9:00 AM – 9:30 AM	Breakfast & Networking Sponsored by:
9:30 AM - 9:50 AM	Opening Remarks
9:50 AM – 10:30 AM	Jack Daniel's & NBC Local Media Classic Stories—Classic Nights Brown-Forman tasked NBC Local Media and Universal McCann with building brand imagery that emphasized the premium and unique qualities of Jack Daniel's, while aligning the iconic American brand’s association with “simplicity.” Classic Stories—Classic Nights,the resulting video series, captured celebrities who exemplify the Jack Daniel's target audience and share their definition of a classic night.   Understand how the art of storytelling, along with well executed content production and integration, can truly bring brand values to life—deeply resonating with a consumer audience. Marjorie Dufek, Interactive Marketing Director, Jack Daniel's Family of Brands Sean O'Sullivan, Senior Vice President, Group Media Director, Universal McCann Omar Yousif, Creative Director, NBC Local Media
10:30 AM – 11:10 AM	Ford Motor Company & AOL Latino Tu Voz (“Your Voice”): Women’s Empowerment Destination AOL Latino, Ford Motor Company and Zubi Advertising partnered in 2009 to create an online destination dedicated to empowering Hispanic women with knowledge about health/fitness/nutrition, money/wealth creation, lifestyle, career/education and automobile interests. The site’s mix of editorial and branded content aimed to make these conversations top-of-mind for Hispanic women and to provide education and a sense of community—ultimately driving Ford vehicle consideration and sales.   Learn how to leverage a community environment to create true partnerships with your target audience, setting the stage for a lasting brand relationship. Olivia Maloney, Director, AOL Latino Maylinn de la Maza, Account Director, Zubi Advertising Edgar Ochoa, Director, Original Programming, AOL Latino
11:10 AM - 11:30 AM	Networking Refreshment Break Sponsored by:
11:30 AM – 12:10 PM	ConAgra Hunt’s & Martha Stewart Living Omnimedia 360 Marketing: Cooking Up Big Ideas for Big Brand Buzz Certain consumers have a passion for cooking.  Martha Stewart and Hunt’s tomatoes naturally connect with this passion point and partnered to leverage that connection.  Together with ConAgra and MediaCom, Martha Stewart Living Omnimedia developed a cross-platform marketing plan, perfectly aligning with the release of Cooking School: Lessons for the Home Cook, an informative cookbook featuring recipes with step-by-step photographs that don't just teach you what to cook, but how to cook it. The effort seamlessly integrated Hunt’s Tomato's “What Cooks Know” communication throughout print, digital, broadcast, at Viking Cooking Schools and a nationwide book tour with Martha Stewart.  This program marked the first-ever advertiser integration and sponsorship of a Martha Stewart book, aligning content from the book across multiple consumer touch-points. Discover how developing an organic cross-platform marketing program can connect you with your target audience. Fernando Arriola, Senior Director, Media, ConAgra Foods Christine Cook, Senior Vice President, Digital Ad Sales, Martha Stewart Living Omnimedia Andrea (Javor) Sternshein, Partner, Senior Communications Planning Director, MediaCom
12:10 PM – 12:20 PM	Yahoo! Presentation Christina Mautz, Director, B2B Marketing, Yahoo!
12:20 PM – 1:30 PM	Networking Luncheon Sponsored by:
1:30 PM – 1:40 PM	Welcome Back Remarks
1:40 PM – 2:20 PM	Ace Hardware & Microsoft Retail Meets Mobile During the 2009 holiday season Ace Hardware teamed up with Microsoft Mobile Advertising and Horizon Media to reach and engage its target audience during the busiest shopping and decorating season of the year. The result was a broad array of mobile tactics ranging from behavioral targeting to on-deck placement that drove in-store traffic and built brand awareness for Ace Hardware’s 4,400 nationwide stores.   Take a deep dive into this successful campaign—from conception to execution—to learn how and why mobile is a “must have” for any media mix. Domingo Gonzalez, Mobile CRM and Media Strategy, Horizon Media Jay Sampson, Senior Director, Emerging Media, Microsoft Advertising
2:20 PM - 3:00 PM	Universal Studios & appssavvy Public Enemies on Zynga's Mafia Wars Universal Studios Home Entertainment and its agency, Ignited, teamed with appssavvy to launch an unprecedented social media campaign to promote the film Public Enemies, and its high-profile December 2009 Blu-ray and DVD release. The campaign, a first-of-its-kind integration on the wildly popular Facebook game, Zynga's Mafia Wars, delivered an incredibly dynamic environment to integrate Public Enemies and effectively engage a significant and relevant audience in ways that would impress even John Dillinger. Experience how creating and delivering value in a social media environment in a relevant way leads to blockbuster success. Dave Martin, Vice President, Digital Media, Ignited Michael Vos, West Coast Director, appssavvy
