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Speakers

Check back soon for details on the Summer 2010 IAB Case Study Road Show tour. 

Fernando ArriolaFernando Arriola
Senior Director, Media
ConAgra Foods

Fernando started his career in the media industry when he was 12 years old, delivering The Phoenix Gazette newspaper.  After stints selling advertising for his high school yearbook and college newspaper he jumped to the agency side in media planning in Chicago.

In the era before media independents, Fernando was fortunate to have complimentary experience cut with classic CPG marketing at DraftFCB and more account/communications planning approaches at Goodby, Silverstein & Partners.  Fernando broadened his general management and integrated marketing skills at the Integer Group, a multidiscipline marketing agency.

In 2007, Fernando had the opportunity to create the Media Center of Excellence at ConAgra Foods.  At ConAgra, Fernando leads the team that is executing high impact media programs for brands such as Healthy Choice, Orville Redenbacher’s and Hunt’s tomatoes.

In his free time Fernando enjoys time with his wife Ariana and three daughters Anna, Eva and Camille.


David BartlemDavid Bartlem
Director of Research and Ad Sales Development
GSN

David has worked in the communications industry for approximately 19 years, on dozens of iconic brands owned by Clients including Procter & Gamble, KGF, Unilever, Scott Paper, Georgia Pacific, National Parks Conservancy, L’Oreal, Bacardi Global Brands (Europe and Latin America), Sephora, Sony, Outdoor Life Network (OLN), Nestle, Reckitt Benckiser and GlaxoSmithKline. He has a passion for global business and has spent the majority of his career working on international assignments.

He has a wealth of expertise in account management, media and a particular passion for research and planning. He has had joint or sole responsibility for research/planning throughout his career.

David joined GSN in 2009; his most previous assignment was for Havas’ EURO RSCG where he was NA Group Director, and for Havas’ Arnold where he was EVP; Director of Business Leadership.

His skill set, broad perspective and passion for planning and research make him a great addition to the GSN team.

David earned a Bachelor’s Of Science from Cornell University and an MBA from Columbia University where he majored in Marketing and International business.


Lisa Catucci
Digital Media Supervisor
Universal McCann

Part of the UM team since 2006, Lisa brings to the table a wide variety of experience in the digital arena working on such clients as Intel, the Army, and Applebee’s. Her passion and client commitment has translated into successfully creating and executing several first to market custom programs. She is currently the Media Supervisor leading the digital efforts for Brown Forman.


Christine CookChristine Cook
Head, Revenue
Flipboard


Christine Cook is Senior Vice President, Digital Advertising Sales for Martha Stewart Living Omnimedia. In this role, she spearheads the sales effort in support of MSLO’s Internet business segment.

Christine has 15 years of experience in digital advertising sales. She joined MSLO in July 2006 from IAC Partner Marketing, where she served as Vice President, Sales, managing an 82-person team and bearing responsibility for national advertising revenue across such IAC sites as CitySearch, Evite.com, Expedia, Match.com and Ticketmaster.

Previously, Christine served as Director, Consumer Advertising at the Financial Times. Prior to that, she spent five years at The New York Times Digital in various sales executive roles, culminating in her position as Vice President, International and founder of nytimes.com’s first international sales office in London.


Marjorie DufekMarjorie Dufek
Director, Digital Marketing
Brown-Forman Corporation
@marjoriedufek

Marjorie Dufek is Director, Digital Marketing for the Jack Daniel’s Family of Brands. She has, has worked in digital marketing with Brown-Forman Corporation since 2000, guiding the development of consumer digital marketing strategies for a number of Brown-Forman’s brands, including Jack Daniel’s Tennessee Whiskey, Herradura and El Jimador Tequilas, Canadian Mist and Finlandia Vodka. In her current role, she is responsible for global digital strategy for Jack Daniel’s, leading a team that builds the brand’s global web presence, digital advertising, and consumer relationship marketing through email and social channels. The Jack Daniel’s brand is sold in more than 150 countries around the world, the brand’s web presence supports 22 languages, and the brand has more than 5 million Facebook friends. Marjorie earned her Bachelor’s Degree from the College of William and Mary and her MBA from Old Dominion University.


