Everything You Always Wanted To Know About The Certification Program In Less Than 45 Minutes Friday, February 8, 2013 — 12:00pm - 12:45pm ET

Haven’t heard about the Certification program? Don’t know why you should take it? Attend the next “Everything You Always Wanted To Know About The Certification Program In Less Than 45 Minutes” webinar on February 8 at 12pm.  Whether you are interested in taking control of your own career, or looking to get your entire sales team certified, you will learn about the program that’s creating a new standard in digital sales.

12:00pm - 12:45pm

Media Research Unwrapped & Turning Data Into Insights, Taught by The Laredo Group Monday, February 11, 2013 — 1:30pm - 4:30pm ET

This workshop will illustrate the different media research options and methodologies for sizing and finding audiences. In addition, we will provide clear direction on how to handle discussions with clients when discrepancies arise when internal and external sources are compared. We will highlight research that improves campaign performance and we will also highlight how to use different free tools (such as Google Ad Planner, Quantcast and Moat) to look for competitive insights and advantages. Additionally we will highlight key research vendors and their services for analyzing display, video, search, mobile and social ads and platforms. The goal of this workshop is to support sellers with their understanding of the “how and what” of media research, planning tools, and surveys, and how they are used in the execution of a media plan.

Topics include:

• Introduction to Research and Where/How it Supports Marketing and Advertising Decisions
• Media Research Methodologies
• Audience Research
• Benchmarking and Performance Research
• Ad Effectiveness Research
• Research Vendors and Services

This course is geared towards junior level and/or new to the industry salespeople.

Topics covered in this workshop are aligned with some of the areas found in the IAB Digital Media Certification test content outline.

1:30PM - 4:30PM, The Ad Lab at IAB Offices - 116 East 27th Street, 8th Floor, New York, NY 10016
$299 non-members / $249 for IAB Members - Use Referral Code: IABMEMBER

Presenting & Other Acts of Sales Wizardry Tuesday, March 5, 2013 — 9:00am - 12:30pm ET

Advertisers are drowning in too much information and their minds are numb from hearing about too many similar sites and services. The solution is to creatively think different! In this half-day seminar taught by author and coaching maven Anne Miller, you will learn how to inject creativity into your message and discover the key principles that underlie all outstanding sales presentations – such as clever ways to grab your audience’s attention and creating unique responses to objections just to name a few. The outcome will be more memorable and more meaningful presentations, shorter selling cycles and more fun selling!

Topics include:

• The key principle that underlies all remarkable presentations
• The 7 presentation moments that demand creative responses
• 5 clever ways to grab attention immediately
• 3 ways to guarantee attention throughout your presentation
• 2 techniques for creating original responses to objections
• 5 dazzlers to close business

9:00am - 12:30pm, The Ad Lab at IAB Offices - 116 East 27th Street, 8th Floor, New York, NY 10016
$299 non-members / $249 for IAB Members