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Today’s economic headwinds demand that smart brands be proactive—and the smartest are leveraging the sight, sound and motion of digital video advertising, taking bold steps to foster deep consumer engagement and loyalty. Challenging times present an opportunity to grab share, driving marketers toward the interactive platform to draw consumers into their messaging—securing an active, targetable audience. 

The IAB Digital Video Marketplace provides information you can put to use immediately—the basics, best practices and insight from people shaping the platform’s future. Separate yourself from the competition and position your company as a digital video innovator by learning and preparing for what’s behind the mystery of projects such as “The Pool”, Canoe, iTV and more.

  • Get an inside look at how the industry is tackling the need for clear consistent metrics, including engagement, brand lift and the translation of TV measurement to digital video
  • Demystify iTV and learn about the enormous potential for brands through this highly targeted and addressable medium
  • Discover how three screen convergence creates previously unimagined opportunities for brands to be a part of the always on, anywhere, anytime viewer experience
  • Participate in workshops which cut through the clutter to give you the tools, techniques, products and solutions required to do better business today
  • Explore how advertisers and content producers can optimize the potential of social and viral distribution
  • Network with senior executives from across the marketing media ecosystem
  • And more...

Don’t miss out — register today.

View video highlights from the 2008 IAB Digital Video Event.

Find out how this event can separate you from the competition.

Featured Presenters:

Ana Maria Irazabal Ana Maria Irazabal
Marketing Director
Luane Kohnke Luane Kohnke
Senior Vice President
Managing Director
Analytics & Accountability
Curt Hecht Curt Hecht
VivaKi Nerve Center 
Tracey Scheppach
Senior Vice President/Video Innovation Director
Starcom USA
David Lang
Avner Ronen
Chief Executive Officer and
David Verklin
Chief Executive Officer
Canoe Ventures



Title Sponsor: VIP Sponsor: Supporting Sponsor: Media Sponsor:  Produced by:
NBC Universal Digital Media
Advertising Age
Interactive Advertising Bureau

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