Dave EisenDave Eisen
Marketing Manager, Baking
General Mills


As a Marketing Manager in the Baking Division, Dave is responsible for the Betty Crocker Cake & Frosting and Gold Medal Flour businesses, along with a range of Divisional customer, marketing, and staffing initiatives.

Eisen began his career at General Mills in 2000 as a summer intern Associate Marketing Manager in the Big G Cereal Division. In 2001, he returned full-time to Big G, where he managed Wheaties Energy Crunch along with all Wheaties Special Events and PR – including the 2002 Wheaties Super Bowl and Olympics American Champions packages. He then moved to the Lloyd’s Barbecue business, where he managed diverse product, packaging, and marketing efforts resulting in the first profitable year under General Mills ownership. After completing a Sales rotation at the Wal-Mart General Mills Sales office, Dave moved to Yoplait, where he managed multiple businesses in the Kid Yoplait portfolio. On Go-Gurt, Dave led an integrated marketing and new product campaign that drove record performance for the brand in 2004 and 2005.

In 2005, Dave was promoted to Marketing Manager and joined the Meals Division, with New Products responsibility. Dave led the national launch of Hamburger Helper Microwave Singles, generating $50MM in sales in its first year. He then launched Wanchai Ferry Chinese Dinner Kits, a new brand in the United States marking General Mills’ entrance into the rapidly growing Asian Meals category. Dave also prepared Macaroni Grill Dinner Kits for a successful national launch. In the Baking Division, Dave has driven significant business model and brand building efforts on his businesses, including line packaging redesign and formative digital marketing initiatives on Gold Medal Flour and Betty Crocker Cake and Frosting.

In 2001 Dave received his MBA from Harvard Business School. Prior to HBS, Dave worked as a Marketing Consultant at Yankelovich Partners for five years. At Yankelovich, Dave advanced to the level of Associate Director of Client Service with the Yankelovich MONITOR®, a leading American lifestyle study examining the impact of consumer attitudes and behaviors on the marketplace.

In 1994, Dave received his Bachelor of Arts degree in American Historical Research cum laude from the University of Pennsylvania, where he was named a Benjamin Franklin scholar.


Laura FortnerLaura Fortner
Executive Vice President, Marketing and Business Development
CafeMom


As Executive Vice President of Marketing and Business Development at CafeMom, Laura Fortner is responsible for growing the CafeMom brand and audience, overseeing the CafeMom Plus Ad Network, and generally establishing CafeMom as a leading source of mom expertise and insights in the marketplace. Laura also leads efforts to build CafeMom's profile with consumers, businesses and the media. Her MomIndex and Digital Mom studies have been covered extensively in business and consumer media including Ad Age, eMarketer, and her frequent appearances on ABC’s Good Morning America and NBC’s Today show.

Laura was previously CafeMom's senior vice president of Sales Strategy and Operations, where she was responsible for developing and marketing the company's sales offerings, and overseeing the production, management and measurement of all advertising programs. Prior to joining CafeMom in 2006, she held executive positions in sales and business development at Time Warner's CNN, CNN.com and CNNmoney.com, and prior to that, at Viacom's Nickelodeon. Laura holds a BA in East Asian Studies from Princeton University, and an MBA from the Harvard Business School. She lives in New Jersey with her husband and three young sons.


Domingo GonzalezDomingo Gonzalez
Mobile CRM and Media Strategy
Horizon Media

Domingo Gonzalez spent last 10 years launching new products and creating line extensions for advertising and entertainment companies, having worked for three international media companies, Horizon Media, Bertelsmann and Planeta Group.

From 2006 he is helping Horizon Media to develop a 360 mobile services department opening up a new revenue stream for Horizon Media. Services implemented included Mobile Media Buy, In Game Advertising, Shortcode Marketing, WAP creation, Application and Game Development (iPhone, iTouch, Android and JAVA), Mobile Search, Mobile Social, Mobile Couponing and Mobile Content Syndication. The team has worked on mobile initiatives for Jack in the Box, Ace Hardware, Geico, History Channel, A&E, Versus, Diageo and is gearing up for summer campaigns from Cadbury Adams (Stride, Dentyne, Trident & Sour Patch Kids).

Previous to join Horizon, he launched in Spain a wine club and multiple mobile content initiatives for book readers with Bertelsmann and several distance education courses with Planeta Group.