3:00 PM - 3:20 PM	Networking Refreshment Break Sponsored by:
3:20 PM - 4:00 PM	Electronic Arts & Disney Media Integration from Online to Onboard Electronic Arts partnered with Disney Online, Disney Cruise Line and Wieden+Kennedy to launch EA Sports Active, a new fitness game for the Nintendo Wii targeted to moms. Deep integration involving multiple media properties, sweepstakes and tie-ins to live exercise classes onboard Disney Cruise Line’s Goofy Pool Deck allowed Electronic Arts to reach its audience in a persuasive and engaging way.  Get a look at what true integration looks like and how it can engage and excite your target audience. Brad Davis, Senior Vice President, Digital Media Sales & West Coast Multi-Platform Leader, Disney Online Dana Marineau, Advertising Director, Electronic Arts René Santaella, Director, Digital Media Sales Marketing, Disney Online Kim Sizemore, Media Supervisor, Wieden+Kennedy
4:00 PM – 4:30 PM	Closing Remarks
5:00 PM - 7:00 PM	Reception Mars 798 Brannan Street, San Francisco, CA 94103 5:00pm - 7:00pm Sponsored by:

9:00 AM – 9:30 AM	Breakfast & Networking Sponsored by:
9:30 AM - 9:50 AM	Opening Remarks
9:50 AM – 10:30 AM	Jack Daniel's & NBC Local Media Classic Stories—Classic Nights Brown-Forman tasked NBC Local Media and Universal McCann with building brand imagery that emphasized the premium and unique qualities of Jack Daniel's, while aligning the iconic American brand’s association with “simplicity.” Classic Stories—Classic Nights, the resulting video series, captured celebrities who exemplify the Jack Daniels target audience and share their definition of a classic night.   Understand how the art of storytelling, along with well executed content production and integration, can truly bring brand values to life—deeply resonating with a consumer audience. Kristy Ladner, Group Account Director, Slingshot Marjorie Dufek, Interactive Marketing Director, Jack Daniel's Family of Brands Omar Yousif, Creative Director, NBC Local Media
10:30 AM - 11:10 AM	Ford Motor Company & AOL Latino Tu Voz (“Your Voice”): Women’s Empowerment Destination AOL Latino, Ford Motor Company and Zubi Advertising partnered in 2009 to create an online destination dedicated to empowering Hispanic women with knowledge about health/fitness/nutrition, money/wealth creation, lifestyle, career/education and automobile interests. The site’s mix of editorial and branded content aimed to make these conversations top-of-mind for Hispanic women and to provide education and a sense of community—ultimately driving Ford vehicle consideration and sales.   Learn how to leverage a community environment to create true partnerships with your target audience, setting the stage for a lasting brand relationship. Olivia Maloney, Director, AOL Latino Maylinn de la Maza, Account Director, Zubi Advertising Edgar Ochoa, Director of Original Programming, AOL Latino Dave Rodriguez, Multicultural Marketing Manager, Ford Motor Company
11:10 AM - 11:30 AM	Networking Refreshment Break Sponsored by:
11:30 AM - 12:10 PM	Mary Kay & Lifetime Beautiful Cross-Media Orchestration Mary Kay challenged T2 Media and Lifetime to create a fully integrated campaign that would reach and engage its target audience at multiple touch points, initiate word-of-mouth and provide value-rich content for numerous uses.  Campaign elements included custom on-air content and promotion, a robust microsite, an instant win interactive sweeps on myLifetime.com, WAP and various cross-promotional materials targeted to the Mary Kay Sales Force and consumers.  The result was an engaging cross-platform campaign surrounding Season 3 of Army Wives that connected with consumers and ending with one of the most successful sweepstakes in the network’s history. See how an orchestrated multimedia campaign with hybrid content can create buzz and bring a measurable lift in brand awareness, affinity and trial. Tamara Phillips, President, T2 Media Meghan Woods, Manager Ad Sales Partnerships, AETN (Lifetime) Marti Zehr-Breedlove, Manager, Advertising & Public Relations, Mary Kay
12:10 PM – 12:20 PM	Yahoo! Presentation Matt Comstock, Regional Vice President, Sales, Yahoo!
