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IAB Audience Measurement Leadership Forum
VP Captivation Director
Starcom MediaVest Group
Judy Bahary knows how important research is to developing consumer insights and enhancing ad media investment strategies. And befittingly, she applies her expert know-how as vice president/research director for Starcom MediaVest Group (SMG) — an integrated network of highly specialized consumer contact agencies that deliver brand-building results to some of the world's largest companies. In her current role, as part of the strategic research team, Judy's efforts include finding out how consumers connect with and respond to different media by managing and analyzing research projects for SMG's multinational clients. Her work includes particularly strong collaborative partnerships with the agency's strategy, print investment/activation and digital media teams as she examines consumer behavior in the evolving media environment including the digital and print space.
In addition to Bahary's role at SMG, she serves as a VP/captivation director for Starcom USA, a full service media agency within SMG. As captivation director, she is responsible for delivering and measuring consumer captivation in a way that is aligned with her clients' specific marketing objectives. Her role at SMG, exploring consumer behavior, gives her increased ability and insight on delivering accountability for Starcom.
Before filling her current role in April, Bahary served as VP/strategic research director for GM Planworks, the General Motors dedicated media planning division of SMG. Prior to that, in November of 2005, she served as associate media director within the Starcom Insights and Analytics Group, where she focused most of her time on proprietary studies. Her work provided the agency and its clients with the statistical research and insights needed to fuel future campaigns and media investments. While there, she managed the fieldwork for a proprietary print engagement study which uncovered the factors that drive readership and magazine circulation. This study garnered press in prominent trade publications such as Advertising Age and Mediaweek, and served as the centerpiece of Starcom's 2004 Turn The Page conference aimed at pushing forward opportunities with the print media industry-wide.
Prior to joining Starcom, Bahary served as a sales manager at MRI in Chicago for seven years, where she helped the syndicated media research company support the needs of its multi-faceted range of Midwest-based clients. She joined MRI after working in media planning at both Ogilvy & Mather and Wells Rich Greene.
Besides her intensive agency work, Bahary lends her expertise to a number of external organizations. Bahary serves as the co-Council Chair for the Advertising Research Foundation's (ARF) Print Committee. She previously chaired the ARF Sunday Supplement sub-committee and was VP of programming for the Media Research Club of Chicago.
Bahary received a B.A. in international relations from the University of Wisconsin in 1988. Born and raised in Chicago, she continues to live and work in the Windy City. In her spare time, she can be found hanging out with her nieces and nephew and sailing.
SVP, Senior Consultant
Dorian Benkoil has more than 20 years in the media business, more than a decade of it in digital media. As editorial director for mediabistro.com, he managed a network of targeted media industry blogs, newsletters, video and paid content. There, and at ABCNews.com, Fairchild Publications, CNET.com and elsewhere, he created multiple new content and revenue streams across platforms, attracting and retaining millions of users. An award-winning journalist, he has been a reporter, editor and foreign correspondent for ABC News, Newsweek and The Associated Press and writes a column for Jack Myers Media Business Report. An MBA graduate of Baruch College's Zicklin School of Business and a former Fulbright Fellow in Japan, he is senior consultant at Teeming Media, a New York-based strategic digital media business and editorial consultancy.
President, Global Services and U.S. Sales, Nielsen Online
The Nielsen Company
Manish Bhatia is the President of Global Services and U.S. Sales for Nielsen Online — a newly created business unit of the Nielsen Company that includes the former Nielsen//NetRatings and the Nielsen BuzzMetrics businesses.
Prior to this, Mr. Bhatia was the Executive Vice President of Global Operations and U.S. Sales for Nielsen//NetRatings. Before that, Mr. Bhatia was the Senior Vice President of Product Marketing and Business Development for Nielsen//NetRatings.
At NetRatings, Mr. Bhatia managed the growth of the company's global product portfolio and more recently the sales and client service activities for the US market.