Shaun HekkingShaun Hekking
Regional Sales Director
NBC Local Media

As Regional Sales Director for NBC Local Integrated Media, Shaun manages New York and Central Region advertising agency and client relationships to execute integrated multiplatform campaigns across NBC Local's 10 owned and operated sites. Prior to joining NBC, Shaun was Regional Sales Director for New York and Southeast Digital Sales at Reuters Media working on major campaigns with brands such as Sony, Verizon Wireless, Audi, NASDAQ, Pfizer, Intel, Brown Forman, AT&T and American Express. Prior to Reuters [now Thomson Reuters], Hekking worked at Multex.com, where he was responsible for Institutional Sales and new Business Develpment and managing clients such as SAC Capital, Soros and Merrill Lynch. Prior to Multex.com, Hekking had held senior sales positions at Citibank and GE  Investments Corporation.  

Hekking is a member of the International Advertising Association, CIMA, AWNY, 212 and the Financial Communications Society. Shaun holds a B.A. in English from The University of New Hampshire.


Kristy LadnerKristy Ladner
Group Account Director
Slingshot

Kristy has been in account service at Dallas-based Slingshot for over ten years, after graduating with a degree in marketing from the University of Texas at Austin. In this time, she has lead both traditional and interactive marketing initiatives including brand development, broadcast and print production, search marketing, online advertising, web site development, and social media marketing. She has also been integral in enhancing Slingshot's proprietary Digitally Informed Planning(TM) process. While she’s had experience with a variety of industries and clients, such as Mission Foods and Joe’s Crab Shack, her current clients include GameStop, Verizon Global Wholesale, la Madeleine Country French Cafe, and the Jack Daniel’s family of brands. Slingshot has been the digital creative agency of record for Jack Daniel’s for over ten years, managing creative strategy and execution for online advertising, social media programs and their brand web sites.


Olivia MaloneyOlivia Maloney
Director, US Hispanic Sales & Solutions
AOL Latino/AOL Advertising

As director of US Hispanic sales & solutions for AOL Advertising, Olivia Maloney touches all aspects of the company’s Hispanic business and advertising initiatives. Olivia is responsible for the monetization and growth of the US Hispanic audience across AOL, AOL Latino, and the Advertising.com network and manages relationships with key Fortune 500 partners such as McDonald’s, Ford and Verizon.

She was integral in the launch of AOL’s first-in-market bilingual behavioral targeting strategy through the evolution of key products to reach the Hispanic audience, which now include Advertising.com, TACODA and Quigo.

Olivia graduated magna cum laude from Brown University with a degree in Political Science and Hispanic Studies.


Dave MartinDave Martin
Vice President, Digital Media
Ignited

Since 2000, Dave has worked with clients across multiple categories to translate marketing initiatives into digital solutions. During his career at Ignited, he has been responsible for strategic program development, media planning and campaign analysis for such brands as Universal Pictures, NBC, Oxygen, Bravo, Syfy, USA, Activision, Sega, Buena Vista Games, Princess Cruises and many more. Dave is a digital media thought-leader, whose expertise spans from social media to direct response and lead generation to brand building and digital video.  Over the past five years, Dave and his team have been directly involved in the evolution of digital ads products on the web, mobile and in the social media space.


Sean O'SullivanSean O'Sullivan
SVP Group Media Director
Universal McCann

After 14 years with UM Sean has experienced media planning at the local, national, regional and global levels. In his current role he strives to break down the division between these levels and create synergy in Brown Forman’s media activity across the US and 18 other countries. Prior to the Brown Forman account he was a part of the global management team for clients that included Johnson & Johnson, Gillette, Agilent Technologies and American Airlines. Before moving to New York he began his career at UM Dublin where he had the opportunity to work with clients such as L’Oreal, GM Opel, Exxon and Yoplait.

A graduate of the University of Limerick and the Dublin Institute of Technology he stays in touch with home through his role on the North American advisory council for the development of the Shannon region in Ireland.


Edgar OchoaEdgar Ochoa
Partnerships and Original Programming Director
AOL Latino

As Partnerships and Original Programming Director for AOL Latino, Edgar Ochoa is responsible for the creation, development and execution of original programming franchises for all of AOL Latino’s various channels as well as custom initiatives for advertising clients. In addition, Edgar manages content partnerships for all AOL Latino properties. 