12:20 PM – 1:30 PM	Networking Luncheon Sponsored by:
1:30 PM – 1:40 PM	Welcome Back Remarks
1:40 PM – 2:20 PM	Ace Hardware & Microsoft Retail Meets Mobile During the 2009 holiday season Ace Hardware teamed up with Microsoft Mobile Advertising and Horizon Media to reach and engage its target audience during the busiest shopping and decorating season of the year. The result was a broad array of mobile tactics ranging from behavioral targeting to on-deck placement that drove in-store traffic and built brand awareness for Ace Hardware’s 4,400 nationwide stores.   Take a deep dive into this successful campaign—from conception to execution—to learn how and why mobile is a “must have” for any media mix. Jamie Wells, Director, Microsoft Mobile Advertising Gregory Trani, eCRM Account Manager, Horizon Media
2:20 PM - 3:00 PM	SunChips & CafeMom Authenticity and Relevancy—A Healthy Recipe for Social Media Success PepsiCo’s SunChips brand partnered with CafeMom.com to drive awareness for the “Green Effect” project, which engaged consumers around the “power of small steps to positive change.” A wide range of coordinated social strategies provoked conversations with women 25‐54 by encouraging them to share their “Green Effect” moments while interacting with the SunChips brand.   Learn how to tap into a target audience’s social sphere and join the conversation in an authentic way, ultimately inviting consumers to engage with your brand.   Robert Palma, SVP, Sales, CafeMom Jennifer Saenz, Brand Manager, SunChips, Frito-Lay
3:00 PM - 3:20 PM	Networking Refreshment Break Sponsored by:
3:20 PM - 4:00 PM	Electronic Arts & Disney Media Integration from Online to Onboard Electronic Arts partnered with Disney Online, Disney Cruise Line and Wieden+Kennedy to launch EA Sports Active, a new fitness game for the Nintendo Wii targeted to moms. Deep integration involving multiple media properties, sweepstakes, and tie-in to live exercise classes onboard Disney Cruise Line’s Goofy Pool Deck allowed Electronic Arts to reach their audience in a persuasive and engaging way.  Get a look at what true integration looks like and how it can engage and excite your target audience. Brad Davis, SVP, Digital Media Sales & West Coast Multi-Platform Leader, Disney Online Dana Marineau, Advertising Director, Electronic Arts René Santaella, Director, Digital Media Sales Marketing, Disney Online Kim Sizemore, Media Supervisor, Wieden+Kennedy
4:00 PM – 4:30 PM	Closing Remarks
	Reception Primo’s 3309 McKinney Ave, Dallas, TX 75204 5:00pm - 7:00pm Sponsored by:

9:00 AM – 9:20 AM	Breakfast & Networking Sponsored by:
9:20 AM - 9:40 AM	Opening Remarks
9:40 AM – 10:20 AM	Betty Crocker & CafeMom Authenticity, Transparency and Relevancy—A Recipe for Social Media Success The Betty Crocker brand brought moms together around birthday party planning on CafeMom.com through a wide range of coordinated social strategies. A successful word-of-mouth influencer program, custom virtual parties and other unique social tactics got moms to engage with and talk about Betty Crocker products within their communities.   Learn how to tap into a target audience’s social sphere and join the conversation in an authentic way, ultimately inviting consumers to engage with your brand. Dave Eisen, Marketing Manager, Baking, General Mills Laura Fortner, Executive Vice President, Marketing and Business Development, CafeMom
10:20 AM - 11:00 AM	Electronic Arts & Disney Media Integration from Online to Onboard Electronic Arts partnered with Disney Online, Disney Cruise Line and Wieden+Kennedy to launch EA Sports Active, a new fitness game for the Nintendo Wii targeted to moms. Deep integration involving multiple media properties, sweepstakes and tie-ins to live exercise classes onboard Disney Cruise Line’s Goofy Pool Deck allowed Electronic Arts to reach its audience in a persuasive and engaging way.   Get a look at what true integration looks like and how it can engage and excite your target audience. Brad Davis, SVP, Digital Media Sales & West Coast Multi-Platform Leader, Disney Online Dana Marineau, Advertising Director, Electronic Arts René Santaella, Director, Digital Media Sales Marketing, Disney Online Kim Sizemore, Media Supervisor, Wieden+Kennedy
11:00 AM - 11:20 AM	Networking Refreshment Break Sponsored by:
11:20 AM - 12:00 PM	Jack Daniel's & NBC Local Media Classic Stories—Classic Nights Brown-Forman tasked NBC Local Media and Universal McCann with building brand imagery that emphasized the premium and unique qualities of Jack Daniel's, while aligning the iconic American brand’s association with “simplicity.” Classic Stories—Classic Nights, the resulting video series, captured celebrities who exemplify the Jack Daniel's target audience and share their definition of a classic night.   Understand how the art of storytelling, along with well executed content production and integration, can truly bring brand values to life—deeply resonating with a consumer audience. Lisa Catucci, Digital Media Supervisor, Univeral McCann Marjorie Dufek, Interactive Marketing Director, Jack Daniel's Family of Brands Shaun Hekking, Regional Sales Director, NBC Local Media