Prior to joining NetRatings, Mr. Bhatia worked at Nielsen Media Research where he was responsible for the development and launch of Internet audience measurement services and doing pioneering research on Internet/TV convergence.
Mr. Bhatia is considered an early pioneer of Internet media research and was named a 'Digital Media Master' by Advertising Age.
Mr. Bhatia holds an MBA with an emphasis in Computer Information Systems from Baruch College, CUNY and a Masters in Economics from Panjab University in Chandigarh, India.
VP of Media & Entertainment
Chief Research Officer
Josh Chasin joined comScore as Chief Research Officer in May 2007. Prior to that, he owned and operated a media research consultancy, Warp Speed Marketing, whose clients included Arbitron, Scarborough, comScore, Simmons, the Online Publishers Association, the Traffic Audit Bureau, and Project Apollo.
Josh spent 17 years at Arbitron, where he worked in the Statistical Services department and the Advertiser/Agency group before rising to Vice President, Marketing for New Ventures in 1993. He is a past president/CEO of the Simmons Market Research Bureau and of Northstar Interactive, an early online research company.
In his career, Josh has been involved in the development, management and oversight of audience measurement services for TV, radio, newspapers, magazines, out-of-home, and the Internet. He belongs to a number of industry councils and organizations, and is a member of the Steering Committee of the ARF's Online Research Quality Council. He is also a monthly contributor to Mediapost's Online Metrics Insider column.
Senior Marketing Manager, CRM
Since 2002 Lawrence has led Pepsi-Cola North America's consumer CRM program. His focus has been to create unique, engaging, digital consumer experiences that extend and enhance Pepsi promotions. He has employed several means of interacting with consumers online and been able to optimize his program's impact on purchase behavior through aggressive tracking and analysis. Simultaneously, he has significantly grown Pepsi's consumer database through creative, cost-effective techniques.
Prior to joining Pepsi, Lawrence worked for interactive marketing agency Modem Media, McKinsey & Company, and Chase Manhattan Bank. He holds an M.B.A in marketing from NYU's Stern School of Business and B.A. from the University of Vermont.
Lawrence lives in Connecticut with his wife Brooke and son Henry.
Vice President and CMO
Stephen has more than 15 years of marketing and client management experience. With Compete, he has management oversight of Compete's award-winning consumer services and emerging vertical markets. Stephen also oversees marketing of Compete's intelligence and targeting services to fortune 500 companies. Previously, Mr. DiMarco was a co-founder of the Internet strategy consulting firm ZEFER and directed business development and marketing initiatives for News Corporation, where he negotiated multi-million dollar distribution agreements for the company's cable programming subsidiaries. Prior to News Corporation, Mr. DiMarco managed the creation of consumer campaigns for Comedy Central, a joint venture between Time Warner and Viacom.
Stephen holds a BS from Georgetown University and an MBA from Harvard Business School.
Co-Founder and Chief Executive Officer
Konrad Feldman co-founded Quantcast with the aim of transforming the consistency and performance of online advertising through science and scalable computing. Mr. Feldman has over 15 years’ experience in applying machine learning to the analysis of massive data sets across a diverse range of industries including banking, insurance, telecommunications, utilities and retail.
Quantcast is an audience measurement and targeting company. The pioneer of direct audience measurement, we start with the industry’s most in-depth understanding of digital audiences to help marketers and publishers buy and sell the most effective targeted advertising and drive conversions through the full funnel. Our products let publishers match their audience to the exact consumers an advertiser wants to reach with impression level targeting.
Today, Quantcast directly measures more than 100 million web destinations, collects well in excess of 500 Billion new data records every month and routinely processes more than 10 Petabytes of data every day.
Prior to Quantcast, Mr. Feldman received his BSc in Computer Science from University College London (UCL). Then, while enrolled as a Research Fellow and PhD candidate at UCL, Mr. Feldman co-founded his first company, Searchspace, which helped the global financial services industry detect terrorist financing and money laundering.
