The IAB Case Study Road Show is a unique opportunity to experience an entire day of "eureka moments" that will change the way you do digital. This time, major advertisers come together to educate you on how to move your brand's awareness and favorability with games advertising.
Pillsbury • Toyota • MTV • The History Channel
Xbox • EA • WildTangent...and others
These experts—marketers, agencies and publishers—have cracked the code for reaching target audiences through the games console, which has become an entertainment hub in households across the country. Don't underestimate its power. According to the Entertainment Software Association, 67 percent of U.S. households play computer or video games, 40 percent of U.S. video game players are female and the average game player is 34 years old. If you're not using games, you're missing out on unique opportunities to have consumers associate their entertainment with your brand.
Comprised exclusively of case studies from the best in interactive marketing, the unprecedented event series returns this fall in New York on November 15. The nearly sold-out audiences in all three spring 2010 locations attest that this new format is just what the market wants.
Bring your questions, and be ready for practical solutions. These intimate sessions give you all-access to the teams who are doing it right.