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Sponsors

Principal Sponsor:

Nielsen Online

About Nielsen Online

Nielsen Online, a service of The Nielsen Company, delivers comprehensive, independent measurement and analysis of online audiences, advertising, video, consumer-generated media, word of mouth, commerce and consumer behavior, and includes products previously marketed under the Nielsen//NetRatings and Nielsen BuzzMetrics brands. With high quality, technology-driven products and services, Nielsen Online enables clients to make informed business decisions regarding their Internet, digital and marketing strategies. For more information, please visit www.nielsen-online.com. Also, visit our blog at www.nielsen-online.com/blog.

VIP Sponsor:

comScore+M:Metrics

About comScore, Inc.

comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital marketing intelligence. In an independent survey of 800 of the most influential publishers, advertising agencies and advertisers conducted by William Blair & Company in January 2009, comScore was rated the 'most preferred online audience measurement service' by 50% of respondents, a full 25 points ahead of its nearest competitor. comScore's capabilities are based on a massive, global cross-section of approximately 2 million Internet users who have given comScore permission to confidentially capture their browsing and transaction behavior, including online and offline purchasing.

VIP Sponsor:

Dynamic Logic

About Dynamic Logic

Dynamic Logic (www.dynamiclogic.com) is a leading global research company specializing in media and marketing effectiveness.  As a pioneer in online ad effectiveness, Dynamic Logic now measures the branding impact of campaigns across 27 digital platforms.  By leveraging Millward Brown's world-class expertise on brand building alongside digital insights from unparalleled normative databases of online, mobile and cross media studies, Dynamic Logic continues to be a leading source to advertisers, agencies and media companies seeking to maximize ROI in an ever changing marketing landscape.  Dynamic Logic is a Millward Brown company, which is part of The Kantar Group, the information and consultancy arm of WPP.

VIP Sponsor:

Quantcast

About Quantcast

Quantcast measures and organizes audiences in real-time so advertisers can connect with the people who matter most to them. Engaging all 220 million U.S. Internet users, Quantcast provides audience insights that help ad buyers and sellers understand online consumers in real-time. Uniquely, advertisers can apply insights about small groups of customers to the entire U.S. Internet population, so they can reach larger groups of prospective customers numbering in the millions, even tens of millions.

Launched in 2006, Quantcast is used by 9 of the top 10 media agencies, marketers from every major advertising category and more than half of the top ad supported websites.

Supporting Sponsor:

BPA Worldwide

About BPA Worldwide

A not-for-profit organization for over 75 years, BPA Worldwide has the largest membership of any media auditing organization in the world, spanning 30 countries. Membership includes media owners, advertising agencies and marketer companies, as well as suppliers to the industry.

In a recent shift toward total brand metrics, BPA now bundles enhanced website traffic measurement with members' print and trade show audits without increasing our existing dues and fees. Web-only members can now include print or events in the same bundled package.

In addition, BPA will continue to offer its Ad Server System Certification, performed in accordance with IAB standards and guidelines.

To learn how BPA Worldwide can work to your advantage, contact Peter Black at 203.447.2802 or visit us at bpaww.com.

To find out more about sponsorship opportunities please contact Phil Ardizzone, Director of Event Sales, at phil@iab.net.