Executive Vice President
Joseph Gillespie is executive vice president of CNET Networks' CNET division, which include CNET.com, Download.com, and News.com. CNET is a leading resource for people who get that life's gone digital, providing inspiration and information on the latest trends, products and services. As head of CNET, Joe is responsible for vision and execution, ensuring that CNET continues to innovate and lead the market in developing engaging, authentic brand experiences that satisfy the needs and interests of its influential audience.
Joe brings more than 20 years of sales, marketing, and operations experience spanning online, television, events, and print media. Previously, he was CNET Networks' chief marketing officer, where he was responsible for leading the company's corporate sales and marketing departments. As CMO, Joe developed successful brand management and sales strategies that attracted new advertisers in such diverse categories as consumer packaged goods, hospitality, finance, and entertainment. He also spearheaded the "different kind of media company" corporate-positioning, which communicates CNET Networks' position as a global media company with some of the most important and valuable brands on the Web targeting passionate audiences.
Prior to joining CNET Networks, Joe served as executive vice president, chief operating officer, and acting chief executive officer of Vulcan Ventures' TechTV. Before working at TechTV, he was an executive vice president of corporate sales and marketing for Ziff-Davis, Inc., when it was a Softbank company. Joe spent his early career in sports media with companies such as CBS Sports, National Broadcasting Company, and Sports Information Database, Inc. He earned his BA in Journalism/Communications from Rutgers College and is a current member of its advisory board.
Joe lives in the San Francisco Bay Area with his wife Sally and his black lab Murphy. In his free time, he enjoys music, cars, golf, and hiking in the Marin Headlands with his dog.
Greg A. Green
SVP/Global Head Media Operations and Technology
Greg Green leads the media operations & technology capability, the global Digitas capability in media operations and technology. The group creates competitive advantage for clients by helping them execute insight-driven campaigns that benefit from real-time interpretive analysis of digital media performance data.
Global in perspective and scale, the media operations & technology group is home to significant relationships with the likes of DoubleClick, Atlas, Eyeblaster, and Search Ignite, as well as the portal giants including Google, Microsoft and Yahoo.
These relationships, and deep roots in media and data analytics and measurement, help Greg and the group drive a full-range of automated data solutions for clients' online acquisition campaigns, database management and collaboration portals. Greg currently is leading the group's creation of proprietary digital media dashboards, which allow clients to manage dynamically their in-market campaigns to optimize performance and continuous consumer engagement.
Prior to joining Digitas in early 2004, Greg was an executive vice president and chief strategy officer of The Allant Group, a database marketing services firm. Prior to The Allant Group, he was a principal consultant with PricewaterhouseCoopers focused on supply chain integration and business intelligence engagements for clients such as McDonald's, The Limited, United Airlines, The Procter & Gamble Company, Coors and Citibank. A recipient of the Howard Hughes PhD Fellowship Award, Greg also was a systems analyst, statistician and project manager for Hughes Aircraft.
A regular speaker on the conference circuit, Greg received a BS in Mathematics from Central Michigan, an MS in Statistics from Michigan State; and, a PhD in Mathematics from Claremont Graduate University.
As eMarketer's expert in online advertising and marketing, David Hallerman covers search engine marketing, online video advertising, Internet ad targeting, e-mail marketing, local advertising and ad spending across media.
David is quoted and interviewed frequently. He has been cited in The Wall Street Journal, The New York Times, BusinessWeek, Forbes, USA Today, The Associated Press, The Washington Post, The Los Angeles Times, CNET News and Advertising Age. He has discussed Internet advertising on several television and radio shows, including "Wall Street Week with FORTUNE" (PBS), "Power Lunch" (CNBC), "Morning Call" (CNBC) and "The Marketplace Report" (NPR), as well as appearing in online video programs such as BusinessWeek and Beet.TV.
