Modem. His responsibilities included account management, strategic marketing & media planning and execution for clients including Heineken, AOL, Marriott, Sirius Satellite Radio, Kraft, Cap Gemini and Dice Holdings, Inc. Before joining Modem Media, Sloan held marketing and business development positions at Alliance Consulting NY and at Cap Gemini America. Additionally, Sloan has worked and lived in Buenos Aires for Xerox.

He is fluent in Spanish, and graduated from Bucknell University with a degree in Economics. Sloan lives in Fairfield, CT with his wife Joanne and daughter Hayley, and enjoys cooking, travel, golf and spending time with his family.

Ran CohenRan Cohen
Vice President, Product Planning
Eyeblaster

Ran Cohen leads a group of experts focused on identifying product and service opportunities to improve advertising agencies performances. He was previously responsible for Eyeblaster’s emerging media initiatives including: in-game, search and mobile advertising. Prior to Eyeblaster, he held senior positions as VP of Business Development and Senior Director of Product Marketing in various companies including Comverse Technology (NASDQ: CMVT) and Odigo where he managed teams and projects in mobile applications, IPTV and instant messaging.

He holds a BA in Economics from Hebrew University and an MBA from Tel Aviv University.

Jacqueline CorbelliJacqueline Corbelli
Chairman and Chief Executive Officer, BrightLine iTV Marketing Specialists
BrightLine iTV

Jacqueline Corbelli is co-founder and CEO of BrightLine iTV Marketing Specialists, an advertising and marketing firm that develops a unique combination of advertising content, brand messaging and interactive technology to inspire TV audiences to interact with advertisers’ brands and products in ways never seen on a TV screen. As television viewing changes and becomes more involved, BrightLine is providing brands a way to cut through the clutter and engage viewers in interactive TV (“iTV”) advertising experiences. Non-traditional ad mediums such as iTV continue to provide groundbreaking viewership and engagement results, thus providing advertisers more tools to deepen their brands’ relationships with consumers in ways that feel organic.

Some of the world’s largest brands, including Unilever, Tylenol and TD Ameritrade, have turned to BrightLine to help them create data-driven campaigns that resonate with their target consumers and enhance the one-on-one brand interaction. BrightLine’s innovative work in iTV has been cited for two consecutive years by the National Academy of Television Arts and Science, generating three Emmy nominations and one award. BrightLine was also named Admaker to Watch in 2007 by the Wall Street Journal, and Jacqueline Corbelli, was named by AlwaysOn Media to the “Madison Avenue ‘It’ List” in February 2008, recognizing individuals who have proven they understand how to translate new media into effective advertising vehicles for marketers.

Ms. Corbelli is an active leader at the forefront of new trends in the iTV space, speaking regularly at conferences and events throughout the nation, as she strives to educate advertisers and elevate the profile of the entire iTV industry. Randal Rothenberg, President of the IAB recently complimented BrightLine and Corbelli’s leadership, saying, “ITV’s a big wave that’s already coming to shore, with Canoe, the set-top revolution, etc. Major brand marketers are chomping at the bit for this, because they’re comfortable with big screen entertainment. BrightLine's poised to become a 600 lb. gorilla for the industry.”

Prior to co-founding BrightLine in April 2003, Ms. Corbelli spent more than a decade at Aston Associates, LLC, one of the world’s leading business-process redesign advisory firms. She was Aston’s president and directed the wholesale redesign of ten major corporations worldwide.

Brian Cusack
Regional Sales Manager
YouTube

Matt CutlerMatt Cutler
Vice President, Marketing & Analytics
Visible Measures

Matt Cutler serves as vice president of marketing & analytics at  Boston-based Visible Measures, the independent third-party measurement firm for Internet video publishers, advertisers, and viral marketers. As part of his responsibilities at Visible Measures, Matt leads the company’s research efforts, focusing primarily on measuring how viral videos spread across the Web and identifying best practices in optimizing audience engagement. He also regularly publishes viral video research findings on the Visible Measures blog (http://blog.visiblemeasures.com) and via Twitter (@mcutler).