Prior to joining AOL in early 2008, Edgar served as Account Director at SpikeDDB, where he managed the client businesses of Frito Lay and Royal Caribbean International, as well as various agency projects for Turner Network Television and Acuvue Contact Lenses. Before joining SpikeDDB, Edgar was an Account Supervisor with Mosaica, a Young & Rubicam Hispanic Ad Agency, where he managed campaigns specifically directed at the Hispanic market. He began his career with The INNOVA Group, a Yankelovich Partners affiliate in Mexico and Argentina, where he was part of the team that launched the Yankelovich Mexico Monitor.


Robert PalmaRobert Palma
Senior Vice President, Sales
CafeMom

Robert is responsible for growing the company's revenues. In his role, he leads CafeMom's sales efforts, building relationships and working closely with the best brands and agencies in the world. Robert also trains, manages, and supports the rapidly growing sales team. Prior to joining CafeMom in 2008, he was Regional Vice President of Sales of MySpace, and prior to that he was a District Sales Manager at Microsoft's MSN Property. Robert holds a BA in Finance from Iona College. He lives in Long Island with his wife and son.


Tamara PhillipsTamara Phillips
President and Media Director
T2 Media


Tamara Phillips launched T2 Media in 2004 with the goal of investing in clients’ success by developing creative, efficient and effective media campaigns. Over the past eight years, Tamara crafted numerous media initiatives for clients such as Mary Kay, Time Warner Cable, Texas Instruments and ViewPoint Bank including groundbreaking campaigns for Mary Kay such as the CMA Awards and their largest product launch in history. These successful campaigns incorporated media ranging from WAP to network TV, from sponsorships to full program integrations and diverse multi-cultural programs for African-Americans and Latinas.

Prior to T2 Media, Tamara worked at various advertising agencies where she rose through the ranks from a media planner to associate media director. In addition, she spent several years in corporate marketing at National Instruments where she pioneered their Alliance Partners co-op advertising program. Tamara graduated from The University of Texas at Austin with an Advertising degree and technical emphasis in business marketing. Tamara resides just outside of Dallas in Allen, TX with her husband Tim and two children.


Jeff PlaistedJeff Plaisted
National Sales Manager, Microsoft Mobile Advertising
AOL Latino/AOL Advertising

As the lines between Media and Technology continue to blur it is increasingly critical to find the right opportunities for Brands to leverage new mediums and engage effectively with consumers.   Jeff Plaisted has spent nearly two decades in Sales and Management roles doing just that; with AT&T, SBC, technology start-up InfoBlox, and for the past 5 years, Microsoft Advertising.

As National Sales Manager of the Mobile Advertising Sales team in the US, Jeff and his Team are chartered with creating Mobile advertising solutions for partners that deliver maximum efficiency and consumer engagement. 

Jeff has worked closely on Mobile Advertising programs with Clients such as Progressive Insurance, Ford Motor, Samsung and HP.  He has also partnered and developed original, integrated, cross-platform solutions for Brands such as McDonald’s and Kashi.  Jeff and his Team have won awards for innovation, business discipline and more importantly, driving business results for clients.

Jeff is a member of the Chicago Interactive Marketing Association, holds certificates from University of Chicago/Graham School of Studies and Multi-Media Telecommunications Association in the areas of e-Business and Convergent Technology.   He currently lives near Chicago with his wife and two sons.


Dave RodriguezDave Rodriguez
Multicultural Marketing Manager
Ford Motor Company

Ford and its agency, Zubi, received top Hispanic honors at the 2009 EFFIE Awards for the SYNC campaign featuring international music star Juanes. It was the first ever won by Ford in the Hispanic arena and the 2nd achieved by Dave in his career. 

In 2009 Dave received a Ford Global Diversity and Inclusion Award for a televised project with Univision involving the Ford Hispanic Employee Group.

He has also been recognized as one of the Top 25 executives in Latino advertising by Latino Leaders magazine.

Dave has held various executive level positions in the agency business, at such global firms as Young and Rubicam and BBDO. His category background includes Beverages, Banking and Financial Services and Sports Marketing.

A graduate of Central Michigan University, Dave holds a Bachelor of Science in Business Administration with an emphasis in Marketing. While in college he played NCAA soccer.


Jennifer SaenzJennifer Saenz
Brand Manager, SunChips
Frito-Lay, Inc.

