Chris Cunningham co-founded appssavvy, an activity advertising technology company focused on native display, and serves as Chief Executive Officer. His and appssavvy’s vision has pioneered a new advertising model through its native, activity-based advertising platform, adtivity, focused on people’s activity.
The vision of native, activity-based advertising has established Chris as a recognized thought leader. He frequently speaks at industry conferences and forums, including ad:tech, IAB, iMedia, and 4A’s events, and comments on the latest developments in the digital ad industry live on CNBC and Bloomberg TV, or in leading publications, such as The Wall Street Journal, The New York Times, Bloomberg BusinessWeek, and USA Today. For insight into Chris’ unique perspective, read The New York Times’ Corner Office.
In 2012, he was named as one of the “Most Important People in Mobile Advertising.” In 2010 and 2011, he served as co-chair of the IAB Social Media Committee and was a finalist for Ernst & Young’s Entrepreneur of the Year award. Today, appssavvy has more than 40 employees in four offices across the U.S. and is recognized as a great place to work by Crain’s New York Business’ Best Places to Work in NYC—an honor won in 2009, 2010, and 2011.
David Doty is the Senior Vice President and Chief Marketing Officer at the Interactive Advertising Bureau. His role is to drive key initiatives that help publishers, marketers and agency professionals understand and leverage interactive tools and technologies in order to reach and influence the consumer.
An expert in strategic communications, branding and the commercialization of intellectual capital, he joined the organization from Booz Allen Hamilton where, since 2001 he served as Director of Corporate Branding and Creative Services, responsible for launching the firm’s successful strategic branding initiative. His work for Booz Allen has been recognized with such prestigious honors as the Gold Award of the League of American Communications Professionals and the Thoth Award from the PR Society of America.
Before joining Booz Allen, David worked in new magazine development at Hearst Magazines, overseeing the conception, content and creation of new publications and web sites. He has acted as a consultant on both strategies and products for Turner Entertainment Networks, Primedia, Microsoft and many other media outlets including Departures Magazine, Travel & Leisure, Food & Wine and others. He served as the author of Frommer’s Guide to New York City.
For a number of years, David consulted with the French Government’s Tourist Office, producing communications strategies, marketing vehicles and publications such as the annual full-color magazine, FranceGuide, published in English, French, Spanish and Portuguese. In 2004 he was named Chevalier de l`Ordre National du Mèrite by the President of France for having dedicated his marketing communication expertise to deepening the understanding between the United States and France.
As Executive Vice President of Marketing and Business Development at CafeMom, Laura Fortner is responsible for growing the CafeMom brand and audience, overseeing the CafeMom Plus Ad Network, and generally establishing CafeMom as a leading source of mom expertise and insights in the marketplace. Laura also leads efforts to build CafeMom's profile with consumers, businesses and the media. Her MomIndex and Digital Mom studies have been covered extensively in business and consumer media including Ad Age, eMarketer, and her frequent appearances on ABC’s Good Morning America and NBC’s Today show.
Laura was previously CafeMom's senior vice president of Sales Strategy and Operations, where she was responsible for developing and marketing the company's sales offerings, and overseeing the production, management and measurement of all advertising programs. Prior to joining CafeMom in 2006, she held executive positions in sales and business development at Time Warner's CNN, CNN.com and CNNmoney.com, and prior to that, at Viacom's Nickelodeon. Laura holds a BA in East Asian Studies from Princeton University, and an MBA from the Harvard Business School. She lives in New Jersey with her husband and three young sons.
Joy Taylor is Global Director, Marketing Solutions at Electronic Arts (EA), where she manages the teams responsible for ad product, sales development, insights, and trade marketing. She works closely with all of the company’s game studios to develop the right solutions for all of their external brand partners. She is responsible for all platforms, including mobile, social, Web and console offerings on content, ranging from Playfish to Pogo to The Sims and Madden NFL.
Prior to EA, Ms. Taylor was responsible for marketing in the media division of Six Apart, a social software and services company. She also spent several years in sales and marketing at Knight Ridder. Ms. Taylor began her career in digital media at Interactive Corporation, where she conducted consumer and customer marketing for Citysearch and Ticketmaster.