12:00 PM – 12:30 PM	GSN & Florida Department of Citrus Thirsty for a challenge? A refreshing look at multi-platform brand integration GSN, Florida Department of Citrus (FDOC) and its agency Click Here Inc., partnered with the objective of creating a fun and unique branded custom game. The goal was to raise awareness and increase purchase intent. The Straws game was created using FDOC iconography and brand messaging; healthy, pure and simple. GSN Live, the original live programming block, is another outlet in which GSN highlighted FDOC’s brand message. The branded custom in-show games and live host mentions proved to be a valuable vehicle to drive traffic to the online game. Learn how a targeted multi-platform campaign connects you with your audience while raising awareness and purchase intent. David Bartlem, Director of Research and Ad Sales Development, GSN John Zaccario, Senior Vice President, Advertising Sales, GSN Sponsored by:
12:30 PM – 1:30 PM	Networking Luncheon Sponsored by:
1:30 PM – 1:40 PM	Welcome Back Remarks
1:40 PM - 2:20 PM	Ford Motor Company & AOL Latino Tu Voz (“Your Voice”): Women’s Empowerment Destination AOL Latino, Ford Motor Company and Zubi Advertising partnered in 2009 to create an online destination dedicated to empowering Hispanic women with knowledge about health/fitness/nutrition, money/wealth creation, lifestyle, career/dducation and automobile interests. The site’s mix of editorial and branded content aimed to make these conversations top-of-mind for Hispanic women and to provide education and a sense of community—ultimately driving Ford vehicle consideration and sales.   Learn how to leverage a community environment to create true partnerships with your target audience, setting the stage for a lasting brand relationship. Olivia Maloney, Director, AOL Latino Maylinn de la Maza, Account Director, Zubi Advertising Edgar Ochoa, Director of Original Programming, AOL Latino Dave Rodriguez, Multicultural Marketing Manager, Ford Motor Company
2:20 PM - 2:50 PM	Universal Studios and appssavvy Public Enemies on Zynga's Mafia Wars Universal Studios Home Entertainment and its agency, Ignited, teamed with appssavvy to launch an unprecedented social media campaign to promote the film Public Enemies, and its high-profile December 2009 Blu-ray and DVD release. The campaign, a first-of-its-kind integration on the wildly popular Facebook game, Zynga's Mafia Wars, delivered an incredibly dynamic environment to integrate Public Enemies and effectively engage a significant and relevant audience in ways that would impress even John Dillinger. Experience how creating and delivering value in a social media environment in a relevant way leads to blockbuster success. Michael Burke, Co-Founder and President, appssavvy Dave Martin, Vice President, Digital Media, Ignited
2:50 PM - 3:10 PM	Networking Refreshment Break Sponsored by:
3:10 PM - 3:50 PM	ConAgra Hunt’s & Martha Stewart Living Omnimedia 360 Marketing: Cooking Up Big Ideas for Big Brand Buzz Certain consumers have a passion for cooking.  Martha Stewart and Hunt’s tomatoes naturally connect with this passion point and partnered to leverage that connection.  Together with ConAgra and MediaCom, Martha Stewart Living Omnimedia developed a cross-platform marketing plan, perfectly aligning with the release of Cooking School: Lessons for the Home Cook, an informative cookbook featuring recipes with step-by-step photographs that don't just teach you what to cook, but how to cook it.  The effort seamlessly integrated Hunt’s tomatoes “What Cooks Know” communication throughout print, digital, broadcast, at Viking Cooking Schools and a nationwide book tour with Martha Stewart.  This program marked the first-ever advertiser integration and sponsorship of a Martha Stewart book, aligning content from the book across multiple consumer touch-points. Discover how developing an organic cross-platform marketing program can connect you with your target audience. Fernando Arriola, Senior Director, Media, ConAgra Foods Christine Cook, Senior Vice President, Digital Ad Sales, Martha Stewart Living Omnimedia Andrea (Javor) Sternshein, Partner, Senior Communications Planning Director, MediaCom
3:50 PM – 4:30 PM	Ace Hardware & Microsoft Retail Meets Mobile During the 2009 holiday season Ace Hardware teamed up with Microsoft Mobile Advertising and Horizon Media to reach and engage its target audience during the busiest shopping and decorating season of the year. The result was a broad array of mobile tactics ranging from behavioral targeting to on-deck placement that drove in-store traffic and built brand awareness for Ace Hardware’s 4,400 nationwide stores.   Take a deep dive into this successful campaign—from conception to execution—to learn how and why mobile is a “must have” for any media mix. Domingo Gonzalez, Mobile CRM and Media Strategy, Horizon Media Jeff Plaisted, National Sales Manager, Microsoft Mobile Advertising Gregory Trani, eCRM Account Manager, Horizon Media
4:30 PM	Closing Remarks
	Reception Rockit Bar & Grill 22 W Hubbard St, Chicago, IL 60654 5:00pm - 7:00pm