IAB Professional Certification
The digital advertising marketplace grows in complexity, making it more critical than ever to master the latest trends and changes.
We listened to our members, and the IAB set out to create standardized benchmarks to ensure that partners, employees and new hires have the basic knowledge to perform their respective jobs.
The IAB created a program to ensure that leading media organizations and professionals have mastery of standards and best practices for the industry. IAB Certification programs measure the required baseline knowledge of the digital industry. Created by industry subject matter experts and a leading test development company, the certification programs are managed by an independent Certification Commission.
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IAB Digital Media Sales Certification
We created this program to help digital buyers and sellers establish an immediate, deeper level of trust when working together.
More than 6,000 individuals have applied for the program from over 250 companies, and it is quickly gaining industry-wide acceptance.
IAB Digital Ad Operations Certification
This program ensures that Ad Operations professionals have the required skills to run campaigns efficiently.
With the proliferation of more and more platforms and channels, ad units and formats, metrics and tools, standardized skills are absolutely necessary to remain competitive.
IAB Digital Data Solutions Certification
The only official credential in digital advertising that demonstrates individuals have the knowledge needed to manage complex data programs for their clients and across their own company.
The program ensures that candidates have the mastery needed to succeed in the intersection of digital advertising and data.