Making digital advertising easier to understand

 

IAB Digital Simplified is an educational-series that breaks down complicated industry subjects in a way that both professionals and students on every level can easily comprehend. IAB is adding new videos and PDFs to this series regularly.

Educational Videos

Educational PDFs

How an Ad is Served with Real Time Bidding

UNDERSTANDING NATIVE ADVERTISING

UNDERSTANDING ONLINE TRAFFIC FRAUD

How SafeFrame Enables
Viewability and Innovation

Understanding IAB Digital Media Sales Certification

Understanding IAB Digital Video Suite

Understanding Digital Audio Ad Serving

Understanding Digital Audio Ad Serving

Quality Assurance Guidelines

Quality Assurance Guidelines

Understanding Programmatic and Automation

Programmatic: Overview

Programmatic: SalesForce Models

Programmatic: Need for Transparency

Understanding Mobile Cookies

Digital Simplified: Understanding Mobile Cookies

 

UNDERSTANDING ONLINE FRAUD

Digital Simplified: Understanding Online
Traffic Fraud

 

DEFINING PERFORMANCE MARKETING

Defining Performance Marketing