IAB Certificate in
Interactive Advertising

IAB Certificate in Interactive Advertising

Since its foundation in 1996, the IAB has been the standards-setting organization for the interactive advertising ecosystem. Now we are announcing a new digital advertising certificate that is the first step in positioning us as the standards-setter for online marketing education. Those professionals who complete this certificate will have demonstrated understanding and familiarity with the fundamentals of online marketing by completing a week’s worth of training with the IAB and our approved training partners.

Requirements for the IAB Interactive Advertising Certificate:

40 Hours of training
16 or more of these units must be from classes offered by the IAB, as opposed to training partners.
No more than 4 1-hour IAB webinars will qualify
Up to 2 full-day IAB events can be applied to the 40 hour requirement, but each event only counts 4 hours per day

Approved training partners include:

AdMonsters.
ANA School of Marketing. Digital Classes Only.
DMA Education. Digital Classes Only.
Laredo Group.
Magazine Publishers Association. Digital Classes Only.
Naked Media.
University of San Francisco, Master Certificate in Internet Marketing. Each of the three courses counts 24 hours towards the IAB certificate. Email Jonathan@iab.net to discuss eligibility.
Upstream Group HABITAT.

Pricing:

The base cost of the certificate itself is $75
Additional payment of $25 per day of training with our training partners and $10 per IAB webinar is required for processing costs, to a maximum of $75 additional or $150 total
Professionals employed by IAB member companies receive a 33% discount (ranging from $50 to $100)
Fees to cover the required 40 hours of training are not included in the cost of the certificate

To count classes towards the IAB Certificate in Interactive Advertising, contact Jonathan@iab.net.