David has been a speaker at key events such as ad:tech, the IAB/MIXX conference, IAB Leadership Forum, the OMMA Video conference, ValueClick Media’s Media Lounge, Bear Stearns Internet Roundtable, DM Days, Motorola Global Summit and the Experian Summit.
Before joining eMarketer, David edited business magazines at Forbes Custom Publishing, including Executive Edge for Gartner Inc. and Critical Mass for the Interactive Advertising Bureau. Before that, he was senior editor at Bank Technology News, focusing on Internet banking and financial services, and was senior editor at Home Office Computing, concentrating on small-business use of technology.
Lead Product Manager
Google Ad Effectiveness
General Manager, Global Creative Solutions
Stephen Kim is General Manager for Microsoft’s Global Creative Solutions organization, which comprises design, strategy, editorial, and client service expertise to build bespoke branding solutions for leading global advertisers. In its eight-year history, the team has broken new ground in innovation areas ranging from social media advertising, streaming video marketing, in-game advertising, and integrated multiscreen campaigns. Stephen currently serves on several industry boards, including the Advertising Research Foundation, the Center for the Digital Future at the University of Southern California Annenberg School, and the Future of Advertising Project at the Wharton School of Business. Stephen also served as a Co-Chair of the IAB's Research Council from 2004 to 2008.
Prior to joining Microsoft, Stephen was Chief Research Officer at Media Metrix, a global provider of online audience panel measurement. During his six years there, Stephen was responsible for working with a wide range of clients in the publisher and advertising agency community to help those companies understand how to use online research to increase the effectiveness of their Internet activities. More recently at Media Metrix, Stephen was also responsible for overall product development and strategy, focusing on the role of audience measurement in the rapidly changing online media marketplace. Before joining the online world, Stephen was an attorney with the law firm of Morrison & Foerster specializing in the regulation of new technologies and the use of statistics in complex litigation.
Stephen holds an M.A. in Communications Research from the Annenberg School at the University of Pennsylvania. At the Annenberg School, Stephen’s graduate work focused on media effects research. Stephen also holds an A.B. in Political Science from Brown University and a J.D. from the University of Pennsylvania Law School. At the Law School, Stephen was an Editor for the University of Pennsylvania Law Review, where he published an article examining the communications and regulatory issues surrounding television violence.
Senior Vice President of Ad Sales Research
As senior vice president of CNN ad sales research, Gregg Liebman is responsible for leading staff research analysis and strategy support for CNN News Group's ad sales division, which includes CNN/U.S., CNN Headline News and CNN.com.
When Liebman joined Turner Broadcasting System Inc. in 2004, he brought with him vast agency-side experience, working with media buyers, planners and advertisiers. His background includes stints at Zenith Media Services Inc., Optimedia International Inc., Saatchi & Saatchi Worldwide Inc., among others, providing research and analysis for clients like General Mills Inc., Georgia Pacific Corp. and Miramax Film Corp.
On the communications side, Liebman had worked in the research departments of DoubleClick Inc., ad agency Foote, Cone & Belding Worldwide and MTV Networks' Nickelodeon/Nick at Nite/TV Land.
"CNN is at the forefront of a rapidly changing marketplace," Liebman said. "We have taken an aggressive leadership role in providing content across multiple platforms and providing idea-based marketing solutions to our clients, which makes this a very exciting environment to work in."
As President of Hitwise, Chris oversees the company's strategic direction, global operations and financial performance in the US, Europe and Asia-Pacific and works with over 1,400 clients worldwide.
Chris brings 15+ years of experience in sales, operations and management to Hitwise. Prior to joining Hitwise in January of 2003 as the General Manager of Hitwise US and later, the EVP of Global Sales and Marketing, he was the Vice President of Sales at Internet measurement and analyst research firm, Jupiter Media Metrix. The experience at Jupiter Media Metrix afforded Chris the opportunity to develop deep relationships with global 1000 companies, and to play an active leadership role in managing a publicly traded company with $90 million in revenues. During his tenure with the company Chris was also responsible for managing Jupiter's strategic partnerships in Asia-Pacific, Latin America and the Middle East.