Jennifer Saenz, Brand Manager of SunChips, joined Frito-Lay North America (FLNA) in 2005. Over the last 4 years, Jennifer has had the opportunity to focus on building some of Frito-Lay’s most significant health & wellness initiatives to date. Two of her major projects include the launch of Frito-Lay’s first new brand in 16 years, Flat Earth, and working on revolutionary ‘Women’s World’ advertising campaign for Frito-Lay’s suite of health and wellness products. Jennifer is currently leading the SunChips brand and is responsible for developing the advertising and communication strategy supporting the introduction of the compostable SunChips bag in 2010.

Prior to Frito-Lay, Jennifer spent 2 years at Deloitte Consulting working in the Strategy and Operations group. She worked with a broad group of CPG clients both in the US and internationally. She holds an MBA from the University of Pennsylvania’s Wharton School of Business and completed her undergraduate degree with high honors at Emory University in Atlanta. Jennifer lives in Dallas, TX with her husband Alvaro, son Noah, and adorable dog, Lexi.


Jay SampsonJay Sampson
Sr. Director, Emerging Media
Microsoft Advertising

As Senior Director of Microsoft’s emerging media sales efforts, Mr. Sampson is responsible for defining go-to-market strategies as well as overseeing sales teams that drive results across  the important new media offerings in gaming, mobile and video.

A seasoned executive with nearly 20 years of media sales experience, Mr. Sampson joined Microsoft Corporation in 1997 as one the first media sales executives for the company. Since joining, Jay has held a number of positions within in the organization including the development of the vertical sales approach by starting the MSN® Financial Services sales group as well running the broad sales team in the Western U.S.  Most recently, Jay was Vice President of Global Sales for the Massive Network®, a Microsoft company, where Mr. Sampson drove both Massive’s dynamic in-game advertising strategy as well as overseeing the sales efforts of the global sales force.


René SantaellaRené Santaella
Director, Digital Media Sales Marketing
Disney Online


René Santaella is the director of digital media sales marketing for Disney Online, the business unit of Disney Interactive Media Group that produces the number one family & parenting destination for kids, moms and families on the web. As part of the integrated Disney Media Sales & Marketing team, René develops multi-platform advertising and marketing solutions that span across television, radio and print. In his role, René builds innovative digital media products, marketing campaigns, promotions and sponsorships around content across online and connected media platforms including Disney.com, DisneyChannel.com, DisneyXD.com, Disney Family.com, FamilyFun.com, Kaboose.com and BabyZone.com.

Prior to joining Disney in 2007, René spent several years as the senior vice president and chief operating officer of Fireworks, an entertainment marketing agency representing clients such as eBay, Mercedes Benz and Visa. René joined Fireworks after working at Sony Pictures Entertainment in the Global Strategic Marketing group building national promotions and as an Event Producer for PPW, Inc. creating major marketing events for the NFL, Twentieth Century Fox, Disney and MGM.

In 2008, his team’s efforts were recognized by the Promotions Marketing Association with a Silver REGGIE and the Global Media Awards with a finalist nomination for Outstanding Advertising.

René has a Master of Business Administration from the Anderson School at UCLA and a Bachelor’s degree from UCLA. While at UCLA, René was a member of the UCLA Men’s Swimming Team and still stays active through the Disney VoluntEARS Triathlon Team raising money for Childrens Hospital Los Angeles.


Andrea SternsheinAndrea (Javor) Sternshein
Partner, Sr. Communications Planning Director
MediaCom


Andrea began her career as a media intern while finishing her undergraduate degree at Marquette University in Milwaukee, WI.  She worked at both Cramer-Krasselt and Hoffman York learning the fundamentals of media planning and buying.

After graduation, Andrea moved to Chicago to work for MindShare on the Unilever, Northwestern Mutual and Nestle accounts.  While at MindShare she acted as agency lead on the high profile AXE deodorant bodyspray launch in 2002 and subsequent AXE shower gel launch the following year.  Throughout her career at MindShare, Andrea served as key media integration lead for AXE, Dove and Sunsilk as part of a multi-discipline channel planning team.  She also gained global planning experience on the McDonald’s business at OMD.