Prior to joining Visible Measures, Cutler helped to found 80108 Media (now Go2 Media), a venture-backed direct-to-consumer mobile media firm. Previously, Matt led strategic marketing at SPSS [NASDAQ: SPSS], the world’s leading provider of predictive analytics software and services. Matt joined SPSS as part of the acquisition of NetGenesis [NASDAQ: NTGX], a pioneering Web analytics company that he co-founded in 1994. While at NetGenesis, Matt co-authored the award-winning E-Metrics whitepaper, helped chair the Customer Profile Exchange standard, an XML-based standard for privacy- enabled customer data interchange, and founded the Webmasters Guild, the first professional association for webmasters.

A recognized innovator in the online measurement field, Matt is a member of the IAB Digital Video Committee, the Web Analytics Association, and MITX. Matt plays as much soccer as he can, holds an undergraduate degree from MIT, and lives in Needham, MA.

Michael Q. FinnertyMichael Q. Finnerty
Executive Director, Strategy and Business Operations
Comcast Interactive Media

Michael Finnerty leads Strategy & Business Operations for Comcast.net, the tenth most used internet site in the U.S. Comcast.net is Comcast’s subscriber portal and is managed by Comcast Interactive Media (CIM), the division focused on growing the company’s online media business. Michael’s primary focus is managing Comcast.net’s core revenue streams: Search, Display and Video Advertising, and E-Commerce. In this role Michael oversees all aspects of Comcast.net’s business operations, strategy and product planning, business development, and advertising operations.

Prior to his current position, Michael was Senior Director, Strategy & Development, where he assisted in the formation of CIM and focused on monetization strategy and the development of strategic revenue partnerships with Yahoo! and Google. Prior to the formation of CIM, Michael was Manager of Business Development for Comcast Programming Investments. He was directly involved in facilitating Comcast’s investments in Metro-Goldwyn Meyer (MGM); Comcast SportsNets in Chicago, New York, and Sacramento; TVOne; PBS Kids Sprout and the acquisition of Tech TV.

Before joining Comcast, Michael was a Senior Associate Consultant for PricewaterhouseCoopers’ Transaction Advisory Services group, focusing on merger and acquisition due diligence and financial modeling.

Michael is a Certified Public Accountant and graduated from Villanova University in 1999 with a Bachelor of Science in Accountancy. He lives in Bryn Mawr, Pennsylvania with his wife and children.

Andrew HamppAndrew Hampp
Cable Television Reporter
Ad Age

Andrew Hampp covers the out-of-home, cable television and radio industries for Advertising Age, a beat he has reported since 2006. He is particularly focused on the cable networks' monetization of digital distribution through efforts like Hulu and TV Everywhere, as well as the cable operators' pursuit of addressable, interactive and dynamic ad insertion models. Andrew came to Ad Age from The Columbus Dispatch in Ohio, where he covered music and entertainment. He studied magazine journalism at Kent State University.

Peter HoranPeter C. Horan
Chairman and Chief Executive Officer
Goodmail Systems, Inc.

Peter is an experienced media and marketing executive with experience in both startups and multi-billion dollar public companies. He has had three successful exits as a CEO (DevX, About.com, and AllBusiness) and one as an independent director (Pluck) since 2003. Peter joined Goodmail in May of 2008 from IAC where he oversaw that company's media properties and ad sales operations. In this role, he oversaw IAC Advertising Solutions as well as Ask.com, Citysearch, Evite, Pronto, and IAC Mobile.

Peter led the re-launch of AllBusiness.com as a fast-growing web media and e-commerce business. Under his leadership, AllBusiness.com led the development of a completely new publishing platform for small businesses, while continuing to achieve accelerated site performance. AllBusiness was acquired by Dun & Bradstreet in the fall of 2007.

Prior to that, Peter was CEO of About.com where he pioneered the company's turnaround, turning it into the fastest growing large site on the web. He also led the sale of About.com to the New York Times Company for $410 million in 2005. Prior to About.com, he served as President and CEO of DevX.com, Inc. that was later acquired by JupiterMedia Corporation. Prior to that, Mr. Horan spent more than 15 years in senior account management roles at leading advertising agencies, including BBDO and Ogilvy & Mather.

He has a BA in English from Santa Clara University and an MBA from San Francisco State University.

David LangDavid Lang
President
Mindshare Entertainment


In this new world of marrying branded content, marketing and entertainment, David Lang has had success on all fronts — he’s won an Emmy award in television; named one of the “17 most influential and innovative” in earning Ad Age’s Media Maven award; and was a recipient of the Bronze Medal at the Cannes Lions International Advertising Festival.

