Support from the Marketplace

The following companies have displayed their commitment to their client’s quality assurance and have at least 15 Digital Media Sales Certified salespeople on their team.

24/7 Real Media
AOL
About.com
Collective
Comcast Spotlight
Conde Nast
 
Cox Media
Expedia
IDG
NBC Universal Digital Media  
Triad Retail
Time, Inc.
 
Univision
Undertone
Yahoo!
Ziff Davis
 

AOL Requires Entire Sales Team to be IAB Certified: Read ADWEEK Article
 


 
 
Yahoo has made IAB Certification requisite course work for the sales organization. IAB Certification shows a commitment to continued learning in the ever changing digital landscape. Ultimately growing sales revenue starts with trust and IAB acts as a cornerstone of that foundation.

 — David Dembowski, Category Sales Director - CPG, Yahoo

     
 
Certification provides me greater trust and credibility with my agency and client partners when discussing campaign implementation, analytics & measurement.

 — Benjamin Streeter, Account Executive, Sony Pictures/Crackle

     
 
I saw a job posting online recently that required this certification... That speaks volumes to me.

 —Chip Dillard, Digital Media Operations Manager, Comcast Spotlight

     
 
People are impressed and as it demonstrates a high level of competency in our industry.

 —Vincent Dunleavy, Account Executive, NBC Universal Digital Entertainment

     
 
It has given me additional credibility with my peers in the digital media field. I explain it to advertisers as something that makes my company and the services we provide stand apart from our competitors.

 —Alison O'Brien, Digital Product Manager, The Roanoke Times

     
   
I believe that by having the Digital Media Sales Certification that my clients and colleagues put more trust and value in my opinions and recommendations.

 —Steve Horn, Digital Account Executive, NBC Interactive

     
   
This education is needed, especially for former print sellers.

 —Brian Mitchell, Sales Director, Time Inc.

     
   
I have received positive feedback in response to the fact that I am certified from the marketplace. It provides a certified person greater respect in the industry and trust.

 —Kelly Iannaci, Sr. Account Manager, Disney Interactive

     
   
I have received accolades through LinkedIn.

 —Kevin DeSchaaf, Account Executive, BBC

     
   
Agencies have appreciated that my company mandated that our entire team of sales reps become certified. It shows that we mean business and are investing time and interest in being a reputable and strategic partner they can trust.

 —Annie Merriman, Account Executive, Collective

     
   
I think it is a fantastic way to elevate yourself in a highly competitive sales industry. I've also really appreciated the learning community, built up around the linked in group as well.

 —Jennifer Postlethwait, Manager, NBC Universal

 

Companies with Certified Sales Staff Include

See what they're saying

 
Yahoo has made IAB Certification requisite course work for the sales organization. IAB Certification shows a commitment to continued learning in the ever changing digital landscape. Ultimately growing sales revenue starts with trust and IAB acts as a cornerstone of that foundation.

 —David Dembowski, Category Sales Director - CPG, Yahoo

 
Certification provides me greater trust and credibility with my agency and client partners when discussing campaign implementation, analytics & measurement.

 — Benjamin Streeter, Account Executive, Sony Pictures/Crackle

 
I saw a job posting online recently that required this certification... That speaks volumes to me.

 —Chip Dillard, Digital Media Operations Manager, Comcast Spotlight

 
People are impressed and as it demonstrates a high level of competency in our industry.

 —Vincent Dunleavy, Account Executive, NBC Universal Digital Entertainment

 
My employer thinks it helps us stand out from the competition. My clients have found it more interesting that I have the certification over my agencies.

 —Nicole Hart, Account Executive, DailyCandy

 
It has given me additional credibility with my peers in the digital media field. I explain it to advertisers as something that makes my company and the services we provide stand apart from our competitors.

 —Alison O'Brien, Digital Product Manager, The Roanoke Times

   
I believe that by having the Digital Media Sales Certification that my clients and colleagues put more trust and value in my opinions and recommendations.

 —Steve Horn, Digital Account Executive, NBC Interactive

   
This education is needed, especially for former print sellers.

 —Brian Mitchell, Sales Director, Time Inc.

   
I have received positive feedback in response to the fact that I am certified from the marketplace. It provides a certified person greater respect in the industry and trust.

 —Kelly Iannaci, Sr. Account Manager, Disney Interactive

   
I have received accolades through LinkedIn.

 —Kevin DeSchaaf, Account Executive, BBC

   
Agencies have appreciated that my company mandated that our entire team of sales reps become certified. It shows that we mean business and are investing time and interest in being a reputable and strategic partner they can trust.

 —Annie Merriman, Account Executive, Collective

   
I think it is a fantastic way to elevate yourself in a highly competitive sales industry. I've also really appreciated the learning community, built up around the linked in group as well.

 —Jennifer Postlethwait, Manager, NBC Universal

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What's the difference between Professional Certification and a Certificate? Click here.

 

View our Commission on Certification.