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Principal Sponsor: VIP Sponsor: Supporting Sponsor: Produced by:
Nielsen Online Compete
AMC Online Media Services
Interactive Advertising Bureau
 

IAB Audience Measurement Leadership Forum
November 29, 2007 • New York

Overview

The IAB Audience Measurement Leadership Forum is the forum for marketers, agencies, interactive publishers and technology companies looking to gain clear insight into the metrics of interactive media. This forum will detail methodologies, highlight differences among models and provide enlightenment on the unique challenges the current metrics hold within their respective mediums.

The agenda will feature leaders in the interactive industry discussing the most pressing issues facing audience measurement as well as how to capitalize on the most targeted and measurable media. Join the faculty of marketers, agencies, research executives and technology experts as they explore the future, define the possibilities and provide strategies on how to measure success and effectiveness in interactive today.

Who Should Attend

CEO's
Presidents
Executive Management
Regional, National and Executive Sales Management
Account Managers and Account Executives
Marketing Executives and Research Executives

Advisory Board

Dr. Thomas Evans - ESPN
Betsy Frank - Time
Bruce Rogers - Forbes.com
Keith Berkelhamer - Turner
Stephen Kim - Microsoft
Jack Wakshlag - Turner
Corey Jeffrey - MTV/ Viacom
Dan Murphy - Univision
Jonathan Gibs - Nielsen Online
Barbara Rice - ex officio


For speaking opportunities, please submit a speaking proposal.