Chris has a bachelor's degree from Dartmouth College and a master's degree from Boston College.
Joe Mandese is editor-in-chief of MediaPost and its related publications (MediaDailyNews, Online Media Daily, MEDIA and OMMA magazines), which reach more than 125,000 media industry professionals daily. Prior to that he was executive editor leading advertising industry news coverage for Primedia Business Magazines & Media. Earlier in his career, Mandese was a writer and top editor at leading industry publications such as Adweek, Advertising Age, Channels, Brill Media, Fortune, Inside.com, Marketing & Media Decisions, and Variety.
Scott C. McDonald, Ph.D.
Senior Vice President, Market Research
Condé Nast Publications
Scott McDonald is the Senior Vice President for Market Research at Condé Nast Publications. He oversees market research, consumer research, advertising research, editorial research and development research for all of the Condé Nast magazines. This includes such well-known titles as Vogue, Architectural Digest, Glamour, Self, GQ, Vanity Fair, Gourmet, Bon Appetit, Condé Nast Traveler, Allure, House & Garden, Wired, Lucky, Bride's, Modern Bride, W, Details, Jane, Cookie, Domino, Teen Vogue, Men's Vogue and The New Yorker . He also oversees research for Condé Net, including such sites as Style.com, Epicurious.com, Concierge.com, Men'sStyle.com, Brides.com, Flip.com and the companion sites to the Condé Nast magazines.
Prior to joining Condé Nast, Scott was the Director of Research for Time Warner Inc. He was instrumental in the redesign of TIME Magazine, the growth of the People franchise, and the launches of both Entertainment Weekly and Martha Stewart Living. There, he also did pioneering work on interactive TV and on internet-based media. This included research on several of Time Warner's media and e-commerce websites, as well as on Time Warner's interactive television trial in Orlando Florida, the Full Service Network. He has studied consumer demand for digital television, PVRs, IP telephony, and cable modem services. He also has written extensively about the impact of new digital technologies on the measurement and economics of existing media.
Scott has been at the forefront of industry efforts to develop standards of audience measurement for interactive media. He organized the first industry conferences on these topics for the Advertising Research Foundation, and he served as the first research chair for the Internet Advertising Bureau. He is co-author of the FAST Standards for Internet Audience Measurement, standards that have been adopted widely in the United States and Europe. In 2004 he was appointed to the Congressional Task Force investigating allegations of racial bias in the implementation of Nielsen’s local people meter television audience measurement system.
Scott has served as the Chairman of the Board of Directors of the Advertising Research Foundation. He also serves on the Program Committee of the Worldwide Readership Research Symposium, as well as on the board of the Media Research Council. He is a trustee of the Marketing Science Institute. He also is a member of the European Society for Marketing and Opinion Research, of the Market Research Council, of the American Association of Public Opinion Research, and of the American Sociological Association. Over the years he has delivered numerous scholarly papers before each of these professional associations.
Scott comes to the media research business from an academic background in both demography and survey statistics. He holds an A.B. in Sociology from the University of California at Berkeley and a Ph.D. in Sociology from Harvard University. Since 1997, he has taught as an Adjunct Professor at the Graduate School of Business at Columbia University, and he has previously taught in the sociology departments at both Harvard and NYU. He has also lectured and published on a broad range of topics in the social sciences. He has been a recipient of the National Science Foundation Fellowship and of the Charles Abrams Fellowship of Harvard and MIT.
Vice President, Consulting
Evan Neufeld oversees M:Metrics' consulting practice. A well-respected analyst in the fields of new media, advertising and interactive marketing, Neufeld's experience includes senior-level roles at NPDTechworld and Jupiter Research, where he was a founding analyst of Jupiter's well-known digital advertising research practice.