As Head of Mindshare Entertainment in North America, David oversees all creative development & production, strategic marketing and deal making in the entertainment marketing arena. He also sits on Mindshare’s North American Leadership Group.

As a content strategist, David thrives on developing compelling, executable and economical branded concepts that can achieve a brand’s goals across different channels. As an experienced television executive producer, he understands the entire creative process and has extensive relationships with other writers, producers and directors. His experience as a marketer allows him to develop and sell strategically grounded cross-promotional campaigns to advertisers, increasing brand health & market share.

His most successful creation to date came when he brokered an unprecedented marketing partnership between Unilever and Sprint as he executive produced “In the Motherhood” — a multi-platform comedy series starring Jenny McCarthy, Leah Remini and Chelsea Handler. “In the Motherhood” — with over 21 million video views — has become the first-ever, web-based, branded entertainment project to cross over tthe to traditional broadcast television, as ABC recently optioned the property as a prime time, program in development.

Recently, David completed a handful of high profile projects, including Dove/Alicia Keys for MTV and Sprint’s “Create Your Hero” for NBC/Heroes. For Degree, he negotiated a ground breaking partnership with Fox’s Emmy-award winning show, “24”, where he helped create a new character that lived in the CTU world called, “The Rookie.” For this project, MSE created and produced 2 short films and 7 national commercials, while orchestrating and overseeing the multi-platform marketing campaign.

Other major projects include Dove’s groundbreaking “webisodes” starring Felicity Huffman & directed by Penny Marshall; a prime time special that was the centerpiece of a brand launch for Axe; and a 10-episode, multi-platform television series for American Express entitled, Trip of a Lifetime. In his three years at MSE, David and his team have produced over 20 projects for the agency’s major clients, including IBM, American Express, Unilever, Kimberly Clark and Sprint.

Before joining Mindshare Entertainment, he was Senior Vice President of Development and Production at Lorne Michaels’ Broadway Video, where he oversaw his group’s development of shows and the production process as show runner/executive producer.

Kevin McGurnKevin McGurn
Vice President, Advertising Sales
Hulu

Kevin McGurn serves as the Vice President of Advertising Sales where he oversees all agency and advertiser sales for Hulu. Prior to joining Hulu, Kevin led the national advertising sales and media business at NBBC, a NBC Universal venture marketplace for digital video syndication. Kevin’s past experience includes more than 10 years of online media experience selling to some of the world's most renowned brands. Previously, Kevin worked as the Director of Revenue at Revenue Science, where he led agency efforts for the marketplace leader in behavioral targeting. He also later served as Senior Sales Executive and Team Lead at DoubleClick, Vice President of Agency Management at Unicast, and as a Sales and Marketing Manager at Fortune Magazine. Kevin earned a Bachelor of Arts degree in History and Journalism from Ohio Wesleyan University.

Simon McPhillipsSimon McPhillips
Media Director
Sprint

Ari PaparoAri Paparo 
Group Product Manager, Advertiser Products
Google


As Group Product Manager for Google, Ari Paparo helps lead the product vision for technologies in the areas of rich media, search and display. As a thought leader in the online marketing industry, Ari regularly speaks at industry events including Ad:Tech, iMedia, OMMA, IAB and local interactive marketing events.

Prior to joining Google, he served as the Vice President, Advertiser Products, for DoubleClick where he was in charge of ad serving technology solutions. Products under Ari’s leadership included DoubleClick Rich Media and Video, DoubleClick In-Stream, DoubleClick Mobile, DART for Advertisers and MediaVisor.

Throughout his career, Ari has developed Internet marketing strategies for leading brands and interactive agencies, with an emphasis on emerging technologies, blogs and syndication. He was a Founder and Chief Opearting Officer of Blink.com, a venture-supported personal information management service.

Ari earned his MBA from Columbia.

David PayneDavid Payne
Chief Executive Officer and Co-Founder
ShortTail Media


David Payne is the President and Chief Executive Officer of video ad technology firm ShortTail Media. ShortTail’s D:30 Platform enables publishers to sell and serve video ads on their non-video pages. Prior to founding ShortTail, David held a variety of roles at Turner Broadcasting, including Senior Vice President/General Manager of CNN.com and CNNSI.com, Senior Vice President of Business Operations/Development for CNN, Vice President of Business Affairs for Turner Sports, and Team Counsel for the Atlanta Braves, Atlanta Hawks and Atlanta Thrashers.

