Sales Managers: Certify Your Team Today

Elevate your sales force’s market value and client credibility.

Meet the Industry’s Sales Benchmark

Enroll your team in Digital Media Sales Certification to ensure your sales and account management teams are up to par with the latest in digital media measurements, channels, and technologies. The Certification was created because clients and agencies asked for a benchmark to measure digital advertising salespeople’s knowledge. Make sure your company meets this standard.

Showcase the Credential with Clients
Leverage it through your Marketing and PR

Broadcast to your clients that you are managing a high caliber team of sales representatives. The Certification communicates that your team is professional, ethical, and motivated to deliver the best value-driven solutions for clients, and that management is serious about quality sales.

Empower Your Staff with Training and Education

Investing in certification demonstrates management's commitment to your team. Enroll your staff in Certification and provide them withwith a competitive advantage when talking to clients about digital advertising.

The recertification requirements ensure that your staff continues to stay knowledgeable in their trade, year after year.

 

Companies with Certified Sales Staff Include

See what they're saying

 
Yahoo has made IAB Certification requisite course work for the sales organization. IAB Certification shows a commitment to continued learning in the ever changing digital landscape. Ultimately growing sales revenue starts with trust and IAB acts as a cornerstone of that foundation.

 —David Dembowski, Category Sales Director - CPG, Yahoo

 
Certification provides me greater trust and credibility with my agency and client partners when discussing campaign implementation, analytics & measurement.

 — Benjamin Streeter, Account Executive, Sony Pictures/Crackle

 
I saw a job posting online recently that required this certification... That speaks volumes to me.

 —Chip Dillard, Digital Media Operations Manager, Comcast Spotlight

 
People are impressed and as it demonstrates a high level of competency in our industry.

 —Vincent Dunleavy, Account Executive, NBC Universal Digital Entertainment

 
My employer thinks it helps us stand out from the competition. My clients have found it more interesting that I have the certification over my agencies.

 —Nicole Hart, Account Executive, DailyCandy

 
It has given me additional credibility with my peers in the digital media field. I explain it to advertisers as something that makes my company and the services we provide stand apart from our competitors.

 —Alison O'Brien, Digital Product Manager, The Roanoke Times

   
I believe that by having the Digital Media Sales Certification that my clients and colleagues put more trust and value in my opinions and recommendations.

 —Steve Horn, Digital Account Executive, NBC Interactive

   
This education is needed, especially for former print sellers.

 —Brian Mitchell, Sales Director, Time Inc.

   
I have received positive feedback in response to the fact that I am certified from the marketplace. It provides a certified person greater respect in the industry and trust.

 —Kelly Iannaci, Sr. Account Manager, Disney Interactive

   
I have received accolades through LinkedIn.

 —Kevin DeSchaaf, Account Executive, BBC

   
Agencies have appreciated that my company mandated that our entire team of sales reps become certified. It shows that we mean business and are investing time and interest in being a reputable and strategic partner they can trust.

 —Annie Merriman, Account Executive, Collective

   
I think it is a fantastic way to elevate yourself in a highly competitive sales industry. I've also really appreciated the learning community, built up around the linked in group as well.

 —Jennifer Postlethwait, Manager, NBC Universal

view all testimonials ›


 

What's the difference between Professional Certification and a Certificate? Click here.