Currently Andrea works as strategic lead on the ConAgra Foods business at MediaCom.  Managing the 20+ brand portfolio, Andrea has worked on successful integrated plans such as Healthy Choice, Orville Redenbacher, Hebrew National, Slim Jim and Reddi-Wip.

In her free time, Andrea enjoys spending time with her friends, family and husband, Larry.


Gregory TraniGregory Trani
eCRM Account Manager
Horizon Media

JGregory Trani spent his first 9 years working in the music industry starting in the publicity department at Tommy Boy Music.  After a short stint he became the first employee at takeoutmusic.com, a venture start up spearheaded by ex-Tommy Boy staff in 99’.  The company offered independently owned music digital downloads for sale (what a rad idea!) but alas with no iPod the dream seemed over.  After 9 months takeoutmusic.com became takeoutMARKETING focusing on providing online PR/viral marketing for record labels and their artists.  Greg’s role transitioned from A&R to marketing as he developed relationships with music and lifestyle websites as well as providing sales support.  The company started to have success over the next 3 years working on campaigns for Mariah Carey, Janet Jackson & Brandy.

In 2002, Greg left for an opportunity to run the business development & online marketing department for the Room Service Group/Brooklyn Bodega, a boutique ad agency focusing on youth, music and entertainment.  During his tenure he transformed the company from a small college radio promotion firm to one of the premier urban youth & lifestyle marketing organizations providing online PR, media buying & planning, email & mobile marketing & event production.  Clients included Sony Music, BMG, EMI Music, Warner Music Group, Virgin Mobile, Scion, X Box, Brooklyn Brewery, Amp’d Mobile (RIP) as well as campaigns for Mary J Blige, Common, Talib Kweli & Ray J.  Greg is also the co-founder of the Brooklyn Hip Hop Festival, created in 2005, one of the signature free hip hop events in the US that celebrates the positivity in hip hop culture & the borough of Brooklyn.

After 5 ½ years heading up the Room Service Group, Greg started to look for a new challenge.  Promoting records online had become stale as record labels notoriously adapted too late on how to capture and embrace their audiences online.  Plus $ dried up.  It was time to take the experience promoting human brands and apply it to larger corporations.  Greg decided to take on the opportunity to shape and mold the mobile and email department at Horizon Media, the largest independent media buying and planning agency in the US.  Being able to focus on the mobile and email allowed Greg to dive in and gain a specialized knowledge of both channels.  Over the past two years the Horizon Media t mobile division has grown by leaps and bounds.  The team has worked on mobile campaigns for Jack in the Box, Ace Hardware, Geico, History Channel, A&E, Versus, US Coast Guard, Stride Gum and Sour Patch Kids.  As the mobile space continues to grow Greg and team look to improve on the current internal mobile services to a creative, exhilarating & dynamic solution for their clients.


Joe LaszloJamie Wells
Director, Global Trade Marketing
Microsoft Mobile Advertising


Over the past decade Jamie Wells has built of wealth strategic marketing and business development expertise, holding key positions across mobile, interactive, experiential and traditional media-based marketing disciplines.

As director of trade marketing, Jamie is responsible for defining Microsoft’s Mobile Advertising positioning within the mobile advertising industry, which includes developing innovative marketing and advertising programs and initiatives, leading Microsoft’s mobile advertising thought leadership efforts and crafting highly effective, cutting edge mobile solutions for advertisers and publishers.

Before joining Microsoft, Jamie led the full service mobile advertising and marketing practice at OMD Worldwide, the largest Global Media Agency and a leader in digital marketing innovation, developing custom strategies and agency best practices that leveraged the mobile channel for all of OMD’s clients, while stewarding a culture of agency intelligence, innovation and best practices to help its clients remain on the bleeding edge of creative mobile advertising, media and analytics.  Additionally, Jamie served in senior marketing and management roles at MangoMOBILE, and Omnicom Company, Ringleader Digital, TCS Mobile and 4Kids Entertainment. Wells was the valedictorian of his Executive M.B.A. class at Montclair State University of NJ and earned a B.A. in English from the University of New Hampshire.