Steve RobinsonSteve Robinson
President & Founder
Panache

Seeing the need for an effective advertising revenue model for video in the media and entertainment eco-system, Steve started Panache in 2006. Since then, Panache has been building sell-side software solutions for linear television and successfully applying the same principles to online video for major publisher clients. Steve has always been at the forefront of technical innovation, designing and implementing best-of-breed technologies to solve business problems for Fortune 500 companies and government agencies.  
 
In 1996, Steve founded Panache's parent company, Panther Software, to develop mission-critical, high-performance data exchange software, video delivery and advertising solutions for enterprises such as Motorola, Viacom, Microsoft, NASA, Citicorp, EDS, and Ticketmaster. Under Steve’s leadership, Panther Software grew to a multi-million dollar sale company.

While at Panther, Steve’s work in component object modeling and disparate systems connectivity was published in numerous periodicals. Since starting Panache, he has been a frequent contributor to new media publications such as MediaPost and regularly speaks at industry events, including OMMA, NAB, IAB and Digital Hollywood.

Steve is a magna cum laude graduate of the University of Florida with a degree in Finance and Accounting.

Avner RonenAvner Ronen 
Chief Executive Officer and Co-Founder
boxee


Before starting boxee Avner Ronen was the Head of Corporate Development and M&A for Comverse, Inc., a leading provider of software and service to Telecom service providers. He was responsible for acquisitions valued at $450M, which were key to the company's evolution from a Voicemail company to a Billing and VAS provider.

Avner joined Comverse in 2002 when it acquired Odigo, a company he co-founded in 1998. Odigo was one of the early Instant Messaging services on the web serving over 8 million users worldwide.

Prior to Odigo, Avner served for 4.5 years in the Israeli Defense Force in the special computer unit, MAMRAM.

Jon StimmelJon Stimmel
Director, Media Investment and Partnerships
Unilever U.S.

Jon Stimmel, Director — Media Investment & Partnerships, Unilever NA, has more than 17 years of media experience both on the agency and client side of the business.

Located in Englewood Cliffs, NJ, he is responsible for overseeing media implementation strategy and partnership opportunities for all U.S. brands including Dove, Axe, Degree, Lipton, Hellmann’s and Suave.

He joined Unilever in 2002 from Lowe, where he was SVP Manager of National Broadcast working on many recognized brands such as Claritin, UPS, Dell and Valvoline. He started his career at Young & Rubicam in the consumer packaged goods business, working with such clients as Johnson & Johnson.

He currently serves on the Veoh Board of Advisors and the ANA (Association of National Advertisers) TV Committee, in addition to serving on the Alliance for Family Entertainment, which is dedicated to promoting Unilever’s participation in the creation of content that families can watch together.

Joey TrotzJoey Trotz
Senior Director, Strategic Advertising and Digital Technologies
Turner Broadcasting


Joey Trotz is the Senior Director, Advertising and Digital Strategy in AMPT—the Audience and Multi-Platform Technology division at Turner Broadcasting System. He works on the policies, strategies, and vision where technology and monetization intersect. He provides guidance to clients across Turner, including the heads of sales, as well as brand owners at CNN.com, NBA.com, TBS.com, PGATour.com, Cartoonnetwork.com, and others. He also serves as Co-Chair of the IAB Digital Video Committee, supporting the development of the VAST and VPAID standards and other initiatives. Previously at Turner, Joey held roles managing enterprise-wide digital advertising technology and product development. He has also directed product development for interactive television and emerging platforms for the company’s web sites and cable networks. He began his career at Turner in executive leadership roles in event coverage, program management, and advertising operations for SI.com, the web site of Sports Illustrated magazine. Earlier in his career, Joey was a photojournalist and digital media executive in the newspaper industry.

Lisa ValentinoLisa Valentino
Vice President, Digital, Mobile Advertising Sales, Strategy Development
ESPN


Lisa Valentino is the Vice President, Digital and Mobile Advertising Sales, ESPN Customer Marketing and Sales. In this role she oversees and manages digital and mobile ad sales revenue for the company. Valentino works across the ESPN organization to define the company’s digital and mobile priorities, focusing on those initiatives that differentiate ESPN in the marketplace. She and her team set the strategic direction for the digital and mobile business and work in conjunction with ESPN’s sales team to lead the company’s multi-media and digital sales efforts. She joined the company in June, 2006.