Neufeld was most recently a principal at Storyline Development, an independent consultancy helping companies to develop, evolve and market products and services involving digital media and consumer interactivity.
Earlier, he was vice president of industry analysis at NPDTechworld. There he focused on developing advisory services analyzing technological convergence and its impact on key consumer and business sectors for clients like AOL, SONY and HP.
Beginning in 1996, Neufeld was part of the research and management team at Jupiter Research, most recently as senior vice president of global research. In that role he managed Jupiter's research charter for marketing and media, industries, international research, as well as overseeing all research operations. Neufeld was a founding analyst of Jupiter's well-known digital advertising research practice, where he was both a senior analyst and practice director. In this capacity, he developed the first online advertising forecasts and analysis anywhere.
Before Jupiter, Neufeld was a principal analyst at WebTrack, covering the first developments in interactive advertising and marketing, as well as holding a variety of marketing positions in the publishing industry. He has been quoted in major media outlets such as The New York Times, Business Week, The Wall Street Journal, Ad Age, Media Week and CNET, and has appeared on CNBC, Wall Street Week and ABC News.
Chief Research Officer, CBS Inc
President, CBS VISION
President and Chief Executive Officer
Randall Rothenberg is the President and Chief Executive Officer of IAB, the trade association for interactive marketing. IAB represents over 500 leading interactive companies. Its members include Google, Yahoo, Microsoft, AOL, The New York Times, Walt Disney Co., NBC Universal, CBS, Cars.com, Yelp, and scores of other ad-supported digital media companies, which are responsible for selling more than 86 percent of online advertising in the U.S. To support the growth of the interactive advertising and marketing industries, IAB serves as the industry’s public policy and lobbying organization, market and consumer research center, training and development base, and hub for the development of technical standards and operating best practices. IAB has 39 affiliate associations around the world.
Randall led the IAB from 2007 through 2010, and rejoined the association in March 2011, after a stint as Executive Vice President and Chief Digital Officer of Time Inc. Prior to his IAB role, Randall was the Senior Director of Intellectual Capital of Booz Allen Hamilton, the international strategy and technology consulting firm, where he oversaw business development, knowledge management, and thought leadership activities, and directed the award-winning quarterly business magazine strategy+business, Strategy+Business Books, www.strategy-business.com, and other electronic and print publications published by Booz Allen for senior business executives. Previously, he served as the firm’s Chief Marketing Officer.
Prior to Booz Allen, he spent six years at The New York Times, where he was the technology editor and politics editor of the Sunday magazine, the daily advertising columnist, and a media and marketing reporter. For 10 years, he was a marketing and media columnist for Advertising Age, and he continues to blog on the subject at www.randallrothenberg.com. Randall is the author of Where the Suckers Moon: An Advertising Story (Alfred A. Knopf, 1994), a critically-acclaimed chronicle of the birth, evolution, and death of a single advertising campaign.
He received an undergraduate degree in Classics from Princeton.
Founder and Chief Executive Officer
Brian Shin is the founder and Chief Executive Officer of Visible Measures. Brian has co-founded several successful Internet software companies, including web-based collaboration technology vendor Creative Aspects, which was acquired by Medsite Inc. (now WebMD); and The Cambridge Intelligence Agency, a web-based email response management solution provider that was acquired by marketing services company MSGi. Brian also co-founded technology strategy consulting firm Infraweb, Inc., where he served as President, and was an early member of the team at Allaire Corp. which went public in 1999 and was subsequently acquired by Macromedia.
Brian enjoys trying new foods with his wife, occasionally updates Twitter and his blog, holds an undergraduate degree from Tufts University, and earned an M.B.A. from the MIT Sloan School of Management as part of the dual-degree Harvard-MIT Biomedical Enterprise Program.
David J. Sturman, Ph.D.