Meghan WoodsMeghan Woods
Manager Ad Sales Partnerships
AETN (Lifetime)


Meghan Woods began her career in 2006 as a Sales Assistant at Lifetime Networks, which in 2009 was acquired by A&E Television Networks, and quickly moved her way up the ranks to her current position, Ad Sales Partnerships Manager.  In this role, Woods develops and manages integrated, cross platform sponsorship programs from conception to completion for Lifetime and Lifetime Movie Network – the top two women’s networks – and Lifetime Digital.  These multifaceted programs provide clients with high visibility, unique and relevant content, increased brand recall and likeability, and visible growth in sales, while providing Lifetime with heightened brand awareness and reach, as well as increased overall revenue.

Woods has created integrated programs across numerous categories for such clients as P&G, L’Oreal, Garnier, Campbell’s and Mary Kay, involving such high profile programs as Project Runway, Army Wives and Drop Dead Diva.  She graduated from Fordham University at Lincoln Center, where she majored in Communication & Media Studies and minored in Business. Woods currently lives in New York City.


Omar YousifOmar Yousif
Creative Director
NBC Local Media

Omar has over 10 years of experience in Advertising, Online and Interactive design. Omar joined NBC Local Media in 2009 as part of a new team dedicated to enhancing the NBC Local Media’s Online Presence for its users and advertisers alike. Omar is currently Creative Director for NBC Local Media, where he oversees Custom Advertising Executions and Creative Services for all aspects of NBC Local Media’s websites, and Mobile. 

As an expert and innovator in the field of advertising creative, he has created successful campaigns for clients including Coca-Cola, Windows Live, Nasdaq, Nokia, Hyundai, Intel, HP and many more. Omar finds pleasure in continuing to develop and define new advertising methods in the evolving digital space.  

Prior to competing in the online space Omar spent his time creating informational graphics for the Poughkeepsie Journal Newspaper and is a credited Designer in the publication, "The Hudson Valley, Our Heritage, Our Future".


John ZaccarioJohn Zaccario
Senior Vice President, Advertising Sales
GSN

John Zaccario became Senior Vice President of Advertising Sales for GSN in January 2008. His responsibilities include overseeing advertising sales for all of GSN’s media assets, including its 70-million subscriber television network and its online games portal, GSN.com and the GSN Games Network. Based out of the company’s New York offices, he manages the ad sales team there as well as those located in Los Angeles and Chicago.

In his role at GSN, Zaccario is chiefly responsible for connecting commercial brands to GSN’s content across all platforms including television, online, broadband and wireless applications. He supervises the ad sales strategies for the network’s annual Upfront season, as well as its original interactive properties.

Zaccario joined GSN after serving three years as ESPN’s Vice President, Digital Media Sales and Marketing, where he oversaw the sales and marketing efforts for ESPN.com, ESPN 360, Wireless, Interactive Television and Podcasts as well as ABC Sports. As a result of his leadership, ESPN’s digital media sales experienced unprecedented growth throughout his tenure. Prior to his promotion in 2005, Zaccario served as the company’s Vice President, Emerging Media Sales, and Director of Customer Marketing. While there, he was in charge of the sales efforts associated with the launch of ESPN HD and ESPN’s Videogame division. In addition, he was also responsible the development and sales of cross-platform marketing programs to some of the company’s largest clients.

Before joining ESPN, Zaccario held advertising sales posts at ABC Entertainment, ABC News, Raycom Sports and Katz Television, where he created a new department within the company to specifically handle syndication sales.

Zaccario graduated from Colgate University with a Bachelor of Arts degree in political science.


Marti Zehr-BreedloveMarti Zehr-Breedlove
Manager, Advertising, PR and Integrated Marketing
Mary Kay


Marti Zehr-Breedlove, Manager of Advertising, PR & Integrated Marketing, joined Mary Kay Inc. in 2007. Over the past 5 years, Marti has been focused on developing and managing integrated marketing programs that have successfully increased brand awareness, changed brand perceptions and increased consideration and purchase of Mary Kay products.

One of Marti’s favorite things about working at Mary Kay Inc. is developing relationships with the members of the Independent Sales Force and watching as they achieve and reach their personal goals.

Prior to Mary Kay Inc, Marti spent almost 5 years at Cadbury Schweppes Americas Beverages working in the Media group on brands such as Dr Pepper, Seven-Up, Sunkist and Snapple.

She graduated from Radford University in Virginia where she completed her undergraduate degree in Media Studies. Marti has lived in Texas for nearly 15 years and currently lives in Frisco, TX with her husband Brian, and their precious rescue dogs, Quentin and Murphy.