Valentino joined ESPN from Yahoo! Inc., where she held several different positions, eventually as a sales director at Yahoo! Sports sales, where she oversaw the East and Central regions of the country. Prior to Yahoo! Valentino was a media buyer at Televest, where she worked on the Procter & Gamble account.

Valentino was graduated from Lafayette College in Pennsylvania in 1996 and received a Bachelor of Arts degree in English and Art History.

David VerklinDavid Verklin
Chief Executive Officer
Canoe Ventures

David Verklin serves as CEO of Canoe Ventures, LLC, a joint venture founded in 2008 by the country’s leading cable operators. Based in New York City, the company is focused on enabling advanced advertising technologies and making them easier to buy, use and measure. Under David’s leadership, Canoe Ventures is developing addressable, interactive and data solutions that will make TV more valuable for marketers and viewers. Since being named CEO of Canoe Ventures, David has been named to Mediaweek’s “Watch List 2009” and recognized as one of the industry’s most influential people among the “CableFAX 100.”

Prior to joining Canoe Ventures, David was CEO of Aegis Media Americas, where he quickly grew capitalized media billings to approach $7 billion annually. He revolutionized the industry by unbundling the media services agency and creating a 360-degree service offering for clients, and he reinvented the agency model by integrating on and offline marketing services with the merger of Carat Fusion and Carat USA. This resulted in one operating company that became the largest fully integrated on/offline agency in the world. Also during his tenure at Aegis, David wrote a book, “Watch This, Listen Up, Click Here,” a user’s manual for understanding the new media landscape, published by John Wiley and Sons.

David is a recognized leader. In 2007, he was appointed Media Lions Jury President at the Cannes Lions International Advertising Festival. He has been inducted into the American Advertising Federation (AAF) Hall of Achievement and recognized as a Mediaweek “All Star” and Ad Age “Media Maven.” Writing about David, Ad Age asked the question, “…is there a single other human being who has been as much of a leader, visionary, a force for change and a voice of optimism in the media and marketing industries over the last 15 years?”

David serves on the Boards of the American Advertising Federation, the New York Multiple Sclerosis Society, the Power of Peace and the Ad Council. He also serves as a Director-at-Large for the American Association of Advertising Agencies. In 2008, The UJA Federation’s Global Leadership honored him with an Award for all of his professional and philanthropic achievements.

David began his career at Young & Rubicam, New York and then helped create Hal Riney & Partners in San Francisco, first serving as its Media Director and later as its Managing Director. Under his leadership, Hal Riney grew into one of the largest privately held advertising agencies in the U.S. David is a graduate of the University of Virginia.

Marc ZacharyMarc Zachary
SVP, Business Development
Auditude

Marc leads Business Development at Auditude, where he forges partnerships with content owners, website publishers, and advertising partners to better monetize and manage video content online. Auditude's robust ad platform allows all parties to simplify their ad sales, manage and flight campaigns, forecast inventory, optimize yield, and generate real-time reports. Auditude’s unique approach to online video monetization was named “Best in Category” of the OnHollywood 100 for 2009.

A lifelong technophile, Marc started his career at age 11 as the computer consultant for a Viacom TV series on NBC. An early adopter of entertainment technology products, Marc has a broad knowledge of digital media distribution, ranging from broadband VOD to IPTV to mobile.

Prior to Auditude, Marc joined Columbia House, the largest direct seller of DVDs and CDs in the U.S., to take the newly-created position of Senior Vice President of Product Development. As the first employee based in Los Angeles, Marc became a main point of contact for the movie studios. While overseeing the Programming department, Marc closed new deals with over 15 companies, adding significant value leading up to the sale of the company in July 2005 to BMG Direct. Marc was previously Head of the U.S. Office for Mediaset & Medusa Film, the television and film divisions of the largest media group in Italy, where Marc licensed feature films and guided the group into new areas, including Digital Television, DVRs, VOD, IMAX cinemas, and videogames. Prior to Mediaset/Medusa, Marc licensed all U.S. product for a dual TV channel launch in Italy by the Cecchi Gori Group, and he managed the office of the CEO of the Orbit Satellite Television Network, the first digital pay television network in the Middle East.

Marc received his MBA from Stanford University and a Bachelor of Arts degree in Psychology from the University of Pennsylvania. He resides in Los Angeles with his wife and son.

 


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