Chief Technology Officer / Product Unit Manager
Massive / Microsoft
Global Research Director
Beth Uyenco is Global Research Director for Microsoft Advertising.
Prior to joining Microsoft she spent many years on the agency side most recently at OMD where she was U.S. Director of Strategic Research and Analysis. Before that she was Senior Vice-President of Research for Optimum Media, the media arm of DDB Worldwide, where she was responsible for managing all its media research operations.
Currently, Beth is the U.S. West representative for ESOMAR, Chair of the Media Ratings Council’s Internet Committee, Co-Chair of the IAB's Research Council and a member of the Council for Research Excellence.
Disney Interactive Media Group
Steve Wadsworth is President of the Disney Interactive Media Group (DIMG). Under Wadsworth’s leadership, DIMG is responsible for global creation and delivery of Disney-branded online and interactive entertainment and lifestyle content across all new media platforms including computers, mobile phones and video game consoles. The Walt Disney Company in June announced the creation of DIMG, a combination of its pre-existing Walt Disney Internet Group and Disney Interactive Studios units, to best take advantage of rapid advancements in, and convergence of, interactive digital media platforms. A key goal of DIMG is to produce entertainment that can be shared across connected platforms. DIMG also provides interactive online and mobile technology strategy, solutions and execution for all brands of The Walt Disney Company.
Steve was among the founders of Disney’s Internet efforts when the company formed Disney Online in September 1995 and he was appointed president of the Walt Disney Internet Group in 1999. He has played a critical role in leading the company's successful drive to profitability and growth as he led a restructuring of the business and current expansion into broadband and wireless. Prior to being named Disney's Internet chief, he served as Senior Vice President and Chief Financial Officer of the Walt Disney Internet Group, responsible for all strategic planning, business development, technology operations, finance, accounting and administrative functions. He came to the Internet unit from Disney Consumer Products, where he served as director of business planning.
Before joining The Walt Disney Company in 1993, Steve was a principal for the Windsor Park Group in Los Angeles. He was responsible for providing strategic, operational and financial management consulting services to companies primarily in the retail and consumer products industries.
He is a frequent spokesperson on Internet issues and guest speaker at Internet industry forums. In 2004 and 2005, he served as Chairman of the IAB and has since been named Chairman Emeritus by the group. He holds a bachelor's degree in engineering from the University of Virginia and received his MBA from the UCLA Graduate School of Management.
As a vice president within Millward Brown's Strategic Services, Doron Wesly serves as a consultant on a broad suite of solutions with a specialty in media and also focuses on client engagement and market development for Millward Brown. Doron brings a deep knowledge of cross media studies and the online space to Millward Brown, with extensive experience spanning from traditional media planning to the new frontiers in digital media.
Prior to joining Millward Brown, Doron served as director of industry research for the Interactive Advertising Bureau (IAB), a New York City-based trade association representing the interests of leading companies in the interactive space. While at the IAB, Doron played an integral role in the Cross Media Optimization Study (XMOS), raised funds for the next round of research and stewarded projects focused on search, classifieds and other vertical markets. He led the IAB Research Council from 2004 to 2006 and was CEO of the IAB Nomenclature Arbitration Committee (NAC).
Prior to working for the IAB, Doron was responsible for building Terra Lycos' first sales market research department, which resulted in a threefold increase in sales productivity. He also worked extensively in Israel and New York as a consultant for Interevco, where he built and trained their first online sales force. Doron was a founding member of Hotbar.com, heading their marketing department. Before moving into the online arena, Doron held a variety of senior positions in sales, marketing and media planning for the Applebee's restaurant chain after receiving a bachelor's degree from the Middlebare HotelSchool Heerlen, in the Netherlands.
Doron is a citizen of both the Netherlands and Israel and is fluent in Dutch, Hebrew and English (and is proficient in German and French). Doron speaks regularly on marketing and media topics at industry events and universities in the New York area.